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Etika dan Kekayaan Intelektual dalam Wirausaha: Pilar Keberlanjutan Bisnis Modern Asrizal, Asrizal; Suyowanto, Suyowanto; Winarno, Agung; Rahayu, Wening Patmi
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 2 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i2.3218

Abstract

the digital and globalization era, entrepreneurs face complex challenges related to intellectual property rights (IPR) violations, such as piracy, brand counterfeiting, and idea theft. This phenomenon not only has an impact on the legal aspect, but also creates significant business ethics dilemmas. This study aims to analyze the relationship between the application of business ethics and IPR protection in the context of entrepreneurship, and to explore how the integration of the two can improve business competitiveness and sustainability. The methodology used is a qualitative literature study with a descriptive-analytical approach, reviewing various sources such as scientific journals, legal regulations related to IPR, and case studies of entrepreneurs who apply ethical principles and IPR protection. The results of the study indicate that the application of strong business ethics has a significant impact on the awareness and compliance of business actors in protecting intellectual property. Meanwhile, an understanding of IPR law can encourage innovation and create a fair and sustainable business climate. This is in accordance with the theory of the application of business ethics, IPR protection and legal protection for consumers have a significant influence on business, emphasizing the importance of integrating the three to support fair and sustainable business practices. This study confirms that the integration of business ethics and IPR protection is not only a formal legal aspect, but also an important strategy in building a positive image, consumer trust, and long-term business sustainability. Therefore, education and awareness of the importance of business ethics and IPR protection need to be increased among entrepreneurs to create a healthy, competitive and sustainable business ecosystem.
Resources and Innovation Strategies in Entrepreneurship in Micro, Small and Medium Enterprises (MSMEs) Antara, Radittya Mahasputra; Andaryanto; Rahayu, Wening Patmi; Winarno, Agung
International Humanity Advance, Business & Sciences Vol 3 No 1 (2025): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i1.468

Abstract

Micro, small and medium-sized enterprises (MSMEs) are vital to the Indonesian economy, both in Indonesia and Southeast Asia. Small and medium-sized businesses (MSMEs) play an important role in economic growth and job creation in a country. Innovation in products, services, and business strategies is crucial in the context of globalization and intensified competition. Innovation is critical to the growth of MSMEs as the differences in access to resources between MSMEs and large enterprises pose significant challenges. Innovation strategies enable firms to maximize their resources and become more competitive. In this article, the perspectives of Resource-Based View theory (RBV) and Resource-Advantage theory (R-A theory) are discussed in order for businesses to compete with other businesses, both theories relate to maximizing resources and focusing on innovation. As market conditions are always changing, businesses must be competitive. With innovative strategies, MSMEs can respond to rapid market transformation and evolving consumer desires. Intellectual and human resources, financial resources, technological resources, and organizational resources are important resources owned by MSMEs to support them in innovating to achieve sustainable business goals. MSMEs face several issues, such as access and financial constraints, effects of digitalization, financing mechanisms, and policy implications that can be further researched.
Implementation of Green Marketing Mix at The Body Shop: A Marketing Strategy to Increase Consumer Satisfaction and Brand Loyalty Yasari, Niluh Komang Kusuma; Agustin, Resty; Winarno, Agung; Rahayu, Wening Patmi
International Humanity Advance, Business & Sciences Vol 3 No 1 (2025): July
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i1.488

Abstract

This study aims to analyze The Body Shop's implementation of Green Marketing Mix elements in the Indonesian market in the period 2023-2024, as well as its influence on consumer satisfaction and brand loyalty. Given the intensive competition in the cosmetics and body care sector, The Body Shop's ability to maintain differentiation through ethical values and sustainability is crucial. This research uses the Systematic Literature Review (SLR) method to synthesize findings from relevant studies on the Green Marketing Mix, consumer satisfaction, and brand loyalty, particularly in the context of the cosmetics industry and The Body Shop's business practices. The main focus of the analysis is on the four core elements of the Marketing Mix (Product, Price, Place, and Promotion) with a sustainability (Green) perspective. The results of the study are expected to provide strategic insights to The Body Shop in optimizing the Green Marketing Mix to increase consumer satisfaction and strengthen brand loyalty in the Indonesian market, as well as provide an academic contribution in understanding the implementation of green marketing in the cosmetics industry.
Analisis Toko Pygmaeus Outdoor Sebagai UMKM Fashion Sepatu Outdoor Rohmanulloh, Arif; Muhammad, Faisal; Winarno, Agung
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.670

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in driving regional economic growth, including in the fashion industry sector. This article reviews the Pygmaeus Outdoor fashion shoe MSME located in Mojokerto Regency. Pygmaeus Outdoor is a local business that markets various types of shoes targeting the youth segment with various activities. This review examines the business profile, business strategy, and the challenges and opportunities faced. This study uses a descriptive qualitative approach with a case study method. Data were collected through literature studies, social media searches, and customer review analysis. Researchers also conducted indirect interviews to explore Pygmaeus Outdoor's SWOT information. The results of the study show that Pygmaeus Outdoor has succeeded in building an image in the eyes of customers by offering original products at low prices through a digital marketing and market approach. This MSME is estimated to still have great potential to continue to grow by providing more outdoor fashion brands, providing more choices for the market, along with the massive increase in digital marketing. This article is also expected to provide insight into entrepreneurship learning and the importance of empowering local MSMEs based on added value.
THE INFLUENCE OF PERCEIVED VALUE ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AND CUSTOMER ENGAGEMENT AS A MEDIATING VARIABLE ON CUSTOMERS PT. JINOM PONOROGO Ihsan, Abdul Mu’iz Ihsan; Hermawan, Agus; Winarno, Agung
International Journal of Business, Law, and Education Vol. 4 No. 2 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i2.213

Abstract

The purpose of this analysis is to determine the direct and indirect effects of perceived value on customer loyalty through customer satisfaction and customer engagement on PT JINOM Ponorogo customers. This type of research is descriptive and explanatory research, with a quantitative approach. For data processing using SEM-PLS. Questionnaire survey data was collected using Google Forms. The sample in this study was 208 customers of PT JINOM Ponorogo. The findings show that Perceived value (X) has a positive and significant effect on customer loyalty (Y). Perceived value (X) has a positive and significant effect on customer satisfaction (Z1). Perceived value (X) has a positive and significant effect on customer engagement (Z2). Customer satisfaction (Z1) has a positive and significant effect on customer loyalty (Y). Customer engagement (Z2) has a positive and significant effect on customer loyalty (Y). Customer satisfaction (Z1) has a positive and significant effect on mediating perceived value (X) on customer loyalty (Y). Customer engagement (Z2) has a positive and significant effect on mediating Perceived value (X) on customer loyalty (Y)
Perbaikan Tata Kelola Bisnis Untuk Meningkatkan Ekesistensi Pada UMKM Rempah Bubuk di Desa Gajahrejo Malang Ramantyo, Rachmad Nurofiq; Hermawan, Agus; Winarno, Agung
Aksiologiya: Jurnal Pengabdian Kepada Masyarakat Vol 7 No 2 (2023): Mei
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/aks.v7i2.10829

Abstract

Usaha mikro kecil menengah (UMKM) berkontribusi besar bagi perekonomian nasional, namun banyak dari para pelaku usaha tersebut yang mengabaikan perizinan usahanya dan kurang mengoptimalkan potensi pemasaran produk melalui media online. Tujuan kegiatan pengabdian ini adalah memperbaiki tata kelola bisnis untuk meningkatkan eksistensi usaha. Mitra usaha pada kegiatan ini adalah usaha rempah bubuk milik bapak Siswoyo yang berlokasi di desa Gajahrejo, Kecamatan Gedangan, Kabupaten Malang. Permasalahan pada mitra usaha ini meliputi belum memiliki nama merek dagang, izin usaha, pemasaran produk secara konvensional dengan menitipkan produk pada toko sekitar, dan tempat usaha yang kurang strategis. Metode yang digunakan dalam mengatasi sejumlah permasalahan tersebut terbagi menjadi beberapa tahapan meliputi tahap awal berupa pendampingan untuk pembuatan merek dagang dan logo, tahap pengurusan perizinan usaha dan Hak atas Kekayaan Intelektual (HAKI), dan tahap pelatihan memasarkan produk melalui media online. Hasil dari adanya kegiatan pengabdian ini, pemilik Empon Jawa lebih patuh pada aturan usaha yang dibuat pemerintah dan mampu berbenah memperbaiki tampilan pemasaran produk onlinenya, sehingga dengan adanya beberapa kemajuan ini diharapkan dapat menstimulan UMKM rempah bubuk desa Gajahrejo dalam meningkatkan eksistensi usahanya. 
The Effect of “Han So Hee” Brand Ambassador and E-Wom on Customer Loyalty with Purchase Decision as an Intervening Variable (Study on Consumers of Beauty Products Somethinc) Iklila Amiroh; Sudarmiatin Sudarmiatin; Agung Winarno
International Journal of Business and Quality Research Vol. 1 No. 02 (2023): April - June, International Journal of Business and Quality Research
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v1i02.314

Abstract

The purpose of this study was to determine the effect of Brand Ambassador, E-Wom on Customer loyalty through Purchase Decisions for consumers of Somethinc beauty products who make purchases using online marketplaces. This research is quantitative research using SEM-PLS. Survey data was collected online and found 246 respondents. Brand Ambassador and E-Wom have a positive and significant effect on the Purchase Decision, H1 and H2 are accepted. Brand Ambassador, E-Wom and Purchase Decision have a positive and significant direct effect on Customer loyalty, H3, H4, and H5 are accepted. Meanwhile, Purchase Decision has a positive and significant effect mediating Brand Ambassador and E-Wom on Customer loyalty, H6, and H7 as mediating variables are accepted. Theoretical implications in this study can contribute to the study of digital marketing literacy
Application of Pentuple Bottom Line (PBL) as a Learning Model in Business Feasibility and Business Sustainability Study in SMEs Griya Madukara Malang City Mala, Iva Khoiril; Pratikto, Heri; Winarno, Agung; Hidayat, Rachmad; Anam, Hoirul; Sutantri
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 2 (2025): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i2.6644

Abstract

This study aims to assess the business feasibility of Griya Madukara MSME from an environmental perspective, emphasizing how its practices contribute to both ecological and social sustainability. The research employed a descriptive qualitative approach, utilizing in-depth interviews, direct observation, and documentation. A total of 12 informants were involved, including the business owner, seven employees from different divisions, two regular customers, and two local community members participating in ecoprint training. The findings show that Griya Madukara adopts zero-waste principles, uses natural materials in its production, and converts organic waste into compost. Additionally, community involvement and empowerment are central to its sustainability strategy. The business aligns with the Pentuple Bottom Line framework (People, Planet, Profit, Phenotechnology, and Prophet), making it a viable and sustainable community-based MSME model.
Live Streaming: Revolution New in Retail Business Marketing Strategy (Literature Study) Khoiril Mala, Iva; Kholifah, Leli; Pratikto, Heri; Winarno, Agung; Setyohadi
Jurnal At-Tamwil: Kajian Ekonomi Syariah Vol. 7 No. 2 (2025): Jurnal At-Tamwil September 2025
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/at-tamwil.v7i2.8003

Abstract

Purpose – The post-COVID-19 pandemic has driven digitalization in various aspects of life, one of which is consumer purchasing behavior. With limited mobility and increasingly stringent regulations regarding activities outside the home, including shopping in malls, consumers who previously went to physical stores tend to shop online. This has led to a new revolution in the world of marketing: Live Streaming, a medium that connects businesses with buyers online without the need to visit a physical store. Design/Methods/Approach – This research method uses a literature review system to analyze documents that align with the research focus. Previously, documents were reviewed using Google Scholar, Scopus, and WoS. 50 journals were then identified and filtered, resulting in 13 articles for analysis. Findings – This proves that live streaming can break down the limitations previously imposed by traditional marketing. Retailers cannot ignore the challenges and obstacles faced in using live streaming, such as technical constraints and increasingly fierce online business competition. Research Implications/Limitations – Businesses can consider using a professional host to ensure product and service information is conveyed clearly and easily understood by the audience during live streaming. Originality/Value – Live streaming can help retail business actors to keep up with the times in the form of digitalization, seeing consumer interest in consuming products.
Membentuk Badan Usaha Milik Desa Berdaya Maju Dengan Penyelesaian Anggaran Dasar Dan Anggaran Rumah Tangga Serta Transformasi Digital Ginting, Josafat Gracia; Tani, Lukas Gredyansyah; Winarno, Agung
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Setiap organisasi bergantung kepada kemampuannya untuk menciptakan informasi yang terbuka dan merata bagi semua stakeholders. Akuntabilitas laporan keuangan memiliki peran yang penting bagi keberlangsungan BUMDes apabila disertai dengan transformasi digital. BUMDes Sumberdem Gemilang adalah lembaga hukum yang memiliki peran strategis dalam pemberdayaan ekonomi. Permasalahan yang dihadapi BUMDes Sumberdem Gemilang adalah pemanfaatan teknologi informasi dan belum adanya AD-ART. Metode yang digunakan dalam penelitian ini adalah tahap kegiatan, perencanaan, pelaksanaan dan evaluasi. Dalam usaha memberdayakan BUMDes Sumberdem Gemilang, kontribusi kelompok mahasiswa dalam mengatasi permasalahan BUMDes antara lain; (1) menyelesaikan laporan AD-ART; (2) memberikan sosialisasi aplikasi “Buku Warung” untuk pencatatan keuangan; (3) membuat dokumen unit usaha simpan pinjam dan agenda program kerja melalui aplikasi microsoft excel. Pendampingan yang berfokus kepada pemahaman pentingnya penggunaan aplikasi digital merupakan salah satu bentuk upaya dalam mewujudkan visi BUMDes Sumberdem Gemilang
Co-Authors Abdul Fattah, Fuad Abyan Farras Putra Agus Hermawan Agustin, Resty Amat Mukhadis Aminuyati Anam, Hoirul Ananta, Shahrul Dwi Andaryanto Andaryanto, Andaryanto Andika Bagus Nur Rahma Putra, Andika Bagus Nur Rahma Andryan, Dwi Antara, Radittya Mahasputra Arsadi, Arsadi Artino, Bhernanda Tri Mulia Aziza Putri Arum, Dewi Puspa Arumsari, Oktaviani Putri Dita Ashari, Regita Niken Asrizal Aulia Ramadhani Azhar Ahmad Smaragdina Budi Eko Soetjipto Budiono , Sunarto Christianadi, Januar Ika Damayanti, Erin Alida Damayanti, Vidya Desti Nur Aini, Desti Nur Devi, Shinta Prasetia Dian Ariestadi Distina, Cahya Dyah Arini Rudiningtyas Dyan, Ariska Edi Irawan Ely Siswanto Esvanti, Mirza Evi Susanti Faisal Muhammad, Faisal Fatima, Arlindo Do Ceo Fauji, Diah Ayu Septi Fauziyah, Rizma Fikri Munif Nashrullah Firda Meisaroh Fitriani, Nur Afika Fitriyah Fitriyah Fuad Indra Kusuma Fulgentius Danardana Murwani Gleydis Harwida Gunartin Gunartin Habibi, M. Mujtaba Hamdani, Umar Haribowo, Siget Fitrianto HASANAH, RAHMATUL Heny Kusdiyanti, Heny Heri Pratikno Heri Pratikto Huda, Achmad Nuril I Nyoman Suputra Ibrahim, Muhammad Maulana Ichwanto, M. Aris Ihsan, Abdul Mu’iz Ihsan Iklila Amiroh Ima Oktavia, Anastasya Putri Imam Bukhori Imam Sanusi, Imam Iva Khoiril Mala Jeni, Ken Bening Jiwa Jiwa Jeni, Ken Bening Josafat Gracia Ginting Jovan Hilmansyah Rantepadang Karim, Nurfadilah Khalil, Mohammad Khoiril Mala, Iva Kholifah, Leli Khusnia, Rif’atul Kiong, Tee Tze Laksono, Andi Lango, Rikardus Kurnia Luthfi Alif Utama, Muhammad M. Cholid Mawardi Madziatul Churiyah Mafatikul Huda, Muhammad Rifqi Mahardhika, Early Harison Mahbub Romdlon Muhammad Manus, Victorio Chipta Gregory Maroeto Maroeto Maroeto Masula, Fariham Melisa Surya Andini Mitasari, Ratna Mohammad Musthofa Al Ansyorie Mohd Salleh, Norlida Hanim Muhammad Aris Ichwanto Mukti, Teguh Lingga Murdiono, Ahmad Nadia, Desy Nafisah, A’isy Fikli Nahdi, Moehammad Robith Nidhom, Ahmad Mursyidun Novianti Novianti Novilia, Evita Nugraha, Diki Egie Nurika Restuningdiah Nursabrina, Zata Yumni Subhati Oktavia Sulistina Pangestu, Witjaksono Adi Patmi, Wening Prabowo, Stanley Prilatama, Aris Prista, Dynda Priyadarshini, Rossyda Puji Handayati Purnomo, Irfan Agung Puspasari, Shafa’ Annisa Puspitasari, Dewi Sinta Puspitasari, Ranny Fitria putri sabella, valma Putri, Naja Jessyka Maulani Rachmad Hidayat Rachman, Tutut Arif Rahman, Amalia Arifah Ramadhani, Bima Ramantyo, Rachmad Nurofiq Retnaningsih, Prihatini Retno Wulandari Rini, Diah Ayu Sulistio Rohmah, Yaumi Rohmanulloh, Arif Safitri, Heida Ifkari Salsabila, Unik Hanifah sani, fitria earlike anwar Saputra, Muhamad Ajye Sary, Intan Umull Magfira Setyawati, Ira Setyohadi Shoib, Abdullah As Subagyo Subagyo Sudarmiatin Sunyoto, Agus Bambang Sutantri Suyowanto, Suyowanto Syafitri, Dinda Syamsiar, Syamsiar Tanaya, Alexandra Neovita Tani, Lukas Gredyansyah Tasnim Nikmatullah Realita Tri Amukti, Fajar Dio Wahyu Trisetia Wijijayanti Tuwoso Umagapi, Dara Anindya Putri Umar, Haniatur Rofiqoh Utami, Rizki Amalia Vebriansyah, Dwi Andre Wahyu Santoso Wardanu, Aditya Putra Wening Patmi Rahayu Wibowo, IG. Jarot Febri Setyo Yahya, Khoirul Yandi, Andri Yasari, Niluh Komang Kusuma Yudhistira, Chrisnanda Iqbal Yuli Agustina, Yuli Yuli Soesetio Yulian Muzakki Z, Zulfan Zulkarnaen