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Arief Noviarakhman Zagladi
Universitas Negeri Malang
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Journal : Social Science Studies

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The Strategy Analysis of Village-Owned Enterprises (BUMDesa) in Business Development Efforts : - Sugiarti Ramadhan, Tri; Mukhlis , Imam; Noviarakhman Zagladi , Arief
Social Science Studies Vol. 4 No. 1 (2024): (Issue-January)
Publisher : Profesional Muda Cendekia Publishing

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Abstract

T Research Aims: The aim of the research is to find out the business competitive strategy in order to maintain business existence in the face of the rise of companies around the Mekar Jaya BUMDesa. Design/methodology/approach: Primary data collection was carried out through in-depth interviews with the information in this study. Secondary data was obtained through literature study, research journals, general description of BUMDesa Mekar Jaya Ngawonggo Village. The research method used is a qualitative descriptive analysis method. The analytical method used is SWOT analysis, IFE matrix, EFE matrix, and SWOT matrix. Research Findings: The results of the IFE and EFE matrices show that the BUMDesa quadrant position is in Quadrant I. This position shows that the profitability is very high BUMDesa has opportunities and strengths to take advantage of existing association opportunities. The recommended strategy is that human resources must be applied even better. Based on the results of this research, the SWOT analysis and the development of strategies implemented can support the welfare of the people of Ngawonggo Village. Theoretical Contribution/Originality: The theoretical contribution of this research lies in its innovative amalgamation of conventional business strategy frameworks with a tailored analytical model designed to capture the intricate dynamics of Village-Owned Enterprises (BUMDesa).
Co-Authors Abul Hasan Asyari Achmad Murdiono Afwan Hariri Ahmad Taufiqurrahman Asy'ari Ahmad Wahyudin Aini, Nurul Qurrotul AMELIA SETYAWATI Amelia Sugangga Aris, Nyuherno Arlindo do Ceu Fatima Asyari, Abul Hasan Basuni, Basuni Buyung Adi Dharma Cecilia Indah Hapsari Christianadi, Januar Ika Damis Veri Budianto Daris Itsar Samudra Djoewita Egie Nugraha, Diki Eko Juni Wahyudi Elfia Nora, Elfia Enjelika, Enjelika Ernawati Ernawati Fadilla, Dian Fajar Azmi Kurniawan, Fajar Azmi Firda Nosita Fitriani, Nur Afika Fitriyah Fitriyah Gozi, Ahmad Handri Dian Wahyudi Helmi Abidin Hikmawati, Kuncoro Aprilia Imam Mukhlis Imam Muklhlis Ismawati, Lilik Iva Khoiril Mala Jayen, Fredy Kusumaningrum, Dyah Ayu Dwi Lohana Juariyah Madziatul Churiyah MARIA BINTANG Markhamah, Siti Masula, Fariham Muhammad Ajye Saputra Nadliroh, Indah Datin Nuril Aulia Munawaroh Nurmalisa Nurmalisa Nurus Sjamsi Oktaviani, Fadhilah Nur Parawansah, Rosa Indah Prabowo, Stanley Puji Handayani Puji Handayati Purwanitasari, Lili Putri Pertiwi, Nicky Esa Chita Pyng, How Shwu Rachmawati, Dita Rahma, Nida Adenia Rahman, Iradah Ratna Mitasari Readi, Robbi Resty Agustin Resty Agustin Rifqa Faulia Putri Rohmanulloh, Arif santoso, fuji Sa’adah, Najmas Shafa' Annisa Puspasari Sinta Puspitasari, Dewi Sopiah, Sopiah Sopiah, Sopiah Sugangga, Rayyan Sugiarti Ramadhan, Tri Sutrisno Sutrisno Syihabudhin Tani, Lukas Greddyansyah Wibisono, Yohanes Yandi, Andri Yusnita Wardani