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All Journal Al-Tahrir: Jurnal Pemikiran Islam Lentera Pendidikan : Jurnal Ilmu Tarbiyah dan Keguruan Islam Futura Jurnal Al-Tadzkiyyah EDUKASI: Jurnal Pendidikan Islam Tadrib: Jurnal Pendidikan Agama Islam Walisongo: Jurnal Penelitian Sosial Keagamaan Jurnal Pendidikan Agama Islam (Journal of Islamic Education Studies) DIRASAT Jurnal Manajemen & Pendidikan Islam JURNAL IQRA´ Al Ishlah Jurnal Pendidikan Jurnal Ilmiah Peuradeun Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini Jurnal Pendidikan Islam Indonesian AL-IDARAH: JURNAL KEPENDIDIKAN ISLAM FALASIFA : Jurnal Studi Keislaman PEDAGOGIK : JURNAL PENDIDIKAN Jurnal At-Tarbiyat (Jurnal Pendidikan Islam) AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM AT-TURAS: Jurnal Studi Keislaman EduReligia : Jurnal Pendidikan Agama Islam MANAGERE : Indonesian Journal of Educational Management Mozaic : Islam Nusantara DINAMIKA ILMU: Jurnal Pendidikan Jurnal Islam Nusantara Jurnal Pendidikan Islam Indonesia Managere: Indonesian Journal of Educational Management Communautaire: Journal of Community Service Jurnal Tatsqif Journal of Educational Management Research Global Education Journal Proceeding Of International Conference On Education, Society And Humanity Jurnal Dinamika Pendidikan
Akmal Mundiri
Universitas Nurul Jadid
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Journal : Global Education Journal

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Strategic Management Based on Perceived Brand Innovativenees Multi-Site Study at SDIT Nurul Anshar and SDN 4 Curah Jeru Situbondo District Mundiri, Akmal; Agustina, Rifka Sri
Global Education Journal Vol. 2 No. 3 (2024): Global Education Journal (GEJ)
Publisher : Civiliza Publishing, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/gej.v2i3.275

Abstract

Brand development in improving brand quality at the elementary school (SD) level, namely SDIT Nurul Anshar and SDN 4 Curah Jeru, Situbondo Regency. Brand Innovation is defined to shape public perception, build public trust in the brand, build public love for the brand. The purpose of this article is to explain how as a leader you can develop a school brand to be better, where society currently really needs quality and superior schools to be a place of learning for its children, therefore a brand that is proven to be good will invite the public's trust to become the school of choice. This research uses a qualitative approach by interviewing school principals, teachers, parents, students, and the community as the main respondents. The data collected was then analyzed thematically to identify patterns and findings that emerged regarding the development of the school brand and its impact on the school and community. The research results show that brand development has a positive impact on school quality. Now many schools are following brand innovation methods that can improve school quality. This is achieved by school principals, teachers, students, and the community who can work together to achieve goals. There are several factors that influence school brand development, namely strategic planning which includes positioning, differentiation, and brand service processes. Followed by strategic implementation, namely developing superior programs, developing achievements, and forming character. In addition, this article highlights the importance of support and collaboration between school principals, teachers, students, parents, and the community to achieve optimal results. This research also provides a better understanding of the role of school principals in developing brands. The practical implication of this research is the importance of developing a school brand through appropriate training and education. By developing a school brand, it is hoped that it can improve school quality, community commitment and trust, which will ultimately have a positive impact on education in schools.
Co-Authors Abu Hasan Agus Abu Hasan Agus Abu Khaer, Abu Adzimah, Maulidatul Afidatul Bariroh Agus R, Abu Hasan Agustina, Rifka Sri Ahmad Fauzi Aini, Tsamar Nur Al-Amin, Muhammad Fath Ana Muthmainnah Ana Muthmainnah Anam, Muhammad Syaidul Asyiqoh, Durroh Ayu Mayang Dini Baharun, Hasan Bariroh, Afidatul Batul, Zahroil BR, Rosyadi Chodijatus Sholehah Dakir, Dakir Dian Evy Nofitasari Fadilatul Munawwaroh Fahmi, Aqil Faiz, Hasanul Faizzatul Jannah Fajriyah, Nurul Firdausy, Arij Hamid Wahid, Abd. Hamzah, M Fakhroni Hanifatur Rodiyah Hasanah, Maulidatul Hasanah, Riskiyah Hasanah, Rizkiyah Hefniy Hina, Shahzadi Holifah, Holifah Husna, Khotimatul Ida Subaida Inayatul Firdausiah Iqna’a, Faiq Julia Iqna’a, Julia Ira Nawiro Irma Zahra Jali, Hasan Khoiroh, Ummul Khoirun Nisa’ Khomairohtusshiyamah, Unzilah Khotijah Khotijah Khotijah Khotijah Kusumawati, Ida Layli Rohmatillah Listrianti, Feriska Luluk Indarti M. Aqil Fahmi Sanjani Mahtum, Imam Maimuna, Ida Makkiyah, Musdalifatul Manshur, umar Misbahul Arifin Moh. Wardi Muali, Chusnul Muhammad Ainul Yaqin Mukaffan Mukaffan Munawwaroh, Izzatul Munif, Muhammad Musdalifatul Makkiyah Mushfi El Iq Bali, Muhammad Muzayyin, Muzayyin Najiburrohman, Najiburrohman Ningtias, Renita Wijhi Ninik Wahyuningsih Nisa’, Khoirun Niwati Niwati Nofi Ferandita Nugraha, Lukman Nuril, Laila Putri, Dinda Febrianti R. Rusli Reni Uswatun Hasanah Renita Wijhi Ningtias Rizal, Mohammad Syifaur Roihatus Sa'adah rosyida1, Kholadatur Rozi, Fathor Rusdiah, Nadira Sa'adah, Roihatus Sain, Zohaib Hassan Sanafiri , Ahmad Nadif Sarifah Sarifah Sholehah , Chodijatus Sholehah, Baitus Siti Fatimah Siti Romla Surbakti, Andika Hariyanto Thohir, Putri Fahmadia Dinda Maulida Tohet, Moh Umar Mansur, Umar Ummi Hani' Ummi Maghfirah Uswatun Hasanah Uswatun Hasanah Yakin, Ainul Zahra, Irma Zamroni Zamroni