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All Journal IAES International Journal of Artificial Intelligence (IJ-AI) Indonesian Journal of Electronics and Instrumentation Systems JURNAL SAINS PEMASARAN INDONESIA JDM (Jurnal Dinamika Manajemen) Dinamika Pendidikan INFOKAM Majalah Obat Tradisional Benefit: Jurnal Manajemen dan Bisnis Jurnal Rekayasa Mesin Riset Akuntansi dan Keuangan Indonesia JIEM (Journal of Islamic Education Management) JOIN (Jurnal Online Informatika) Management Analysis Journal Economic Education Analysis Journal Educational Management Journal of Economic Education Panggung JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmiah Keperawatan JURNAL LENTERA BISNIS Jurnal Ilmiah Profesi Pendidikan Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Global Health research Journal of Management and Bussines (JOMB) Jurnal Terapan Manajemen dan Bisnis Jurnal Kinerja Kependidikan (JKK) Business and Accounting Education Journal Jurnal Kajian Pariwisata ARMATUR : Artikel Teknik Mesin dan Manufaktur IBLAM Law Review Eksergi: Jurnal Teknik Energi Journal Evidence Of Law Jurnal Hilirisasi Technology kepada Masyarakat (SITECHMAS) Prosiding University Research Colloquium Asian Journal of Applied Business and Management (AJABM) Jurnal Sains dan Teknologi Farmasi Indonesia Sanskara Hukum dan HAM Jurnal Pengabdian Masyarakat Bangsa JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Rausyan Fikri Journal of Islamic Studies Journal of Environment and Sustainability Education Jurnal Pendidikan Progresif Dinamika Kerajinan dan Batik: Majalah Ilmiah
Wahyono Wahyono
Fakultas Hukum Universitas Bhayangkara Surabaya
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Pengaruh Brand Experience dan Brand Reputation terhadap Brand Loyalty melalui Brand Trust (Study pada Pengguna Xl di Semarang) Rachman, Rony Karunia; Wahyono, Wahyono
Management Analysis Journal Vol 6 No 1 (2017): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v6i1.5587

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand experience dan brand reputation terhadap brand loyalty melalui brand trust. Sampel dalam penelitian ini berjumlah 107 responden. Teknik pengambilan sampel menggunakan purposive sampling. Variabel penelitian ini terdiri dari brand experience, brand reputation, brand trust dan brand loyalty. Analisis data yang digunakan adalah uji instrumen penelitian, analisis statistik deskriptif, dan analisis menggunakan SPSS 23.0 for Windows. Hasil penelitian menunjukkan bahwa semua hipotesis pengaruh secara langsung diterima dan signifikan, kecuali pengaruh langsung antara brand reputation dengan brand loyalty yang tidak berpengaruh signifikan. Sedangkan untuk hipotesis pengaruh tidak langsung semua diterima. Hipotesis yang diajukan dalam penelitian ini adalah 7 hipotesis dengan hasil 6 hipotesis diterima. Simpulan dari penelitian ini adalah peningkatan brand loyalty dapat dicapai melalui brand trust, brand experiecnce dan brand reputation.
Membangun Consumer Loyalty melalui Social Media MARLIYA, NOVA MEI; WAHYONO, WAHYONO
Management Analysis Journal Vol 5 No 3 (2016): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v5i3.11032

Abstract

This study aims to knowing the marketing strategies applied to the company through social media and promotions that can influence and build consumer loyalty. The population in this study is all Zalora consumer. The number of samples is 110 respondents. The sampling technique is Purposive Sampling. The data collection is using the questionnaire/question form. The method of data analysis is using SEM analysis (Structural Equation Modelling) with tool analysis is IBM SPSS AMOS 21 program. The results of the study shows that the research design using variable social media, product position, promotion, purchase decision, satisfaction, and loyalty that these models generally well/fit accepted by the result of calculation of index values that meet the criteria for goodness of fit index. The hypothesis presented in this study are 10 hypothesis with 5 hypothesis result has a significant influence (p<0.05) and 5 other hypothesis has a not influence with significant value (p>0.05). The conclusion of this study proves that the higher implementation of social media, it can improve on consumer loyalty, while promotion of the applied can’t influence on consumer loyalty.
Pengaruh Kualitas Layanan, Nilai Pelanggan dan Relationship Marketing dalam Membangun Kepuasan Pelanggan melalui Citra Perusahaan sebagai Variabel Intervening Argaradian, Ahan; Wahyono, Wahyono
Management Analysis Journal Vol 6 No 2 (2017): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v6i2.14680

Abstract

Tujuan Penelitian ini adalah untuk mengetahui adanya pengaruh langsung kualitas layanan, nilai pelanggan, dan relationship marketing terhadap citra perusahaan dan kepuasan pelanggan, serta untuk mengetahui pengaruh mediasi citra perusahaan. Populasi penelitian ini adalah pelanggan Kantor Pos Ungaran 50500 dengan sampel sebanyak 116 responden dari rumus iterasi dengan menggunakan metode Purposive Sampling. Berdasarkan uji parsial pengaruh langsung kualitas layanan, nilai pelanggan, dan relationship marketing pada citra perusahaan masing-masing sebesar 0,007; 0,045; 0,026; langsung kualitas layanan, nilai pelanggan, dan relationship marketing dan citra perusahaan pada kepuasan pelanggan masing-masing sebesar 0,044; 0,000; 0,000; 0,000; Sedangakan efek mediasi citra perusahaan pada pengaruh kualitas layanan, nilai pelanggan, dan relationship marketing pada kepuasan pelanggan masing-masing adalah 0,215; 0,357; 0.387; Kesimpulan dari penelitian ini membuktikan bahwa kualitas layanan, nilai pelanggan, dan relationship marketing berpengaruh terhadap citra perusahaan. Kualitas layanan, nilai pelanggan, relationship marketing dan citra perusahaan berpengaruh terhadap kepuasan pelanggan, citra perusahaan memediasi kualitas layanan, nilai pelanggan, dan relationship marketing.
Pengaruh Kualitas Pelayanan,Citra Merek dan Kualitas Produk terhadap Loyalitas Konsumen melalui Kepuasan Konsumen Putera, Adhitya Kelana; Wahyono, Wahyono
Management Analysis Journal Vol 7 No 1 (2018): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v7i1.20445

Abstract

Pengiriman produk berkualitas tinggi adalah kunci sukses di industri apa pun. Baik dalam industri manufaktur dan jasa, kualitas layanan dan produk adalah faktor utama yang mempengaruhi niat pembelian pelanggan dan loyalitas pelanggan.Tujuan penelitian ini adalah untuk mengetahui pengaruh langsung Kualitas Pelayanan, Citra Merek, dan Kualitas Produk terhadap Loyalitas Konsumen serta pengaruh tidak langsungnya melalui Kepuasan Konsumen. Penelitian ini mengambil sampel sebanyak 120 konsumen di Kota Semarang dengan teknik pengambilan incidental sampling. Teknik analisis menggunakan analisis jalur dengan program SPSS versi 21. Hasil penelitian menunjukkan Kualitas Pelayanan, Citra Merek, dan Kualitas Produk berpengaruh positif dan signifikan terhadap Loyalitas Konsumen baik secara langsung maupun tidak langsung melalui Kepuasan Konsumen.
Influence of Store Atmosphere, Product Knowledge and Brand Image toward Purchase Decision through Word of Mouth Aisah, Iin Nur; Wahyono, Wahyono
Management Analysis Journal Vol 7 No 2 (2018): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v7i2.23858

Abstract

Word of mouth has an important role in improving purchase decision that supported with unique and interesting store atmosphere, good product knowledge and positive brand image. However, some previous studies showed different result that by unique and interesting store atmosphere, good product knowledge and positive brand image to word of mouth and purchase decision for the company. The purpose of this study is to examine the direct influence of store atmosphere, product knowledge, and brand image, on Purchasing Decision and its indirect influence through word of mouth. Sample in this study are 115 consumers in the city of Semarang with sampling incidental sampling technique. The analysis technique used path analysis with SPSS program version 21. The result showed that store atmosphere, product knowledge, and brand image had positive effect and significant on purchase decision with significance < 0.05. While the test of intervening obtained by the total value of the indirect > direct effect, that store atmosphere of 0.1519 > 0.142, product knowledge of 0.427 > 0.327, and brand image of 0.5185 > 0.513. The conclusions of this study proved that store atmosphere, product knowledge, and brand image had positive effect and significant on purchase decision by direct effect and indirectly through word of mouth.
Influence of Sales Promotion, Hedonic Shopping Motivation and Fashion Involvement Toward Impulse Buying through a Positive Emotion. Andani, Kiki; Wahyono, Wahyono
Management Analysis Journal Vol 7 No 4 (2018): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v7i4.24105

Abstract

This study aims to determine the direct indirect influence of sales promotion, hedonic shopping motivation, fashion involvement and positive emotion as an intervening variable on impulse buying. The population of this research is customer of House of Smith Semarang. The number of samples is 100 respondents with incidental sampling technique through likert scale questionnaire. Data analysis using descriptive percentage and path analysis. The results show that sales promotion, hedonic shopping motivation, fashion involvement service affect impulse buying and positive emotion influence impulse buying and mediate the influence of sales promotion, hedonic shopping motivation, fashion involvement.
The Influence of Satisfaction , Variety Seeking and Alternative Attractiveness to Switching Behaviour Through Switching Intentions Hartono, Kundi; Wahyono, Wahyono
Management Analysis Journal Vol 7 No 3 (2018): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v7i3.24958

Abstract

The purpose of this study was to examine the direct effect of satisfaction, variety seeking and alternative attractiveness on switching behavior through switching intentions. The population in this study are visitors to the Café Sisemoet Ungaran in May 2018. The technique of sampling used was incidental sampling with 115 respondents. The data collection included questionnaires, documentation, and path analysis as the method of the data analysis. Data analysis is done by using partial test and path analysis test with help of SPSS 21 for Windows.The results showed that satisfaction has direct effect negatively and significantly toward switching behavior, while variety seeking and attractiveness alternatives have a positive and significant direct influence on switching behavior. The results of path analysis test proved that satisfaction, variety seeking, and attractiveness alternatives have indirect effect toward switching behavior through switching intentions.
The Influence of Eco-Brand, Eco-Labelling and Environmental Advertisement on Consumer Purchasing Behavior through Brand Image Rizqiyana, Ina; Wahyono, Wahyono
Management Analysis Journal Vol 9 No 2 (2020): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v9i2.28510

Abstract

The high level of environmental concern will encourage individual to consume environmentally friendly products and encourage company to implement the green marketing strategy. This study aims to examine the direct and indirect effect of green marketing tools namely eco-label, eco-brand and environmental advertisement on consumer purchase behavior with brand image as an intervening variable. The sampling method used is purposive sampling technique through questionnaire with 115 respondents who are consumers of Ades in Semarang. The data analysis method used is path analysis. The results of this study show that eco-brand and eco-labelling have positive and significant effect on consumer purchase behavior while environmental advertisement has negative and significant effect on consumer purchase behavior. Eco-brand, eco-labeling and environmental advertisement have positive and significant effect on consumer purchase behavior through brand image. Brand image has a role as an intervening variable between eco-brand, eco-labeling and environmental advertisement to consumer purchase behavior.
The Influence of Green Perceived Value, Risk and Quality toward Green Purchase Intention through Green Trust Zulfanizy, Kresno; Wahyono, Wahyono
Management Analysis Journal Vol 8 No 1 (2019): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v8i1.30218

Abstract

Consumens concern for environmental sustainability raises consumption behavior for environmentally friendly products and encourages companies to implement green marketing strategies. The aim of this research is to examine the effect of green perceived value and green perceived risk toward green purchase intention via green trust as mediator variable (intervening). The population of this research is all consumers of UKM products in the city of Semarang. The sampel is 100 respondents used convenience sampling technique. The data collecting method used questionnaire. The data analysis used Path Analysis with SPSS v21.T he results showed that green perceived value and green perceived quality had a significant positive effect on green purchase intention while green perceived quality had a significant negative effect on the green purchase intention. Green trust has a role as an intervening variable between the variables green perceived value, green perceived risk and green perceived quality towards the green purchase intention. The conclusions of this research are there is an effect of green perceived value and green perceived risk toward green purchase intention via green trust.
A Key to Successful Business Retail Oktarina, Rury Rosadi; wahyono, wahyono
Management Analysis Journal Vol 8 No 2 (2019): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v8i2.33913

Abstract

The key to the success of the retail business lies in the high purchase decision among consumers. The purpose of this study is to test partially and simultaneously the influence of lifestyle, merchandise assortment, and service quality on purchase decision through purchase intention. The population in this study were all unknown numbers of Giant Semarang customers. Sampling was done by nonprobability sampling technique that is incidental sampling, with a total sample of 115 respondents. Data collection methods used were documentation and questionnaires. Data analysis was performed using path analysis, by testing hypotheses using IBM SPSS 23. The results showed that partially lifestyle and merchandise assortment had a significant influence on purchase decision, but service quality did not significantly influence purchase decision. Meanwhile, simultaneous lifestyle, merchandise assortment and service quality significantly influence purchase decision through purchase intention as an intervening variable.
Co-Authors Achmad Basari Eko Wahyudi Achmad Fudholi Aditya Novera Rachmawati, Aditya Novera Ahmad Bahrudin Ahmad Hamim Su’udy Aisah, Iin Nur Aisah, Iin Nur Amin Yusuf Aminuyati An Nizhami, Avicenna Anang Hartono, Anang Andani, Kiki Andani, Kiki Andhi Wijayanto Andi Dharmawan Andrie Irawan Anesa Surya Angga Pandu Wijaya, Angga Pandu Anggraeni, RR Dewi Anis Roihatin Anton Agus Setyawan Argaradian, Ahan Argaradian, Ahan Arianto, Yoga Ian Ariesa Prihartanti, Ariesa Arifiani, Dian Aris, M Abdul Arvitriani, Erlita Atikah, Laela Aulia, Nur Fatowil Bachtiar Bachtiar Bambang Santoso Baskara, Baskara Bayu Wiratama, Bayu Bono Bono Brilliyan, Yoga Rizky Budhi Prasetiyo Budhi Prasetyo Budi Bayu Murti Cahyani, Regita Fitri Cahyo, Cahyo Chrisputranto, Matheus Raditya Chumbradika , Chitto Cintya Damayanti, Cintya Citraningtyas, Dita Putri Desi Elvira Cindy Puspita, Desi Elvira Cindy Dharma, Faisal Divi Galih Prasetyo Putri Djoko Widodo Dwiana Hendrawati Edi Eskak EKO BUDIYANTO Eko Nugroho Eko Supriyanto Elizah, Elizah Endang Sutrasmawati Erawati, Ayu Eskasari Putri F Gatot Sumarno, F Gatot F. Gatot Sumarno, F. Gatot Fajari, Laksmi Evasufi Widi Falilah, Falilah Fatowil Aulia, Nur Fitri Handayani Galuh Pratiwi*, Wanda Nova Gatot Suwoto Guntari, Titiek H, Yusuf Dewantoro Hadi Sutopo Hamim Su”™udy, Ahmad Hardani Widhiastuti Hartono, Kundi Hartono, Kundi Hendra Tanu Atmadja Hermawan, Baktiyar Mei Hidayat, Alfian Fatkhur Hidayat, Dayat Saeful Hidayati, Larantika I Made Sukanadi Ika Maratus Sholekhah, Ika Maratus Ika Wahyu Wijayanti, Ika Wahyu Indah Purwantini Jati Waskito Khoiroh, Ikhwatinah Kurniawati, Rizki Laga, Anastasya Laksono, Eko Budi Lestari, Dwi Putri Lestari, Mulianda Listriyani, Listriyani Lukman Awaludin Luthfia Hanifah Kurniati, Luthfia Hanifah Made Virma Permana Margana Margana Marliyati Marliyati, Marliyati MEI HERMAWAN, BAKTIYAR Merakati, Indah Merakati, Indah Mochammad Denny Surindra Moh Salimi Mugiono Mugiono, Mugiono Muhammad Tahir Mukhzarudfa, Mukhzarudfa Mulyono Mulyono Mustofa Mustofa N., Ajie Pribadi Nanang Apriandi Nanda Bella Fidanty Shahnaz, Nanda Bella Fidanty Nathan, Oskar Niken Safitri Nirwana Hendrastuty NOVA MEI MARLIYA, NOVA MEI Noviana, Astrid Novianto, Andrian Nur Nurjanah, Ulfa Nurnaningsih, Siti Oktarina, Rury Rosadi Oktaviani, Winda Padang Yanuar Pamardi, S Pangestu, Wisnu Prahasti, Shella Pramesti, Olivia Pramitha Esha Nirmala Dewi, Pramitha Esha Nirmala Pratiwi, Shinta Prihandono, Dorojatun Prihartini, Retno Purnama, Aditya Putra Putera, Adhitya Kelana Putera, Adhitya Kelana Putra, Jimmy Trio Rachman, Rony Karunia Rachman, Rony Karunia Rahmania, Maulida Afiya Ratih Kusumastuti Ratna Asmah Susidarti Ratna Hidayah Raya, Loisa Diana Rizqiyana, Ina Rossi, Roberto Rusdarti - S Martono Saputra, Yuris Mulya Sari, Dwi Rahmita Sari, Nia Kurnia Sari, Reny Eka Shabrina Shabrina, Shabrina Sipayung, Mardin Siswi, Ati Arifiah Siti Aminah Slamet Priyoatmojo, Slamet Soewita, Samuel Soleha, Euis Solikhin, Akhmad Riadzus Sucihatiningsih Dian Wisika Prajanti Suhartono Sulis Dri Handono Supriyo Supriyo Susanto Susanto Sutanto, Bayu Suwaldi . Suwarti Suwarti Suyanto Suyanto Suyatmin Suyatmin, Suyatmin Syabrinildi, Syabrinildi Syahleman, Rukmini T. Nanda Saifullah Sulaiman, T. Nanda Saifullah T.N. Saifullah Sulaiman, T.N. Saifullah Timotius Anggit Kristiawan TN Saifullah Sulaiman, TN Saifullah Tutut Paradhiba Sujadi, Tutut Paradhiba W, wiwik Purwati Warsono Warsono Wijaya, Tommy Tanu Wiwik Purwati Widyaningsih Yanuarius Seran Fahik, Yanuarius Seran Yusuf Dewantoro Herlambang Yuzaili, Nasral Zakiyah, Nuratun Zulfanizy, Kresno