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All Journal JURNAL ILMU MANAJEMEN DAN BISNIS KEUNIS Jurnal Studi Komunikasi Journal of Economic, Bussines and Accounting (COSTING) Fokus Ekonomi JRB-Jurnal Riset Bisnis Journal on Education JABE (Journal of Applied Business and Economic) EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Teknologi Dan Sistem Informasi Bisnis Jurnal Informasi dan Teknologi Management Studies and Entrepreneurship Journal (MSEJ) Competitive Bubungan Tinggi: Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Kewarganegaraan Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Jurnal Ekonomi Efektif Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi Indo-MathEdu Intellectuals Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Minfo Polgan (JMP) Malcom: Indonesian Journal of Machine Learning and Computer Science Indonesian Journal of Community Services Cel Duconomics Sci-meet (Education & Economics Science Meet) Indo-Fintech Intellectuals: Journal of Economics and Business Land Journal Competitive Jurnal Penelitian Pendidikan Indonesia Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Jurnal Ekonomi, Manajemen, Akuntansi ECONOMETRICS: Journal of Sustainable Economics and Management Edumaspul: Jurnal Pendidikan
Diawati, Prety
Program Studi D4 Manajemen Perusahaan, Sekolah Vokasi, Universitas Logistik Dan Bisnis Internasional, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Transportation Other

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Small Business Enterprise Kosmetik MS Glow : Customer Bonding Terhadap Loyalitas Pelanggan Diawati, Prety; Nurfitri, Desi; Anggraeni, Dewi; Sugesti, Hesti; Prakoso, Budi
Jurnal Ekonomi Efektif Vol. 6 No. 2 (2024): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v6i2.37381

Abstract

Penelitian ini bertujuan untuk menginvestigasi dampak customer bonding terhadap loyalitas pelanggan produk kosmetik MS Glow di UMKM Pusat Majalaya. Penelitian dilakukan dengan menggunakan metode kuantitatif melalui survei dengan 150 responden yang merupakan konsumen produk MS Glow di wilayah tersebut. Hasil penelitian menunjukkan bahwa customer bonding memiliki pengaruh positif yang signifikan terhadap loyalitas pelanggan, dengan korelasi yang kuat antara kedua variabel tersebut. Ini mengindikasikan bahwa pelaku UMKM dapat meningkatkan loyalitas pelanggan mereka dengan memperkuat faktor customer bonding dalam hubungan dengan konsumen.
Self Leadership Training in Emotion Management for Persit Kartika Candra Kirana (KCK) Branch 3 Dispsiad Members, Bandung, West Java Diawati, Prety; Sugesti, Hesty
Indonesian Journal of Community Services Cel Vol. 1 No. 3 (2022): Indonesian Journal of Community Services Cel
Publisher : Research and Social Study Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (279.01 KB) | DOI: 10.70110/ijcsc.v1i3.24

Abstract

Persit KCK Branch 3 Dispsiad Branch III PG MABESAD, is a Persit organization (Army Wives Association) which is under the Army Psychology Service located at Jalan Sangkuriang No. 53 in the city of Bandung, West Java. Her mission is to create harmony among all the soldiers' wives in the Dispsiad environment. In an organization, the diversity and differences that each individual brings will create the characteristics and personality of each individual to make it colorful in the interactions between fellow persit members so that each persit member is expected to be able to control herself. Problems that may occur can be caused by miscommunication between individuals which is a factor in the emergence of differences of opinion, disputes, and even disputes which is contrary to the purpose of establishing Persit KCK which is based on kinship. Based on this, there is a need for training for first mothers in cultivating a soul to lead themselves, especially in managing emotions so that they can minimize or even eliminate unexpected things. Emotional management training for Persit KCK Branch 3 Dispsiad has an impact on increasing Persit's ability to control himself, show trustworthiness, behave with sincerity,  have an adaptable attitude, and have a high ability to innovate so that he can be accepted in a social environment.
Innovative Strategies of SMEs in Alignment with Community Needs Sutrisno; Diawati, Prety; Muhamad, Lili Fadli; Permana, Riko Mersandro; Suparwata, Dewa Oka
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 1 No 1 (2024): January 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v1i1.103

Abstract

SMEs play a crucial role in a country's economy, contributing significantly to GDP, job creation, and income distribution. However, SMEs often face significant challenges, particularly in competing with large corporations and adapting to changing consumer needs. This research focuses on the identification and analysis of innovative strategies that can help SMEs align themselves with community needs. The study adopts a qualitative literature review approach, gathering data from Google Scholar for the period 2018-2023. The results indicate that, in facing challenges and opportunities in the economic landscape, innovative strategies for Micro, Small, and Medium Enterprises (SMEs) become a fundamental foundation to ensure their relevance and sustainability. A profound understanding of societal needs, the implementation of technology, collaboration, and the enhancement of management skills are key elements in formulating an effective innovative strategy. Through these steps, SMEs can become agents of change, not only meeting consumer expectations but also contributing to sustainable economic growth.
Outpacing Competitive Challenges in the Online Market: An Effective Digital Entrepreneurship Approach Diawati, Prety
MALCOM: Indonesian Journal of Machine Learning and Computer Science Vol. 4 No. 2 (2024): MALCOM April 2024
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/malcom.v4i2.1278

Abstract

The online market has become one of the primary battlegrounds for businesses in this digital era. With the increasing use of the internet and the adoption of digital technology, society at large has shifted to online platforms for various activities, including shopping. This research aims to analyze the strategies and factors influencing success in facing the fiercely competitive online market challenges through a digital entrepreneurship approach. The research method employed in this study is a qualitative literature review using Google Scholar as the data source. This study focuses on scholarly articles published between 2013 and 2024. The results of the study indicate that in confronting the fierce and dynamic challenges of the online market, a digital entrepreneurship approach is key to business success. Intense competition and complex consumer dynamics demand business operators to have a deep understanding of the market, as well as the ability to leverage technology and effective marketing strategies. Through in-depth market analysis, personalization, the use of cutting-edge technology, collaboration, consumer engagement, and sustainable innovation, business operators can build resilient and sustainable businesses in this digital era.
PEMBERDAYAAN UMKM KOSTARI MELALUI PELATIHAN PEMBUATAN SABUN CUCI PIRING DAN DETERGEN, BERBASIS RAMAH LINGKUNGAN DI ERA SOCIETY 5.0 Sari, Meci Nilam; Diawati, Prety
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 4 (2024): Volume 5 No. 4 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i4.32393

Abstract

Pelatihan sabun cuci piring dan detergen ini adalah salah satu bentuk pengabdian masyarakat yang dapat meningkatkan perekonomian dan finansial annggota KOSTARI. KOSTARI adalah komuntas pengusaha tangguh dan mandiri, pada PKM ini anggota kostari yang hadir adalah sebanyak 50 orang yang aktif dalam berbagai sektor usaha. Metode yang dilakukan pada PKM ini adalah dengan observasi langsung kepada peserta sehingga terapan pemberian ilmunya dapat lebih baik. Dengan pemanfaatan bahan yang aman untuk kulit dan lingkungan merupakan salah satu langkah sukses dalam pembuatan sabun ini. Selain mengolah sabun pelatih ini juga dilakukan E-commerce karena hasil sabun yang diproduksi juga harus siap dan berani terjual dipasaran nantinya.
Pengaruh Harga Dan Customer Review Terhadap Minat Beli Produk Mascara Maybelline pada Pengguna Shopee Mall Indonesia di Jakarta Verawaty, Verawaty; Sari, Ade Risna; Nurdiani, Tanti Widia; Tannady, Hendy; Nawangwulan, Irma M; Anantadjaya, Samuel PD; Diawati, Prety; Dolphina, Erlin
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i3.3880

Abstract

AbstrakPenelitian ini menjelaskan tentang pengaruh harga dan customer review terhadap minat beli produk mascara maybelline pada pengguna Shopee Mall Indonesia di Jakarta. Dengan objek penelitian salah satu produk dari Maybelline yaitu  mascara.  Penelitian  ini membahas  mengenai teori dari 3 variabel penelitian yaitu, harga, customer review, dan minat beli. Penelitian ini menggunakan metode kuantitatif melalui penyebaran kuesioner dengan Google Form kepada 152 responden yang  kemudian diolah menggunakan program SPSS versi 13.0 dengan menggunakan teknik sampling jenuh untuk mengambil data sample. Hasil uji hipotesis (uji t) bahwa harga tidak berpengaruh positif terhadap minat beli dengan nilai t hitung sebesar 1.558 < t tabel sebesar 1.976. hasil uji hipoteis (uji t) bahwa customer review berpengaruh positif terhadap minat beli dengan nilai t hitung sebesar 9.425 > t tabel 1.976. implikasi dari penelitian ini dapat memberikan masukan kepada perusahaan untuk memperhatikan hal-hal yang dapat mempengaruhi harga dan customer review terhadap minat beli, terutama pada produk Maybelline.Kata Kunci: Harga, Customer Review, Minat Beli
Upaya Meningkatkan Minat Beli Produk Kecantikan Melalui Peran Customer Review dan Harga (Studi Kasus Pengguna Shopee) Verawaty, Verawaty; Sari, Ade Risna; Nurdiani, Tanti Widia; Tannady, Hendy; Nawangwulan, Irma M; Anantadjaya, Samuel PD; Diawati, Prety; Dolphina, Erlin
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i3.3894

Abstract

AbstrakPenelitian ini menjelaskan tentang pengaruh harga dan customer review terhadap minat beli produk mascara maybelline pada pengguna Shopee Mall Indonesia di Jakarta. Dengan objek penelitian salah satu produk dari Maybelline yaitu mascara. Penelitian ini membahas mengenai teori dari 3 variabel penelitian yaitu, harga, customer review, dan minat beli. Penelitian ini menggunakan metode kuantitatif melalui penyebaran kuesioner dengan Google Form kepada 152 responden yang kemudian diolah menggunakan program SPSS versi 13.0 dengan menggunakan teknik sampling jenuh untuk mengambil data sample. Hasil uji hipotesis (uji t) bahwa harga tidak berpengaruh positif terhadap minat beli dengan nilai t hitung sebesar 1.558 < t tabel sebesar 1.976. hasil uji hipoteis (uji t) bahwa customer review berpengaruh positif terhadap minat beli dengan nilai t hitung sebesar 9.425 > t tabel 1.976. implikasi dari penelitian ini dapat memberikan masukan kepada perusahaan untuk memperhatikan hal-hal yang dapat mempengaruhi harga dan customer review terhadap minat beli, terutama pada produk Maybelline.Kata Kunci: Harga, Customer Review, Minat Beli
Do Entrepreneurship Education and Family Experience Promote Student's Entrepreneurial Intention? The Mediating Role of Unemployment Rate : An Integrated Analysis through Entrepreneurship Theory, Social Learning Theory, and Hidden Unemployment Theory Diawati, Prety; Karneli, Okta; Siminto, Siminto; Pitoyo, Andri; Judijanto, Loso
Jurnal Kependidikan : Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran, dan Pembelajaran Vol. 10 No. 1 (2024): March
Publisher : LPPM Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v10i1.10465

Abstract

This research aims to examine the relationship between entrepreneurship education, family experience, and students' entrepreneurial intentions, exploring the mediating role of the unemployment rate. Three theories were integrated into this study: Entrepreneurship Theory, Social Learning Theory, and Hidden Unemployment Theory. The study utilized a quantitative approach, employing structural equation modeling (SEM) and Partial Least Square (PLS) for analysis, as well as correlation analysis to examine relationships between variables. Non-probability sampling technique used is Purposive Sampling to determine the research sample. The study participants consisted of 100 college students in Bandung City, Indonesia, selected to complete an online questionnaire. The findings indicate that entrepreneurship education and family experience significantly and positively impact students' entrepreneurial intentions. Furthermore, the unemployment rate serves as a positive mediator in the relationship between entrepreneurship education and entrepreneurial intentions. Entrepreneurship education empowers individuals to create self-employment opportunities, reduces the unemployment rate, motivates students to pursue entrepreneurial paths, and shapes the entrepreneurship education curriculum to meet evolving market demands.
THE EFFECT OF INSTAGRAM SOCIAL MEDIA PROMOTION OPTIMIZATION ON SALES VOLUME AT GALLERY RAJUT BANDUNG Diawati, Prety; Abdulghopar, Obay; Suarsa, Senny Handayani
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 20, No 2 (2025): December 2025
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.20.2.206-212

Abstract

The advancement of digital technology has transformed the marketing landscape, making social media one of the primary channels for product promotion. This study aims to determine the effect of optimizing Instagram social media promotion on the sales volume of Gallery Rajut Bandung. Using a quantitative associative descriptive method, data were collected through questionnaires from 75 people who are work with Gallery rajut bandung. The independent variable is Instagram social media promotion, measured by content creation, content sharing, connecting, and community building indicators, while the dependent variable is sales volume, measured through sales growth, profit, and the number of customers. The results of a simple linear regression analysis indicate that Instagram social media promotion has a positive and significant effect on sales volume. Optimizing digital promotion strategies, such as improving content quality, posting consistency, and collaborating with influencers, is recommended to support sustainable sales growth.
Analysis of Education for Socialization and Understanding of Accounting Science in Business Development of Micro, Small and Medium Enterprises in Medan City Lailatun Nafisa; Ratnawita Ratnawita; Prety Diawati; Hermiyetti Hermiyetti; Abdurohim Abdurohim
Edumaspul: Jurnal Pendidikan Vol 7 No 1 (2023): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to analyze of education for socialization and understanding of accounting science in business development of Micro, Small, and Medium Enterprises in Medan City. The object of research at Micro, Small, and Medium Enterprises in Medan City. Population in this study are 8,212 Entrepreneurs of Micro, Small, and Medium Enterprises in 2022 in Medan City. Using the slovin formula, the research sample are 100 Entrepreneurs of Micro, Small, and Medium Enterprises in Medan City. The method of data analysis in this study used multiple linear regression using partial test (t). The results of the study show that socialization has a significant effect on business development of Micro, Small, and Medium Enterprises in Medan City. Understanding of accounting science has a significant effect on business development of Micro, Small, and Medium Enterprises in Medan City.
Co-Authors Abdul Rasyid Abdulghopar, Obay Abdurohim Abdurohim Abdurohim Abdurohim Abu Muna Almaududi Ausat Ahmad Yani Akbar, Zulfikri Akmal Abdullah Almaududi Ausat, Abu Muna Amran, Kiagus Muhammad Anantadjaya, Samuel PD Andri Pitoyo Anggraeni, Angga Dewi Arifuddin Arijanti, Susi Arnold Sultantio Hutabarat Atrup Atrup Augustin, Jeneva Azzaakiyyah, Hizbul Khootimah Bahtiar Efendi Bambang Bambang Bambang Bambang Irawan Bambang Triputranto Bambang Triputranto Boni Sena Budi Prakoso, Budi D Yadi Heryadi Dadang Suhardi Dendy K. Pramudito Dewa Oka Suparwata Dewi ANGGRAENI Diajeng Elok Dwika Cahyani Dina Mayadiana Suwarma Erasma Erlin Dolphina Erna Mulyati Ernesto R.N. Santos Erni Febrina Harahap Errie Margery Esti Nur Wakhidah Eva Yuniarti Utami Ferdinan Nainggolan Frans Sudirjo Haribowo, Rio Hendy Tannady Hermiyetti Hermiyetti Hesti Sugesti Hesti Sugesti Hilda Yuliastuti Humala Sitinjak Husain, Muh. Najib Husnawati Rachman Ika Baskara Imman Yusuf Sitinjak Ismail, Hariadi Jamaluddin Majid Jenuri Judijanto, Loso Kespandiar, Tengku Khairunnisa, Dina Khamaludin, Khamaludin Kraugusteeliana Kraugusteeliana Kus Yunanto, Mohammad Lailatun Nafisa Lailatun Nafisa Loso Judijanto Lubis, Nur Iqra Putri Luh Komang Candra Dewi Lukmanul Hakim Lukmanul Hakim Mahardhani, Ardhana Januar Maiza Fikri Mauli Kasmi Mavianti, Mavianti Meci Nilam Sari, Meci Nilam Moch Arif Hernawan Mohd Kasturi Nor Abd Aziz Muhamad Risal Tawil Muhamad, Lili Fadli Muhammad Amsal Nasution Muhammad Lukman Baihaqi Alfakihuddin Muhammad Subandi Mulyadi Mutalov, Islam C. Najiba Hudawiyah, Eba Nasution, Annio Indah Lestari Nawangwulan, Irma M Noorsyafira, Nabilla Nurdiani, Tanti Widia Nurfitri, Desi Nurhayati Nurhayati Okta Karneli Okta Karneli, Okta Permana, Riko Mersandro Pilifus Junianto Rafi Farizki Ramayanti Sinaga, Herty Rendi Randika Resia Ratna Putri Rina Destiana Rukmi Juwita Sari, Ade Risna SETIAWAN JODI, I WAYAN GEDE ANTOK Sherry Adelia Silvy Sondari Gadzali Siminto Siminto Siminto Siminto, Siminto Sondari Gadzali, Silvy Suarsa, Senny Handayani Sugesti, Hesti Sugesti, Hesty Suhartono Suherlan Suherlan Suherlan Suherlan Sukriyadi Sundari, Rima Suparno Susanti Budiastuti Susatyo Adhi Pramono, Susatyo Adhi SUTRISNO Sutrisno Sutrisno Sutrisno, Sutrisno Syahribulan Syahribulan Syamsinar Syamsuri Syamsuri Tri Sulistyani Verawaty Verawaty Violin, Vivid Weraman, Pius Widyatmoko Widyatmoko Yasir Riady Yohanes Paulus Luciany Youna Chatrine Bachtiar Yusril Zaenabiansyah, Putri Awaliah Zenni Riana