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Journal : ASEAN Marketing Journal

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DIFFERENCES OF INDIVIDUAL DEMOGRAPHIC CHARACTERISTICS TOWARDS E-WALLET PAYMENT IN RESTAURANTS Caroline, Shinta; Putri, Anggraini; Oei, Edy; Verawati, Verawati; Isnovian, Isnovian
ASEAN Marketing Journal Vol. 12, No. 2
Publisher : UI Scholars Hub

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Abstract

Manuscript type: Research paper. Research Aims: This study aims to understand the influence of individual differences to customers’ intention to use e-wallet as a method of payment at café or snack bar, fast food restaurant, and food court. Design/methodology/approach: A total of 481 valid online questionnaires were collected from DKI Jakarta, Banten and West Java respondents who have paid with e-wallet in restaurants within the last 12 months. SPSS Analysis through ANOVA with Dunnet’s C post hoc analysis was used to analyse the differences between groups. Research Findings: Individual differences such as gender, income and education have significant influence in customers’ intention to use e-wallet as a method of payment in restaurants. However, unlike previous studies, age does not have a significant impact on e-wallet adoption at restaurants. This study also demonstrated that type of restaurant makes significant influence for customers’ intention to use e-wallet. Originality: There has been a study about individual differences that influence adoption of NFC for payment in the US. However, this is the first study in Indonesia to understand how individual differences significantly influence e-wallet adoption for payment methods in restaurants. Practitioner Implication: This study provides insight for restaurants and e-wallet providers about consumer behaviour and develop marketing plans. Research limitation/Implications: This study was limited to some restaurant types and only towards respondents who have used e-wallet in restaurants within the last 12 months. Further research could be conducted in other types of restaurants and non-digital savvy respondents.
Co-Authors Abbas, Fhaisal Fernanda Abidin, Urwatil Wusqa Ade Salahudin Permadi Ady Purwoto Agung Nur Cahyanta, Agung Nur Agus Salim Ahmad Yani T Alkarimah, Khairani Almahdy A Andriana Anela Putri, Suci Apriani, Nining Baso Amri Borut, Mohamad Caroline, Shinta Cheng Jinkuan, Cheng Jinkuan Comalasari, Enny Desprayoga, Desprayoga Dian Nugraha Didi Susianto Didin Erma Indahyani Dito Anurogo, Dito Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Dwi Rahmawati, Agustini Liviana Ekawati, Nur Elfionita, Yolla Sarni Elmiati Elmiati Elvira Junita Endang Sri Suyati Estralita Trisnawati Fachry Abda El Rahman Fahlevie, Rinaldi Agusta Fauzi, Sellia Felia Susanto, Marcella Felicia, Elsa Fendri, Sandra Tri Juli Fera, Okta Fitriani, Helda Fitriani, Helda Florencia, Silviana Gunawan, Awal Hafid, Istiqamah Haiqal, Andi Fikri Happy Fitria, Happy Harapan, Edi Hartono Hartono Haryadi - Haulussy, Rais Rahman Hera, Hera Herni Kurniawati Husni Mubarok Ibni Hadjar Iin Nurbudiyani Ilham Ilham Ilham Ilham Indra Perdana Irnawati Irnawati Irwandi Irwandi Isnovian, Isnovian istiqomah istiqomah Izzata Barid jannah, nurmiftahul Jap, Yustina Peniyanti Jinkuan, Cheng Jonathan, Stevanus Kadir, Erni Kornela, Andhini Kune, Syarifuddin Larasati Larasati Liliandriani, Andi Lukman, Hendro Lukmanulhakim ., Lukmanulhakim M. Fatchurahman Maharani, Bernadetta Diansepti Mareta Akhriansyah Masita, Syarifah Metio Alberto MS, Nur Hidayah Muh Risal MUHAMMAD HERMAN Muhammad Naufal Hakim MUSOLI, MUSOLI Mustaruddin Mustika, Uray Ndaru Nandhita, Felim Alzena Ni'mah, Nurun Nopryna, Nopryna Novita Nining Anggraini Nuriza Agustina Nurlina Nurlina Nurwahidin, Muhammad Oei, Edy Oktoriyadi, Adri Fernando Pannyiwi, Rahmat Pratama, Muhammad Anzar Pricillia, Fanny Prima Putra, Deddi Priscilla, Priscilla Putri Dwi Cahyani, Putri Dwi Putri Irianti Sintaman Putri, Anggraini Raden Surahmat Ratih Sari Wardani Reni Astika, Reni Ria Afrianti Rieuwpassa, Sarmalina Riswandi Riswandi Romy Wahyuni Ruaida Ruaida Rusi Sahiruddin Sahiruddin Sahuddin, Muhammad sahuddin, Muhammad Sahuddin Shinta, Dewi Yudiana Siregar, Maralottung Sisca Naftali Siska Ferilda Siti Arnisyah Siti Juhairiah Siti Mardasela Suat, Hatty Suat, Rahmawati Sugiarto, Claudia Suharman, Muh Yahya Sulaimawan, Deddy Sulyanto, Pranandang Suryani Musi Syahra, Ulfa Syaiful Bachri Tri Dhevi Afiani Nggego Ummainyah, Ummainyah Valencia, Valencia Verawati, Aunurrahman Widyastuti Widyastuti Wijaya, Pani Ade Wirnelis Syarif Yuli Syafitri, Yuli Yuliana Yuliana Yulis Jamiah Zaunit, Muthia Miranda Ziaurrahman, Muhammad