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Hamdani .
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Journal : Ekonis : Jurnal Ekonomi dan Bisnis

 1 
PENGARUH CITRA PEMBUAT/CORPORATE IMAGE, CITRA PEMAKAI/USER IMAGE, DAN CITRA PRODUK/PRODUCT IMAGETERHADAPLOYALITAS NASABAH PRODUK TABUNGAN BRITAMAPADA PT. BANK RAKYAT INDONESIA KOTA LHOKSEUMAWE Zulfikar Zulfikar; Hamdani Hamdani
Ekonis: Jurnal Ekonomi dan Bisnis Vol 17, No 1 (2017): JURNAL EKONOMI DAN BISNIS (EKONIS)
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4257.774 KB) | DOI: 10.30811/.v17i1.350

Abstract

This study aims to determine the effect of several variables such as corporate’s image variable, the user image variable and the product image variable on customer loyalty of BritAma products at PT BRI Branch of Lhokseumawe either partially or simultaneously. The total sample of this research are as many as 96 people and the method used for the sampling is quota Accidental Sampling. Data analysis in this research will applying both descriptive method in explaining the research data and description and using quantitative methode while analyzingdata using through a multiple linear regression model.  The result shows that regression coefficient of corporatie’s image 0,354 with the value score of 0,027, meanwhile regression coefficient of user’s image is 0,871 with the value score of  0,000 that is lower than 0,05. The third variable which is the product image variable obtains a score of 0,119 with the value score of  0,003 that is also lower than 0,05. These results show that all variables namely corporate’s image, the user image variable and the product image variable havepositive and significant impact on customer loyalty of BritAma products at PT BRI Branch of Lhokseumawe. Moreover, the highest impact variable in building customer loyalty will be the user image variable.  Kata Kunci : Loyalitas, Corporate Image,User Image,Product Image
PENGARUH PEMBIAYAAN DAN BIAYA PROMOSI TERHADAP KEUNTUNGAN KENDERAAN BERMOTOR (Studi Kasus pada PT. BNI Syariah Cabang Lhokseumawe) Hamdani Hamdani; Mukhlis Mukhlis
Ekonis: Jurnal Ekonomi dan Bisnis Vol 16, No 2 (2016): JURNAL EKONOMI DAN BISNIS (EKONIS)
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (354.355 KB) | DOI: 10.30811/.v16i2.474

Abstract

Pembiayaan dan biaya promosimempunyai hubungan yang sangat kuat dengan keuntungan kenderaan bermotor pada PT. BNI Syariah Cabang Lhokseumawe. Pembiayaan dan biaya promosimemiliki kemampuan dalam menjelaskan pengaruhnya terhadap keuntungan kenderaan bermotor pada PT. BNI Syariah Cabang Lhokseumawe sebesar 71,2%. Sedangkan sisanya 28,8%  dipengaruhi oleh variabel lain di luar model penelitian ini seperti modal kerja, volume penjualan, dan lain-lain.  Secara parsial pembiayaan berpengaruh signifkan terhadap keuntungan kenderaan bermotor pada PT. BNI Syariah Cabang Lhokseumawe.Biaya promosi berpengaruh  signifikan  terhadap margin keuntungan kenderaan bermotor pada PT. BNI Syariah Cabang Lhokseumawe.Secara simultan pembiayaan dan biaya promosi berpengaruh  signifikan terhadap keuntungan kenderaan bermotor pada PT. BNI Syariah Cabang Lhokseumawe. Berpengaruhnya pembiayaan dan biaya promosi terhadap keuntungan kenderaan bermotor pada PT. BNI Syariah Cabang Lhokseumawe disebabkan keuntungan yang diperoleh sangat tergantung dari pembiayaan dan biaya promosiyang dikeluarkan.Kata Kunci : Pembiayaan, Promosi, Keuntungan, Kenderaan Bermotor
FAKTOR YANG MEMPENGARUHI KEPUTUSAN NASABAH UNTUK MENABUNG PADA PT. BANK ACEH SYARIAH CABANG BIREUEN Hamdani Hamdani
Ekonis: Jurnal Ekonomi dan Bisnis Vol 24, No 2 (2022): JURNAL EKONOMI DAN BISNIS (EKONIS)
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/ekonis.v24i2.3638

Abstract

Abstract: This study aims to know the factors that influence the customers saving decisions partially and simultan cously on the dependent variable, namely the customer decision. This study uses the primary date sources, namely questionnaires purposive random sampling method. The questionnaire was distributed as many as 100 respondents at PT. Bank Aceh Syariah Branch Bireuen. To find out the factors that influence customer decisions among products (X1), services (X2), motivation (X3) and customer decision (Y), the multiple linear regression analysis method is used. From the analysis show that the product, service and motivation partially have a positive and significant effect on the customer’s decision in saving money at PT. Bank Aceh Syariah Branch Bireuen. In this study the most dominant variable in influencing the dependent variable is service (X2) and motivation (X3). PT. Bank Aceh Syariah Cabang Branch Bireuen must be able to maintain and improve product quality so that customers are interested in saving their money at PT. Bank Aceh Syariah Branch Bireuen.Keywords: Products, Services, Motivations and Customer Decisions
DOMESTIC INSTITUTIONAL OWNERSHIP DAN FOREIGN INSTITUTIONAL OWNERSHIP TERHADAP LIKUIDITAS SAHAM (Studi pada Industri Manufaktur yang Terdaftar di Bursa Efek Indonesia) Hamdani Hamdani; Maulizar Maulizar; Yetty Tri Putri; Halimatus Sa’diyah
Ekonis: Jurnal Ekonomi dan Bisnis Vol 25, No 1 (2023): JURNAL EKONOMI DAN BISNIS (EKONIS)
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/ekonis.v25i1.3810

Abstract

This research was conducted to deterime the influence of ownership structure, domestic institutional ownership and foreign institutional ownership from stock market liquidity. Control variable in this research is size measure by market capitalization. This research use a quantitative approach using statistical tools in the form of multiple linear regression. This study use secondary data from manufacture firm wich fulfill the requirement and listing in Indonesia Stock Exchange from 2009-2010. The result of this study conclude that domestic institutional ownership has a significant negative influence on stock market liquidity wich measured by depth but domestic institutional ownership wich measured by relative spread hasn’t significant influence on stock market liquidity. The second result of this study is foreign institutional ownership has a significant negative influence on stock market liquidity wich measured by depth and also has a significant positive influence on market likuidity wich measured by relative spread. Control variable has varied influence on stock market liquidity. Keywords :       Domestic institutional ownership, foreign institutional ownership, size, market capitalization, stock market liquidity,  depth,  relative spread.
Co-Authors Abbas, Dirvi Surya Abd. Rasyid Syamsuri Achmad Mudrikah Achmad Yani Addy Suyatno Ade Mirza Adi Ahmad Adisel Adisel Aftika Nurazzahra Agung Awaludin Sayuti Agung Hartoyo Agus Ismawan Ahmad Syai Alfauzan Amin Alfina Alfina Ali Basrah Pulungan alimni, alimni Amos Marthen Anam, M Khairul Angga Pratama Anindita Septiarini, Anindita Anjelika Widyasari Annisa Putri Siregar Apid Hapid Maksum Arib Aufa Arum Awaliyah Asep Achmad Muhlisian Asep Erik Nugraha Atika Apriyani Awang Harsa Kridalaksana Bambang Hudiono BASUKI BASUKI Beni Satria Bistari Candra Galang Gemilang Putra Cecep Kusmana Chatrine Sabendi Putri Dasmi Husin Dede Suratman Delvieri Salsa Bella Putri Dene Herwanto Deri Farma desi haryanti Dewi Rachmania Dian Miranda Diki Aris Styawan Dilla Ramadani Djenni Sasmita Dwi Kurnia Akbar Dwiprima Elvanny Myori Dyna Marisa Khairina Dyoty Auliya Vilda Ghasya Eddy Noviana Efendi Efendi Erdianto Effendi Erfanti Fatkhiyah Fahrul Agus Fajrin Fajrin farida ariyani Fatin Nadia Siregar Febrianto, Hendra Galuh Ferawati Ferawati Ferry Utama Dwi Putra Fitro Aidil Fivia Eliza Gaffar, M. Andriana Halimatus Sa’diyah Hannamara Furqan Nur Haratua Tiur Maria Haryadi Haryadi Hastuti Hastuti Helsi Hardiana Hendrawati Hendrawati hermawan F04611004 Hesty Erviani Zulaecha Hesty Ervianni Zulaecha Ibnu Yasier Idi Warsah Imam Hidayat Indah Fitri Astuti Indah Mukhlis Tamara indri fitriani F04109006 Irfansyah Irfansyah Irwandi Rachman, Irwandi Ismawan Ismawan Iyan Febrian Jufri, Afifah Farida Juli Sardi Julia Julia Junaidi Junaidi Jury Yanto Tarigan Karomani Karomani Kasmawati Kasmawati Kheriah Kheriah Khusaeri Andesa Kiki Purwanti Kusnadi Kusnadi Lazim. N Lazim. N Lena Magdalena Lianti Lianti Lita Darmayanti Luki Luqmanul Hakim M. Reja Firdaus Mardiati Mardiati Mariana Mariana Maulizar Maulizar Mawardaniah Melda Royani Mikrad mikrad Moh. Fathur Rohman Mohamad Zulman Hakim Muchamad Arif Al Ardha Muchamad Rizky Fauzi Muhammad Bambang Firdaus Muhammad Fiqri Fakhruddin Muhammad Harmen Alkahfi Muhammad Hatta Muhammad Imran Muhammad Nasir Muhammad Rif’at Muhammad Syafei Muhammad Syifa’ Andiansyah Muhammad Syuib Muhammad Vicky Muhibuddin Mujiburrahman Mujiburrahman Musfi Oktavianda Musfiroh Nurjannah mustopa F04107008 Nadia Putri Yasma Nadiatul Fiqriyah Nazli, Rizal Sjarief Sjaiful Norma Yanti Nur Ahda Syamsuryani Nur Ahmad Arief nurhayati F04109012 Nurhayati Nurhayati Nurjayadi Nurjayadi Nurpadlillah Nurpadlillah Nurul Nurul Oktaviani Yenny Parlindungan Kudadiri parman parman Poppy Kurnia Lestari Pricilia Yulianingsih Prido Singarimbun Puspa Lestari Putra, M Alief Kurniadi Putri Okta Andani Rahmaniar Rahmaniar Rahmi Hajrianti Ramadani, Suci Ramadhan Adi Nugraha Ratih Kumala Sari Razali Razali Repka Cipta Pramudita Rika Ristianti Riski Baitul Alamsyah Risseu Rizkia Monika Rizki Amelia Rometdo Muzawi, Rometdo Rr. Yuliana Rachmawati Rusman Rusman Safaruddin Sahrul Hasan Salman Al Faridzi Salsabila Saifana Sarah Nurjanah sazali F04611027 Septya Maharani Shalsabila Herman Shinta Elystia Siddik, Muhammad sigit budi santoso Sigit Wahyudi Siregar, Indra Gunawan Siroj Tholibin siska handayani F04109028 Siti Anisah Siti Chanifah siti nurjanah F04207045 Sofyan Sofyan Sri Hayati Stepanus Sahala Sitompul Sugiatno . Supriyono Supriyono Susi Erlinda Syamsuarnis Syamsul Rizal Takia Oktavia Dewi Teuku Asrin Teuku Reza Ferasyi Teuku Reza Ferasyi Teuku Shaddiq Rosa totok suryawan F04106021 Tri Agustina, Tri Vivi Nila Sari Wahyat Wahyat Wahyudin Wahyudin Wardana, Wisnu Adi Watiyarrahmah Watiyarrahmah Wiwik Anisiyah Yeka Hendriyani Yetty Tri Putri, Yetty Tri Yoga Triafandy Yona Widya Sabrina Suprihatini Yoyon Efendi Yudha Fahrimal Yufi Mohammad Nasrullah, Yufi Mohammad Yulia Yulia Yulis Jamiah Yumami, Eva Yuni Nindia Zainal Arifin Zulfikar Zulfikar Zuraidah Tharo