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The Influence of Effort Expectancy and Digital Facilitating Conditions on Use Behavior of Online Expedition Service Sidjabat, Sonya; Abdurachman, Edi; Setiawan, Edhie Budi; Prabowo, Hartiwi
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4738

Abstract

Indonesia’s rapidly expanding digital economy has made online expedition services a crucial component of e-commerce last-mile delivery. However, the determinants of actual usage behavior, particularly the role of demographic factors, remain insufficiently explored. This study examines the direct effects of effort expectancy, social media influence, and digital facilitating conditions on use behavior, as well as the mediating role of age among Indonesian users of online expedition services. Using a quantitative approach, data were collected from 250 purposive respondents who had used major expedition platforms within the past six months and analyzed using partial least squares structural equation modeling. The results indicate that all three antecedents have significant positive effects on use behavior, with effort expectancy emerging as the strongest predictor. Age shows a significant direct effect and mediates the relationships between the three predictors and use behavior. The model explains 68% of the variance and demonstrates strong predictive relevance. These findings underscore the importance of usability, social influence, and digital support, while highlighting age as a key factor shaping adoption. Online expedition providers should therefore focus on user-friendly platforms, active social media strategies, and inclusive digital infrastructure to increase adoption across age groups.
The Influence of Host Credibility, Hedonic Shopping Motivation, and Mobile App Usability on Impulsive Buying Behavior of Online Shopping App Users Setiadi, Bekti; Hendratni, Tyahya Whisnu; Risdwiyanto, Andriya; Sidjabat, Sonya; Aswadi, Dana; Istiqomah, Yuliani
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 4 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i4.7569

Abstract

The study is devoted to examining how host credibility, hedonic shopping motivation, and mobile app usability impact online shoppers' impulsive buying behavior. It is based on the growing incidence of impulse buying, which is largely the result of digital interaction and technology. A quantitative explanatory approach is utilized in the research, and purposive sampling is employed to select 200 active users of online shopping applications as respondents. Data is obtained through a five-point Likert scale questionnaire and subjected to multiple linear regression analysis. The results indicate that host credibility, hedonic shopping motivation, and mobile app usability are the main factors having a positive and significant impact on the consumers' impulsive buying behavior. Theoretical implications of this Study include the expansion of the digital consumer behavior research area through the integration of social, psychological, and technical factors. The findings also provide valuable insights for online retailers in the areas of digital marketing strategy and application development that could lead to more effective and sustainable impulse buying.
The Influence of Cultural Adaptability, Digital Knowledge Management and Organizational Support on Digital Leadership Capability in E-Commerce Companies Sidjabat, Sonya; Hendratni, Tyahya Whisnu; Violin, Vivid; Mustafa, Fahrina; Kusnadi, Iwan Henri; Lubis, Alifah Lettiane Virainy
Journal of Information System, Technology and Engineering Vol. 4 No. 1 (2026): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v4i1.279

Abstract

Digital leadership abilities which help organizations succeed in all aspects of technological development should become mandatory requirements for e-commerce workers. The study assesses how cultural adaptability and digital knowledge management and organizational support systems together influence e-commerce organizations to develop their digital leadership capabilities. The research uses a quantitative methodology which follows an explanatory study framework. The researchers used purposive sampling to gather data from 160 participants who worked at e-commerce businesses throughout Indonesia. The researchers used multiple linear regression analysis to assess the data after they finished validating their findings and testing all reliability and classical assumptions. The research shows that digital leadership performance improves through the combination of cultural adaptability and digital knowledge management together with organizational support systems. The research proves that organizations need to establish an adaptive organizational culture which includes technology-based knowledge management together with complete organizational support to develop their digital leadership skills. The research results deliver strategic guidance to e-commerce businesses which want to build digital leadership capabilities that will endure longer periods.
The Influence of Job Stress, Job Boredom, and Technology Accessibility on Cyber-Loafing Behavior in Online Customer Service Employees Sidjabat, Sonya; Purwati, Sri; Nugroho, Judianto Tjahjo; Nawangwulan, Irma M; Karyadi, Haris; Lubis, Fatimah Malini
Journal of Information System, Technology and Engineering Vol. 4 No. 1 (2026): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v4i1.280

Abstract

Online customer support agents need to use internet-based systems because their work requires digital technology which raises their risk of cyber-loafing. The study investigates how technology accessibility affects online customer service workers' cyber-loafing behavior through its interaction with job stress and job boredom. The research used an explanatory design with its quantitative method to investigate the topic. The researchers gathered data through a survey which selected 170 participants using purposive sampling. The researchers conducted multiple linear regression analysis after they had completed data verification and reliability assessment and classical assumption testing. The study results showed that job stress and job boredom together with technology accessibility created a relationship which had a strong impact on cyber-loafing behavior. People in digital workplaces access non-work internet content according to this study because their mental states and workplace conditions determine their online habits. The research establishes a theoretical framework which develops our understanding of employee behavior in digital workplace settings. The study results provide organizations with practical recommendations on how to maintain employee productivity through effective management of their workload and work design and technology implementation.
The Influence of Platform Ease of Use, IT Infrastructure Quality and Digital Training Effectiveness on the Digital Employee Experience of Human Resources Department Employees Sidjabat, Sonya; Purwati, Sri; Anantadjaya, Samuel PD; Nawangwulan, Irma M; Tawil, Muhamad Risal; Sonani, Nia
Journal of Information System, Technology and Engineering Vol. 4 No. 1 (2026): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v4i1.282

Abstract

Organizations need to establish a suitable digital employee experience platform which enables their employees to work effectively while maintaining high productivity levels to achieve their digital transformation goals in Human Resources. This study examines how platform usability and IT system performance and digital training methods together influence the digital work experience of Human Resources Department employees. The researchers used a quantitative research approach that employed an explanatory framework to conduct their investigation. The researchers obtained data by conducting a survey to 160 participants who were selected through purposive sampling. The researchers conducted data analysis through multiple linear regression after they validated and verified reliability and classical assumption testing. The results demonstrated that platform usability together with IT system performance and digital training methods created a positive impact on the digital work experience. The study shows that three elements create an effective digital work environment because users need a system that they can easily operate while technological systems must function reliably and digital training programs must succeed in their execution. The study findings offer organizations practical guidance to create digital HR systems which enhance employee satisfaction and productivity.
The Influence of Access Speed, Transaction Security When Shopping, and Unexpected Value on Digital Customer Delight in Generation Z Afiat, Dominica Dini; Irdiana, Sukma; Sutjiatmo, Bayu Prabowo; Kusnadi, Iwan Henri; Arief, Ilham; Sidjabat, Sonya
Journal of Information System, Technology and Engineering Vol. 4 No. 1 (2026): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v4i1.284

Abstract

Digital consumer behavior has changed because of Generation Z which requires companies to build customer satisfaction together with digital customer delight as their main competitive advantage. The research investigates how access speed and shopping transaction security and unexpected value impact digital customer delight for Generation Z users. The study used quantitative research methods to conduct its research through explanatory research design. The researchers conducted a survey which collected data from 220 Generation Z digital users who participated through purposive sampling. The researchers performed data analysis using multiple linear regression after conducting validity testing and reliability testing and classical assumption tests. The study results show that access speed and transaction security together with unexpected value lead to digital customer delight. Access speed functions as a technical factor which improves efficiency together with flow experience while transaction security establishes trust and psychological comfort and unexpected value serves as the primary emotional factor which creates positive surprises and unforgettable moments. The study results show that Generation Z people experience delight through their technology use and their access to security measures together with the experiential marketing elements. The research outcomes provide digital companies with marketing system design and strategy development guidance which will enhance customer satisfaction and create enduring customer loyalty.
The Influence of Influencer Credibility, Message Personalization, and Brand Trust on Viral Marketing Intention of Local Fashion Brands on Social Media Hendratni, Tyahya Whisnu; Apramilda, Riesna; Sidjabat, Sonya; Kusnadi, Iwan Henri; Budayanti, Saripermanik; Risdwiyanto, Andriya
Journal of Information System, Technology and Engineering Vol. 4 No. 1 (2026): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v4i1.288

Abstract

Local fashion companies need to adopt viral marketing techniques because digital market competition requires them to build their brand presence through natural methods. The study tests the effect of three variables which are influencer credibility message personalization and brand trust on local fashion brands' social media viral marketing operations. The study used a quantitative approach which followed an explanatory research design. The researchers conducted a survey to gather data from 210 social media users who followed local fashion brand accounts and engaged with influencer content. The research team applied multiple linear regression analysis to test the data after conducting all necessary validity reliability and classical assumption tests. The findings reveal that users who trust brands from social media platforms together with their personalized messages. The research found that people trusted influencers who displayed credibility which increased their acceptance of messages and content, and personalized messages made users more relevant to the audience while building emotional connections, and brand trust functions as the key element that drives people to support companies. The success of viral marketing in local fashion brands depends on how well they implement influencer communication strategies and personalize content and build trust with customers. The study results create strategic value for local fashion businesses by demonstrating how to develop successful and lasting social media marketing programs.
Co-Authors Abdullah Ade Suryobuwono Abi Prasidi Adelia Dwi Valentin Afiat, Dominica Dini Ahmad Ahmad Anantadjaya, Samuel PD Andriya Risdwiyanto Arief, Ilham Aswadi, Dana Aswanti Setyawati Basuki, Carola Bayu Prabowo Sutjiatmo Budayanti, Saripermanik Damanik, Krisman Dewi Untari Didin Sjarifudin, Didin Dita Rachmawati Djunaedi Djunaedi Edhie Budi Setiawan, Edhie Budi Edi Abdurachman Erni Pratiwi Perwitasari Fadillah, Ine Fahmi Kamal, Fahmi Fatimah Malini Lubis Fauzi Jaya Sakti, Reza Hanata, Reza Yonatan Haniva Mulyani Haribowo, Rio Hartiwi Prabowo, Hartiwi Haryanto, Anung Hauzan, Muhamad Ananda Ariq HERY PURNOMO Ibrahim, Mozart Malik Indra Rustiawan Indriyati Indriyati Irdiana, Sukma Iristian, Jovi Jaya Sakti, Reza Fauzi Josua Panatap Soehaditama Kamsariaty Kamsariaty Kamsariaty, Kamsariaty Karyadi, Haris Kusnadi, Iwan Henri Lis Lesmini Lubis, Alifah Lettiane Virainy Mochammad Subagio Mohammad Azharie Hamdany Muhamad Risal Tawil Mustafa, Fahrina Mustika Sari Nawangwulan, Irma M Nazifah Husainah Nugroho, Judianto Tjahjo Nunung Ayu Sofiati (Efi) Nurhidayati, Ninin Osman Arofat, Osman Parandy, La Mema PARDEDE, RUDI JOHANNES TARNAMA Patrick Ivan Prasidi, Abi Purba, Okin Purwoko, Harry Riesna Apramilda Riyanti, Apriani Roy Setiawan Rustiawan, Indra Safira Febriyanti Samodra, Vegalyra Novantini Saptaria, Lina Setiadi, Bekti Siti Annisa Wahdiniawati, Siti Annisa Sofia Maulida Sri Handayani Sri Purwati Sri Purwati, Sri Sriwanti Belani Subagio, Mochammad Subehana, Subehana Sugiarti Sugiarti Sulistya Pribadi Sundari, Pipit Susanto Susatyo Adhi Pramono, Susatyo Adhi Tri Endar Susianto Tri Mulyani Setyowati Tyahya Whisnu Hendratni Violin, Vivid Vivid Violin Wahyuningratna, Ratu Nadya Widodo, Rintis Eko Yosi Pahala, Yosi Yuliani Istiqomah