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All Journal Jurnal Ilmu Pendidikan Cakrawala Pendidikan JAM : Jurnal Aplikasi Manajemen Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat JBMP (Jurnal Bisnis, Manajemen dan Perbankan) MABIS: Manajemen dan Bisnis Dinasti International Journal of Education Management and Social Science Jurnal Graha Pengabdian Journal of Management and Bussines (JOMB) International Journal of Business, Law, and Education International Journal of Economy, Education and Entrepreneurship (IJE3) Jurnal Pengabdian Teknologi Tepat Guna Unram Journal of Community Service (UJCS) Journal of Applied Business, Taxation and Economics Reseach PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat AKM: Aksi Kepada Masyarakat Jurnal Kajian Ilmu Pendidikan (JKIP) East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Sustainable Research (FJSR) Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Integrasi dan Harmoni Inovatif Ilmu-ilmu Sosial International Journal of Accounting & Finance in Asia Pasific NEAR: Jurnal Pengabdian kepada Masyarakat International Journal of Advanced Multidisciplinary Profit: Jurnal Manajemen, Bisnis dan Akuntansi Economics and Business Journal Journal of Artificial Intelligence and Digital Business TRIMAS: Jurnal Inovasi dan Pengabdian Kepada Masyarakat Sinar Dunia: Jurnal Riset Sosial Humaniora dan Ilmu Pendidikan Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Manajemen Kreatif Jurnal West Science Interdisciplinary Studies Neraca Manajemen, Akuntansi, dan Ekonomi Journal of Islamic Thought and Philosophy Jurnal Penelitian Pendidikan Indonesia Prosiding Seminar Nasional Pengabdian kepada Masyarakat (SINAPMAS) Intelektualitas Nusantara Economics and Entrepreneurships Journals International Journal of Business and Quality Research International Journal of Economics, Business and Innovation Research Journal of International Accounting, Taxation and Information Systems Greenation International Journal of Tourism and Management IJHABS NuCSJo : Nusantara Community Service Journal Jurnal At-Tamwil: Kajian Ekonomi Syariah
Agung Winarno
Faculty Of Economics And Business, Universitas Negeri Malang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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THE INFLUENCE OF PERCEIVED VALUE ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AND CUSTOMER ENGAGEMENT AS A MEDIATING VARIABLE ON CUSTOMERS PT. JINOM PONOROGO Ihsan, Abdul Mu’iz Ihsan; Hermawan, Agus; Winarno, Agung
International Journal of Business, Law, and Education Vol. 4 No. 2 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i2.213

Abstract

The purpose of this analysis is to determine the direct and indirect effects of perceived value on customer loyalty through customer satisfaction and customer engagement on PT JINOM Ponorogo customers. This type of research is descriptive and explanatory research, with a quantitative approach. For data processing using SEM-PLS. Questionnaire survey data was collected using Google Forms. The sample in this study was 208 customers of PT JINOM Ponorogo. The findings show that Perceived value (X) has a positive and significant effect on customer loyalty (Y). Perceived value (X) has a positive and significant effect on customer satisfaction (Z1). Perceived value (X) has a positive and significant effect on customer engagement (Z2). Customer satisfaction (Z1) has a positive and significant effect on customer loyalty (Y). Customer engagement (Z2) has a positive and significant effect on customer loyalty (Y). Customer satisfaction (Z1) has a positive and significant effect on mediating perceived value (X) on customer loyalty (Y). Customer engagement (Z2) has a positive and significant effect on mediating Perceived value (X) on customer loyalty (Y)
Perbaikan Tata Kelola Bisnis Untuk Meningkatkan Ekesistensi Pada UMKM Rempah Bubuk di Desa Gajahrejo Malang Ramantyo, Rachmad Nurofiq; Hermawan, Agus; Winarno, Agung
Aksiologiya: Jurnal Pengabdian Kepada Masyarakat Vol 7 No 2 (2023): Mei
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/aks.v7i2.10829

Abstract

Usaha mikro kecil menengah (UMKM) berkontribusi besar bagi perekonomian nasional, namun banyak dari para pelaku usaha tersebut yang mengabaikan perizinan usahanya dan kurang mengoptimalkan potensi pemasaran produk melalui media online. Tujuan kegiatan pengabdian ini adalah memperbaiki tata kelola bisnis untuk meningkatkan eksistensi usaha. Mitra usaha pada kegiatan ini adalah usaha rempah bubuk milik bapak Siswoyo yang berlokasi di desa Gajahrejo, Kecamatan Gedangan, Kabupaten Malang. Permasalahan pada mitra usaha ini meliputi belum memiliki nama merek dagang, izin usaha, pemasaran produk secara konvensional dengan menitipkan produk pada toko sekitar, dan tempat usaha yang kurang strategis. Metode yang digunakan dalam mengatasi sejumlah permasalahan tersebut terbagi menjadi beberapa tahapan meliputi tahap awal berupa pendampingan untuk pembuatan merek dagang dan logo, tahap pengurusan perizinan usaha dan Hak atas Kekayaan Intelektual (HAKI), dan tahap pelatihan memasarkan produk melalui media online. Hasil dari adanya kegiatan pengabdian ini, pemilik Empon Jawa lebih patuh pada aturan usaha yang dibuat pemerintah dan mampu berbenah memperbaiki tampilan pemasaran produk onlinenya, sehingga dengan adanya beberapa kemajuan ini diharapkan dapat menstimulan UMKM rempah bubuk desa Gajahrejo dalam meningkatkan eksistensi usahanya. 
The Effect of “Han So Hee” Brand Ambassador and E-Wom on Customer Loyalty with Purchase Decision as an Intervening Variable (Study on Consumers of Beauty Products Somethinc) Iklila Amiroh; Sudarmiatin Sudarmiatin; Agung Winarno
International Journal of Business and Quality Research Vol. 1 No. 02 (2023): April - June, International Journal of Business and Quality Research
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v1i02.314

Abstract

The purpose of this study was to determine the effect of Brand Ambassador, E-Wom on Customer loyalty through Purchase Decisions for consumers of Somethinc beauty products who make purchases using online marketplaces. This research is quantitative research using SEM-PLS. Survey data was collected online and found 246 respondents. Brand Ambassador and E-Wom have a positive and significant effect on the Purchase Decision, H1 and H2 are accepted. Brand Ambassador, E-Wom and Purchase Decision have a positive and significant direct effect on Customer loyalty, H3, H4, and H5 are accepted. Meanwhile, Purchase Decision has a positive and significant effect mediating Brand Ambassador and E-Wom on Customer loyalty, H6, and H7 as mediating variables are accepted. Theoretical implications in this study can contribute to the study of digital marketing literacy
Application of Pentuple Bottom Line (PBL) as a Learning Model in Business Feasibility and Business Sustainability Study in SMEs Griya Madukara Malang City Mala, Iva Khoiril; Pratikto, Heri; Winarno, Agung; Hidayat, Rachmad; Anam, Hoirul; Sutantri
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 2 (2025): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i2.6644

Abstract

This study aims to assess the business feasibility of Griya Madukara MSME from an environmental perspective, emphasizing how its practices contribute to both ecological and social sustainability. The research employed a descriptive qualitative approach, utilizing in-depth interviews, direct observation, and documentation. A total of 12 informants were involved, including the business owner, seven employees from different divisions, two regular customers, and two local community members participating in ecoprint training. The findings show that Griya Madukara adopts zero-waste principles, uses natural materials in its production, and converts organic waste into compost. Additionally, community involvement and empowerment are central to its sustainability strategy. The business aligns with the Pentuple Bottom Line framework (People, Planet, Profit, Phenotechnology, and Prophet), making it a viable and sustainable community-based MSME model.
Live Streaming: Revolution New in Retail Business Marketing Strategy (Literature Study) Khoiril Mala, Iva; Kholifah, Leli; Pratikto, Heri; Winarno, Agung; Setyohadi
Jurnal At-Tamwil: Kajian Ekonomi Syariah Vol. 7 No. 2 (2025): Jurnal At-Tamwil September 2025
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/at-tamwil.v7i2.8003

Abstract

Purpose – The post-COVID-19 pandemic has driven digitalization in various aspects of life, one of which is consumer purchasing behavior. With limited mobility and increasingly stringent regulations regarding activities outside the home, including shopping in malls, consumers who previously went to physical stores tend to shop online. This has led to a new revolution in the world of marketing: Live Streaming, a medium that connects businesses with buyers online without the need to visit a physical store. Design/Methods/Approach – This research method uses a literature review system to analyze documents that align with the research focus. Previously, documents were reviewed using Google Scholar, Scopus, and WoS. 50 journals were then identified and filtered, resulting in 13 articles for analysis. Findings – This proves that live streaming can break down the limitations previously imposed by traditional marketing. Retailers cannot ignore the challenges and obstacles faced in using live streaming, such as technical constraints and increasingly fierce online business competition. Research Implications/Limitations – Businesses can consider using a professional host to ensure product and service information is conveyed clearly and easily understood by the audience during live streaming. Originality/Value – Live streaming can help retail business actors to keep up with the times in the form of digitalization, seeing consumer interest in consuming products.
Co-Authors Abdul Fattah, Fuad Abyan Farras Putra Agus Hermawan Agustin, Resty Amat Mukhadis Aminuyati Anam, Hoirul Andaryanto Andika Bagus Nur Rahma Putra, Andika Bagus Nur Rahma Antara, Radittya Mahasputra Arum, Dewi Puspa Arumsari, Oktaviani Putri Dita Asrizal Aulia Ramadhani Azhar Ahmad Smaragdina Budi Eko Soetjipto Damayanti, Erin Alida Damayanti, Vidya Desti Nur Aini, Desti Nur Devi, Shinta Prasetia Diah Ayu Sulistio Rini Dian Ariestadi Distina, Cahya Dyah Arini Rudiningtyas Dyan, Ariska Edi Irawan Ely Siswanto Esvanti, Mirza Evi Susanti Faisal Muhammad, Faisal Fathonah, Sastiana Mandasari Fatima, Arlindo Do Ceo Fikri Munif Nashrullah Fitriyah Fitriyah Fuad Indra Kusuma Fulgentius Danardana Murwani Gunartin Gunartin Habibi, M. Mujtaba Hamdani, Umar Haribowo, Siget Fitrianto Heri Pratikto Huda, Achmad Nuril I Nyoman Suputra Ibrahim, Muhammad Maulana Ichwanto, M. Aris Ihsan, Abdul Mu’iz Ihsan Iklila Amiroh Ima Oktavia, Anastasya Putri Imam Bukhori Iva Khoiril Mala Jovan Hilmansyah Rantepadang Khalil, Mohammad Khoiril Mala, Iva Kholifah, Leli Kiong, Tee Tze Laksono, Andi Luthfi Alif Utama, Muhammad M. Cholid Mawardi Madziatul Churiyah Mafatikul Huda, Muhammad Rifqi Mahardhika, Early Harison Mahbub Romdlon Muhammad Manus, Victorio Chipta Gregory Maroeto Meidiaputri, Riza Dwi Melisa Surya Andini Mitasari, Ratna Mohammad Musthofa Al Ansyorie Muhamad Tody Arsyianto Muhammad Aris Ichwanto Mukti, Teguh Lingga Murdiono, Ahmad Nadia, Desy Nafisah, A’isy Fikli Nidhom, Ahmad Mursyidun Novianti Novianti Nugraha, Diki Egie Nurika Restuningdiah Nursabrina, Zata Yumni Subhati Pangestu, Witjaksono Adi Pawansah, Rosa Indah Prilatama, Aris Priyadarshini, Rossyda Puji Handayati Puspasari, Shafa’ Annisa Puspitasari, Ranny Fitria Putri, Naja Jessyka Maulani Rachmad Hidayat Rachman, Tutut Arif Rahman, Amalia Arifah Ramadhani, Bima Ramantyo, Rachmad Nurofiq Retnaningsih, Prihatini Retno Wulandari Rohmanulloh, Arif Salsabila, Unik Hanifah Saputra, Muhamad Ajye Sary, Intan Umull Magfira SEPTI FAUJI, DIAH AYU Setyohadi Shoib, Abdullah As Sudarmiatin Sunyoto, Agus Bambang Sutantri Suyowanto, Suyowanto Tani, Lukas Gredyansyah Tasnim Nikmatullah Realita Tri Amukti, Fajar Dio Wahyu Trisetia Wijijayanti Tuwoso Umagapi, Dara Anindya Putri Utami, Rizki Amalia Vebriansyah, Dwi Andre Wahyu Santoso Wardanu, Aditya Putra Wati, Sri Sulistiya Wening Patmi Rahayu Wenny Eka Prasetiawan Wibowo, IG. Jarot Febri Setyo Yahya, Khoirul Yandi, Andri Yasari, Niluh Komang Kusuma Yudhistira, Chrisnanda Iqbal Yuli Agustina, Yuli Yuli Soesetio Yulian Muzakki Z, Zulfan Zulkarnaen