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All Journal Saintika Medika: Jurnal Ilmu Kesehatan dan Kedokteran Keluarga. Jurnal Keperawatan Indonesia Al-Ulum AGRIEKONOMIKA Jurnal Promkes: The Indonesian Journal of Health Promotion and Health Education Jurnal Pengabdian UntukMu NegeRI Jurnal Manajemen Kompeten Medika Alkhairaat : Jurnal Penelitian Kedokteran dan Kesehatan Bionatural: Jurnal Ilmiah Pendidikan Biologi Al-Awqaf: Jurnal Wakaf dan Ekonomi Islam Indonesian Journal of Chemical Science and Technology Community Education Engagement Journal International Journal of Health, Economics, and Social Sciences (IJHESS) Al-Isyrof: Jurnal Bimbingan Konseling Islam Nursing Care and Health Technology Journal (NCHAT) Jurnal Kolaboratif Sains Jurnal Ilmiah Mahasiswa Fakultas Hukum Universitas Malikussaleh Transformatif: Jurnal Pengabdian Masyarakat Miracle Journal Jurnal Kesehatan Delima Pelamonia Alinea: Jurnal Bahasa, Sastra, dan Pengajaran Riset Informasi Kesehatan Maktabatun: Jurnal Perpustakaan dan Informasi International Journal of Health, Engineering and Technology Jurnal E-bussiness Institut Teknologi dan Bisnis Muhammadiyah Polewali Mandar Jurnal Kajian Penelitian Pendidikan dan Kebudayaan Educandumedia: Jurnal Ilmu Pendidikan dan Kependidikan Academica : Jurnal Pengabdian Kepada Masyarakat GEMBIRA (Pengabdian Kepada Masyarakat) Jurnal Media Akademik (JMA) Setawar Abdimas Jurnal Al-Maun Jurnal Economic Edu Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Ilmiah Multidisiplin Ilmu Jurnal Pendidikan Indonesia IJLSH Jurnal Akademika Baiturrahim Jambi Tawazuna Inovasi Pendidikan dan Anak Usia Dini
Ummi Kalsum
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

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Journal : AGRIEKONOMIKA

 1 
PREFERENSI KONSUMEN DALAM MEMBELI RENGGINANG LORJUK DI KECAMATAN KAMAL BANGKALAN Ummi Kalsum; Elys Fauziyah; Taufik Rizal Dwi Adi Nugroho
Agriekonomika Vol 2, No 2: Oktober 2013
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v2i2.434

Abstract

ABSTRAKAtribut sebuah produk dapat menjadi pertimbangan konsumen dalam membeli sebuah produk. Preferensi konsumen dalam membeli rengginang lorjuk dipengaruhi oleh beberapa atribut. Tujuan penelitian ini adalah mendeskripsikan karakteristik konsumen dan menganalisis atribut-atribut yang menjadi pertimbangan konsumen dalam membeli rengginang lorjuk. Penelitian ini dilakukan di daerah Kamal. Sampel diambil dengan menggunakan metode accidental sampling sedangkan metode analisis data yang digunakan adalah metode deskripitif kualitatif dan konjoin. Hasil penelitian menunjukkan bahwa atribut yang paling dipertimbangkan konsumen dalam membeli rengginang lorjuk adalah bentuk, harga, berat isi kemasan, jenis dan kemasan. ABSTRACTAttribute of product can be used as consideration of consumer in buying product. Consumer preference in buying rengginang lorjuk is affected by several attributes. Objective of this research is to describe characteristic of consumer and to analyze attributes being considered by consumer in buying rengginang lorjuk. This research was conducted in Kamal. Sample was taken by using method of accidental sampling meanwhile method of data analysis used descriptive qualitative and conjoint. Result of research showed that attributes that most considered by consumer in buying rengginang lorjuk is weight, price, volume, type and packaging.   
Co-Authors Ade Prisma Sitepu Adinda Fuadilah Alhumaira Afriyana Amelia Nuryadin Agus Sugiarto Ahmad Rosyadi Akhrif Yahsya Alfina Damayanty Ana Maria Gadi Djou Andi Gunawan Ratu Chakti Andi Wahyuddin Nur Andree Aulia Rahmat Anggi Putri Simamora Anggi, Meisya Dwi Anggi Marta Anisa Ramadhani Arradytia Permana Ashar Nuzulul Putra Asriwati Amirah Awy Silaban Belliwati Kosim Belliwati Kosim Budi Aswin Casmini Christina Bagenda Dea Clara May Cristin Sijabat Dela Zulfa Karimah Shofawati Dewi Wira Trisenag Dian Nadzirah Dinil Arifah Dwi Noerjoedianto Dwi Noviani Edy Sony Elys Fauziyah Erwani Yusuf Fatahillah Fauziah Nasution Ferdy Saputra Freti Anggriani Gusmarani, Rica Guspianto Guspianto Hanifa Azzahra Hanifah Az Zahra Hasanuddin Hasanuddin Helmi Suryani Nasution Hendra Dermawan Sitanggang Hendra Dhermawan Sitanggang Heriyanto Agustinus Herwan MDK Hidayat, Randy Hilyati Milla Hilyati Milla Husni Ichwani Putri, Iffa Irsyadunnas Jarir Idris Johari Johari Johari Kholidah Nur Kholillah, Kholillah Lidia Napida Lisa Yuniati Lisnwaty Simatupang Listiawaty, Renny M. Fatila M. Ridwan M. Rinaldo Mahendra M.Ridwan MARDIANA Mardiansyah, Julian Marlina Marlina Maulida Putri Utami, Maulida Putri Utami Maykhel Yustinus Hutapea Mei Jelina Nadeak Meirani Moondra Zubir Moriza, Tengku Muhamad Agung Andre Muhammad Syukri Muhibuddin Nabilla, Cinta Nabill Nadia Priska Nahda Agustina Nopiana Mozin Novita Nur Aminah NUR JADIDAH Nur Mawaddah Nuribadah Nurkhairo Hidayati Parhaen Putri Ade Rahma Yulis Putrika, Elza Rahmad Hidayat Lubis Rahmat Jumri Rahmatia Ulfa Rahmi Tria Raudatul Fadilla Rd Halim Rd. Halim Refa Lina Tiawati R Rengga Kusuma Putra Retno Dwi Suyanti Ria Satini Ricky Perdana Poetra Rifli Rindes Rigon Hasibuan Rina Ridara Yani Riski Padilah Romadhona Kusuma Yudha Romanti Simbolon Salsabila, Zahra Anandita Sandrika Widya Putri Setiawan Sazili Sehat Harahap Sesi Armela Siti Azhara Sri Masnita Pardosi SRI RAHAYU Stelvia Wemly Noya Suci Ramadhani Sujiyo Miranto, Sujiyo Sumiadi Sumiadi S Sumita Ulfah Surya Nugraha Dinata Swastika, Amelia Syabrina Azahara Taufik Rizal Dwi Adi Nugroho Tri Pratiwi Vanessa Ly Septi Aulia Sosfendri Vella Meilanda Winda Amalia Yani Sodiqah Yulianis Safrinadiya Rahman Zainal Abidin Zainuddin Zainuddin Zul Akli Zulhayati