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All Journal Jurnal Ilmu Pendidikan Teknologi dan Kejuruan: Jurnal teknologi, Kejuruan dan Pengajarannya Mechatronics, Electrical Power, and Vehicular Technology Legal Opinion Jurnal Inovasi Teknologi Pendidikan Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan Chemistry in Education Briliant: Jurnal Riset dan Konseptual Jurnal Teknik Otomotif Kajian Keilmuan dan Pengajaran Jurnal Penelitian Pendidikan IPA (JPPIPA) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Riset Ekonomi dan Bisnis Kiryoku: Jurnal Studi Kejepangan Perspektif Ilmu Pendidikan JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) Molekul: Jurnal Ilmiah Kimia Jurnal Ilmu Komputer dan Bisnis SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme KOLOKIUM: Jurnal Pendidikan Luar Sekolah Jurnal Teknik Mesin dan Pembelajaran JPP (Jurnal Pendidikan dan Pembelajaran) Jurnal Abdidas Belantika Pendidikan Jurnal Pengabdian, Pendidikan dan Teknologi Letters in Information Technology Education (LITE) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat Nusantara Ideguru: Jurnal Karya Ilmiah Guru Didaktika: Jurnal Kependidikan Jurnal Pendidikan Vokasi Otomotif International Journal of Business and Information Technology GANESHA: Jurnal Pengabdian Masyarakat Journal of Research in Instructional Shautuna: Jurnal Ilmiah Mahasiswa Perbandingan Mazhab Indonesian Community Journal Journal of Innovation Research and Knowledge Jurnal Tata Rias (JTR) Jurnal Riset Pendidikan dan Pengajaran (JRPP) Journal of Educational Sciences Alinea: Jurnal Bahasa, Sastra, dan Pengajaran Indonesian Research Journal on Education Equality Before The Law Jurnal Inovasi Teknologi dan Edukasi Teknik Jurnal Bisnis dan Manajemen (JURBISMAN) Cendikia: Jurnal Pendidikan dan Pengajaran Tematik Journal of Innovation and Teacher Professionalism IBERS : Jurnal Pendidikan Indonesia Bermutu Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Jurnal Tata Rias (JTR) Equality Before The Law Proceeding of International Conference on Social Science and Humanity
Widiyanti Widiyanti, Widiyanti
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Journal : Jurnal Riset Ekonomi dan Bisnis

 1 
Peran electronic word of mouth pada umkm exclusive hand-bouquet and sash Asagift.Id Semarang Widiyanti, Widiyanti; Tunjungsari, Ratna; Prasetyo, Agus
Jurnal Riset Ekonomi dan Bisnis Vol 17, No 2 (2024): AGUSTUS
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/jreb.v17i2.8793

Abstract

Era teknologi berkembang pesat dengan segala aspek didalamnya yang selalu update dan syarat persaingan mengharuskan pelaku bisnis senantiasa inovatif dan kreatif mampu melihat setiap peluang usaha. Exclusive Hand-Bouquet and Sash Asagift.id berusaha memaksimalkan peranan digital marketing dalam menjalankan usaha dan berupaya menyelaraskan dengan prinsip pasar modern dalam rangka memenangkan persaingan. Pemanfaatan digital marketing notabene selain dapat menjangkau pasar yang lebih luas dan mampu mendukung efisiensi biaya pemasaran, juga membuat ruang dan waktu pemasaran tidak terbatas. Selain itu digital marketing bersifat real time, sehingga pelaku bisnis dapat langsung memperhatikan minat dan feed back dari pasar yang dituju. Era kehidupan modern yang dinamis dan menjadikan efektif dan efisien menjadi passion, didukung kemudahan akses diberbagai pemenuh kebutuhan selaras dengan peran E-WOM yang membantu proses pihak-pihak yang terlibat didalamnya. Metode penelitian menggunakan metode kualitatif dengan desain penelitian case study tunggal. Pengumpulan data dilakukan pada participant observation, indepth interview dan dokumentasi. Analisis data yaitu data reduction, data display dan conclusion drawing. Uji kredibilitas data dengan triangulasi dan member check.The technological era is developing rapidly with all aspects of it always being updated and competitive conditions require business people to always be innovative and creative and able to see every business opportunity. Exclusive Hand-Bouquet and Sash Asagift.id tries to maximize the role of digital marketing in running a business and strives to align with modern market principles in order to win the competition. In fact, the use of digital marketing can not only reach a wider market and support marketing cost efficiency, but also makes marketing space and time unlimited. Apart from that, digital marketing is real time, so business people can immediately pay attention to interests and feed back from the target market. The era of modern life is dynamic and makes being effective and efficient a passion, supported by easy access to various needs, in line with the role of E-WOM which helps the processes of the parties involved in it. The research method uses qualitative methods with a single case study research design. Data collection was carried out through participant observation, in-depth interviews and documentation. Data analysis, namely data reduction, data display and conclusion drawing. Test the credibility of the data with triangulation and member checking.
Co-Authors - Basyirun Achmad Romadin Adhi Wibowo Adi Pangestu, Deni kusuma Adirakasiwi, Alpha Galih Agus Afandi Agus Prasetyo Agus Suyetno Agustina, Livianti Ahmad Ridwan Aisyah Darti Megasari Akbar, Asna Isyarotul Alfiatuzzakiyah, Rizki Amin, Wahyu Rofiul Anjarwani, Ratih Anjarwati, Rika Annisa, Ahwatul Aprilia, Hariani Ardhianzah, Rizal Ardhiyanto, Firmansah Dwi ARIF KURNIAWAN Ariyanto, Sudirman Rizki Bahri, Achmad Faisal Betty, Yohana Idamina Bramastya, Rista Budiartono, Agung Cakir, Gulsun Kurubacak Cassandra Permata Nusa Chairuddin, Achmad Choirunnisak, Choirunnisak Dera Suliska Desinta, Kintan Dianawati, Roswina Dianna Ratnawati Didik Dwi Prasetya Didik Nurhadi Edy, Duwi Leksono Effendi, Muhammad Effendi, Muhammad Idris Erwin Komara Mindarta Fatiha, Dilla Alfi Fauzi, Diki Ahmad Febrianti , Ria Ferry Fernando, Ferry Fransisca, Windy Futachi, A.S. Ghozali Rusyid Affandi Hadion Wijoyo Haerudin Haerudin Hakkun Elmunsyah Hamami, Moch Irsyad Handayani, Endang Ary Herawati, Megania Heri Budi Santoso Heru Wahyu Herwanto Hidayat, Tiwit Nor HOTIMAH, NURUL I Wayan Dasna Imam Sudjono Indriyani, Nina Isnandar Jamil Jamil Kesuma, Indrawati Mara Khirdany, Elvin Nury Komarudin Komarudin Lismi Animatul Chisbiyah M. Alfian Mizar Malik, Kendall Mardji Mardji Marsono Marsono Maulid Hariri Gani Maya Sari, Wisdalia Moh. Faizal Monica, Elyana Frisca Moses, Kriya Mateeke Mufliyah, Azkia Naufal Muhammad Aris Ichwanto Muhammad Rivai Ningtyas, Pinky Kusuma Noerrochmani Aswita Dian, Noerrochmani Aswita Novasari, Linda Nugroho, Bayu Aji Seto Nunung Nurjanah Nunung Nurjannah, Nunung Nur Farida Nur Hidayat, Wahyu Nurjanah, Lailatul Nurlaili, Amaliya Islami Nurul Murtadho Nurwidya, Rani Oktaviana, Fauzia Permatahat, Risca Zahra Pramesti, Fikha Anggraini Asih Prawoto, Ridlo Alifsandi Prihandicha, Adiftya Bayu Putra, Septa Eka Nurianto Putri, Rani Ryani Radeni Sukma Indra Dewi Rahman, Rifki Zainur Rajab, Adirandi M Rakhmat Hidayat, Rakhmat Ramadani, Suci Juita Ramadhan, Muhamad Rihal Randi Pratama, Randi Randy, Mohammad Yusuf Ratna Ekawati Ratna Tunjungsari, Ratna Riana Nurmalasari Riyani, Hendri Riza, Fahru Rizal Fauzi, M. Syamsul Rohana, Gracia Lasma Rosyada, Nurrizka Arina Rr. Poppy Puspitasari Rukmini, Piyantina sa'adah, nurul laili Saepudin, Eli Apud Salwa, Agis Saptorini Saptorini, Saptorini Sayekti, Yuyun Dwi Setiadi, Arvieka Sabilla Putri Setiawan, M Andre Setiawardani, Wawan Shirly Rizki Kusumaningrum Soerya Dewi Marliyana Sonya, Endah Ratna Sriwidayati, Ninik Subandi, Mahfudi Sahly Sukisworo, Fetri Sulistyono, Budhi Sunarsih Wulandari Susilo, Ferry Cahyo Syarif Suhartadi Thamrin, Temmy Titi Mutiara Kiranawati Trisnawati, Elyna Wahyu Tuwoso Venty Suryanti Vilayati, Lisa Wanti, Astika Berliana Wardani, Mega Pramudya Wayan, Dodik Wicaksana, Christian Asri Widyaswati, Rahmatya Wijaya, Robby Yandri Yandri Ying, Goh Yin Yoto Yoto, Yoto Yuni Kartika, Yuni Zahro, Siti Zahroh, Ardiana Auliya Zainal Arifin