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Agung Winarno

Faculty Of Economics And Business, Universitas Negeri Malang

Author-ID : 538977

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The Role Of Relationship Marketing, Word Of Mouth, Customer Delight In Building Customer Satisfaction And Loyalty : Systematic Literature Review Luthfi Alif Utama, Muhammad; Winarno, Agung; Pratikto, Heri
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i3.3869

The dynamics of consumer behavior in the development of technology and information makes consumer customers have greater access to information and communication channels in referencing what they want and a deep understanding of how various elements. Customers have become very active in choosing what they need and sorting out what they want. This literature study describes the Role of Relationship Marketing Variables, Word Of Mouth, Customer Delight in building Customer Satisfaction And Loyalty whose purpose is to understand how these various elements influence each other in the modern marketing context. 200 articles found through the Publish Perish journal search tool, the Google website with Scopus indexed journal searches, with a combination of Copernicus indexed journal searches, Sinta, local Indonesian and foreign journals. After that, identify relevant literature with the results of 30 relevant articles in the review and discussion. The analysis in this journal is Descriptive analysis, where the results of the literature review are grouped with several categories and then discussed and analyzed descriptively. With the adoption of modeling using the PRISMA Flow Diagram tool. The results of the study conducted that. The result is that all the results of the Journal Literature Review carried out use quantitative research types with data analysis carried out using SEM PLS 22 Journals. Multiple Regression Analysis 5 Journals. Meanwhile, exploratory analysis factors, content analysis techniques, non-experimental and crosssectional each 1. In general, the results of the journal review research conducted by examining the role of each variable and looking for the influence of Relationship marketing variables, Word Of Mouth, Customer Delight in building Customer Satisfaction and Customer Loyalty have an influence between variables. The rest of the research shows different results with the results of negative and insignificant influence between variables.

Literature Review : Kebebasan dan Tanggung Jawab dalam Media : Tantangan di Dunia Digital Wardanu, Aditya Putra; Tri Amukti, Fajar Dio Wahyu; Winarno, Agung
Journal of Management and Bussines (JOMB) Vol 7 No 1 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v7i1.13371

This study aims to explore the relationship between freedom and responsibility in social, political, and legal contexts. The main focus of the study is how individual freedom can be implemented in a balanced manner with social responsibility to create harmony in society. The method used is a systematic literature review by filtering relevant research articles in the period 2014–2024. Of the 50 articles identified, 20 articles were selected based on relevance, content quality, and publishing sources. The results of the study indicate that freedom without responsibility can lead to social conflict, abuse of freedom, and societal instability. In the context of media, freedom of expression in the digital era brings benefits in the form of wider access to information, but also poses challenges such as the spread of false information and hate speech. Therefore, digital media regulation is needed to maintain a balance between individual rights and public interests. In addition, effective public policies must consider social responsibility to prevent abuse of freedom in various aspects, including freedom of religion, freedom of the press, and freedom of expression in education. The conclusion of this study emphasizes that freedom must be accompanied by responsibility in order to provide maximum benefits to society at large. Wise regulation, code of ethics, and legal oversight are important factors in balancing both concepts to create a stable, harmonious, and sustainable social environment. Keywords: Keywords: Journalistic Ethics, Individual Freedom, Public Policy, Media Regulation, Social Responsibility

Pelatihan Pembuatan Pupuk Organik Berbahan Kucai untuk Mendukung Budidaya Sayuran di KWT Sawunggaling, Kelurahan Sentul, Kota Blitar Priyadarshini, Rossyda; Maroeto; Winarno, Agung; Arum, Dewi Puspa; Santoso, Wahyu
TRIMAS: Jurnal Inovasi dan Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2024): Trimas: Jurnal Inovasi dan Pengabdian Kepada Masyarakat
Publisher : Indra Institute Research & Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58707/trimas.v4i2.1010

Tanaman membutuhkan asupan nutrisi yang berasal dari unsur hara di dalam tanah sebagai media tumbunya. Nutrisi tersebut dapat diperoleh dengan pemberian pupuk secara optimal. Di lingkungan sekitar dapat banyak ditemui bahan – bahan alam yang dapat dimanfaatkan sebagai pupuk organik. Tujuan kegiatan abdimas ini untuk memberikan pengetahuan dan keterampilan bagi KWT Sawunggaling dalam pembuatan pupuk organik. Metode yang digunakan dalam kegiatan ini diawali dengan sosialisasi kepada peserta, kemudian dilanjutkan dengan praktik langsung pembuatan pupuk organik. Materi – materi yang disampaikan meliputi : 1) manfaat pupuk organik, 2) kelebihan dan kekurangan menggunakan pupuk organik, 3) proses pemasaran pupuk organik. Hasil kegiatan ini diharapkan dapat berlangsung secara berkelanjutan .Hasil uji pupuk organik menunjukkan bahwa pada umur 14 hari pupuk memiliki pH 4 yang masih tergolong asam. Kandungan N,P dan K pada pupuk masih belum dapat digunakan untuk skala besar sehingga perlu adanya pengembangan untuk dapat mencapai persentase unsure hara yang sesuai.

Conceptual Study of Proactive Attitude in Micro, Small and Medium Enterprises (MSMEs) Yandi, Andri; Winarno, Agung; Pratikto, Heri
Greenation International Journal of Tourism and Management Vol. 2 No. 4 (2024): (GIJTM) Greenation International Journal of Tourism and Management (December 20
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v2i4.293

This study is a conceptual review that examines the role of proactive entrepreneurial behavior in Micro, Small, and Medium Enterprises (MSMEs) in relation to exploratory innovation, digital marketing strategies, and business performance. The study is divided into several sections. First, the literature review focuses on proactive attitudes. Second, the research model and propositions developed in this study are based on a review of previous research, such as the relationship between proactiveness and exploratory innovation, proactiveness and digital marketing, as well as proactiveness and MSME performance. Proactive behavior in the entrepreneurial context involves initiative, adaptability, and the courage to seize opportunities, enabling MSMEs to survive and grow amidst increasingly intense competition. Exploratory innovation provides MSMEs with a competitive advantage by creating new products or services that meet the dynamic needs of the market. The adoption of digital marketing strategies enhances market reach and allows MSMEs to leverage technology to attract and retain customers. Overall, this study demonstrates that proactive entrepreneurial behavior not only drives innovation and digital marketing but also significantly impacts MSME performance positively. These findings highlight the importance of fostering proactive attitudes among MSME entrepreneurs to promote business sustainability through responsive and adaptive approaches to market changes.

The Influence of Leader Member Exchange on Employee Performance with Work Engagement and Innovative Behaviour as Mediating Variables in OPD (Regional Device Organizations) Within The Pasuruan District Government Prilatama, Aris; Murwani, F. Danardana; Winarno, Agung
Journal of Applied Business, Taxation and Economics Research Vol. 4 No. 3 (2025): February 2025
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v4i3.364

The performance of government offices is strongly influenced by the performance of employees who are the spearhead of the organization. This research is quantitative research using descriptive and explanatory analysis. The sampling method used in this study uses probability sampling method with stratified random sampling method. The population in this study were all Pasuruan Regency Government Employees, with a minimum employee tenure of 1 (one) year and an employee age range of 20 - 56 years. The total population in this study was 343 Pasuruan Regency Government Employees. The number of samples in this study was determined using a sample size calculator so that what was obtained from the calculation was 217 samples as sample respondents in this study. Based on the results of the study showed that: (1) leader member exchange has a positive and significant effect on employee performance; (2) leader member exchange has a positive and significant effect on work engagement; (3) leader member exchange has a positive and significant effect on innovative behavior; (4) work engagement has a positive and significant effect on employee performance; (5) innovative behavior has a positive and significant effect on employee performance; (6) leader member exchange has a positive and significant effect on employee performance through work engagement; (7) leader member exchange has a positive and significant effect on employee performance through innovative behavior

Marketing Mix dan Kewirausahaan Devi, Shinta Prasetia; Mahardhika, Early Harison; Rahayu, Wening Patmi; Winarno, Agung
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 4 No. 1 (2025): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v4i1.3139

Entrepreneurship plays a crucial role in economic growth, especially for small and medium enterprises (SMEs). One of the main factors for entrepreneurial success is the effective implementation of the marketing mix. This paper discusses the concept of the marketing mix in entrepreneurship by highlighting the 4P elements (Product, Price, Place, Promotion) which have evolved into 7P with the addition of People, Process, and Physical Evidence. The discussion includes the implementation of the marketing mix, strategies for facing business challenges, and its impact on competitiveness and business growth. This study highlights how entrepreneurs can optimize marketing elements through product innovation, value-based pricing strategies, the use of digitalization in distribution, as well as social media-based promotion and marketing technology. Additionally, this paper reviews various challenges in the implementation of the marketing mix, such as limited capital, intense competition, and changes in consumer behavior, as well as adaptation strategies through guerrilla marketing, strategic partnerships, and data-driven approaches. The findings in this study indicate that the application of a flexible and innovative marketing mix can enhance business competitiveness and sustainability. By understanding the relationship between the marketing mix and entrepreneurship, entrepreneurs can develop more effective marketing strategies to face the ever-evolving market dynamics.

Inovasi Sosial dan Kewirausahaan Sosial Arumsari, Oktaviani Putri Dita; Sunyoto, Agus Bambang; Rahayu, Wening Patmi; Winarno, Agung
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 4 No. 1 (2025): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v4i1.3206

Inovasi sosial dan kewirausahaan sosial telah menjadi strategi utama dalam menciptakan solusi berkelanjutan bagi tantangan sosial dan ekonomi yang tidak dapat diselesaikan oleh pendekatan bisnis konvensional. Makalah ini bertujuan untuk: 1) Menganalisis inovasi sosial dan perannya dalam kewirausahaan sosial; 2) Mengidentifikasi hubungan antara inovasi sosial dan keberlanjutan UMKM dalam konteks ekonomi berbasis dampak sosial; 3) Menjelaskan faktor-faktor utama yang mempengaruhi keberhasilan kewirausahaan sosial. Hasil penelitian menunjukkan inovasi sosial berkontribusi dalam meningkatkan daya saing dan ketahanan UMKM melalui penerapan model bisnis berbasis dampak sosial, ekonomi sirkular, serta digitalisasi bisnis. Keberhasilan kewirausahaan sosial dipengaruhi oleh faktor internal, seperti kepemimpinan yang visioner, strategi pengelolaan sumber daya manusia yang efektif, serta model bisnis yang adaptif dan inovatif. Sementara itu, faktor eksternal yang berperan mencakup dukungan kebijakan pemerintah, akses terhadap pendanaan berbasis dampak sosial, serta kemitraan strategis dengan sektor swasta dan akademisi. Indikator utama keberhasilan kewirausahaan sosial mencakup pengukuran dampak sosial dan ekonomi, keberlanjutan finansial dan operasional, serta efektivitas model bisnis dalam menjangkau masyarakat yang lebih luas. Sebagai implikasi, makalah ini merekomendasikan penguatan kebijakan publik yang mendukung bisnis sosial, peningkatan akses pendanaan berbasis dampak, serta integrasi inovasi sosial dalam strategi pengembangan UMKM. Dengan menciptakan ekosistem yang lebih mendukung bagi kewirausahaan sosial, diharapkan inovasi sosial dapat menjadi pilar utama dalam pembangunan ekonomi yang lebih inklusif dan berkelanjutan.

Inovasi dan Kreativitas, Kunci dari Kesuksesan Kewirausahaan Haribowo, Siget Fitrianto; Wibowo, IG. Jarot Febri Setyo; Rahayu, Wening Patmi; Winarno, Agung
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 4 No. 2 (2025): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v4i2.3207

The crucial role that creativity and innovation play in fostering entrepreneurial success is examined in this study. Entrepreneurs must not only stay relevant but also promote sustainable growth in a fiercely competitive and quickly evolving business environment. Creativity and innovation are essential components that set successful companies apart from those that find it difficult to adjust. Despite their significance, little is known about the direct effects of these two ideas on entrepreneurial outcomes, especially for small and medium-sized businesses (SMEs). The goal of this essay is to present a thorough examination of the elements that affect creativity and innovation in entrepreneurship, looking at how they interact and how they affect long-term company performance. The study also identifies the obstacles that prevent inventive and creative processes in business endeavors and provides actionable suggestions for entrepreneurs to improve these areas of their operations. This study aids in the creation of fresh theoretical frameworks and useful methods for entrepreneurship by pinpointing the primary forces behind creativity and innovation. The results highlight how important it is to develop a creative and inventive attitude since it is necessary to get a competitive edge and maintain long-term company success in the fast-paced global market of today.

Penggunaan Media Digital Bagi Peningkatan Kinerja Pemasaran pada UMK Mr. Kriuk Dinoyo di Malang Saputra, Muhamad Ajye; Winarno, Agung
NuCSJo : Nusantara Community Service Journal Vol. 1 No. 2 (2024)
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/15s0a404

Usaha kecil atau menengah (UKM) memiliki peran yang sangat penting dalam pertumbuhan ekonomi dan industri pada setiap negara. Negara yang mendukung penuh UMKM salah satunya negara Indonesia. UMKM Mr. Kriuk merupakan UMKM yang bergerak di penjualan Fried CHicken di daerah jawah timur, khususnya di Malang. Di malang kurang lebih sebanyak 9 cabang berdiri malang. MR. Kriuk berdiri sejak tahun 2022, dan yang paling lama di pasar tawangmangu. Berkat kegigihan selaku owner Mr. Kriuk usahanya ada diberbagai daerah tanah jawa dan termasuk di probolinggo. MR. Kriuk tersebar di berbagai wilayah malang dan salah satunya di daerah dinoyo yang baru dibuka sejak awal juli 2024. Adapun permasalahan yang terjadi pada UMKM MR. Kriuk, kurangnya pemanfaatan media sosial, seperti promosi lewat instagram, belum ada NIB, belum ada menu varian baru yang menyebabkan kegiatan usaha MR. Kriuk terkendala, dan membuat foto produk yang unik sehingga ketika di upload di sosial media mampu meningkatkan brand dari UMKM MR. Kriuk itu sendiri. Solusi dari permasalahan yang dihadapi MR. Kriuk adalah membuat akun media sosial seperti instagram baru, WA Bussiness dan membuat NIB serta mendaftarkan pada HKI, untuk meningkatkan brand dan pemasaran pada MR. Kriuk. Akun media sosial nantinya juga akan mempermudah pemiliknya mengembangkan usahanya. Dari penjabaran diatas maka tujuan dari pengabdian masyarakat ini diharapkan UMKM MR. Kriuk dapat membantu pengembangan UMKM dengan meemanfaatkan teknologi dan inovasi, menciptakan dunia kerja baru dan memberikan edukasi kepada masyarakat pentingnya digital marketting dalam bisnis.

Pemanfaatan Teknologi AI untuk Meningkatkan Branding Digital UMKM di Kabupaten Malang Khoiril Mala, Iva; Winarno, Agung; Abdul Fattah, Fuad; Hidayat, Rachmad; Ima Oktavia, Anastasya Putri; Distina, Cahya
AKM Vol 6 No 1 (2025): AKM : Aksi Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat - Juli 2025
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/akm.v6i1.1489

Kegiatan pengabdian masyarakat ini bertujuan meningkatkan daya saing UMKM di Kecamatan Bantur, Kabupaten Malang, melalui pemanfaatan kecerdasan buatan (AI) dalam strategi branding digital. UMKM di Kecamatan Bantur, Kabupaten Malang, menghadapi tantangan serius berupa rendahnya literasi digital, dominasi strategi pemasaran konvensional, serta lemahnya kapasitas manajerial. Berdasarkan survei awal terhadap 30 pelaku usaha, 87% di antaranya belum pernah menggunakan platform digital untuk branding, dan 92% masih mengandalkan pemasaran dari mulut ke mulut. Menanggapi permasalahan tersebut, kegiatan pengabdian ini dirancang untuk meningkatkan kompetensi branding digital melalui pemanfaatan kecerdasan buatan (AI). Sebanyak 25 pemilik UMKM mengikuti pelatihan intensif yang mencakup penggunaan ChatGPT untuk pembuatan brand story, Canva AI untuk desain visual, serta Pictory AI dan Lumen5 untuk produksi konten video promosi. Hasil evaluasi pasca-pelatihan menunjukkan bahwa 80% peserta mengalami peningkatan signifikan dalam keterampilan branding digital, dan 65% mampu memproduksi konten secara mandiri. Selain itu, program ini meningkatkan kesadaran peserta terhadap pentingnya perlindungan Hak Kekayaan Intelektual (HaKI). Temuan ini membuktikan bahwa integrasi teknologi AI dalam strategi branding UMKM desa merupakan pendekatan yang efektif, adaptif, dan berkelanjutan dalam mendorong transformasi ekonomi lokal

Co-Authors Abdul Fattah, Fuad Abyan Farras Putra Agus Hermawan Agustin, Resty Amat Mukhadis Aminuyati Anam, Hoirul Andaryanto Andika Bagus Nur Rahma Putra, Andika Bagus Nur Rahma Antara, Radittya Mahasputra Arum, Dewi Puspa Arumsari, Oktaviani Putri Dita Asrizal Aulia Ramadhani Azhar Ahmad Smaragdina Budi Eko Soetjipto Damayanti, Erin Alida Damayanti, Vidya Desti Nur Aini, Desti Nur Devi, Shinta Prasetia Diah Ayu Sulistio Rini Dian Ariestadi Distina, Cahya Dyah Arini Rudiningtyas Dyan, Ariska Edi Irawan Ely Siswanto Esvanti, Mirza Evi Susanti Faisal Muhammad, Faisal Fathonah, Sastiana Mandasari Fatima, Arlindo Do Ceo Fikri Munif Nashrullah Fitriyah Fitriyah Fuad Indra Kusuma Fulgentius Danardana Murwani Gunartin Gunartin Habibi, M. Mujtaba Hamdani, Umar Haribowo, Siget Fitrianto Heri Pratikto Huda, Achmad Nuril I Nyoman Suputra Ibrahim, Muhammad Maulana Ichwanto, M. Aris Ihsan, Abdul Mu’iz Ihsan Iklila Amiroh Ima Oktavia, Anastasya Putri Imam Bukhori Iva Khoiril Mala Jovan Hilmansyah Rantepadang Khalil, Mohammad Khoiril Mala, Iva Kholifah, Leli Kiong, Tee Tze Laksono, Andi Luthfi Alif Utama, Muhammad M. Cholid Mawardi Madziatul Churiyah Mafatikul Huda, Muhammad Rifqi Mahardhika, Early Harison Mahbub Romdlon Muhammad Manus, Victorio Chipta Gregory Maroeto Meidiaputri, Riza Dwi Melisa Surya Andini Mitasari, Ratna Mohammad Musthofa Al Ansyorie Muhamad Tody Arsyianto Muhammad Aris Ichwanto Mukti, Teguh Lingga Murdiono, Ahmad Nadia, Desy Nafisah, A’isy Fikli Nidhom, Ahmad Mursyidun Novianti Novianti Nugraha, Diki Egie Nurika Restuningdiah Nursabrina, Zata Yumni Subhati Pangestu, Witjaksono Adi Pawansah, Rosa Indah Prilatama, Aris Priyadarshini, Rossyda Puji Handayati Puspasari, Shafa’ Annisa Puspitasari, Ranny Fitria Putri, Naja Jessyka Maulani Rachmad Hidayat Rachman, Tutut Arif Rahman, Amalia Arifah Ramadhani, Bima Ramantyo, Rachmad Nurofiq Retnaningsih, Prihatini Retno Wulandari Rohmanulloh, Arif Salsabila, Unik Hanifah Saputra, Muhamad Ajye Sary, Intan Umull Magfira SEPTI FAUJI, DIAH AYU Setyohadi Shoib, Abdullah As Sudarmiatin Sunyoto, Agus Bambang Sutantri Suyowanto, Suyowanto Tani, Lukas Gredyansyah Tasnim Nikmatullah Realita Tri Amukti, Fajar Dio Wahyu Trisetia Wijijayanti Tuwoso Umagapi, Dara Anindya Putri Utami, Rizki Amalia Vebriansyah, Dwi Andre Wahyu Santoso Wardanu, Aditya Putra Wati, Sri Sulistiya Wening Patmi Rahayu Wenny Eka Prasetiawan Wibowo, IG. Jarot Febri Setyo Yahya, Khoirul Yandi, Andri Yasari, Niluh Komang Kusuma Yudhistira, Chrisnanda Iqbal Yuli Agustina, Yuli Yuli Soesetio Yulian Muzakki Z, Zulfan Zulkarnaen

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