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All Journal JURNAL ILMU MANAJEMEN DAN BISNIS KEUNIS Jurnal Studi Komunikasi Journal of Economic, Bussines and Accounting (COSTING) Fokus Ekonomi JRB-Jurnal Riset Bisnis Journal on Education JABE (Journal of Applied Business and Economic) EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Teknologi Dan Sistem Informasi Bisnis Jurnal Informasi dan Teknologi Management Studies and Entrepreneurship Journal (MSEJ) Competitive Bubungan Tinggi: Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Kewarganegaraan Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Jurnal Ekonomi Efektif Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi Indo-MathEdu Intellectuals Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Minfo Polgan (JMP) Malcom: Indonesian Journal of Machine Learning and Computer Science Indonesian Journal of Community Services Cel Duconomics Sci-meet (Education & Economics Science Meet) Indo-Fintech Intellectuals: Journal of Economics and Business Land Journal Competitive Jurnal Penelitian Pendidikan Indonesia Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Jurnal Ekonomi, Manajemen, Akuntansi ECONOMETRICS: Journal of Sustainable Economics and Management Edumaspul: Jurnal Pendidikan
Diawati, Prety
Program Studi D4 Manajemen Perusahaan, Sekolah Vokasi, Universitas Logistik Dan Bisnis Internasional, Indonesia
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Upaya Meningkatkan Minat Beli Produk Kecantikan Melalui Peran Customer Review dan Harga (Studi Kasus Pengguna Shopee) Verawaty, Verawaty; Sari, Ade Risna; Nurdiani, Tanti Widia; Tannady, Hendy; Nawangwulan, Irma M; Anantadjaya, Samuel PD; Diawati, Prety; Dolphina, Erlin
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (208.703 KB) | DOI: 10.31316/jk.v6i3.3894

Abstract

AbstrakPenelitian ini menjelaskan tentang pengaruh harga dan customer review terhadap minat beli produk mascara maybelline pada pengguna Shopee Mall Indonesia di Jakarta. Dengan objek penelitian salah satu produk dari Maybelline yaitu mascara. Penelitian ini membahas mengenai teori dari 3 variabel penelitian yaitu, harga, customer review, dan minat beli. Penelitian ini menggunakan metode kuantitatif melalui penyebaran kuesioner dengan Google Form kepada 152 responden yang kemudian diolah menggunakan program SPSS versi 13.0 dengan menggunakan teknik sampling jenuh untuk mengambil data sample. Hasil uji hipotesis (uji t) bahwa harga tidak berpengaruh positif terhadap minat beli dengan nilai t hitung sebesar 1.558 < t tabel sebesar 1.976. hasil uji hipoteis (uji t) bahwa customer review berpengaruh positif terhadap minat beli dengan nilai t hitung sebesar 9.425 > t tabel 1.976. implikasi dari penelitian ini dapat memberikan masukan kepada perusahaan untuk memperhatikan hal-hal yang dapat mempengaruhi harga dan customer review terhadap minat beli, terutama pada produk Maybelline.Kata Kunci: Harga, Customer Review, Minat Beli
INOVASI PRODUK APLIKASI MOBILE JKN VERSI 4.11.2 DI BPJS KESEHATAN CABANG BANDUNG Diawati, Prety; Najiba Hudawiyah, Eba
Competitive Vol. 19 No. 1 (2024): Jurnal Competitive
Publisher : PPM Universitas Logistik dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36618/competitive.v19i1.4101

Abstract

Di era digital yang berkembang pesat, masyarakat semakin menuntut layanan publik yang cepat, mudah, dan efisien, termasuk di sektor kesehatan. BPJS Kesehatan tidak luput dari tuntunan tersebut, dengan jumlah peserta Jaminan Kesehatan Nasional (JKN) mencapai 277.538.004 jiwa pada 31 Oktober 2024, menghadapi tantangan besar dalam memberikan pelayanan yang memadai. Data menunjukkan peningkatan kunjungan pasien ke fasilitas kesehatan dari 92,3 juta pada tahun 2014 menjadi 233,1 juta pada tahun 2021, kecuali penurunan pada tahun 2020 akibat pandemi COVID-19. Penelitian ini menyoroti masalah peningkatan kunjungan peserta BPJS Kesehatan ke fasilitas kesehatan atau kantor cabang. Untuk mengatasi hal ini, BPJS Kesehatan mengembangkan Inovasi Produk Aplikasi Mobile JKN Versi 4.11.2, yang bertujuan mempermudah akses informasi dan layanan administrasi bagi peserta. Inovasi produk ini memiliki lima karakteristik, yaitu keunggulan relatif (relative advantage), kesesuaian (compatibility), kompleksitas (complexity), ketercobaan (trialabillity), dan keterlihatan (observability). Tujuan penelitian ini untuk mengetahui gambaran hambatan dan solusinya yang terjadi pada Inovasi Produk Aplikasi Mobile JKN Versi 4.11.2, di BPJS Kesehatan Cabang Bandung. Menggunakan metode deskriptif dan pendekatan studi kasus, penelitian ini menemukan bahwa Inovasi Produk Aplikasi Mobile JKN 4.11.2, menunjukkan aplikasi ini berpotensi besar untuk diadopsi oleh masyarakat karena sifatnya yang inovatif. Kata Kunci: Inovasi Produk.
STRATEGI DIGITAL BRANDING RAGAMBENTALA Diawati, Prety
Competitive Vol. 19 No. 2 (2024): Jurnal Competitive
Publisher : PPM Universitas Logistik dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36618/competitive.v19i2.4118

Abstract

Masa bisnis modern terus menjadi banyak bermunculan usaha- usaha baru dengan brand yang menaikan citra bisnis brand jadi bukti diri dari produk itu sendiri yang jadi karakteristik khas dalam kepemilikan produk, dalam membangun branding pada suatu produk, perihal yang wajib dicermati dalam membangun branding memastikan elemen pada brand, memilah tipe platform digital yang digunakan, dan komunikasi apa yang hendak di informasikan. Elemen utama yang jadi pembeda merupakan nama merk, logo, simbol, karakter, yang wajib mempunyai karakter tertentu. Tujuan dari riset ini ialah buat mengenali secara mendalam gimana ragambentala melaksanakan branding pada produknya paling utama branding lewat media digital. Tata cara riset yang hendak digunakan dalam riset ini dengan tata cara riset permasalahan. Pada riset ini peneliti memakai teori integrated marketing communication perencanaan pesan komunikasi buat menciptakan komunikasi lewat pesan yang disampaikannya jadi perlengkapan promosi. Hasil riset membuktikan kalau melaksanakan branding pada produk ragambentala sangat memerlukan media yang menunjang dalam melaksanakan branding supaya brand diketahui secara luas. Kata Kunci: Branding, Komunikasi pemasaran, Digital branding
Social Entrepreneurship and Creativity: Building an Innovation Ecosystem for Solving Social and Environmental Issues Pilifus Junianto; D Yadi Heryadi; Prety Diawati
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 3: Maret 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i3.3292

Abstract

Social and environmental issues are increasingly pressing to be addressed in this modern era. Social entrepreneurship has emerged as a promising solution in tackling these social and environmental challenges. This research aims to delve into the relationship between creativity and social entrepreneurship, and how creativity can be a primary driver in generating innovative solutions to social and environmental problems. This research employs a qualitative approach with descriptive and narrative analysis through literature review. Data were obtained from Google Scholar sources spanning from 2020 to 2023. The study findings indicate that social entrepreneurship and creativity are two concepts with great potential to transform paradigms in developing innovation ecosystems aimed at solving social and environmental issues. Both bring forth the notion that business can not only be a tool for seeking profit but also a means to create positive change in society and the surrounding environment. Social entrepreneurship involves business efforts aimed at addressing social and environmental issues with innovative and sustainable approaches. This differs from conventional businesses that primarily focus on profitability. Social entrepreneurship encourages entrepreneurs to consider the social and environmental impact of their business activities and seek sustainable solutions to the problems faced by society. On the other hand, creativity becomes key in building an effective innovation ecosystem for solving social and environmental problems.
The sustainability development dilemma in green public relations: part of CSR failure? Muhammad Najib Husain; Erni Febrina Harahap; Youna Chatrine Bachtiar; Prety Diawati; Ernesto R.N. Santos
Jurnal Studi Komunikasi Vol. 7 No. 3 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i3.7386

Abstract

This study explores the intricate intersection of sustainability development and green public relations (PR) within corporate social responsibility (CSR). Despite significant technological advancements in contemporary society, numerous organisations still face challenges in effectively implementing their CSR efforts, thereby impacting their social credibility. The author investigate the case of Theranos, a well-known company that exemplified failure in this domain, using VOSviewer as an analytical tool. Theranos serves as a singular case study for our analysis. Its downfall serves as a cautionary tale, highlighting the risks associated with companies that exploit sustainable development solely for their ambitious goals. Our study underscores the importance of integrating sustainable practices into company operations and viewing sustainability as an integral component rather than merely acknowledging its value superficially. This article examines moral and ethical concerns and best practices in green public relations, offering insights into the challenges organisations face in pursuing genuine sustainability and social responsibility.
Analisis Faktor Pembentuk Budaya Inovatif Dalam Konteks Bisnis: Kunci Kesuksesan Untuk Inovasi Organisasi Azzaakiyyah, Hizbul Khootimah; Almaududi Ausat, Abu Muna; Sondari Gadzali, Silvy; Diawati, Prety; Suhartono
JRB-Jurnal Riset Bisnis Vol 7 No 1 (2023): Oktober
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v7i1.4668

Abstract

Budaya unik organisasi sering berbeda maka tidak heran jika banyak persaingan bisnis. Namun, konteks inovasi selalu dijunjung tinggi organisasi manapun. Tujuan penelitian ini untuk menjelaskan secara rinci berbagai faktor pembentuk budaya inovatif. Metode penelitian ini adalah kualitatif deskriptif dengan cara mengambil data sekunder. Hasil studi tiba pada suatu pernyataan bahwa budaya inovatif adalah budaya yang menyambut dan mendorong eksperimen, pengambilan risiko, dan pemikiran orisinal. Sebuah organisasi dengan budaya inovasi akan menghargai ide-ide karyawannya dan mendorong mereka untuk mengembangkan ide-ide baru. Ada lima dimensi yang akan menjelaskan apa yang membentuk budaya inovatif seperti konteks inovasi, orientasi pasar, infrastruktur untuk inovasi, kreativitas dan kekuatan tenaga kerja, dan intensi untuk inovasi. Hasil studi ini diharapkan dapat memperkaya literasi akademis di bidang manajemen dan administrasi bisnis.
STRATEGIES TO ENHANCE BUSINESS GROWTH THROUGH ENTREPRENEURIAL LEARNING Diawati, Prety
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 8 No 4 (2024): December
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2024.v8.i4.6841

Abstract

This study examines the effects of work experience, self-efficacy, and access to finance on business growth, with entrepreneurial learning as a mediating variable. It employs a quantitative approach with SEM-PLS methodology. It investigated 100 MSMEs in Subang Regency, Indonesia and conducted surveys via online questionnaires. As a result, this study indicates that work experience, self-efficacy, and access to finance significantly impact MSME business growth through entrepreneurial learning. Entrepreneurs with more diverse and relevant work experience are better in absorbing and applying new knowledge, and driving business growth. Their high self-efficacy boosts participation in training and the application of new skills, leading to income growth, market expansion, and employee increases. This study also presents the importance of developing entrepreneurial training programs that cater to MSMEs’ specific needs, considering work experience and self-efficacy levels. Furthermore, this study highlights the need for the government and financial institutions to improve MSMEs' access to finance, such as by expanding the People's Business Credit (KUR) and offering other supportive measures to help entrepreneurs invest in learning and business development.
Paradigmatic Transition: Social Entrepreneurship as a Catalyst for Enhancing the Competitiveness and Sustainability of SMEs in the Digital Business Context Diawati, Prety; Sutrisno; Suparwata, Dewa Oka
Jurnal Minfo Polgan Vol. 13 No. 1 (2024): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v13i1.13511

Abstract

In recent decades, there has been a paradigm shift in how we perceive business. It is no longer solely about profit-making but also about considering the social and environmental impacts of business activities. This research aims to delve deeper into how social entrepreneurship can be implemented in the context of digital business to support the competitiveness and sustainability of SMEs. The research method employed is a qualitative literature review drawing data from Google Scholar within the timeframe of 2020-2024. A qualitative approach is used to understand and analyze various perspectives, theories, research findings, and concepts relevant to the research topic. The study findings indicate that the paradigmatic transition occurring in the business world today reflects the rapid and complex global changes. The evolving digital era has triggered a shift from traditional business paradigms towards more inclusive and sustainable approaches. Social entrepreneurship emerges as a significant catalyst in strengthening the competitiveness and sustainability of micro, small, and medium enterprises (SMEs) in the digital business environment. It is important to understand that social entrepreneurship is not just about seeking financial profit alone but also about advocating for social and environmental change.
Pengukuran Kualitas Pelayanan yang Berdampak Terhadap Kepuasan Pelanggan pada Produk Skintific di E-Commerce Shopee yang di Mediasi Kualitas Produk Zaenabiansyah, Putri Awaliah; Suarsa, Senny Handayani; Diawati, Prety
ECONOMETRICS:Journal of Sustainable Economics and Management Vol. 1 No. 1 (2025): ECONOMETRICS: Journal of Sustainable Economics and Management
Publisher : ECONOMETRICS:Journal of Sustainable Economics and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the effect of product quality on customer satisfaction. The method used is quantitative, the variables to be studied are service quality (X1), product quality (X2) and customer satisfaction (Y). This method uses verification research methods with a quantitative approach. This research method uses primary and secondary data. The population is unknown with a sample of 385 data. The sampling technique used is convenience sampling. Data analysis techniques using SmartPLS software as a data processor using outer model and inner model tests. The results of this study state that service quality has a positive effect on customer satisfaction as a mediator of product quality, so that the H3 hypothesis is accepted and H0 is rejected
MSME Growth in a Learning Perspective: an Examination of Work Experience, Self-Efficacy, and Financial Literacy Diawati, Prety
KEUNIS Vol. 13 No. 2 (2025): JULY 2025
Publisher : Finance and Banking Program, Accounting Department, Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/keunis.v13i2.6262

Abstract

This study aims to analyse the influence of work experience, self-efficacy, access to financing, financial management skills, and financial literacy on MSME growth in Karawang Regency with entrepreneurial learning as a mediating variable. This research uses a quantitative approach with a survey method of 120 MSME actors selected through purposive sampling technique. The data were analysed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with the help of SmartPLS 3 software. The results show that work experience and self-efficacy have a positive and significant direct effect on MSME growth, while access to financing, financial management skills, and financial literacy do not show a significant direct effect. However, all of the exogenous variables were shown to have significant indirect effects on business growth through entrepreneurial learning as a mediator. This finding reinforces the strategic role of Entrepreneurial Learning in bridging the influence of human and financial resources on business growth. This research provides a theoretical contribution to the development of Human Capital Theory and Entrepreneurial Learning Theory and suggests the need for MSME empowerment programme design that focuses on strengthening the entrepreneurial learning process in a practical, contextual, and sustainable manner.
Co-Authors Abdul Rasyid Abdulghopar, Obay Abdurohim Abdurohim Abdurohim Abdurohim Abu Muna Almaududi Ausat Ahmad Yani Akbar, Zulfikri Akmal Abdullah Almaududi Ausat, Abu Muna Amran, Kiagus Muhammad Anantadjaya, Samuel PD Andri Pitoyo Anggraeni, Angga Dewi Arifuddin Arijanti, Susi Arnold Sultantio Hutabarat Atrup Atrup Augustin, Jeneva Azzaakiyyah, Hizbul Khootimah Bahtiar Efendi Bambang Bambang Bambang Bambang Irawan Bambang Triputranto Bambang Triputranto Boni Sena Budi Prakoso, Budi D Yadi Heryadi Dadang Suhardi Dendy K. Pramudito Dewa Oka Suparwata Dewi ANGGRAENI Diajeng Elok Dwika Cahyani Dina Mayadiana Suwarma Erasma Erlin Dolphina Erna Mulyati Ernesto R.N. Santos Erni Febrina Harahap Errie Margery Esti Nur Wakhidah Eva Yuniarti Utami Ferdinan Nainggolan Frans Sudirjo Haribowo, Rio Hendy Tannady Hermiyetti Hermiyetti Hesti Sugesti Hesti Sugesti Hilda Yuliastuti Humala Sitinjak Husain, Muh. Najib Husnawati Rachman Ika Baskara Imman Yusuf Sitinjak Ismail, Hariadi Jamaluddin Majid Jenuri Judijanto, Loso Kespandiar, Tengku Khairunnisa, Dina Khamaludin, Khamaludin Kraugusteeliana Kraugusteeliana Kus Yunanto, Mohammad Lailatun Nafisa Lailatun Nafisa Loso Judijanto Lubis, Nur Iqra Putri Luh Komang Candra Dewi Lukmanul Hakim Lukmanul Hakim Mahardhani, Ardhana Januar Maiza Fikri Mauli Kasmi Mavianti, Mavianti Meci Nilam Sari, Meci Nilam Moch Arif Hernawan Mohd Kasturi Nor Abd Aziz Muhamad Risal Tawil Muhamad, Lili Fadli Muhammad Amsal Nasution Muhammad Lukman Baihaqi Alfakihuddin Muhammad Subandi Mulyadi Mutalov, Islam C. Najiba Hudawiyah, Eba Nasution, Annio Indah Lestari Nawangwulan, Irma M Noorsyafira, Nabilla Nurdiani, Tanti Widia Nurfitri, Desi Nurhayati Nurhayati Okta Karneli Okta Karneli, Okta Permana, Riko Mersandro Pilifus Junianto Rafi Farizki Ramayanti Sinaga, Herty Rendi Randika Resia Ratna Putri Rina Destiana Rukmi Juwita Sari, Ade Risna SETIAWAN JODI, I WAYAN GEDE ANTOK Sherry Adelia Silvy Sondari Gadzali Siminto Siminto Siminto Siminto, Siminto Sondari Gadzali, Silvy Suarsa, Senny Handayani Sugesti, Hesti Sugesti, Hesty Suhartono Suherlan Suherlan Suherlan Suherlan Sukriyadi Sundari, Rima Suparno Susanti Budiastuti Susatyo Adhi Pramono, Susatyo Adhi SUTRISNO Sutrisno Sutrisno Sutrisno, Sutrisno Syahribulan Syahribulan Syamsinar Syamsuri Syamsuri Tri Sulistyani Verawaty Verawaty Violin, Vivid Weraman, Pius Widyatmoko Widyatmoko Yasir Riady Yohanes Paulus Luciany Youna Chatrine Bachtiar Yusril Zaenabiansyah, Putri Awaliah Zenni Riana