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All Journal Dinasti International Journal of Management Science Dinasti International Journal of Digital Business Management Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Jurnal Abdimas ADPI Sosial Dan Humaniora East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Manajemen Bisnis Transportasi dan Logistik Formosa Journal of Multidisciplinary Research (FJMR) Annals of Human Resource Management Research International Journal of Advanced Multidisciplinary Journal of Social Science and Business Studies Journal of Information System, Technology and Engineering Jurnal Hasil Penelitian dan Pengembangan (JHPP) JURNAL ABDIMAS TRANSPORTASI & LOGISTIK Journal of Innovative and Creativity Siber International Journal of Digital Business Greenation International Journal of Tourism and Management Jurnal Manajemen dan Bisnis (J-Mabis)
Sidjabat, Sonya
Institut Transportasi Dan Logistik Trisakti
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Transportation Other

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The Influence of Social Media Engagement, Recommendation Accuracy, and Brand Ethical Image on Digital Brand Trust in Online Modern Retail Sidjabat, Sonya; Kusnadi, Iwan Henri; Violin, Vivid; Sinaga, Victor Lamboy; Sihombing, Sagita Charolina; Sihombing, Dina Agnesia
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.6216

Abstract

The research mainly aimed at exploring in-depth the determinants of digital brand trust in Indonesia's online retail fashion industry, namely, social media engagement, accuracy of recommendations, and the brand's moral image. The rationale for the study is founded on the increasing number of players in the digital retail market and trust of consumers being the primary requirement for online transactions. A quantitative explanatory technique was utilized with 200 respondents who were purposively sampled from active online shopping users. A five-point Likert scale questionnaire was used for data collection and multiple linear regression was the analysis method applied. The findings revealed that the three independent variables, as a whole, positively and significantly affected digital brand trust. On the theoretical side, this research contributes to the literature of digital marketing and consumer behavior in the context of brand trust building in the online environment. The practical implications of the research results are seen in the area of digital retail managers' strategy restructuring for winning consumers' trust through increased social media interaction, more precise recommendation systems, and ethical and transparent business practices.
The Influence of Perceived Value, Trust, and Payment Convenience on Digital Purchase Satisfaction of Food Delivery Application Users Ibrahim, Mozart Malik; Risdwiyanto, Andriya; Violin, Vivid; Hanata, Reza Yonatan; Sidjabat, Sonya; Parandy, La Mema
Journal of Social Science and Business Studies Vol. 3 No. 4 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i4.210

Abstract

This research is aimed to primarily figure out the impact of perceived value, trust, and payment convenience on the satisfaction of digital purchases among users of food delivery apps in Indonesia. The soaring market for digitally ordered food also makes one wonder what are the factors that lead to consumers' satisfaction with their purchases in the digital era. Researchers applied a quantitative explanatory method and gathered data through a questionnaire that was completed by 200 respondents who are regularly using food delivery services. The sample selection was carried out through purposive sampling. Findings indicate that the three independent variables, perceived value, trust, and payment convenience, to have a positive and significant influence on digital purchase satisfaction. Moreover, this study adds to the theory of digital marketing literature and provides some practical ideas to food delivery companies on how they can enhance customer experience by offering more value, trust, and payment convenience.  
The Influence of Knowledge Sharing, Organizational Agility, and IT Governance on the Digital Innovation Capability of E-Commerce Companies Djunaedi, Djunaedi; Hendratni, Tyahya Whisnu; Ahmad, Ahmad; Haribowo, Rio; Sidjabat, Sonya; Apramilda, Riesna
Journal of Information System, Technology and Engineering Vol. 3 No. 4 (2025): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v3i4.205

Abstract

The objective of this research is to evaluate how knowledge sharing, organizational agility, and IT governance impact the digital innovation capability of e-commerce firms in Indonesia. The ever-evolving digital technology landscape demands quick and precise innovation capabilities from e-commerce companies to remain in the race and meet the customers’ wants. In this research, the quantitative method is applied through a survey of 200 respondents that are mainly from the national-scale e-commerce companies and digital startups. The outcomes indicate that all the three independent variables positively and significantly influence the capability of digital innovation. Knowledge sharing stimulates the cooperation of employees innovatively, the agility of an organization speeds up its adaptation to changes in the digital market, and IT governance takes care that the strategic way of innovation is both controlled and efficient. This study, besides being a theoretical contribution to organizational resource-based digital innovation management literature, has also practically benefited e-commerce firms through advising them to apply knowledge sharing strategies, organizational agility, and IT governance to strengthen their digital innovation competencies.
Co-Authors Abdullah Ade Suryobuwono Adelia Dwi Valentin Ahmad Ahmad Andriya Risdwiyanto Aswanti Setyawati Basuki, Carola Damanik, Krisman Dewi Untari Didin Sjarifudin, Didin Djunaedi Djunaedi Erni Pratiwi Perwitasari Fadillah, Ine Fahmi Kamal, Fahmi Faisal Abubakar Fatimah Malini Lubis Fauzi Jaya Sakti, Reza Feby Arma Putra Flora Grace Putrianti Hamdany, Mohammad Azharie Hanata, Reza Yonatan Haniva Mulyani Haribowo, Rio Haryanto, Anung Hauzan, Muhamad Ananda Ariq Hery Purnomo Ibrahim, Mozart Malik Indra Rustiawan Indriyati Indriyati Irdiana, Sukma Iristian, Jovi Jaya Sakti, Reza Fauzi Kamaluddin, Santrio Kamsariaty, Kamsariaty Kusnadi, Iwan Henri Lis Lesmini Maulida, Sofia Mustafa, Fahrina Mustika Sari Nazifah Husainah Nurdiani, Tanti Widia Nurhidayati, Ninin Osman Arofat, Osman Parandy, La Mema PARDEDE, RUDI JOHANNES TARNAMA Patrick Ivan Prasidi, Abi Purba, Okin Purwoko, Harry Rachmawati, Dita Riesna Apramilda Riyanti, Apriani Rustiawan, Indra Safira Febriyanti Samodra, Vegalyra Novantini Saptaria, Lina Setiawan, Roy Sihombing, Dina Agnesia Sihombing, Sagita Charolina Sinaga, Victor Lamboy Siti Annisa Wahdiniawati, Siti Annisa Sofiati, Nunung Ayu Sri Handayani Sri Purwati, Sri Sriwanti Belani Subagio, Mochammad Subehana, Subehana Sugiarti Sugiarti Sulistya Pribadi Sundari, Pipit SUSANTO Susatyo Adhi Pramono, Susatyo Adhi Susianto, Tri Endar Tarigan, Budi Akhmad Tri Mulyani Setyowati Tyahya Whisnu Hendratni Violin, Vivid Wahyuningratna, Ratu Nadya Widodo, Rintis Eko Wulan, Dewi Putri Anjar Yanti, Jumianis Yosi Pahala, Yosi