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The Role of Perceived Ease of Use, Trust, Product Knowledge and Perceived of Convenience on Intention to Use of Sharia Banking Card Muhammad Risal Tawil; Muhammad Subandi; Moch Arif Hernawan; Prety Diawati; Kraugusteeliana K
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 2 (2023): April 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i2.1014

Abstract

The purpose of this research is to analyze the effect of perceived usefulness, perceived convenience, product knowledge and trust partially on the intention to use the sharia banking card, to analyze the effect of perceived usefulness, perceived convenience, product knowledge and trust simultaneously on the intention to use the sharia banking card and to find out which variable most influences interest in using a sharia banking card. The scope of this research is the people of DKI Jakarta who are interested in using sharia credit cards. The variables used in this study are perceived usefulness (X1), perceived ease of use (X2), product knowledge (X3) and trust (X4) as independent variables, and interest in using (Y) as the dependent variable. This research was conducted on residents of DKI Jakarta who are interested in using Islamic credit cards. The sample is part of the number and characteristics possessed by the population. influence of each independent variable Perceived Usefulness, Perceived Convenience, Product Knowledge and Trust on interest in using the sharia banking card is the variable Perceived Usefulness does not affect interest in using the sharia card. Perceived ease of variable influences interest in using the sharia card. The Product Knowledge Variable influences the interest in using the sharia card.
The Role of Customer Satisfaction and Service Quality on Customer Loyalty: Case Study of M-Banking Services I Wayan Gede Antok Setiawan Jodi; Sherry Adelia; Khamaludin; Prety Diawati; Ratnawita
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 2 (2023): April 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i2.1018

Abstract

The cause of this look at is to investigate the direct impact of provider first-class on customer satisfaction of mobile banking customers, to analyze the direct effect of carrier exceptional on customer loyalty of cellular banking users, to investigate the direct effect of patron pleasure on purchaser loyalty of mobile banking customers and to analyze the indirect effect of carrier exceptional of client loyalty through consumer pleasure of bank BCA cell banking users. The population in this study is 1,050 customers using mobile banking. The sample in this study was taken purposively. The number of samples is 91 people. The studies device used on this study became a questionnaire or questionnaire that turned into made by means of the researcher himself. The studies device is a tool used to degree an observed natural or social phenomenon. The primary data used in this study is data obtained based on answers to questionnaires distributed to customers. The conclusion from the study is that there is a significant influence between service quality variables on customer satisfaction for customers who use mobile banking, so that improving the quality of online services will have an impact on customer satisfaction to use mobile banking. There is a significant influence between the variables of customer satisfaction on customer loyalty, the better the online service quality, the greater the loyalty level of mobile banking application users. There may be a sizeable have an impact on between the variables of customer delight on client loyalty, the higher the level of customer delight, the higher the level of loyalty of mobile banking application users
Analysis of the Influence of Service Performance, Customer Relationship Marketing and Product Innovation on Customer Loyalty of Sharia Bank Syahribulan Syahribulan; Syamsinar; Esti Nur Wakhidah; Prety Diawati; Sukriyadi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 2 (2023): April 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i2.1061

Abstract

This research aims to analyze customer relationship marketing's impact, service performance, and product innovation on customer loyalty. The sample for this study is Bank Muamalat Indonesia. The findings show simultaneously that customer relationship marketing, service performance, and product innovation together affect customer loyalty. The findings partially show that there is no significant influence of customer relationship marketing and service performance on customer loyalty. Although consumer loyalty is significantly influenced by product innovation.
Predicting the Indonesian sustainable marketing communication on 2023 trends Diawati, Prety; Mutalov, Islam C.; Kasmi, Mauli; Abdullah, Akmal; Yuliastuti, Hilda
Jurnal Studi Komunikasi Vol. 7 No. 1 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i1.6142

Abstract

After being hit by the Covid 19 pandemic, Indonesia is still trying to rise from the economic downturn, especially with the many paralysed microbusinesses. Perspective updates have also weakened because of activity restrictions during the pandemic. Before the pandemic, the macro film industry was rapidly growing. Now, it is the turn of the microfilm industry to rise due to new ways of promotion without incurring expensive production costs. The role of sustainable marketing is needed to achieve this target for 2023. The Systematic Literature Review was used as the methodology to analyse the data in this research. The results show that the influencer marketing industry and the influencer agencies depend on social media.
The Analysis Role of Profitability as Moderating Variable in Relationship Between Free Cash Flow, Managerial Ownership, Dividend Policy and Opportunity Investment Prety Diawati; Pius Weraman; Rina Destiana; Muhammad Amsal Nasution; Abdurohim Abdurohim
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 2 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i2.6107

Abstract

With profitability acting as a moderator, the goal of this study was to ascertain the impact of managerial ownerships, free cash flow, and investment opportunities on dividend policy. For this study, the sample of manufacturing firms listed on the Stock Exchange between 2013 and 2017 was used. This study used 12 firms as its sample during a five-year period, making up a total of 60 companies. Purposive sampling is the technique employed. In this study, multiple regression was used to test the hypothesis and SPSS was used to determine the value of the absolute difference. The study's findings indicated that while managerial ownerships and the setting of investment opportunities don't have an impact on dividend policy, free cash flow does. Profitability isn't important when free cash flow, managerial ownerships, and investment opportunities are tempered by dividend policies.
The Role of ChatGPT in Enhancing the Information Search and Decision-Making Process of Travellers Frans Sudirjo; Prety Diawati; Yasir Riady; Abu Muna Almaududi Ausat; Suherlan Suherlan
Jurnal Minfo Polgan Vol. 12 No. 1 (2023): Artikel Penelitian Juni 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i1.12443

Abstract

In today's digital era, the internet and technology are growing rapidly. One of the significant technological advances is ChatGPT which is able to accelerate the process of information search and decision making in the world of tourism. This research aims to discuss the role of ChatGPT in improving the process of information search and decision making of tourists. This research is qualitative in nature. The techniques used to obtain information involve careful observation and meticulous note-taking, followed by analytical procedures such as data reduction, visualisation, and inference. This study arrives at the conclusion that in today's digital era, artificial intelligence technologies such as ChatGPT have an important role to play in improving travellers' information search and decision-making process. ChatGPT can provide recommendations, information, and customer service quickly and effectively, thus helping travellers to plan their trips more easily and efficiently.
Pengembangan Desa Berbasis Tujuan Pembangunan Berkelanjutan pada Desa Sindangmukti, Kecamatan Kutawaluya, Kabupaten Karawang Boni Sena; Prety Diawati; Muhammad Lukman Baihaqi Alfakihuddin; Mavianti Mavianti; Tri Sulistyani
Bubungan Tinggi: Jurnal Pengabdian Masyarakat Vol 5, No 2 (2023)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/btjpm.v5i2.7698

Abstract

Desa Sindangmukti, Kecamatan Kutawaluya, Kabupaten Karawang, Provinsi Jawa Barat adalah desa yang letak geografisnya berdataran rendah dimana sebagian besar merupakan hamparan sawah sehingga pengembangan sektor pertanian dan perkebunan menjadi prioritas utama. Permasalahan utama pada Desa Sindangmukti berdasarkan diskusi dengan perangkat desa setempat adalah kurangnya jumlah UMKM dan metode pembelajaran yang belum variatif di sekolah. Kegiatan Pengabdian kepada Masyarakat (PkM) telah dilakukan di Desa Sindangmukti dari bulan Juni 2022 hingga bulan November 2022 dengan pendekatan tujuan pembangunan yang berkelanjutan (Sustainable Development Goals) melalui pembentukan UMKM yang memproduksi keripik pare dengan sasaran warga binaan program keluarga harapan sejumlah 7 orang dan meningkatkan kegiatan pembelajaran yang menyenangkan bagi 60 siswa dan siswi di SDN Sindangmukti 1. Metode yang digunakan untuk mencapai tujuan PkM adalah dengan berkoordinasi dengan perangkat desa Sindangmukti untuk menemukan permasalahan yang ada di Desa Sindangmukti, melakukan pelatihan kepada masyarakat, dan mengajar siswa siswi Sekolah Dasar (SD) dengan metode yang menyenangkan. Hasil kegiatan PkM adalah terbentuknya UMKM yang membuat keripik Pariya dan membuat kegiatan pembelajaran yang menyenangkan bagi anak-anak. UMKM yang terbentuk diharapkan dapat meningkatkan perekonomian yang ada di masyarakat, mengurangi terjadinya kekurangan bahan pangan, kehidupan yang sehat dan sejahtera, membuka lapangan kerja, serta mengurangi kesenjangan yang ada pada masyarakat. Hasil yang diharapkan dari metode pembelajaran yang menyenangkan pada anak-anak adalah pendidikan yang berkualitas, kesetaraan gender, serta kerja sama untuk mencapai tujuan bersama. Kesimpulannya adalah permasalahan di Desa Sindangmukti berupa kurangnya jumlah UMKM dan metode pembelajaran yang kurang variatif telah berhasil diselesaikan dengan membentuk UMKM keripik Pariya dan membuat pembelajaran dengan metode yang variatif. Sindangmukti Village, Kutatawaluya District, Karawang Regency, West Java Province, is a village with a low-lying location where most of it is rice fields, so developing the agricultural and plantation sectors is a top priority. The main problem in Sindangmukti Village, based on discussions with local village officials, is the lack of many MSMEs and learning methods that are not yet varied in schools. Community service activities (PkM) have been carried out in Sindangmukti Village from June 2022 to November 2022 with the approach of sustainable development goals (Sustainable Development Goals) through the establishment of MSMEs that produce bitter melon chips with the target of 7 people assisted by the Family Hope program and increasing fun learning activities for 60 students at Sindangmukti 1 Elementary School. The method used to achieve PkM objectives is coordinating with Sindangmukti village officials to find problems in Sindangmukti Village, conduct community training, and teach elementary school students using a pleasant method. The results of PkM activities are the formation of MSMEs that make Pariya chips and learning activities fun for children. MSMEs that are formed are expected to improve the community's economy, reduce food shortages, live a healthy and prosperous life, create jobs, and reduce the gap in society. The expected results of fun learning methods for children are quality education, gender equality, and cooperation to achieve common goals. The conclusion is that the problems in Sindangmukti Village in the form of a lack of SMEs and learning methods that are less varied have been successfully resolved by forming Pariya chips SMEs and making learning using a variety of methods. 
The Effect of Entrepreneurship Education and Creativity on Students’ Entrepreneurial Intention : The Perspective of Effectuation and Cognitive Flexibility Theory Atrup Atrup; Prety Diawati; Syamsuri Syamsuri; Susatyo Adhi Pramono; Abu Muna Almaududi Ausat
Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Vol 9, No 2 (2023): June
Publisher : Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v9i2.7822

Abstract

This study aims to examine the impact of entrepreneurship education and creativity on students' entrepreneurial intention through the perspective of Effectuation Theory and Cognitive Flexibility Theory. The research used a quantitative approach to analyze structural equation modeling (SEM) and Partial Least Square (PLS). Respondents were drawn from 100 university students in Subang Regency, Indonesia, through an online questionnaire. The findings of this study showed positive and significant evidence between entrepreneurship education, creativity, and students' entrepreneurial intention. Through the Effectuation and Cognitive Flexibility Theory principles, students could develop the entrepreneurial attitude, adaptability, and creative thinking necessary to run their own businesses. Entrepreneurship education helps them understand business opportunities, utilize existing resources, and cope with uncertainty.
The Role of Information Technology in Improving the Efficiency and Productivity of Human Resources in the Workplace Prety Diawati; Silvy Sondari Gadzali; Mohd Kasturi Nor Abd Aziz; Abu Muna Almaududi Ausat; Suherlan Suherlan
Jurnal Teknologi Dan Sistem Informasi Bisnis Vol 5 No 3 (2023): July 2023
Publisher : Prodi Sistem Informasi Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jteksis.v5i3.872

Abstract

The ubiquity of information technology in contemporary society has rendered it an indispensable component across a wide range of domains. The utilization of information technology has had a noteworthy influence on enhancing efficiency and productivity in diverse domains, encompassing the professional milieu. The Human Resources function is a crucial element within an organization, playing a significant role in driving the success and expansion of the company. The objective of this investigation is to scrutinize the function of IT in enhancing HR efficacy and output within the workplace. It is crucial to comprehend the ramifications of IT employment within an organizational framework. The primary emphasis of this investigation is qualitative in nature. The process of data collection involves meticulous observation and recording of data, followed by the application of analytical methods such as data reduction, visualisation, and inference to derive meaningful insights. The research has deduced that in the constantly changing digital era, the significance of information technology in enhancing the effectiveness and output of human resources in the work environment is pivotal. IT facilitates the automation of mundane tasks, enhances collaboration, provides expedient access to information, enables effective training, supports intelligent data analysis, promotes efficient performance management, allows for work flexibility, and ensures information security.
The Role of Business Incubators in Encouraging Students to Develop Entrepreneurial Ideas Prety Diawati; Hesti Sugesti
Indo-MathEdu Intellectuals Journal Vol. 4 No. 2 (2023): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v4i2.202

Abstract

In the midst of increasingly fierce competition, students as the younger generation have the potential to become innovative and highly competitive entrepreneurs. However, the first step in the entrepreneurial journey, namely developing a viable business idea, is often an obstacle for many students. The purpose of this study is to examine more deeply the role of business incubators in encouraging students to develop entrepreneurial ideas. This research is a literature review that uses a qualitative method approach, which means it will analyse and interpret data by relying on information and text from various sources. The study results show that the role of business incubators in encouraging students to develop entrepreneurial ideas is crucial. Business incubators provide a supportive environment, valuable resources, training, infrastructure, funding sources, and collaboration opportunities that all contribute to the development of creative ideas into successful businesses. Business incubators also help develop the entrepreneurial character and mentality necessary to face the challenges and uncertainties of the business world.
Co-Authors Abdul Rasyid Abdulghopar, Obay Abdurohim Abdurohim Abu Muna Almaududi Ausat Ahmad Yani Akbar, Zulfikri Akmal Abdullah Almaududi Ausat, Abu Muna Amran, Kiagus Muhammad Anantadjaya, Samuel PD Andri Pitoyo Anggraeni, Angga Dewi Ari Setiawan Arifuddin Arijanti, Susi Arnold Sultantio Hutabarat As’ad, Ihwana Atrup Atrup Augustin, Jeneva Azzaakiyyah, Hizbul Khootimah Bahtiar Efendi Bambang Bambang Bambang Bambang Irawan Bambang Triputranto Bambang Triputranto Boni Sena Budi Prakoso, Budi D Yadi Heryadi Dadang Suhardi Darmayani , Satya Dendy K. Pramudito Dewa Oka Suparwata Dewi ANGGRAENI Diajeng Elok Dwika Cahyani Dina Mayadiana Suwarma Erasma Erlin Dolphina Erna Mulyati Ernesto R.N. Santos Erni Febrina Harahap Errie Margery Esti Nur Wakhidah Eva Yuniarti Utami Ferdinan Nainggolan Frans Sudirjo Gabriel W. Aguilar, Mark Haribowo, Rio Hendy Tannady Hermiyetti Hermiyetti Hesti Sugesti Hesti Sugesti Hilda Yuliastuti Hizbul Khootimah Azzaakiyyah Humala Sitinjak Husain, Muh. Najib Husnawati Rachman Ika Baskara Imman Yusuf Sitinjak Ismail, Hariadi Jamaluddin Majid Jenuri Judijanto, Loso Kespandiar, Tengku Khairunnisa, Dina Khamaludin, Khamaludin Kraugusteeliana Kraugusteeliana Kus Yunanto, Mohammad Lailatun Nafisa Lailatun Nafisa Loso Judijanto Lubis, Nur Iqra Putri Luh Komang Candra Dewi Lukmanul Hakim Lukmanul Hakim Mahardhani, Ardhana Januar Maiza Fikri Mauli Kasmi Mavianti, Mavianti Meci Nilam Sari, Meci Nilam Moch Arif Hernawan Mohd Kasturi Nor Abd Aziz Muhamad Risal Tawil Muhamad, Lili Fadli Muhammad Amsal Nasution Muhammad Lukman Baihaqi Alfakihuddin Muhammad Subandi Mulyadi Mutalov, Islam C. Najiba Hudawiyah, Eba Nasution, Annio Indah Lestari Nawangwulan, Irma M Noorsyafira, Nabilla Nur Syamsi Nurdiani, Tanti Widia Nurfitri, Desi Nurhayati Nurhayati Okta Karneli Okta Karneli, Okta Permana, Riko Mersandro Pilifus Junianto Rafi Farizki Ramayanti Sinaga, Herty Rendi Randika Resia Ratna Putri Rina Destiana Rukmi Juwita Sari, Ade Risna SETIAWAN JODI, I WAYAN GEDE ANTOK Sherry Adelia Silvy Sondari Gadzali Siminto Siminto Siminto Siminto, Siminto Sondari Gadzali, Silvy Suarsa, Senny Handayani Sugesti, Hesti Sugesti, Hesty Suhartono Suhartono Suherlan Suherlan Suherlan Suherlan Sukriyadi Sundari, Rima Suparno Susanti Budiastuti Susatyo Adhi Pramono, Susatyo Adhi SUTRISNO Sutrisno Sutrisno Sutrisno, Sutrisno Syahribulan Syahribulan Syamsinar Syamsuri Syamsuri Tri Sulistyani Verawaty Verawaty Violin, Vivid Weraman, Pius Widiastuti, Ima Widyatmoko Widyatmoko Yasir Riady Yohanes Paulus Luciany Youna Chatrine Bachtiar Yusril Zaenabiansyah, Putri Awaliah Zenni Riana