Article Per Year (5 Year)
p-Index From 2021 - 2026
7.822
P-Index
This Author published in this journals
All Journal JURNAL ILMU MANAJEMEN DAN BISNIS KEUNIS Jurnal Studi Komunikasi Journal of Economic, Bussines and Accounting (COSTING) Fokus Ekonomi JRB-Jurnal Riset Bisnis Journal on Education JABE (Journal of Applied Business and Economic) EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Teknologi Dan Sistem Informasi Bisnis Jurnal Informasi dan Teknologi Management Studies and Entrepreneurship Journal (MSEJ) Competitive Bubungan Tinggi: Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Kewarganegaraan Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Jurnal Ekonomi Efektif Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi Indo-MathEdu Intellectuals Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Minfo Polgan (JMP) Malcom: Indonesian Journal of Machine Learning and Computer Science Indonesian Journal of Community Services Cel Duconomics Sci-meet (Education & Economics Science Meet) Indo-Fintech Intellectuals: Journal of Economics and Business Land Journal Competitive Empowering Humanity Jurnal Penelitian Pendidikan Indonesia Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Jurnal Ekonomi, Manajemen, Akuntansi ECONOMETRICS: Journal of Sustainable Economics and Management Edumaspul: Jurnal Pendidikan
Diawati, Prety
Program Studi D4 Manajemen Perusahaan, Sekolah Vokasi, Universitas Logistik Dan Bisnis Internasional, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Transportation Other

Published : 60 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 60 Documents
Search

 1   2   3   4   5 
The Influence of Employee Welfare Program on Work Productivity of Development Regional Bank Employees Yohanes Paulus Luciany; Nurhayati; Arifuddin; Maiza Fikri; Prety Diawati
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 5 (2023): Oktober 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i5.1599

Abstract

Researchers want to know if employee welfare initiatives affect how productive employees are at work. The population for this study, which has 300 executive workers working in one of the branches of one regional bank in Indonesia, was sampled using a combination of convenience sampling and quota sampling approaches. With the use of SPSS for Windows 25.0, questionnaires and scales were used to gather data, which was then processed using basic linear regression analysis. The findings demonstrated that there is a substantial relationship between employee welfare programs and employee productivity, with the t value being significantly higher than the t table value and the significance value of 0.00 being lower than 0.05. Employee welfare initiatives impact job productivity by 50%.
The Influence of Social and Psychological Factors in the Success of Customer Relationship Management Strategies Prety Diawati
MALCOM: Indonesian Journal of Machine Learning and Computer Science Vol. 3 No. 2 (2023): MALCOM October 2023
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/malcom.v3i2.927

Abstract

Customer Relationship Management (CRM) is an important business approach in maintaining a strong relationship between a company and its customers. CRM strategies aim to increase customer satisfaction, build loyalty, and maximise customer value. This study aims to analyse the influence of social and psychological factors in the success of CRM strategies. This research is a literature review that adopts a qualitative method approach, which means that this research will analyse and interpret data by relying on information and text from various sources. The study results show that in a competitive business world, CRM plays an important role in building strong relationships with customers. Social and psychological factors have a crucial influence on the success of CRM strategies. Strong interpersonal relationships with customers are key, and companies should pay special attention to training employees to interact well and empathetically.
PENDAMPINGAN UMKM MELALUI PEMANFAATAN DIGITAL MARKETING PADA PLATFORM E-COMMERCE DALAM MEMAJUKAN PEREKONOMIAN Prety Diawati; Bambang Triputranto; Rukmi Juwita; Dina Mayadiana Suwarma; Jenuri Jenuri
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2023): Volume 4 Nomor 4 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i4.19660

Abstract

UMKM memainkan peran kunci dalam pertumbuhan ekonomi Indonesia dengan menciptakan lapangan kerja dan meningkatkan pendapatan masyarakat melalui akses ke platform digital. Dukungan pemerintah dan perkembangan teknologi membantu UMKM mencapai pasar yang lebih luas dan memperkuat ekonomi negara. Tujuan pendampingan ini adalah untuk melakukan peningkatan melalui pendampingan UMKM melalui pemanfaatan digital marketing pada platform e-commerce dalam memajukan perekonomian di Kota Bandung. Kegiatan pendampingan UMKM di Kota Bandung dilaksanakan pada bulan Mei sampai Juni 2023 dengan 20 UMKM sebagai sasaran. Metode pengabdian yang digunakan adalah Participation Action Research (PAR) melalui tahapan tertentu. Kegiatan pengabdian dilaksanakan dengan beberapa tahapan, yaitu focus group discussion (FGD). FGD  dilakukan melalui sosialisasi teknis melalui presentasi, dan penyuluhan dengan pre-post test untuk meningkatkan pengetahuan tentang digital marketing. Hasil karya ini bahwa pendampingan UMKM di Kota Bandung dalam digital marketing sesuai dengan konsep segmentasi pasar Philip Kotler, dengan pelatihan dalam berbagai aspek pemasaran digital. Ini mencakup strategi pemasaran konten, media sosial, pemasaran melalui email, dan pemasaran mesin pencari. Implementasi praktik ini mendukung peningkatan visibilitas online dan pertumbuhan ekonomi lokal.
PENGARUH BAURAN JASA PENDIDIKAN TERHADAP KEPUASAN MAHASISWA DI POLITEKNIK POS INDONESIA BANDUNG: PENGARUH BAURAN JASA PENDIDIKAN TERHADAP KEPUASAN MAHASISWA DI POLITEKNIK POS INDONESIA BANDUNG Prety Diawati; Angga Dewi Anggraeni
Competitive Vol. 11 No. 2 (2016): Jurnal Competitive
Publisher : PPM Universitas Logistik dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pertumbuhan Perguruan Tinggi di Indonesia khususnya di Bandung, mengakibatkan adanya tingkat persaingan yangtinggi, baik Perguruan Tinggi Negeri maupun Swasta, khususnya dalam memperoleh calon mahasiswa. Permasalahanyang terjadi adalah semakin berkurangnya mahasiswa yang aktif, memungkinkan adanya bauran jasa pendidikan yangbermasalah dalam menyampaikan pada mahasiswa . Hal ini juga terjadi di Politeknik Pos Indonesia.Tujuan penelitian ini untuk mendeskripsikan dan mengukur pengaruh Bauran Jasa Pendidikan terhadap KepuasanMahasiswa. Metode penelitian yang digunakan adalah Deskriptif dan Verifikatif, dengan responden yangmenggunakan rumus Slovin sebanyak 266 mahasiswa, dan analisis data menggunakan analisis regresi untuk mengujihipotesisnya. Hasil pengujian analisis regresi secara parsial menunjukkan bahwa terdapat pengaruh yang positif dansignifikan dari : (1) secara simultan bauran jasa pendidikan terhadap kepuasan Mahasiswa, pengaruh yg terjadi adalahpengaruh yang sangat kuat.
Analysis Of The Influence Of Foreign Capital Investment, Exports, Imports And Foreign Debt On Foreign Exchange Reserves Of Asean Countries Abdul Rasyid; Eva Yuniarti Utami; Jamaluddin Majid; Prety Diawati; Erasma
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1632

Abstract

Because a country lacks the resources necessary to meet its own demands due to a lack of resources, international trade is today essential to a country's development. This fact cannot be disputed. To gain what is required to quicken the country's development operations, support or cooperation with other nations that have benefits or superior resources is therefore required. This study examines how foreign debt, imports, exports, and foreign direct investment (FDI) affect foreign exchange reserves. The Random Effect Model (REM) was used in this study's panel data analysis with research samples from ASEAN's emerging nations, including the Philippines, Indonesia, Cambodia, Laos, Malaysia, Myanmar, Thailand, and Vietnam, from 2017 to 2022. The study's findings indicate that while imports have a negative and major impact on the economy, exports and foreign debt have a partially positive and large impact. FDI, nevertheless, has a negligible and unimportant impact. Foreign debt, FDI, imports, and exports all have an impact on foreign exchange reserves simultaneously.
The Influence Of Work Discipline And Financial Compensation On Performance Of Employees In National Private Shipping And Logistics Industry Prety Diawati; Eva Yuniarti Utami; Mulyadi; Rendi Randika
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1636

Abstract

Human resources and personnel management are crucial for businesses in managing, coordinating, and employing staff so that they can work efficiently to meet organizational goals. A company's human resources must be competently managed to strike a balance between employee needs and the requirements and capabilities of the organization. The key to the business's productive and equitable growth is this equilibrium. The productivity of a company's personnel has a significant impact on the growth of its operations and organizational structure. In this study, the impact of direct cash pays and the use of workplace rules on employee performance is examined. 100 individuals from each employee division's population made up the sample. The impact of direct financial support and the imposition of work discipline on employee performance levels is examined using the multiple regression method. The study's findings demonstrate that among the four independent variables salary, wages, incentives, and work discipline only incentive, with a t-value less than the t-table, has no bearing on the independent variable performance.
Analysis Of The Influence Of Service Quality, Brand Image And Branch Office Location On Banking Customer Decisions In Money Saving In Indonesia Luh Komang Candra Dewi; Bahtiar Efendi; Errie Margery; Arnold Sultantio Hutabarat; Prety Diawati
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1737

Abstract

The purpose of this study is to examine how customers’ decisions to save at religious banks are influenced by factors such as location, service quality, and brand image. Purposive sampling is the technique employed for sampling. There were one hundred respondents in this survey who hold savings accounts with Islamic banks. Multiple liner regression is the analysis technique employed in this study. The findings demonstrated that the customer’s decision to save at an religious bank was significantly influenced, both partially and simultaneously, by the factors of brand image, service quality, and location.
Pengaruh brand ambassador dan viral marketing terhadap proses keputusan pembelian pada konsumen marketplace Prety Diawati; Resia Ratna Putri; Hesti Sugesti; Lukmanul Hakim; Rafi Farizki
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 7, No 4 (2021): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020211245

Abstract

Peningkatan jumlah pengguna internet di Indonesia menciptakan peluang bisnis berbasis online dan merubah perilaku konsumen dari berbelanja langsung konvensional menjadi lebih senang berbelanja online melalui marketplace yang lebih efisien dan terjamin keamanannya. Penelitian ini bertujuan untuk mengkaji pengaruh strategi promosi marketplace yang menggunakan brand ambassador dan viral marketing terhadap keputusan pembelian. Metode penelitian yang digunakan adalah explanatory survey. Instrumen utama penelitian adalah kuesioner dengan 366 responden. Pengumpulan data dilakukan menggunakan kuesioner sebagai instrumen utama penelitian. Pengolahan data menggunakan software Microsoft Excel dan IBM SPSS Versi 26. Analisis data yang digunakan adalah analisis kuantitatif verifikatif, yaitu Analisis regresi linear sederhana dan dan Analsis regresi linier berganda. Hasil penelitian menyimpulkan Pertama, brand ambassador berpengaruh terhadap keputusan pembelian; Kedua, viral marketing berpengaruh terhadap proses keputusan pembelian; Ketiga, brand ambasasador dan viral marketing berpengaruh secara simultan terhadap proses keputusan pembelian. Kesimpulan ketiga menjadi novelty penelitian ini. Secara parsial, pengaruh viral marketing terhadap proses keputusan pembelian lebih besar daripada brand ambassador. Implikasinya, perusahaan-perusahaan khususnya marketplace disarankan mengimplementasikan strategi promosi dengan viral marketing yang bernilai positif bagi masyarakat sebagai bentuk adaptasi atas perubahan perilaku konsumen.
Do Entrepreneurship Education and Family Experience Promote Student's Entrepreneurial Intention? The Mediating Role of Unemployment Rate : An Integrated Analysis through Entrepreneurship Theory, Social Learning Theory, and Hidden Unemployment Theory Prety Diawati; Okta Karneli; Siminto Siminto; Andri Pitoyo; Loso Judijanto
Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Vol 10, No 1 (2024): March
Publisher : Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v10i1.10465

Abstract

This research aims to examine the relationship between entrepreneurship education, family experience, and students' entrepreneurial intentions, exploring the mediating role of the unemployment rate. Three theories were integrated into this study: Entrepreneurship Theory, Social Learning Theory, and Hidden Unemployment Theory. The study utilized a quantitative approach, employing structural equation modeling (SEM) and Partial Least Square (PLS) for analysis, as well as correlation analysis to examine relationships between variables. Non-probability sampling technique used is Purposive Sampling to determine the research sample. The study participants consisted of 100 college students in Bandung City, Indonesia, selected to complete an online questionnaire. The findings indicate that entrepreneurship education and family experience significantly and positively impact students' entrepreneurial intentions. Furthermore, the unemployment rate serves as a positive mediator in the relationship between entrepreneurship education and entrepreneurial intentions. Entrepreneurship education empowers individuals to create self-employment opportunities, reduces the unemployment rate, motivates students to pursue entrepreneurial paths, and shapes the entrepreneurship education curriculum to meet evolving market demands.
Analisis Pengaruh Diferensiasi Produk, Service Quality Dan Harga Terhadap Minat Beli Produk Makanan Berbasis Ayam Olahan Zenni Riana; Hendy Tannady; Prety Diawati; Bambang Bambang; Dadang Suhardi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 1 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i1.1437

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui adakah pengaruh  kualitas pelayanan, harga dan diferensiasi produkterhadap minat beli Kanayam Harapan Indah. Penelitian ini menggunakan uji validitas, uji reliabilitas, uji regresi linear berganda,dan uji hipotesis baik parsial maupun simultan dengan bantuan program SPSS versi 20. Sampel yang diambil sebanyak 120 responden. Penelitian menggunakan pendekatan kuantitatif dengan metode teknik purposive sampling. Pengumpulan data dilakukan dengan penyebaran kuesioner menggunakan skala Likert untuk mengukur setiap pernyataan. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang positif dan signifikan antara kualitas pelayanan, harga dan diferensiasi produk terhadap minat beli Kanayam Harapan Indah. Kata Kunci: Kualitas Pelayanan, Harga, Diferensiasi Produk, Minat Beli  
Co-Authors Abdul Rasyid Abdulghopar, Obay Abdurohim Abdurohim Abu Muna Almaududi Ausat Ahmad Yani Akbar, Zulfikri Akmal Abdullah Almaududi Ausat, Abu Muna Amran, Kiagus Muhammad Anantadjaya, Samuel PD Andri Pitoyo Anggraeni, Angga Dewi Ari Setiawan Arifuddin Arijanti, Susi Arnold Sultantio Hutabarat As’ad, Ihwana Atrup Atrup Augustin, Jeneva Azzaakiyyah, Hizbul Khootimah Bahtiar Efendi Bambang Bambang Bambang Bambang Irawan Bambang Triputranto Bambang Triputranto Boni Sena Budi Prakoso, Budi D Yadi Heryadi Dadang Suhardi Darmayani , Satya Dendy K. Pramudito Dewa Oka Suparwata Dewi ANGGRAENI Diajeng Elok Dwika Cahyani Dina Mayadiana Suwarma Erasma Erlin Dolphina Erna Mulyati Ernesto R.N. Santos Erni Febrina Harahap Errie Margery Esti Nur Wakhidah Eva Yuniarti Utami Ferdinan Nainggolan Frans Sudirjo Gabriel W. Aguilar, Mark Haribowo, Rio Hendy Tannady Hermiyetti Hermiyetti Hesti Sugesti Hesti Sugesti Hilda Yuliastuti Hizbul Khootimah Azzaakiyyah Humala Sitinjak Husain, Muh. Najib Husnawati Rachman Ika Baskara Imman Yusuf Sitinjak Ismail, Hariadi Jamaluddin Majid Jenuri Judijanto, Loso Kespandiar, Tengku Khairunnisa, Dina Khamaludin, Khamaludin Kraugusteeliana Kraugusteeliana Kus Yunanto, Mohammad Lailatun Nafisa Lailatun Nafisa Loso Judijanto Lubis, Nur Iqra Putri Luh Komang Candra Dewi Lukmanul Hakim Lukmanul Hakim Mahardhani, Ardhana Januar Maiza Fikri Mauli Kasmi Mavianti, Mavianti Meci Nilam Sari, Meci Nilam Moch Arif Hernawan Mohd Kasturi Nor Abd Aziz Muhamad Risal Tawil Muhamad, Lili Fadli Muhammad Amsal Nasution Muhammad Lukman Baihaqi Alfakihuddin Muhammad Subandi Mulyadi Mutalov, Islam C. Najiba Hudawiyah, Eba Nasution, Annio Indah Lestari Nawangwulan, Irma M Noorsyafira, Nabilla Nur Syamsi Nurdiani, Tanti Widia Nurfitri, Desi Nurhayati Nurhayati Okta Karneli Okta Karneli, Okta Permana, Riko Mersandro Pilifus Junianto Rafi Farizki Ramayanti Sinaga, Herty Rendi Randika Resia Ratna Putri Rina Destiana Rukmi Juwita Sari, Ade Risna SETIAWAN JODI, I WAYAN GEDE ANTOK Sherry Adelia Silvy Sondari Gadzali Siminto Siminto Siminto Siminto, Siminto Sondari Gadzali, Silvy Suarsa, Senny Handayani Sugesti, Hesti Sugesti, Hesty Suhartono Suhartono Suherlan Suherlan Suherlan Suherlan Sukriyadi Sundari, Rima Suparno Susanti Budiastuti Susatyo Adhi Pramono, Susatyo Adhi SUTRISNO Sutrisno Sutrisno Sutrisno, Sutrisno Syahribulan Syahribulan Syamsinar Syamsuri Syamsuri Tri Sulistyani Verawaty Verawaty Violin, Vivid Weraman, Pius Widiastuti, Ima Widyatmoko Widyatmoko Yasir Riady Yohanes Paulus Luciany Youna Chatrine Bachtiar Yusril Zaenabiansyah, Putri Awaliah Zenni Riana