Article Per Year (5 Year)
p-Index From 2021 - 2026
8.277
P-Index
This Author published in this journals
All Journal International Journal of Electrical and Computer Engineering Jurnal Pendidikan Jasmani Indonesia Medikora: Jurnal Ilmiah Kesehatan Olahraga INOTEKS : Jurnal Inovasi Ilmu Pengetahuan, Teknologi, dan Seni Jurnal Ekonomi dan Kewirausahaan Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Pixel : Jurnal Ilmiah Komputer Grafis Elkom: Jurnal Elektronika dan Komputer Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Jurnal Keolahragaan AGRIVITA, Journal of Agricultural Science Adi Widya : Jurnal Pengabdian Masyarakat Jurnal Manajemen Pembangunan Daerah BAREKENG: Jurnal Ilmu Matematika dan Terapan Jurnal SPORTIF : Jurnal Penelitian Pembelajaran Jurnal Kebijakan Sosial Ekonomi Kelautan dan Perikanan Buletin Ilmiah Marina : Sosial Ekonomi Kelautan dan Perikanan Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Jurnal STIE Semarang (Edisi Elektronik) Competitive Jurnal Akuntansi dan Keuangan Jurnal Tekno Kompak Jurnal Ilmiah Akuntansi Manajemen Indonesian Journal of Community Services JURNAL EKSBIS Jurnal Pengembangan Penyuluhan Pertanian ZIRAA'AH MAJALAH ILMIAH PERTANIAN JOSSAE (Journal of Sport Science and Education) Jurnal Pendidikan dan Kewirausahaan Jurnal Penelitian Peternakan Terpadu Jurnal REKSA: Rekayasa Keuangan, Syariah dan Audit Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Dharma Bhakti Ekuitas International Journal of Business, Law, and Education Jurnal Ilmiah Wahana Pendidikan International Journal of Robotics and Control Systems Jurnal Abdi Masyarakat Saburai (JAMS) Wasana Nyata Majalah Ilmiah Olahraga (MAJORA) Journal Of Human And Education (JAHE) Edukasia: Jurnal Pendidikan dan Pembelajaran Jotika Journal in Management and Entrepreneurship West Science Interdisciplinary Studies WASANA NYATA West Science Interdisciplinary Studies Jurnal Pengabdian Masyarakat Berkarya Journal of Technology Informatics and Engineering Journal of Regional Economics and Development JUAN: Jurnal Pengabdian Nusantara Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Kawistara Prosiding Seminar Nasional Keguruan dan Pendidikan (SNKP)
Sumaryanto Sumaryanto, Sumaryanto
Pusat Analisis Sosial Ekonomi dan Kebijakan Pertanian
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 80 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 80 Documents
Search

 4   5   6   7   8 
The Impact of Social Media Marketing Activities on Value Equity, Brand Equity, and Relationship Equity in Ngarsopura Market of Surakarta Sumaryanto, Sumaryanto; Widajanti, Erni; Susanti, Nani Irma
West Science Interdisciplinary Studies Vol. 2 No. 01 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i01.537

Abstract

Even in Surakarta, traditional marketplaces continue to play an essential role in the commercial activities that take place in Indonesia. Because of the proliferation of digital technology, the utilization of social media in marketing endeavors has become increasingly important. On the other hand, there is currently a dearth of research about the influence that social media marketing operations have on value equity, brand equity, and customer relationship equity in traditional markets. In the Ngarsopuro Market in Surakarta, the purpose of this study is to provide an explanation of the potential social media marketing actions that have the potential to influence those three equity factors. The strategy known as Partial Least Square (PLS) is utilized as a device for doing data analysis in this study. Through the use of questionnaires, information was gathered from 230 individuals who have visited Ngarsopuro Market and have engaged in the practice of online shopping. A favorable impact on value equity, brand equity, and relationship equity has been observed at Ngarsopuro Market as a result of the utilization of social media, as demonstrated by the findings of the study. In addition, the investigation revealed that value equity, brand equity, and customer relationship equity all play a key role in the decision to make a purchase in the Ngarsopuro Market. Therefore, in order to maintain conventional markets, it is anticipated of sellers that they would make more efficient use of social media, give relevant information about their products, and increase consumer loyalty.  
The Enhancing Cybersecurity with AI Algorithms and Big Data Analytics: Challenges and Solutions Nugroho, Setiyo Adi; Sumaryanto, Sumaryanto; Hadi, Andik Prakasa
Journal of Technology Informatics and Engineering Vol. 3 No. 3 (2024): December (Special Issue: Big Data Analytics) | JTIE: Journal of Technology Info
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jtie.v3i3.200

Abstract

As digital transformation accelerates across industries, cybersecurity faces escalating challenges due to increasingly sophisticated cyber threats. This study explores the integration of artificial intelligence (AI) algorithms and big data analytics to enhance cybersecurity systems, focusing on addressing data integration and interpretability issues. Employing a descriptive-qualitative methodology, the research analyzes literature, case studies, and secondary data to evaluate the effectiveness of AI and big data in detecting and mitigating cyber threats. Key findings reveal that deep learning algorithms, such as artificial neural networks, achieved an accuracy of 93% in anomaly detection, outperforming traditional rule-based approaches by 18%. Additionally, big data platforms like Spark demonstrated superior efficiency, processing 500 GB of data in 35 seconds compared to Hadoop’s 60 seconds. However, the study identifies challenges related to the interpretability of AI models and the complexity of integrating diverse datasets, which impede real-time threat detection. Periodic updates to AI training datasets were found to improve detection accuracy by up to 15%, emphasizing the importance of adaptive learning models. This research contributes to the field by proposing strategies to enhance system resilience, including adopting Explainable AI (XAI) for transparency and advanced data integration techniques. The findings underscore the potential of AI and big data to revolutionize cybersecurity, offering organizations a proactive approach to combating evolving cyber threats. Future studies should focus on sector-specific implementations and optimizing response mechanisms for comprehensive security frameworks.
Tingkat pemahaman siswa kelas VII terhadap permainan basket SMP Negeri 1 Lendah Kabupaten Kulon Progo Sunaryo, Sunaryo; Sumaryanto, Sumaryanto; Nugroho, Sigit; Amajida, Abiyyu; Fakhrurozi, Zaza Afnindar; Saputra, Danny Eka Wahyu; Sadewa, Yanuar Rachman
Jurnal Pendidikan Jasmani Indonesia Vol. 20 No. 1 (2024)
Publisher : Departement of Sports Education, Faculty of Sport Sciences Yogyakarta State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jpji.v20i1.72501

Abstract

Penelitian ini bertujuan untuk mengetahui tingkat pemahaman peserta didik kelas VII terhadap permainan bola basket di SMP Negeri 1 Lendah Kabupaten Kulon Progo. Penelitian ini merupakan penelitian deskriptif kuantitatif dengan menggunakan metode survei. Populasi penelitian ini yaitu peserta didik kelas VII di SMP Negeri 1 Lendah kelas A, B, dan C sebanyak 96 peserta didik dan sekaligus merupakan subjek pada penelitian. Pengambilan sampel menggunakan teknik total sampling dan instrument yang digunakan menggunakan tes yang disebarkan melalui google form. Analisis data menggunakan deskriptif kuantitatif dengan persentase. Berdasarkan hasil penelitian tingkat pemahaman untuk untuk kategori sangat tinggi sebanyak 8 peserta didik (8,3%), tinggi sebanyak 20 peserta didik (20,9%), sedang sebanyak 45 peserta didik (46,8%), rendah sebanyak 19 peserta didik (19,8%), sangat rendah sebanyak 4 peserta didik (4,2%). Penelitian ini dapat disimpulkan tingkat pemahaman peserta didik kelas VII terhadap permainan bola basket di SMP Negeri 1 Lendah sebagian besar masuk dalam kategori sedang. Abstract: This research aims to determine the level of comprehension of the seventhgrade students regarding the basketball game at SMP Negeri 1 Lendah (Lendah 1 Junior High School), Kulon Progo Regency. This research was a descriptive quantitative study with survey methods. The research population was the seventhgrade students of SMP Negeri 1 Lendah classes A, B, and C for about 96 students who were also the subjects of the study. We used total sampling technique and the instruments used the tests distributed via the Google form. The data analysis used the descriptive quantitative analysis with percentages. Based on the results of the research, the level of comprehension is as follows: in the very high level for about 8 students (8.3%), in the high level for about 20 students (20.9%), in the medium level for about 45 students (46.8%), in the low level for about 19 students (19.8%), and in the very low level for about 4 students (4.2%). These results can be interpreted as the level of comprehension of the seventhgrade students towards the basketball game at SMP Negeri 1 Lendah, most of the students are categorized into the medium level.
Evaluation of Tennis Development Program Enhancements at SELABORA Sunaryo, Sunaryo; Sumaryanto, Sumaryanto; Nugroho, Sigit; Amajida, Abiyyu; Fakhrurozi5, Zaza Afnindar
MEDIKORA Vol. 23 No. 1 (2024): April
Publisher : Faculty of Sports Sciences, Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/medikora.v23i1.65233

Abstract

Tujuan penelitian ini adalah mengevaluasi program pembinaan pada klub tenis lapangan selabora. Hasil evaluasi penelitian ini diharapkan dapat menjadi salah satu kontribusi peneliti untuk mewujudkan program pembinaan yang optimal di klub cabang olahraga tenis lapangan selabora. Penelitian ini adalah penelitian evaluasi dengan model evaluasi CIPP. Pendekatan yang dilakukan menggunakan pendekatan kuantitatif di dukung dengan instrumen penelitian kuesioner. Kuesioner telah divalidasahli dan dinyat. Teknik sampling yang digunakan adalah teknik purposive sampling dengan kriteria pengurus aktif selabora, pelatih aktif selabora dan siswa selabora dengan minimal umur 10 tahun. Sampel penelitian ini yaitu 30 orang terdiri atas 2 orang pengurus, 8 orang pelatih dan 20 siswa selabora. Hasil penelitian menunjukkan bahwa program pembinaan selabora cabang tenis lapangan sebesar 3,16 masuk kategori sedang. Rekomendasi dari hasil penelitian ini yaitu, aspek context meningkatkan serta mengembangkan terutama dalam hal program pembinaan, aspek input pelatih terus mengembangkan ilmu kepelatihannya dan mengikuti pelatihan, aspek process pengurus dapat menyusun sebuah program pembinaan jangka panjang dan aspek product perlu dilakukan kerjasama dari beberapa pihak, dalam hal ini yaitu pengurus, pelatih, siswa dan orang tua siswa untuk tetap berusaha maksimal dalam menjalankan proses latihan.The purpose of this research is to evaluate the coaching program at the Selabora field tennis club. The results of this research evaluation are expected to be one of the contributions of researchers to realize an optimal coaching program at the Selabora field tennis club. This research is evaluation research with the CIPP evaluation model. The approach taken uses a quantitative approach supported by a questionnaire research instrument. The questionnaire has been expertized and validated. The sampling technique used was purposive sampling technique with the criteria of active selabora administrators, active selabora coaches and selabora students with a minimum age of 10 years. The sample of this study was 30 people consisting of 2 administrators, 8 coaches and 20 sports students. The results showed that the sports coaching program for the field tennis branch was 3.16 in the moderate category. Recommendations from the results of this study, namely, the context aspect of improving and developing, especially in terms of coaching programs, the input aspect of the coach continues to develop his coaching knowledge and attend training, the process aspect of the management can compile a long-term coaching program and the product aspect needs to be carried out by cooperation from several parties, in this case, namely administrators, coaches, students and parents of students to keep trying their best in carrying out the training process.
ROLE OF MEDIA FOR SPORT AND HEALTH: CONTEMPORARY ANALYSIS Perdana, Satya; Sumaryanto, Sumaryanto; sumarjo, sumarjo; Saputra, Danny Eka Wahyu; Subekti, Heru; Abrori, Rifki
MEDIKORA Vol. 23 No. 1 (2024): April
Publisher : Faculty of Sports Sciences, Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/medikora.v23i1.72868

Abstract

AbstractThis research focuses on the role of media from conventional to digital in sports and health. Data analysis in this research used descriptive qualitative method, involving literature study, documentation, and observation of media in society curently. The research study includes media users and parties involved in the fields of sports and health. Samples were selected purposively to produce data that reflects the diverse characteristics of Indonesian society regarding the use and utilization of information media. This research shows that the media plays significant role in shaping the way people think and act toward sports and health. Media not only provides information but is also an essential carrier in inspiring, educating, and motivating people to live healthy lives. This research contributes for increasing understanding of how media, both conventional and digital, can be the agent of change in promoting, supporting, and socializing sport and healthy lifestyles in Indonesia. The research conclusion emphasizes the importance of the increasingly varied growing and even integrated role of the media in providing sport and health information to the public. Media literacy, intermedia collaboration, and the use of social media in the context of sports and health promotion are increasingly considered as an essential means in current society.Keywords: role, media, sports, health 
Pengaruh Level Tepung Gamal (Gliricidia sepium) dan Lamtoro (Leucaena leucocephala) Terhadap Kandungan Nutrisi Complete Feed Daryatmo, Joko; Dayo, Falahi; Sumaryanto, Sumaryanto
Jurnal Penelitian Peternakan Terpadu Vol. 5 No. 2 (2023): OKTOBER 2023
Publisher : UPPM Politekik Pembangunan Pertanian Yogyakarta Magelang (Polbangtan Yoma)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36626/jppt.v5i2.1179

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui kandungan nutrisi complete feed berbasis hijauan gamal dan lamtoro dengan penggunaan yang berbeda- beda dilihat dari kadar air, bahan kering, kadar abu, bahan organik, serat kasar, dan protein kasar. Metode yang digunakan dalam penelitian ini adalah metode eksperimen dengan Rancangan Acak Lengkap (RAL) 5 perlakuan dan 4 kali ulangan. Perlakuan penelitian sebagai berikut. P0: Tepung Gamal 0% + Tepung Lamtoro 0% + Ransum basal, P1: Tepung Gamal 30% + Tepung Lamtoro 40% + Ransum basal, P2: Tepung Gamal 40% + Tepung Lamtoro 30% + Ransum basal, P3: Tepung Gamal 50% + Tepung Lamtoro 20% + Ransum basal, P4: Tepung Gamal 60% + Tepung Lamtoro 10% + Ransum basal. Beradasarkan penelitian yang dilakukan, dapat disimpulkan bahwa penggunaan tepung gamal dan lamtoro dengan leve berbeda berpengaruh sangat nyata (P<0,01) terhadap kandungan nutrisi complete feed dengan level tepung gamal dan lamtoro terbaik pada complete feed yaitu 40% tepung gamal + 30% tepung lamtoro (P2).
Persepsi dan Keputusan Adopsi Inovasi Teknologi Berbasis Kearifan Lokal Pada Budidaya Kopi di Lampung Zahara, Zahara; Slameto, Slameto; Yaumidin, Umi Karomah; Asnawi, Robet; C. Kifli, Gontom; Qomariah, Retna; Sumaryanto, Sumaryanto; Priyanto, Dwi; Wylis A, Ratna; Diptaningsari, Danarsi; Novitasari, Erliana; D. Suretno, Nandari; Meidaliyantisyah, Meidaliyantisyah; Mawardi, Rahadian; Erdiansyah, Erdiansyah; Agustiani, Mala
Jurnal Kawistara Vol 14, No 2 (2024)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.82505

Abstract

Kearifan lokal merupakan pandangan atau cara masyarakat dalam menghadapi berbagai permasalahan, termasuk budidaya kopi. Pemanfaatan teknologi berbasis kearifan lokal semakin ditinggalkan oleh masyarakat, dikarenakan msifnya teknologi modern yang ditransfer kepada masyarakat. Disisi lain penerapan teknologi berbasis kearifan lokal yang tepat cenderung masih memberikan dampak positif terhadap keberlanjutan usahatani kopi. Tujuan dari penelitian ini adalah untuk mengetahui persepsi petani dan faktor-faktor yang mempengaruhi keputusan mereka untuk menggunakan teknologi berbasis kearifan lokal dalam budidaya kopi. Manfaat penelitian ini adalah :  (1) memberikan kontribusi terhadap studi keilmuan yang berkaitan dengan persepsi  dan Keputusan adopsi inovasi teknologi berbasis kearifan lokal pada budidaya kopi yang berkelanjutan;  (2) secara praktis dapat diterapkan dan dikembangkan bentuk penyempurnaan bagi petani dalam proses adopsi inovasi teknologi budidaya kopi berbasis kearifan lokal; (3) secara implikasi sebagai bahan masukan dan pertimbangan bagi penentu kebijakan. Penelitian dilaksanakan pada bulan November 2022 di Tanggamus dan Lampung Barat Provinsi Lampung. Petani yang dijadikan sampel ada petani kopi rakyat sebanyak 140 petani. Data yang dikumpulkan adalah karakteristik sosial dan ekonomi petani responden, jenis teknologi berbasis kearifan lokal, persepsi dan adopsi teknologi kearifan lokal. Data dianalisis menggunakan regresi logistik untuk menentukan variabel yang mempengaruhi keputusan petani dalam mengadopsi teknologi berbasis kearifan lokal. Sementara itu, persepsi dianalisis menggunakan skala Likert. Hasil analisis menunjukkan keputusan adopsi inovasi teknologi berbasis kearifan lokal budidaya kopi secara simultan dipengaruhi oleh umur, pendidikan, pengalaman usahatani, luas lahan, produktivitas, keuntungan relatif, compatibility, complexity, trialability, observability. Namun secara parsial hanya 3 variabel yang mempengaruhi keputusan adopsi yaitu pendidikan, luas lahan dan kemudahan untuk dicoba (trialability). Persepsi petani terhadap budidaya kopi berbasis kearifan lokal dilihat dari karakteristik inovasi menunjukkan bahwa secara ekonomi cukup menguntungkan, sesuai dengan kebiasaan dan pengalaman petani, tidak rumit untuk dipraktikkan, mungkin untuk dicoba dan  mungkin untuk dilihat hasilnya.
KORELASI PENGETAHUAN LITERASI FISIK (PHYSICAL LITERACY) DENGAN AKTIVITAS FISIK (PHYSICAL ACTIVITY) PADA MAHASISWA UNY DI MASA NEW NORMAL Prayadi, Heri Yogo; Sumaryanto, Sumaryanto; Rismayanti, Cerika; Pambudi, Aris Fajar; Sari, Indah Prasetyawati Tri Purnama; Dwihandaka, Riky
Majalah Ilmiah Olahraga (MAJORA) Vol. 30 No. 1 (2024): Maret
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/majora.v30i1.72182

Abstract

Tujuan penelitian ini adalah untuk mengetahui korelasi antara pengetahuan tentang literasi fisik dengan aktivitas fisik pada mahasiswa UNY di era new normal. Penelitian ini merupakan penelitian korasional, menurut Arikunto (2010:247-248), penelitian korelasional (Correlational Studies) merupakan penelitian yang dimaksudkan untuk mengetahui ada tidaknya hubungan antara dua atau beberapa variabel. Penelitian yang akan dilakukan ini menggunakan pendekatan kuantitatif. Sebagaimana dijelaskan (Azwar, 2010) penelitian dengan menggunakan Pendekatan Kuantitatif, yaitu suatu pendekatan yang menekankan analisis pada data-data numerical (angka) yang diolah dengan metode statistika. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah dengan teknik tes dan kuesioner atau angket. Subjek yang digunakan dalam penelitian ini terdiri dari 77 mahasiswa. Teknik analisis data metode penelitian korelasional yang dimaksudkan untuk mengetahui ada tidaknya hubungan antara variabel X dengan variabel Y dengan pengolahan data digunakan SPSS.. Hasil penelitian menunjukkan Berdasarkan Tabel di atas, menunjukkan bahwa koefisien korelasi pengetahuan literasi fisik dan aktivitas fisik didapatkan nilai r hitung 0,590 dan nilai signifikansi (sig) 0,000. Karena nilai r hitung 0,590 > r tabel 0,227 dan nilai signifikansi 0,000 < 0,05, maka H0 ditolak, artinya Ha1 yang berbunyi "Ada hubungan yang signifikan antara Pengetahuan Literasi fisik terhadap aktivitas fisik Mahasiswa UNY." diterima. Berdasarkan hasil r hitung sebesar 0,590, maka dapat di kategorikan tingkat hubungannya sedang, sesuai dengan tabel interpretasi koefisien korelasi, dan nilai koefisien korelasi tersebut bernilai positif, artinya jika pengetahuan literasi fisik semakin tinggi maka berpengaruh pada tingkat aktifitas fisik. CORRELATION OF PHYSICAL LITERACY KNOWLEDGE AND PHYSICAL ACTIVITY IN UNY STUDENTS IN THE NEW NORMAL TIME AbstractThis research aims to determine the correlation between knowledge about physical literacy and physical activity among UNY students in the new normal era. This research is correlational research, according to Arikunto (2010:247-248), correlational research (Correlational Studies) is research that is intended to determine whether there is a relationship between two or several variables. This research will use a quantitative approach. As explained by (Azwar, 2010), research uses a Quantitative Approach, namely an approach that emphasizes analysis of numerical data (numbers) processed using statistical methods. The data collection techniques used in this research are test techniques and questionnaires. The subjects used in this research consisted of 77 students. The data analysis technique is a correlational research method which is intended to determine whether there is a relationship between variable significance value (sig) 0.000. Because the calculated r value is 0.590 > r table 0.227 and the significance value is 0.000 < 0.05, then H0 is rejected, meaning that Ha1 reads "There is a significant relationship between physical literacy knowledge and the physical activity of UNY students." accepted. Based on the calculated r result of 0.590, the relationship level can be categorized as medium, according to the correlation coefficient interpretation table, and the correlation coefficient value is positive, meaning that if physical literacy knowledge is higher, it will have an effect on the level of physical activity.
PENDAMPINGAN PENYUSUNAN LAPORAN KEUANGAN BERDASARKAN SAK EMKM (KOPERASI MAHASISWA UNIVERSITAS AHMAD DAHLAN) Pradana, Cipto; Putri, Aulia Diana; Sumaryanto, Sumaryanto
JUAN: Jurnal Pengabdian Nusantara Vol. 2 No. 3 (2025): Juli 2025
Publisher : CV Sentra Nusa Connection

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63545/juan.v2.i3.151

Abstract

Micro, Small and Medium Enterprises (MSMEs) play a strategic role in driving economic growth, especially at the local and rural levels. One of the main challenge in managing MSMEs in Indonesia is the low adoption of accounting practices that comply with standars, which affects the quality of the financial report procudec. This study aims to examine the application of accounting in the Ahmad Dahlan University Student Cooperative (Kopmart UAD) MSMEs, as well as to evaluate the effectiveness of the financial report preparead in accordance with the Financial Accounting Standards for Micro, Small, and Medium Entities (SAK EMKM). The method used in this study is descriptive qualititative with a case study approach. The reaserch result show that althought Kopmart UAD has conducted Financial recording, its implementation is still manual and not systemic. This result in less accurate financial repost and complicated the bussines evaluation process. Therefore, an increase in human resourch capacity and the development of a recording system that meets standards is necessary so that financial reports can support sustainbility and appropriate decision-making in bisiness management.
Unraveling customer satisfaction and loyalty at university pool: The impact of marketing mix and service quality Hariyanto, Tri; Sumaryanto, Sumaryanto; Nasrulloh, Ahmad; Antoni, Muhammad Sigit
Jurnal Keolahragaan Vol. 12 No. 1: April 2024
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jk.v12i1.70937

Abstract

Not a few universities currently also act as public services which also provide services to the community, including swimming pool services. This study aims to determine the effect of marketing mix and service quality on customer satisfaction and customer loyalty. The research method used is associative research with a quantitative approach. The subjects of this study were customers in the Universitas Negeri Yogyakarta (UNY) swimming pool of with 102 respondents. Sampling using purpossive sampling technique. Data collection using the survey method using an instrument in the form of a questionnaire. The object of research is marketing mix, service quality, customer satisfaction, and customer loyalty. Data analysis using Structural Equation Model (SEM) analysis techniques with the help of AMOS 22 software. Quantitative descriptive data analysis techniques using SEM assumption tests to analyse the effect of several variables on other variables simultaneously. The results showed that the hypotheses formulated in this study consisted of 4 hypotheses and all were proven to have an effect. The results obtained show that marketing mix affects customer satisfaction, service quality affects customer satisfaction, marketing mix affects customer loyalty, and service quality affects customer loyalty of UNY swimming pool. The research results are proven by the probability value (P values) <0.05. Therefore, it can be concluded that the research hypothesis is proven to be significantly accepted by this research data based on the results of SEM analysis using the AMOS version 22 software.
Co-Authors A. Faroby Falatehan Abda Abda Abiyyu Amajida Abrori, Rifki Adi Penawan, Adi Aditiani, Clarisa May Aditya, Aji Rangga Agung, Alvian Dhian Agus Kristiyanto Agustiani, Mala Ahmad Nasrulloh Aji, Kunto Andik Prakasa Hadi Andri, Bryan Shafryzal Angelika, Helvyn Anja Robbi Dini Anjani, Alifia Syilva Qori Apino, Ezi Aris Fajar Pambudi Aris Tri Haryanto Arlinwibowo, Janu ARMEN ZULHAM Asngari, Asngari Atssam Mappanyukki, Andi Batubara, Angella Ananta Berlian, Miftah Okta Budi Wijayanto C. Kifli, Gontom Cerika Rismayanti, Cerika D. Suretno, Nandari Dadan Permana Dani Sasmoko Danny Eka Wahyu Saputra Darwin Dayo, Falahi Dharma, Edy DIDIK PURWANTO Diptaningsari, Danarsi Dwi Priyanto Dwi Rachmina Edi Wibowo Edwin Zusrony Eka Tarwaca Susila Putra Elly Arliani Endang Saryanti ERNI WIDAJANTI Faidillah Kurniawan Fakhrurozi, Zaza Afnindar Fakhrurozi5, Zaza Afnindar Farrasati, Rana Fatmasari, Rizka Azizah Febidayanti, Ersa Regita Gibson Manalu Hadi Suyono Handayani, Asih hartawan, hartawan Haryanti Haryanti HENDRATNO Heri Retnawati Heru Subekti Hidayat, Dimas Rahmat Himmawati Puji Lestari Hutagalung, St Novella Angelica Ibrahim, Zulfa Safina Imaliya, Tri Iman Santoso, Ali Rahmat Indah Prasetyawati Tri Purnama Sari INDARTI, TITIK Indriyadi, Indriyadi Jailani Jailani Jarot Dian Susatyono Joko Daryatmo Jurkani, Jurkani Kana Hidayati Kardanova, Elena Kassymova, Gulzhaina Kuralbayevna Khaira, Nurul Khoirunnisa, Asma Kisno Lantip Diat Prasojo M Syarif Husen M. Rafi Magriyanti, Arie Atwa Manihuruk, FransFile Mappaompo, M. Adam Marhab, Doni Marjam Desma Rahadhini Marlina Sihombing, Humiras Betty Mathilda Susanti Maulan, Puteri Anindya Mawardi, Rahadian Maya Utami Dewi, Maya Utami Meidaliyantisyah, Meidaliyantisyah Muh. Furqon Hidayatullah Muhammad Adnan Muizzamith Muhammad Nur Syuhada Muhammad Sigit Antoni Muhdan Syarovy Mutya Paramita Pratita Nani Irma Susanti Nino Gilang Septiawan Novita Putri, Erlinda Novitasari, Erliana Nugroho, Aris Sarwo Nurmalita, Putri Nurmana, Ayyub Hamdanu Budi Nuryanto Nuryanto Nusantara, Bayuk Nuzul Hijri Darlan Perdana, Satya Pradana, Cipto Pradiko, Iput Purwati Purwati Putri, Aulia Diana Qosidah, Nanik R, Nadia Adriane Rachmawati, Restia Nur Raden Mohamad Herdian Bhakti Radityo Pramoda Rafika Salamah, Isna Rahayu Triastity Ratnawati, Tika Retna Qomariah Ricadonna, Nadia Ricadonna, Nadia Adriane Riky Dwihandaka Rina Ani Sapariyah Robet Asnawi Rosyada, Munaya Nikma S Siswanto Sakti, Muhammad Lintang Damar Samsul Hadi Saptana Saptana Satiranandi Wibowo, Firdaus Amruzain Septinda Rima Dewanti Setiyo Prihatmoko Setyaningsih Setyaningsih, Setyaningsih Setyo Kriwanto, Erwin Shafitri, Nensyana sherly sherly Sigit Nugroho SITI KHOLIFAH Slamet Riyadi Slameto Slameto Soniya, Tri Sotlikova, Rimajon Suci, Gadis Prasetiya Sujadi Sujadi Sumarjo Sumarjo, Sumarjo Sumaryanti Sumaryanti Sunaryo Sunaryo Supriadi, Candra Susanti, Nani Irma Suyoko, Yohanes Syamsiar, Syamsiar Syarif, Afiya Nadhifah Thirafi, Dhaffa Agung Tri Hariyanto Tuanaya, Rugaya Utama, Heriyanta Budi Utami, Meitha Tyas Veliyanti , Reni Wahyu, Danny Eka Wahyuningsih, Hartati Dyah Wardono, Budi Widajati, Erni Widitya, Asna Ayu Wijayanto, Thomas Witanto, Aurelia Calista Wylis A, Ratna Yanuar Rachman Sadewa Yaumidin, Umi Karomah Yofhi Septian Panglipurningrum Yuli Fitrianto Yuni Wulandari Yusuf Sutanto Zaenal Mustofa Zahara Zahara Zakiyah, Nadiya Fikriyatuz Zulfikhar, Rosa