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PEMBINAAN OPTIMALISASI MEDIA SOSIAL SEBAGAI MEDIA PEMASARAN DI KAMPUNG TEMATIK DI DESA SUMBERDEM KABUPATEN MALANG Lango, Rikardus Kurnia; purnomo, Irfan Agung; Winarno, Agung
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

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Abstract

Desa Sumberdem adalah desa yang berlkasi pada kabupaten Malang. Desa ini Memiliki potensi wisata kampung tematik dengan persebaran 7 kampung tematik. Desa sumberdem memerlukan adanya suatu wadah untuk mempromosikan desa, dan harus memiliki Standart untuk manajemen wisata yang ada. Pemanfaatan teknologi juga masih belum dilakukan dengan baik. Metode kegiatan ini diawali dengan melakukan observasi lapangan, selanjutnya yaitu sosialisasi pemanfaatan sosial media yang bertujuan untuk membentuk wadah promosi dengan membentuk soisal media desa wisata. Selanjutnya pembuatan paket wisata juga menambah daya tarik wisatawan untuk berkunjung pada desa sumbersem. Pada akhir kegiatan dilaksanakan launching sosial medi Instagram dan TikTok desa wisata Sumberdem.
Digitalisasi Marketing Untuk Meningkatkan Kinerja UMKM Omah Dawet Ireng Di Kawasan Kampoeng Heritage Kajoetangan Kota Malang Andryan, Dwi; Sanusi, Imam; Winarno, Agung
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

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Abstract

Dalam kegiatan kepada masyarakat ini, praktik perkuliahan ini ditujukan untuk mengimplementasi kepada masyarakat, salah satunya pada UMKM. Pendampingan UMKM Dawet Ireng di salah satu Wisata Kampoeng Heritage Kajoetangan di Kota Malang hal ini bertujuan untuk membantu pemilik UMKM ini agar pemasaran produknya lebih bisa meluas. Metode pelaksanaan dengan koordinasi dengan pemilik UMKM Omah Dawet Ireng, survey ke tempat UMKM Omah Dawet Ireng dan melakukan pendampingan secara langsung di UMKM Omah Dawet Ireng tersebut. Rencana kegiatan pendampingan UMKM Omah Dawet Ireng ini dilakukan sebagaimana membantu meningkatkan nilai UMKM Omah Dawet Ireng serta meningkatkan pemasaran produk dari UMKM Omah Dawet Ireng agar bisa lebih dikenal lagi masyarakat secara luas. Berdasarkan hasil evaluasi, dapat diketahui bahwa pengaruh digital marketing oleh UMKM Omah Dawet Ireng sangat dirasakan terhadap pengembangan usahanya, terutama dari bidang pemasaran dan penjualanan. Hal ini ditampilkan dengan pemahaman dan penggunaan media sosial Omah Dawet Ireng yang semakin maju. Secara khusus, menggunakan Instagram, Tiktok, Facebook dan Gofood sebagai platform media sosial untuk meningkatkan pemasaran dan penjualan produk. Pemasaran digital juga dapat dimanfaatkan untuk mempromosikan Dawet Ireng dengan membangun profil bisnis untuk mereka.
Pelatihan Pengolahan Pupuk Organik Berbahan Limbah Buah Nanas Bernilai Ekonomis di Desa Babadan, Kec. Ngancar, Kab. Kediri Maroeto, Maroeto; Priyadarshini, Rossyda; Winarno, Agung; Arum, Dewi Puspa; Santoso, Wahyu
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 4 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi September - Desembe
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i4.4408

Abstract

Babadan Village, Ngancar District, Kediri Regency is in an area close to Mount Kelud. This region has natural potential that supports agricultural activities so that the majority of people make their living as farmers. One of the main commodities grown is pineapple. Harvest results also leave waste that has not been processed and utilized optimally. Based on these problems, the East Java UPN Veteran Community Service Team initiated socialization activities and made organic fertilizer made from pineapple waste. The activity began with the delivery of material consisting of the benefits, disadvantages and advantages as well as marketing techniques for organic fertilizer. Next, activities were carried out to make organic fertilizer by combining materials from pineapple waste with other materials that have high nutrient content. Organic fertilizer is made through a fermentation process for 14 – 20 days. The results of laboratory analysis show that organic fertilizer contains the nutrients C - organic, N, P and K but in small quantities so that the use of organic fertilizer can be used in small-scale or home farming. There needs to be development and follow-up so that this organic fertilizer can be used in medium to large scale agriculture in the Kediri Regency area.
Supporting the Quality Culture of Education through the Design of an Information Technology System for Accurate Management Services at Pondok An-Nahdloh Selangor Aini, Desti Nur; Winarno, Agung; Rahman, Amalia Arifah
West Science Interdisciplinary Studies Vol. 2 No. 10 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i10.1330

Abstract

This research aims to design a management information system application based on the needs of internal administrative services, as well as testing the level of effectiveness of its application on service quality to support a culture of quality education, as well as assessing the constraints and challenges in the process of implementing the system based on aspects of human resources, facilities, and policy support. This research adopts a Research and Development (R&D) approach, with IPPPE stages (Identification of needs, Design, Testing, Implementation, and Evaluation). Data collection is in the form of questionnaire sheets for expert validators and users. The results showed that (1) the design of the management information system features a registration module, student and teacher data management module, grade management module, and financial management module. (2) The information system application developed has a high level of feasibility, as well as a level of effectiveness in supporting the accuracy and speed of service to internal management parties and supporting the culture of quality education. (3) There are several obstacles and challenges in the process of implementing management information systems, namely technical constraints and challenges, and user adaptation which includes the limited ability of application managers, limited infrastructure, and the need for future system development to integrate with the learning field.
SUSTAINABILITY-LED INNOVATION (SLI) MODEL Prabowo, Stanley; Budiono , Sunarto; Winarno , Agung; Rahayu , Wening Patmi
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 5 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Abstract

The article aims to examine the benefits of the Sustainability-Led Innovation Model, Sustainable Innovation & ESG (Environmental, Social, and Governance), and the role of technology in supporting innovation. Sustainability-led innovation has emerged as an essential approach to addressing global challenges related to the environment and society. This article explores how companies and organizations apply sustainability principles in their innovation processes and their impact on business performance and the achievement of sustainable development goals. Through in-depth literature analysis and case studies, it is found that sustainability-led innovation not only drives resource efficiency and reduces environmental impacts but also creates new opportunities for market differentiation and enhances corporate reputation. This article also identifies key factors that influence the successful implementation of sustainability innovation, such as management commitment, integration of social and environmental values in corporate strategy, and collaboration with external stakeholders. These findings provide valuable insights for decision-makers and practitioners in developing innovation strategies that are aligned with sustainability principles, which in turn can make positive contributions to society and the planet.
Transhumanism Ethics: A Critical Analysis of AI Technology Development and Its Implications for Humanity Huda, Achmad Nuril; Winarno, Agung; Yahya, Khoirul
Journal of Islamic Thought and Philosophy Vol. 3 No. 2 (2024): December
Publisher : Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jitp.2024.3.2.273-292

Abstract

This study examines the ethics of transhumanism in the development of artificial intelligence (AI) technology and its implications for humanity through the perspective of Immanuel Kant’s deontological ethics. The research focuses on the threats to human dignity, moral autonomy, and social injustice arising from the application of transhumanism. Using a qualitative research method based on a literature review, the findings reveal that AI development within the framework of transhumanism tends to violate universal moral principles by treating humans as mere instruments for technological progress. Additionally, autonomous AI has the potential to eliminate human moral responsibility, increase dependency on technology, and deepen the inequality of access between affluent and under­pri­vileged groups. This study recommends AI development policies that emphasize respect for human dignity, moral autonomy, and equitable technology distribution to prevent the risks of dehumanization and social inequality.
Supporting the Quality Culture of Education through the Design of an Information Technology System for Accurate Management Services at Pondok An-Nahdloh Selangor Aini, Desti Nur; Winarno, Agung; Rahman, Amalia Arifah
West Science Interdisciplinary Studies Vol. 2 No. 10 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i10.1330

Abstract

This research aims to design a management information system application based on the needs of internal administrative services, as well as testing the level of effectiveness of its application on service quality to support a culture of quality education, as well as assessing the constraints and challenges in the process of implementing the system based on aspects of human resources, facilities, and policy support. This research adopts a Research and Development (R&D) approach, with IPPPE stages (Identification of needs, Design, Testing, Implementation, and Evaluation). Data collection is in the form of questionnaire sheets for expert validators and users. The results showed that (1) the design of the management information system features a registration module, student and teacher data management module, grade management module, and financial management module. (2) The information system application developed has a high level of feasibility, as well as a level of effectiveness in supporting the accuracy and speed of service to internal management parties and supporting the culture of quality education. (3) There are several obstacles and challenges in the process of implementing management information systems, namely technical constraints and challenges, and user adaptation which includes the limited ability of application managers, limited infrastructure, and the need for future system development to integrate with the learning field.
ENTREPRENEURSHIP EDUCATION PROCESS IN FORMING STUDENTS PRENEUR AT SUNAN PONDOK PESANTREN VOCATIONAL SCHOOL DRAJAT LAMONGAN Rini, Diah Ayu Sulistio; Winarno, Agung
Nusantara Economics and Entrepreneurships Journals VOL.1 NO.3 (DECEMBER,2023)
Publisher : PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/necent.v1i3.18

Abstract

The entrepreneurial education process in forming students is entrepreneurial education Which teach Students period now Which sued For No only deepen religious knowledge, but also able to be independent and entrepreneurship. This aim is to find out that: (1) can find out the entrepreneurship education curriculum in forming santripreneurs at the Sunan Drajat Lamongan Islamic boarding school vocational school (2) can find out the process of entrepreneurship education in forming students at Pondok Vocational School Boarding school Sunan Degree Lamongan (3) can know factor supporter And Barriers to the implementation of entrepreneurship education in forming students at the Sunan Drjat Lamongan Islamic boarding school vocational school . Results from study This is known that: (1) For application learning entrepreneurship in high school sunan degree Lamongan Already walk with Good in accordance with curriculum 2013 Which consisting of 30% theory 70% applicable field practice with learning still the same offline (2) SMK sunan degree Lamongan own effort separately For process grow soul Student entrepreneurship, one of which is through training conducted by teachers and students at Sunan Vocational School degree Lamongan with trainings education entrepreneurship This student will in teach good entrepreneurship methods as well as guide teachers so that learning is as creative as possible in order to motivate students (3) teachers and students realize that there are several things that can be inhibiting factors in the entrepreneurial learning process that are experienced or felt by students and teachers. However, this does not dampen their enthusiasm for learning entrepreneurship. Even though at first it is forced and only for good grades, everyone will get used to it and they will like it. Apart from that, the presence of supporting factors can make them more optimistic and have greater enthusiasm in learning entrepreneurship Because they consider bring learning entrepreneurship This will repair their lives because they have entrepreneurial knowledge that they can use to open their own jobs. The suggestions given by researchers are expected to be able to develop research about implementation learning entrepreneurship This in school other or in the environment society and dig deeper to find out to what extent we have entrepreneurial knowledge and are able to apply it in our lives so that we can improve our lives with the knowledge we have, namely the soul. businessman
Marketing Strategy in The Development of Rira Dishwashing Soap and Clothes Washing Soap UMKM Mitasari, Ratna; Nursabrina, Zata Yumni Subhati; Winarno, Agung
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.767

Abstract

The importance of MSMEs for the progress of a region, therefore the Sumber Kembar village apparatus agreed to provide direction to residents to be optimistic in running a business and not give up easily if they fail. The purpose of implementing this community service is to create a marketing strategy to improve MSMEs in the community environment. This activity was carried out at the Rira Liquid Soap and Laundry Dishwashing Soap community business, located in Junrejo sub-district, with several stages of activities including initial identification, analysis and planning, mentoring and implementation, and evaluation. The results of this study indicate that Community Service Activities at the "RIRA Dishwashing Soap and Laundry Soap" Business resulted in a NIB Certificate for logo development, a new, more attractive packaging design. Marketing through social media can expand product recognition and marketing reach so that it can increase income from the "RIRA Dishwashing Soap and Laundry Soap" Business which will have an impact on increasing people's purchasing power for household needs, namely dishwashing soap and laundry soap in the Batu city area and its surroundings, especially RIRA Business Owners ". In the future, this business to increase marketing must also be active in using social media
Management Literacy for Improving the Performance of Village-Owned Enterprises (BUMDes) in Managing Local Businesses in Wonosari, Malang Winarno, Agung
JURNAL PENGABDIAN TEKNOLOGI TEPAT GUNA Vol 4 No 3 (2023): Teknologi Tepat Guna (JPTTG)
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jpttg.v4i3.1473

Abstract

Lambannya performansi BUMDes pada umumnya disebabkan selain lemahnya kelembagaan juga rendahnya tingkat literasi pengurus dalam bidang manajemen pengelolaan potensi lokal. PKM ini bertujuan untuk melatih para pengurus BUMDes dalam hal kemampuan membaca potensi, mengelolanya, sekaligus strategi membuka jaringan bisnis. PKM dilakukan dengan metode ceramah dan diskusi terkait dengan karakteristik kepemimpinan sosial, manajemen BUMDes dan pendampingan penyusunan perencanaan usaha. PKM diikuti oleh pengurus BUMDes dan perangkat desa Sumberdem Kecamatan Wonosari Kabupaten Malang. Pengukuran hasil dilakukan melalui observasi, partisipasi, dan angket penguasaan materi serta produk dokumen perencanaan. Hasil PKM menunjukkan bahwa terjadi peningkatan wawasan pengelolaan organisasi dan keterampilan dalam menyusun perencanaan usahanya. Terdapat dokumen berupa perencanaan usaha serta paket-paket produk wisata yang ditawarkan melalui penggunaan teknologi informasi. Kata Kunci: Literasi Manajemen, BUMDes, Paket Wisata
Co-Authors Abdul Fattah, Fuad Abyan Farras Putra Agus Hermawan Agustin, Resty Amat Mukhadis Aminuyati Anam, Hoirul Ananta, Shahrul Dwi Andaryanto Andaryanto, Andaryanto Andika Bagus Nur Rahma Putra, Andika Bagus Nur Rahma Andryan, Dwi Antara, Radittya Mahasputra Arsadi, Arsadi Artino, Bhernanda Tri Mulia Aziza Putri Arum, Dewi Puspa Arumsari, Oktaviani Putri Dita Ashari, Regita Niken Asrizal Aulia Ramadhani Azhar Ahmad Smaragdina Budi Eko Soetjipto Budiono , Sunarto Christianadi, Januar Ika Damayanti, Erin Alida Damayanti, Vidya Desti Nur Aini, Desti Nur Devi, Shinta Prasetia Dian Ariestadi Distina, Cahya Dyah Arini Rudiningtyas Dyan, Ariska Edi Irawan Ely Siswanto Esvanti, Mirza Evi Susanti Faisal Muhammad, Faisal Fatima, Arlindo Do Ceo Fauji, Diah Ayu Septi Fauziyah, Rizma Fikri Munif Nashrullah Firda Meisaroh Fitriani, Nur Afika Fitriyah Fitriyah Fuad Indra Kusuma Fulgentius Danardana Murwani Gleydis Harwida Gunartin Gunartin Habibi, M. Mujtaba Hamdani, Umar Haribowo, Siget Fitrianto HASANAH, RAHMATUL Heny Kusdiyanti, Heny Heri Pratikno Heri Pratikto Huda, Achmad Nuril I Nyoman Suputra Ibrahim, Muhammad Maulana Ichwanto, M. Aris Ihsan, Abdul Mu’iz Ihsan Iklila Amiroh Ima Oktavia, Anastasya Putri Imam Bukhori Imam Sanusi, Imam Iva Khoiril Mala Jeni, Ken Bening Jiwa Jiwa Jeni, Ken Bening Josafat Gracia Ginting Jovan Hilmansyah Rantepadang Karim, Nurfadilah Khalil, Mohammad Khoiril Mala, Iva Kholifah, Leli Khusnia, Rif’atul Kiong, Tee Tze Laksono, Andi Lango, Rikardus Kurnia Luthfi Alif Utama, Muhammad M. Cholid Mawardi Madziatul Churiyah Mafatikul Huda, Muhammad Rifqi Mahardhika, Early Harison Mahbub Romdlon Muhammad Manus, Victorio Chipta Gregory Maroeto Maroeto Maroeto Masula, Fariham Melisa Surya Andini Mitasari, Ratna Mohammad Musthofa Al Ansyorie Mohd Salleh, Norlida Hanim Muhammad Aris Ichwanto Mukti, Teguh Lingga Murdiono, Ahmad Nadia, Desy Nafisah, A’isy Fikli Nahdi, Moehammad Robith Nidhom, Ahmad Mursyidun Novianti Novianti Novilia, Evita Nugraha, Diki Egie Nurika Restuningdiah Nursabrina, Zata Yumni Subhati Oktavia Sulistina Pangestu, Witjaksono Adi Patmi, Wening Prabowo, Stanley Prilatama, Aris Prista, Dynda Priyadarshini, Rossyda Puji Handayati Purnomo, Irfan Agung Puspasari, Shafa’ Annisa Puspitasari, Dewi Sinta Puspitasari, Ranny Fitria putri sabella, valma Putri, Naja Jessyka Maulani Rachmad Hidayat Rachman, Tutut Arif Rahman, Amalia Arifah Ramadhani, Bima Ramantyo, Rachmad Nurofiq Retnaningsih, Prihatini Retno Wulandari Rini, Diah Ayu Sulistio Rohmah, Yaumi Rohmanulloh, Arif Safitri, Heida Ifkari Salsabila, Unik Hanifah sani, fitria earlike anwar Saputra, Muhamad Ajye Sary, Intan Umull Magfira Setyawati, Ira Setyohadi Shoib, Abdullah As Subagyo Subagyo Subagyo Sudarmiatin Sunyoto, Agus Bambang Sutantri Suyowanto, Suyowanto Syafitri, Dinda Syamsiar, Syamsiar Tanaya, Alexandra Neovita Tani, Lukas Gredyansyah Tasnim Nikmatullah Realita Tri Amukti, Fajar Dio Wahyu Trisetia Wijijayanti Tuwoso Umagapi, Dara Anindya Putri Umar, Haniatur Rofiqoh Utami, Rizki Amalia Vebriansyah, Dwi Andre Wahyu Santoso Wardanu, Aditya Putra Wening Patmi Rahayu Wibowo, IG. Jarot Febri Setyo Yahya, Khoirul Yandi, Andri Yasari, Niluh Komang Kusuma Yudhistira, Chrisnanda Iqbal Yuli Agustina, Yuli Yuli Soesetio Yulian Muzakki Z, Zulfan Zulkarnaen