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All Journal IAES International Journal of Artificial Intelligence (IJ-AI) Indonesian Journal of Electronics and Instrumentation Systems JURNAL SAINS PEMASARAN INDONESIA JDM (Jurnal Dinamika Manajemen) Dinamika Pendidikan INFOKAM Majalah Obat Tradisional Benefit: Jurnal Manajemen dan Bisnis Jurnal Rekayasa Mesin Riset Akuntansi dan Keuangan Indonesia JIEM (Journal of Islamic Education Management) JOIN (Jurnal Online Informatika) Management Analysis Journal Economic Education Analysis Journal Educational Management Journal of Economic Education Panggung SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmiah Keperawatan JURNAL LENTERA BISNIS Jurnal Ilmiah Profesi Pendidikan Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Global Health research Journal of Management and Bussines (JOMB) Jurnal Terapan Manajemen dan Bisnis Jurnal Kinerja Kependidikan (JKK) Business and Accounting Education Journal Jurnal Kajian Pariwisata ARMATUR : Artikel Teknik Mesin dan Manufaktur IBLAM Law Review Eksergi: Jurnal Teknik Energi Journal Evidence Of Law Jurnal Hilirisasi Technology kepada Masyarakat (SITECHMAS) Prosiding University Research Colloquium Asian Journal of Applied Business and Management (AJABM) Jurnal Sains dan Teknologi Farmasi Indonesia Sanskara Hukum dan HAM Jurnal Pengabdian Masyarakat Bangsa JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Rausyan Fikri Journal of Islamic Studies Journal of Environment and Sustainability Education Jurnal Pendidikan Progresif Dinamika Kerajinan dan Batik: Majalah Ilmiah Jurnal Manajemen Pendidikan Islam
Wahyono Wahyono
Fakultas Hukum Universitas Bhayangkara Surabaya
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The Influence of Eco-Brand, Eco-Labelling and Environmental Advertisement on Consumer Purchasing Behavior through Brand Image Rizqiyana, Ina; Wahyono, Wahyono
Management Analysis Journal Vol 9 No 2 (2020): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v9i2.28510

Abstract

The high level of environmental concern will encourage individual to consume environmentally friendly products and encourage company to implement the green marketing strategy. This study aims to examine the direct and indirect effect of green marketing tools namely eco-label, eco-brand and environmental advertisement on consumer purchase behavior with brand image as an intervening variable. The sampling method used is purposive sampling technique through questionnaire with 115 respondents who are consumers of Ades in Semarang. The data analysis method used is path analysis. The results of this study show that eco-brand and eco-labelling have positive and significant effect on consumer purchase behavior while environmental advertisement has negative and significant effect on consumer purchase behavior. Eco-brand, eco-labeling and environmental advertisement have positive and significant effect on consumer purchase behavior through brand image. Brand image has a role as an intervening variable between eco-brand, eco-labeling and environmental advertisement to consumer purchase behavior.
THE ROLE OF POSITIVE EMOTION IN INCREASING IMPULSE BUYING Listriyani, Listriyani; wahyono, wahyono
Management Analysis Journal Vol 8 No 3 (2019): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v9i3.34265

Abstract

The purpose of this study is to determine the direct and indirect influence of visual merchanding, sales promotion and shopping lifestyle toward impulse buying through positive emotion as an intervening variable. Positive emotion  influence customers to make an impulse buying. The population in  this research is customers of Duta Mode Purwokerto. The  total sample in this research is 115 respondents with incidental sampling technique through a likert scale. Methods of collecting data using questionnaires and documentation. Data analysis using classic assumption test and hypothesis test (t test and path analysis) with SPSS Statistics version 21 programs. Based on the hypothesis test, the results show that visual merchandising has a positive and significant effect on impulse buying, sales promotion has a positive and significant effect on impulse buying, shopping lifestyle does not has a positive and significant effect on impulse buying, and positive emotion has a positive and significant effect on impulse buying. Mediation test shows that positive emotion mediates the effect of visual merchandising, sales promotion, and shopping lifestyle on impulse buying.
THE ROLE OF STIMULUS IN INCREASING TOURIST VISITS Arvitriani, Erlita; Wahyono, Wahyono
Management Analysis Journal Vol 8 No 4 (2019): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v9i4.34267

Abstract

The purpose of this research is to examine the direct and indirect influence of  city branding, word of mouth, and perceived value and visiting decisions through visiting interests. The population in this study is visitors of Kampoeng Wisata Batik Kauman Pekalongan. This research used  incidental  sampling and purposive sampling technique with 115 respondents. Data collection method is used questionnaire method and documentation method. Data analysis of this research is used path analysis, variables  is used include city branding, word of mouth, perceived value, visiting interests, and visiting decisions. The results of this research showed that city branding and word of mouth directly did not have a significant influence on visiting decisions. Perceived value and visiting interests have positive and significant influence on visiting decisions. In addition, visiting interests variable able to mediate the effect of city branding, word of mouth, perceived value on visiting decisions.
THE ROLE OF CUSTOMER SATISFACTION IN INCREASING CUSTOMER LOYALTY Siswi, Ati Arifiah; Wahyono, Wahyono
Management Analysis Journal Vol 9 No 1 (2020): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v9i1.34427

Abstract

The purpose of this study is to determine the direct and indirect influence of brand personality, brand reputation and price fairness toward customer loyalty through customer satisfaction as an intervening variable. Customer satisfaction influence customers to make an loyal. The population in this research is customers Kukubima Energi. The total sample in this research is 115 respondents with purposive sampling technique through a likert scale. Methods of collecting data using questionnaires and documentation. Data analysis using classic assumption test and hypothesis test (t test and path analysis) with SPSS Statistics version 21 programs. Based on the hypothesis test, the results show that brand personality has a positive and significant effect on customer loyalty, price fairness has a positive and significant effect on customer loyalty, brand reputation does not has a positive and significant effect on customer loyalty, and customer satisfaction has a positive and significant effect customer satisfaction. Mediation test shows that positive emotion mediates the effect of brand personality, and price fairness on customer satisfaction.
BUILDING CUSTOMER LOYALTY THROUGH STRATEGY EXPERIENTIAL MARKETING, SERVICE QUALITY, AND CUSTOMER SATISFACTION Wahyono, Wahyono; Nurjanah, Ulfa
Management Analysis Journal Vol 9 No 2 (2020): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v9i2.39109

Abstract

The study aims to determine the influence of Experiential Marketing, quality of service, and customer satisfaction towards customer loyalty by developing a research model and 6 hypotheses filed in this study. The number of samples was 160 respondents, namely the customer of PT POS Indonesia (Persero) Semarang with incidental sampling through questionnaires. Data analysis using Structural Equation Modeling (SEM) of Software AMOS 21.0 based on data analysis results, it can be concluded that the model received good/fit and subsequent research results showed there were 3 hypotheses received and 3 hypotheses were rejected.
Model Exploration for Community Satisfaction with E-KTP Service Quality as Mediation Wahyono, Wahyono; Zakiyah, Nuratun
Dinamika Pendidikan Vol 15, No 1 (2020): June 2020
Publisher : Fakultas Ekonomi, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/dp.v15i1.24892

Abstract

This study aimed to analyze the direct and indirect effects of interpersonal communication, work discipline, and facilities on community satisfaction through service quality. The method in this study used a quantitative approach. The population in this study was the people of Semarang Regency who had submitted services in the form of filing KTPs in sub-districts in Semarang Regency with a total of 756,216 people. The sampling technique was cluster random sampling technique, which was calculated by using the Slovin formula with a total sample of 100 respondents. Data collection methods used questionnaires, observations, and documentation. Data analysis method in this study used path analysis, and a single test with a significance level of 5%. The results of the calculation of the data obtained by the mediation equation were Y1 = 9,737 + 0,366X1 + 0,324X2 + 0,529X3 + 0,768e and the equation model of community satisfaction variable were Y2 = 0,942 + 0,318X1 + 0,531X2 + 0,360 X3 + 0,256 Y1 + 0,662e. The results of this study indicated that interpersonal communication, work discipline, and facilities had a direct effect on community satisfaction, and there was an indirect effect between interpersonal communication, work discipline, and facilities on community satisfaction through service quality.
Peningkatan Kejujuran dan Hasil Belajar Fisika Kompetensi Getaran Gelombang dan Bunyi dengan Metode Discovery Learning Wahyono, Wahyono
Jurnal Kinerja Kependidikan (JKK) Vol 2, No 4 (2020): JKK
Publisher : UNIVERSITAS SERAMBI MEKKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk meningkatkan sikap jujur dalam mengerjakan tugas dan hasil belajar fisika kompetensi getaran, gelombang dan bunyi melalui pembelajaran dengan metode discovery learning siswa kelas XI SMK Negeri 2 Wonosobo semester 4 tahun pelajaran 2017/2018. Teknik pengumpulan data yang dipakai dalam penelitian ini adalah teknik dokumentasi dan teknik observasi dengan mengolah data instrumen observasi. Hasil penelitian menunjukkan, melalui pembelajaran dengan metode discovery learning dapat meningkatkan sikap jujur dalam mengerjakan tugas bagi siswa. Sikap jujur mengerjakan tugas fisika dari kondisi awal (pra siklus) ke siklus II naik sebesar 1,36 %. Berdasarkan data yang diperoleh, dari kondisi awal ke kondisi akhir nilai tertinggi naik 13,33%, nilai terendah naik 16,67%, nilai rata-rata naik 23,14% dan jumlah siswa yang lulus naik 60%. Temuan dalam penelitian ini memperkuat perspektif teori dan empirik, dalam upaya guru untuk mencapai hasil yang optimal. Hasil optimal yang dimaksud adalah sikap jujur dalam mengerjakan tugas maupun hasil belajar fisika kompetensi getaran, gelombang dan bunyi.
The Effect of Digital Literacy and Entrepreneurship Education Towards Online Entrepreneurship Intention Through Online Business Learning and Creativity At Marketing Department in Batang Regency Mugiono, Mugiono; Dian Wisika Prajanti, Sucihatiningsih; Wahyono, Wahyono
Journal of Economic Education Vol 9 No 2 (2020): December 2020 - Article In Press
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v9i2.41304

Abstract

The intention of online entrepreneurship is the desire of a person by making several efforts to find information and planning to achieve business goals in the internet network. Some of the factors that are thought to influence this phenomenon include digital literacy, entrepreneurship education, online business learning, and creativity. This study aims to analyze the effect of digital literacy, entrepreneurship education, online business learning, and creativity on online entrepreneurial intentions. In addition, this study is to analyze the effect of digital literacy and entrepreneurship education that can be mediated by online business learning and creativity on online entrepreneurial intentions of Marketing major in Batang regency. This research method was a quantitative approach. The population of this study were students majoring in Marketing in Batang with a total of 345 students. The sample taken in this study were 160 students as respondents by collecting data using a questionnaire. The data analysis method used was descriptive analysis, confirmatory analysis and structural equation modeling analysis. The results show that digital literacy and online business learning have a positive and significant effect on online entrepreneurship intentions. Meanwhile, entrepreneurship education and creativity have a negative and significant effect on online entrepreneurial intentions. However, entrepreneurship education has no effect on creativity. Online business learning variables and creativity mediate digital literacy towards online entrepreneurial intentions. While the creativity variable does not mediate entrepreneurship education on online entrepreneurship intentions. Based on the research results, Entrepreneurship Education has no influence on creativity. So the school needs to carry out entrepreneurial education activities that can increase the creativity of students.
The Influence of Celebrity Endorser and Online Promotion on Purchase Decision Through Brand Image Lestari, Mulianda; Wahyono, Wahyono
Management Analysis Journal Vol 10 No 2 (2021): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v10i2.45545

Abstract

The purpose of this study was to determine whether celebrity endorsers, brand image and online promotion had an effect on purchasing decisions, and to determine whether brand image is able to mediate celebrity endorsers and online promotion on purchasing decisions. The population data in this research is consumers of Mustika Ratu cosmetic products in Semarang City. The total sample is 115 respondents. This research using the incidental sampling technique. The data analysis method in this research using descriptive analysis, regression analysis, and path analysis with IBM SPSS version 20. The research result shows that celebrity endorser, online promotion and brand image had positive and significant influence on purchasing desicion. Brand image are also able to mediate the effect of celebrity endorser and online promotion toward purchasing desicion. The suggestion givento pay more attention to the selection of celebrity endorsers an effort to increase purchasing decisions. For further researchers, it is expected to conduct research with the same aspects in different areas the consistency of this research can be tested.
PENGARUH KEPUASAN KERJA, MOTIVASI KERJA DAN KOMITMEN ORGANISASI TERHADAP KINERJA MELALUI ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) SEBAGAI VARIABEL INTERVENING Nurnaningsih, Siti; Wahyono, Wahyono
Economic Education Analysis Journal Vol 6 No 2 (2017): Economic Education Analysis Journal
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kinerja karyawan merupakan faktor penentu keberhasilan perusahaan. Permasalahan yang terjadi dalam penelitian ini adanya penurunan kinerja oleh karyawan PDAM Tirta Dharma Brebes pada tahun 2015. Penurunan kinerja tersebut dilihat dari banyaknya pengaduan dari pelanggan, tingkat kehilangan air serta kehadiran dan keterlambatan karyawan. Selain itu masih ditemukan adanya perbedaan hasil penelitian mengenai variabel kepuasan kerja, motivasi kerja, dan komitmen organisasi terhadap kinerja juga menjadi alasan dalam penelitian ini. Penelitian ini bertujuan untuk mengetahui pengaruh kepuasan kerja, motivasi kerja, dan komitmen organisasi terhadap kinerja baik secara langsung maupun tidak langsung melalui OCB. Populasi dalam penelitian ini 92 karyawan sekaligus dijadikan sampel . Metode pengumpulan data yaitu wawancara dan angket. Metode analisis data menggunakan regresi dan analisis jalur. Hasil penelitian menunjukkan kepuasan kerja, motivasi kerja, dan komitmen organisasi berpengaruh baik secara langsung maupun secara tidak langsung terhadap kinerja melalui OCB dengan arah positif. OCB juga terbukti mampu memediasi pengaruh kepuasan kerja, motivasi kerja dan komitmen organisasi terhadap kinerja. Employee performance is a critical success factor of a company.The probleim in this research is the employee performance found to be low in PDAM Tirta Dharma Brebes on 2015. In addition, there is the differences that found in many research about the effect of job satisfaction, work motivation, organizational commitment on performance. The purpose of this study is to determine the effect of the effect of job satisfaction, work motivation, organizational commitment on employee performance through OCB as an intervening. The population in this study as all employees of PDAM, with Total 92 people were used as sample. The methods of data collection using questionare and interview. Methode of data analysis were multiple regression, and path analysis. The result showed that there job satisfaction, work motivation, and organizational commitment influence directly as well as inderectly with the positive direction on performance through OCB. OCB also proved able to mediate effect job satisfaction, work motivation, and organizational commitment on performance.
Co-Authors Achmad Basari Eko Wahyudi Achmad Fudholi Aditya Novera Rachmawati, Aditya Novera Ahmad Bahrudin Ahmad Hamim Su’udy Aida Roihana Zuhro Aisah, Iin Nur Aisah, Iin Nur Amin Yusuf Aminuyati An Nizhami, Avicenna Anang Hartono, Anang Andani, Kiki Andani, Kiki Andhi Wijayanto Andi Dharmawan Andrie Irawan Anesa Surya Angga Pandu Wijaya, Angga Pandu Anggawira, Anggawira Anggraeni, RR Dewi Anis Roihatin Anton Agus Setyawan Argaradian, Ahan Argaradian, Ahan Arianingsih, Arianingsih Arianto, Yoga Ian Ariesa Prihartanti, Ariesa Arifiani, Dian Aris, M Abdul Arvitriani, Erlita Atikah, Laela Aulia, Neila Najmi Aulia, Nur Fatowil Bachtiar Bachtiar Bambang Santoso Baskara, Baskara Bayu Wiratama, Bayu Bono Bono Brilliyan, Yoga Rizky Budhi Prasetiyo Budhi Prasetyo Budi Bayu Murti Cahyandaru, Pramudya Cahyani, Regita Fitri Cahyo, Cahyo Cholis Mahardhika Chrisputranto, Matheus Raditya Chumbradika , Chitto Cintya Damayanti, Cintya Citraningtyas, Dita Putri Desi Elvira Cindy Puspita, Desi Elvira Cindy Dewanto, Wishnu Dharma, Faisal Divi Galih Prasetyo Putri Djoko Widodo Dwiana Hendrawati Edi Eskak EKO BUDIYANTO Eko Nugroho Eko Supriyanto Elizah, Elizah Endang Sutrasmawati Erawati, Ayu Eskasari Putri F Gatot Sumarno, F Gatot F. Gatot Sumarno, F. Gatot Fajari, Laksmi Evasufi Widi Falilah, Falilah Fatowil Aulia, Nur Fitri Handayani Galuh Pratiwi*, Wanda Nova Gatot Suwoto Guntari, Titiek H, Yusuf Dewantoro Hadi Sutopo Hamim Su”™udy, Ahmad Hardani Widhiastuti Hartono, Kundi Hartono, Kundi Hendra Tanu Atmadja Hermawan, Baktiyar Mei Hidayat, Alfian Fatkhur Hidayat, Dayat Saeful Hidayati, Larantika I Made Sukanadi Ika Maratus Sholekhah, Ika Maratus Ika Wahyu Wijayanti, Ika Wahyu Indah Purwantini Jati Waskito Khoiroh, Ikhwatinah Kurniawati, Rizki Kusuma, Tiyar Cahya Laga, Anastasya Laksono, Eko Budi Lestari, Dwi Putri Lestari, Mulianda Listriyani, Listriyani Lukman Awaludin Luthfia Hanifah Kurniati, Luthfia Hanifah Made Virma Permana Margana Margana Marliyati Marliyati, Marliyati MEI HERMAWAN, BAKTIYAR Merakati, Indah Merakati, Indah Mochammad Denny Surindra Moh Ali, Moh Moh Salimi Mugiono Mugiono, Mugiono Muhammad Tahir Mukhzarudfa, Mukhzarudfa Mulyono Mulyono Mustofa Mustofa N., Ajie Pribadi Nanang Apriandi Nanda Bella Fidanty Shahnaz, Nanda Bella Fidanty Nathan, Oskar Niken Safitri Nirwana Hendrastuty NOVA MEI MARLIYA, NOVA MEI Noviana, Astrid Novianto, Andrian Nur Nurjanah, Ulfa Nurnaningsih, Siti Oktarina, Rury Rosadi Oktaviani, Winda Padang Yanuar Pamardi, S Pangestu, Wisnu Prahasti, Shella Pramesti, Olivia Pramitha Esha Nirmala Dewi, Pramitha Esha Nirmala Pratiwi, Shinta Prihandono, Dorojatun Prihartini, Retno Purnama, Aditya Putra Putera, Adhitya Kelana Putera, Adhitya Kelana Putra, Jimmy Trio Rachman, Rony Karunia Rachman, Rony Karunia Rahmania, Maulida Afiya Ratih Kusumastuti Ratna Asmah Susidarti Ratna Hidayah Raya, Loisa Diana Riyanto Riyanto Rizqiyana, Ina Rossi, Roberto Rusdarti - S Martono Saputra, Yuris Mulya Sari, Dwi Rahmita Sari, Nia Kurnia Sari, Reny Eka Shabrina Shabrina, Shabrina Sipayung, Mardin Siswi, Ati Arifiah Siti Aminah Slamet Priyoatmojo, Slamet Soewita, Samuel Soleha, Euis Solikhin, Akhmad Riadzus Sucihatiningsih Dian Wisika Prajanti Suhartono Sulis Dri Handono Supriyo Supriyo Susanto Susanto Sutanto, Bayu Suwaldi . Suwarti Suwarti Suyanto Suyanto Suyatmin Suyatmin, Suyatmin Syabrinildi, Syabrinildi Syahleman, Rukmini T. Nanda Saifullah Sulaiman, T. Nanda Saifullah T.N. Saifullah Sulaiman, T.N. Saifullah Timotius Anggit Kristiawan TN Saifullah Sulaiman, TN Saifullah Tutut Paradhiba Sujadi, Tutut Paradhiba W, wiwik Purwati Warsono Warsono Wijaya, Tommy Tanu Wiwik Purwati Widyaningsih Yanuarius Seran Fahik, Yanuarius Seran Yusuf Dewantoro Herlambang Yuzaili, Nasral Zakiyah, Nuratun Zulfanizy, Kresno