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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Manajemen Dan Kewirausahaan Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam ETNOREFLIKA: Jurnal Sosial dan Budaya Al-Kharaj: Journal of Islamic Economic and Business Creative Research Management Journal Jurnal Pengabdian kepada Masyarakat Jurnal Abdi Masyarakat Indonesia Jurnal Pengabdian Masyarakat Ilmu Terapan (JPMIT) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Empowerment: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bangsa Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Journal Economics Technology and Entrepreneur JITAA : Journal Of International Taxation, Accounting And Auditing JIM : Journal Of International Management Inovasi Sosial: Jurnal Pengabdian Masyarakat Jurnal Manajemen dan Kewirausahaan Khazanah Sosial
Juharsah, Juharsah
Jurusan Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Halu Oleo
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Examining Value Co-Creation as Moderator in Brand Image and Loyalty Relationship in Halal Cosmetics conny; Juharsah; Dzulfikri Azis Muthalib; Harmiaty Bahar
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.9978

Abstract

This study examines the influence of customer experience and value co-creation on customer loyalty, with brand image as a mediating and moderating variable. It hypothesizes that both factors positively affect loyalty directly and indirectly through brand image. Methods: A quantitative survey was conducted with 350 Wardah cosmetic users selected through purposive sampling. Data were collected via an online questionnaire using a 5-point Likert scale. Variables include customer experience, value co-creation, brand image, and customer loyalty. Data were analyzed using PLS-SEM with SmartPLS. Results: Findings show that customer experience significantly influences brand image, and brand image significantly affects customer loyalty. Value co-creation also has a direct positive effect on customer loyalty. Brand image mediates the relationship between customer experience and customer loyalty and moderates the effect of value co-creation on customer loyalty by strengthening it. ImplicationsCompanies should enhance customer experience and promote value co-creation to strengthen brand image and loyalty. Future research should apply longitudinal designs and include additional variables to improve generalizability and deepen insights into customer behavior dynamics
Penguatan Administrasi UMKM Melalui Pelatihan Digital Marketing di Dinas Pemberdayaan Perempuan dan Perlindungan Anak Kota Kendari Isalman Isalman; Juharsah Juharsah; Isnawaty Isnawaty; Nur Aulia Soliha; Nesha Saryono; Nirmala Nirmala; Indah Lestari; Ramlia Ramadani Sudin; Winda Aprilia; Nakila Aulia; Cindy Rahmayanti; Rizky Amalia
Jurnal Pengabdian Masyarakat Bangsa Vol. 4 No. 5 (2026): Juli
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v4i5.4720

Abstract

Kegiatan pengabdian ini dilatarbelakangi oleh permasalahan yang dihadapi mitra UMKM perempuan binaan Dinas Pemberdayaan Perempuan dan Perlindungan Anak (DP3A) Kota Kendari, yaitu lemahnya tata kelola administrasi keuangan yang masih tradisional dan kurangnya literasi digital dalam pengembangan usaha. Tujuan dari pengabdian ini adalah untuk meningkatkan kapasitas mitra dalam pengelolaan administrasi keuangan berbasis teknologi dan menanamkan pola pikir kewirausahaan yang profesional. Metode pelaksanaan kegiatan dilakukan melalui pendekatan participatory learning yang mencakup pelatihan digitalisasi keuangan menggunakan aplikasi "BukuWarung" dan pendampingan intensif (coaching) pembukuan manual sederhana sesuai kaidah manajemen. Hasil pengabdian menunjukkan adanya peningkatan kompetensi mitra secara signifikan, di mana peserta mampu mengoperasikan aplikasi BukuWarung untuk pencatatan transaksi harian dan memisahkan keuangan pribadi dengan usaha. Selain itu, peserta memiliki pemahaman yang lebih baik mengenai manajemen piutang untuk menjaga arus kas usaha. Kegiatan ini berhasil mendorong modernisasi administrasi UMKM yang lebih akuntabel dan efisien sebagai landasan pengembangan usaha yang berkelanjutan.
PENGARUH KOMPETENSI DAN BEBAN KERJA TERHADAP KINERJA PEGAWAI DENGAN KEPUASAN KERJA SEBAGAI VARIABEL MEDIASI (STUDI PADA BIRO PENGADAAN BARANG/JASA PEMERINTAH SETDA PROVINSI SULAWESI TENGGARA) Pricilia Christina Angel; Juharsah; Sinarwati; Dzulfikri Azis Muthalib
JITAA : Journal Of International Taxation, Accounting And Auditing Vol 5 No 01 (2026): JITAA: JOURNAL OF INTERNATIONAL TAXATION ACCOUNTING AND AUDITING
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/jitaa.v5i01.2623

Abstract

This study is motivated by the importance of human resource management in improving employee performance at the Government Procurement Bureau of the Regional Secretariat of Southeast Sulawesi Province. Employees are required to have adequate competence in dealing with job complexity and changes in government procurement regulations. High workload can also affect job satisfaction and employee performance. This study aims to analyze the effect of competence and workload on employee performance with job satisfaction as a mediating variable. The study used a saturated sampling (census) method and was analyzed using PLS-based SEM with SmartPLS 4.0. The results indicate that job satisfaction is able to mediate the effect of competence and workload on employee performance. Competence and job satisfaction have a positive and significant effect on employee performance, while workload has a negative and significant effect.
PERAN BRAND IMAGE DAN ELECTRONIC WORD OF MOUTH SEBAGAI VARIABEL MEDIASI PENGARUH DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PROPERTI (STUDI KASUS PADA PERUMAHAN MARGAHAYU KENDARI) Nita Septiani Rachman; Alida Palilati; Juharsah; Dzulfikri Azis Muthalib
JIM : Journal Of International Management Vol 5 No 01 (2026): JIM : Journal Of International Management
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/jim.v5i01.2613

Abstract

This study aims to analyze the effect of digital marketing on property purchasing decisions, with brand image and Electronic e-WOM as mediating variables. The population of this study consisted of 302 consumers, with a sample of 172 respondents determined using the Slovin formula. The data analysis methods used were descriptive analysis and PLS with the assistance of the SmartPLS application. The results of the study indicate that digital marketing has a positive and significant effect on both brand image and e-WOM, but does not have a significant direct effect on purchasing decisions. Brand image also does not significantly affect purchasing decisions and is unable to act as a mediating variable in the relationship between digital marketing and purchasing decisions. In contrast, e-WOM is proven to have a positive and significant effect on purchasing decisions, and is able to act as a partial mediator in the relationship between digital marketing and purchasing decisions consumers. These findings indicate that digital marketing is more effective in influencing purchasing decisions indirectly through e-WOM rather than through brand image.
PENGUATAN KEWIRAUSAHAAN DAN MANAJEMEN USAHA PADA KOMUNITAS NELAYAN DESA BOKORI Sudirman Zaid; Juharsah; Wahyuniati Hamid; Harmiaty Bahar; La Harjoprawiro
Jurnal Pengabdian Masyarakat Sabangka Vol 5 No 01 (2026): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v5i01.2148

Abstract

This community service program aims to strengthen entrepreneurial capacity and marketing management in the fishing community of Bokori Village, Konawe Regency, Southeast Sulawesi. The main problems faced by partners include low understanding of fishery product branding, minimal knowledge of digital marketing, limited product packaging skills, and weak business management of fishery MSMEs. The implementation method uses a participatory approach through training, mentoring, and hands-on practice involving 30 fishery business actors. The program was implemented for 30 days with activities including branding and product identity training, digital marketing and social media workshops, value-added product packaging training, and business financial management assistance. Program results show significant improvements in understanding branding concepts, ability to use digital platforms for marketing, attractive product packaging skills, and better business financial management. From a marketing management perspective, this program successfully developed a comprehensive marketing mix strategy, created product differentiation through local branding, and opened wider market access through digitalization.
PERAN INOVASI PRODUK DALAM MEMEDIASI PENGARUH ORIENTASI PASAR TERHADAP KINERJA PEMASARAN UMKM DI KOTA KENDARI Dzulfikri Azis Muthalib; Juharsah; Laode Asfahyadin Aliddin
JIM : Journal Of International Management Vol 5 No 01 (2026): JIM : Journal Of International Management
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/jim.v5i01.2815

Abstract

This study aims to examine the role of product innovation in mediating the effect of market orientation on the marketing performance of Micro, Small, and Medium Enterprises (MSMEs). The study employed an explanatory quantitative approach involving 110 MSME owners and managers selected through purposive sampling. Data were collected using a structured questionnaire measuring customer orientation, competitor orientation, interfunctional coordination, product innovation, and marketing performance. Data analysis was conducted using Structural Equation Modeling with Partial Least Squares (SEM-PLS) to examine direct and indirect relationships among the variables. The results show that market orientation has a positive and significant effect on product innovation and marketing performance. Furthermore, product innovation significantly mediates the relationship between market orientation and marketing performance. These findings strengthen the literature on market orientation and product innovation and provide practical implications for MSMEs in developing market-based innovation strategies to improve marketing performance and competitiveness.
Co-Authors Abda Abda Abdul Razak Yusuf Adnan Hakim Agustinus Tangalayuk Aidin Hudani Awasinombu Aldri Frinaldi Alida Palilati Alida Palilati Alidin, La Ode Asfahyadin Alihusna Alihusna Ambo Masse Ambo Upe Amirul Afif Muhamat Amirullah Amirullah Andayani, Triya Anshari Nur, Muh. Nadzirin Asrip Putera Awasinombu, Aidin Hudani Baehaqi Baharuddin Buyung Sarita Cindy Rahmayanti Conny Conny Conny Conny, Conny Damau, Unika Oktaviani Daswan, Lestari Daswan, Muh Irham Dilman Dilman Dzulfikri Azis Muthalib Dzulfikri Azis Muthalib Eka Maya Sari Eliyanti Agus Mokodompit Eliyanti Agus Mokodompit Eliyanti Mokodompit Emma Rianti Endro Sukotjo Fabian Faqih Farhan Ramadhani Istianandar Farid Maulana Feliks Anggia Binsar Kristian Panjaitan Harmi, Harmi Harmiaty Bahar Harmiaty Bahar Hartini Hartini Hartini Hartini Hartini Hastuti Hastuti Hastuti Hastuti Hastuti Hastuti Hayat Yusuf Hidayat Hidayat Hotman Panjaitan Husin Husin Ibnu Hajar Indah Lestari Isalman, Isalman Iskandar Pattih Isnawaty Isnawaty Ittaqulah, Nurul Ittaqullah, Nurul Jayadin Jayadin Jumatin Jumatin Juniartin, Titin Kudus, Nurliflillah Rizki La Harjoprawiro La Hatani La Hatani La Ode Azaluddin Siga Laode Asfahyadin Aliddin Lestari Daswan Lilis Laome Madi, Riski Amali Madi, Riski Amalia Makkulau Makkulau Makkulau Makkulau Masse, Ambo Maulana, Rifki Moh. Amin Moh. Amin MR Sumikro Mubaraq, Ahmad Muh. Yusran Muhammad Masri Muhammad Taufik Muhammad Zakaria Umar, Muhammad Zakaria Muhlis Muhlis Murdjani Kamaludin Muthalib, Dzulfikri Azis Naim, Ifin Nakila Aulia Nasrul Nasrul Nasrul Nasrul Nesha Saryono Ningtyas, Ajeng Purwati Nirmala Nirmala Nirwati, Nurwati Nita Septiani Rachman Nofal Nur Nur Aulia Soliha Nur, Noval Nursaban Rommy Suleman Nurul Ittaqullah Nuryamin Budi Pahrul Pahrul Patwayati Patwayati Pricilia Christina Angel Pujiati, Tri Putri, Triwulandari Nehru Rahmat Madjid Ramadhani, Nurlaila Ramlia Ramadani Sudin Rizky Amalia S., Nursaban Rommy Salma Saleh Sinarwati Sinarwati, Sinarwati Sinarwaty Sunarjo Siti Nur Aisyah Sri Hasriani Sri Wiyati Mahrani Sudirman Zaid Sudirman Zaid Sukotjo, Endro Suleman, Nursaban Rommy Tamboko, Fiqih Saputra Triwulandari Nehru Putri Triyasa, Komang Alit Unika Oktaviani Damau Unika Oktaviani Damau Valentinus Amstrong TN Wa Ode Nur Asysyifaa Wahyuniati Hamid Wahyuniati Hamid Winda Aprilia Windayani Windayani Windayani Windayani Yusuf Yusuf Montundu Yusuf Yusuf Yusuf Yusuf