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The Effect of Influencer Marketing Effectiveness on Purchase Intention of Skintific among Students of Universitas Negeri Jakarta Mohammad Akeyla Zedidiah; Adnan Kasofi; Osly Usman; Ryna Parlyna
Journal of Digital Business and Global Economy Vol. 2 No. 1 (2026): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.02.1.06

Abstract

The purpose of this study is to examine how Universitas Negeri Jakarta students' purchase intentions for Skintific skincare products are impacted by the efficacy of influencer marketing. This study uses a survey method and a quantitative methodology. Multiple linear regression analysis was used to evaluate the data obtained from 108 respondents via an online questionnaire. The findings indicate that while trust in influencers has a favorable and significant impact on purchase intention, influencer consistency and attractiveness do not. At the same time, buy intention is greatly influenced by influencer consistency, attractiveness, and trust. According to the coefficient of determination, the independent factors account for 75.1% of purchase intention. These results imply that the most important component of influencer marketing tactics for skincare products aimed at college students is trust.
The Influence of User Experience and Interface Design Quality on User Satisfaction of FEB UNJ Students with Trust in the Shopee Platform Siti Nurlaela; Afidah Nur Aslamah; Osly Usman; Ryna Parlyna
Journal of Digital Business and Global Economy Vol. 1 No. 5 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.5.16

Abstract

This research investigates the impact of User Experience and Interface Design Quality on User Satisfaction of FEB UNJ students, with Trust in the Shopee platform as a mediating variable. Data analysis in this research is executed through the SmartPLS application, applying Partial Least Squares-Structural Equation Modeling (PLS-SEM) within a quantitative design. The respondents consist of FEB UNJ students who are active Shopee users. The results indicate that User Experience and Interface Design Quality have a positive and significant effect on Trust. Furthermore, User Experience, Interface Design Quality, and Trust significantly influence User Satisfaction. Mediation analysis shows that Trust partially mediates the relationship between User Experience and User Satisfaction, as well as between Interface Design Quality and User Satisfaction. These findings highlight the strategic role of trust in strengthening the impact of digital interaction quality on user satisfaction. This study contributes to the literature on digital consumer behavior and provides practical implications for e-commerce platforms in improving service quality and user retention.
The Influence of UI/UX Design and Key Features on User Satisfaction and Loyalty of the Gojek Application among UNJ Students Muhammad Fathurrahman; Afidah Nur Aslamah; Osly Usman; Ryna Parlyna
Journal of Digital Business and Global Economy Vol. 1 No. 5 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.5.17

Abstract

This study analyzes the causal influence of UI/UX Design and Key Features on User Satisfaction and the subsequent effect on User Loyalty within the Gojek application, specifically targeting university students. The research utilized a quantitative associative approach, employing Partial Least Squares-Structural Equation Modeling (PLS-SEM) on a purified model derived from a sample of 100 active students of Universitas Negeri Jakarta (UNJ) via purposive sampling. The findings reveal that both UI/UX Design and Key Features significantly and positively influence User Satisfaction, with Key Features emerging as the dominant predictor. However, despite the achievement of a strong level of User Satisfaction (R2 = 0.609), all causal paths leading to User Loyalty including the mediating path through Satisfaction were statistically rejected. Consequently, the study concludes that application quality has become a hygiene factor, effective in generating user contentment but insufficient as a driver for long-term commitment. This implies that future loyalty strategies must concentrate on external factors such as trust and switching costs.
The Effect of Social Presence and Quality of User Generated Content (UGC) on Consumer Trust through Electronic Word of Mouth (EWOM) in FEB UNJ Students on the TikTok Platform Teja Supraba; Afidah Nur Aslamah; Osly Usman; Ryna Parlyna
Journal of Digital Business and Global Economy Vol. 1 No. 5 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/jodigbi.v1i5.143

Abstract

This study aims to analyze the effect of Social Presence and User-Generated Content (UGC) Quality on Consumer Trust through Electronic Word of Mouth (eWOM) among TikTok users in the Faculty of Economics and Business, University of Jakarta. This phenomenon is important because social interaction and content quality on video-based platforms are believed to shape digital trust through the process of communication between users. The study uses a quantitative approach with the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method on 185 respondents. The results show that Social Presence and UGC Quality have a significant positive effect on eWOM and Trust, and eWOM mediates this relationship. These findings confirm that digital trust is not only built from the quality of information, but also from social closeness and user participation in eWOM. This study reinforces Social Presence Theory and Information Quality Theory, and provides practical contributions for marketers and content creators in building trust through authentic interactions and credible content on TikTok
Adoption of TikTok Location Tag Vouchers among Gen Z in the Food & Beverage Sector Faza Hibatul Haqqi; Adnan Kasofi; Osly Usman; Ryna Parlyna
Journal of Digital Business and Global Economy Vol. 2 No. 1 (2026): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.02.1.07

Abstract

This study investigates Generation Z's intention to use TikTok Location Tag Vouchers in the food and beverage sector. Using an extended Technology Acceptance Model, we examine three predictors: Perceived Economic Benefit, Perceived Ease of Use, and Social Influence. A quantitative survey was conducted among 109 Gen Z consumers in Jakarta who actively use TikTok and have voucher experience. Partial Least Squares Structural Equation Modeling reveals that Social Influence and Perceived Economic Benefit significantly affect intention to use, while Perceived Ease of Use was found to be insignificant. Social Influence emerged as the strongest driver, highlighting the role of peer validation. These findings challenge assumptions about Gen Z's price sensitivity, demonstrating that social factors drive adoption more than technical ease of use. For food and beverage businesses, this suggests prioritizing influencer ecosystem development and social proof over mere interface simplicity. Future research should examine actual redemption behavior and cross-cultural variations.
Live Streaming Experience and Offline Purchase Intent: The Role of Flow Experience and Environmental Design in the Indonesia Skincare Industry within the SOR Framework Diya Aldin Fadeyushka; Adnan Kasofi; Osly Usman; Ryna Parlyna
Journal of Digital Business and Global Economy Vol. 2 No. 1 (2026): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.02.1.08

Abstract

This study examines the impact of In-store Live Streaming (SLS) on Offline Purchase Intention (OPI) within the Indonesian skincare industry, utilizing the Stimulus-Organism-Response (SOR) framework. The research specifically investigates the role of Scene-Product Congruence (SPC) and Wishful Identification (WI), as they influence Flow Experience (FE) and Attitude Toward Product (ATP), and ultimately affect OPI, with Consumer Informedness (CI) as a moderator. Analysing data from a self-reported online questionnaire using Structural Equation Modelling-Partial Least Squares (SEM-PLS), the study reveals that SPC significantly enhances FE, which subsequently fosters a positive ATP and leads to higher OPI. However, the effects of Visual Appeal and WI on FE were found to be weak. This indicates that skincare consumers prioritize visual relevance and product credibility over pure aesthetics and wishful identification in the in-store live streaming (SLS) context. Furthermore, CI's negative impact on OPI is not significant, suggesting that well-informed consumers can maintain a positive ATP despite a potential unwillingness to engage in offline sales interaction. This research offers practical insights, emphasizing the need for digital commerce strategies to prioritize the relevance and informational coherence of the live streaming scene to achieve a meaningful consumer experience and sustainable brand loyalty.
The Influence of Perceived Usefulness and Perceived Ease of Use on Continuance Intention with Trust as an Intervening Variable (Study of QRIS Users at Universitas Negeri Jakarta) Robith Ali Zain Musyafa; Afidah Nur Aslamah; Osly Usman; Ryna Parlyna
Journal of Digital Business and Global Economy Vol. 1 No. 5 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.5.18

Abstract

The present study explores the factors driving the prolonged adoption of the Quick Response Code Indonesian Standard (QRIS) specifically within the digital native demographic. From a theoretical standpoint, the research augments the Technology Acceptance Model (TAM) by incorporating Trust as a pivotal intervening mechanism. Specifically, the study elucidates the magnitude with which Perceived Usefulness and Perceived Ease of Use impel Continuance Intention both directly and through the mediation of Trust among undergraduate students at the Faculty of Economics and Business, Universitas Negeri Jakarta. Employing a quantitative explanatory architecture, the investigation utilized data solicited from 94 active students through purposive sampling protocol, with data processing executed through Partial Least Squares-Structural Equation Modeling (PLS-SEM). The empirical results indicate that the proposed model exhibits strong explanatory capacity, explaining 83.2% of the total variance observed in continuance intention. Empirically, Perceived Usefulness stands out as the dominant catalyst for ongoing usage, emphasizing the indispensable need for functional advantages to ensure user retention.
Explaining Customer Loyalty in AI Chatbot–Based E-Commerce Services: An Information Systems Success Perspective Firgiawan Akbar; Adnan Kasofi; Osly Usman; Ryna Parlyna
Journal of Digital Business and Global Economy Vol. 2 No. 1 (2026): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.02.1.09

Abstract

The growing presence of AI chatbots across e-commerce platforms has prompted scholarly inquiry into how these systems build lasting customer loyalty beyond the point of initial adoption. This study aims to examine how chatbot-based services contribute to customer loyalty by drawing on the information systems success perspective. A quantitative approach was adopted, using Partial Least Squares Structural Equation Modeling (PLS-SEM) on data gathered from 132 Indonesian e-commerce users with prior experience interacting with AI chatbots. Results show that both information quality and system quality exert significant effects on use behavior and user satisfaction. Use and satisfaction were further confirmed as direct drivers of customer loyalty, framed here as net benefits, with use showing a comparatively stronger effect. These findings point to the conclusion that loyalty in AI chatbot-supported environments is cultivated primarily through repeated engagement and accumulated experience rather than being driven directly by system attributes. The study advances understanding of AI-enabled service outcomes by identifying the behavioral pathways through which chatbots produce long-term value. For practitioners, the findings suggest that e-commerce platforms seeking stronger loyalty should focus on functional reliability and create conditions that encourage sustained usage.
A Literature Review on the Role of Job Commitment in Mediating the Effects of Psychological Capital and Organizational Support on Innovative Behavior at the Information and Communication Technology Center of the Ministry of Education, Culture, Research, and Technology Laily Musyrifah; Osly Usman
Journal Research of Social Science, Economics, and Management Vol. 5 No. 11 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i11.1490

Abstract

In today's rapidly changing organizational landscape, innovation has become a key determinant of competitiveness and sustainability, especially in technology-based public sector organizations. However, fostering innovative work behavior remains a challenge that requires a deep understanding of the psychological and organizational factors that drive it. This research aims to analyze the role of psychological capital and perceived organizational support in encouraging innovative work behaviors with work involvement as a mediating variable in the context of technology-based public organizations. The method used was a non-systematic literature review by analyzing 16 Scopus indexed journal articles relevant to the research variables. The analysis process is carried out through narrative synthesis techniques and thematic analysis to identify patterns of relationships between variables and gaps in the literature. The results showed that psychological capital had a strong relationship with innovative behavior, while perceived organizational support played an external factor that favored the formation of an individual's psychological condition. Additionally, work engagement has been shown to serve as a mediation mechanism that connects individual and organizational resources with innovative behaviors. These findings also show that the relationships between variables are integrative and cannot be partially explained. The conclusions of this study emphasize the importance of integrating psychological resources, organizational support, and work attachment in driving employee innovation. This research contributes to the development of conceptual models of organizational behavior as well as practical implications for innovation-based human resource management.
KINERJA KEUANGAN BANK MAYAPADA 2007-2025: ANALISIS DESKRIPTIF ATAS RASIO KEUANGAN PERBANKAN Agus Sulistyono; Muhammad Yusuf; Osly Usman; Muhammad Rafli; Rika Vebina Tarigan
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2345

Abstract

This study analyzes the financial performance of PT Bank Mayapada Internasional Tbk during 2007-2025 using a descriptive quantitative approach based on secondary data from annual reports. The indicators include total assets, loans, third-party funds, equity, net income, CAR, Gross NPL, ROA, ROE, NIM, BOPO, and LDR. The analysis applies financial ratios, trend analysis, annual growth, CAGR, and periodization. The findings show that Bank Mayapada recorded strong balance sheet expansion. Total assets increased from Rp4.47 trillion in 2007 to Rp163.83 trillion in 2025, with a CAGR of 22.14%. However, this growth was not followed by sustainable profitability. ROA declined from 1.46% to 0.03%, while BOPO rose to 99.59%. These results indicate pressure on earnings quality, operational efficiency, asset quality, and net interest margin recovery. The study implies that bank asset growth cannot be viewed as a sufficient performance measure without sound credit quality, cost efficiency, capital adequacy, and profitability. Managerially, the bank should strengthen risk-based lending, productive asset optimization, BOPO control, funding cost management, and credit analytics digitalization. For investors, this study highlights integrated assessment of profitability, credit risk, liquidity, efficiency, and capital. For future research, the findings support causal tests and comparative studies among banks with similar national capital groups.
Co-Authors Achmad Baha’ur Rifqi Achmad Fauzi Adib Pradipta Adib, Sahal Afham Adnan Kasofi Adnan Kasofi Adnan Kasofi Afidah Nur Aslamah Afif Khairi Agta, Ghea Agung Pangestu Agung Priambodo, Ervin Agung Wahyu Handaru Agus Sulistyono Aisha Novira Akilah Keilani Alamsyah, Muhammad Fikri Alika Khairunisa Alimah Alda Fuadiyah Alwan Muhshi Adzam Ammar Shiddiq Yulianto Ananda Mochammad Rizky Anang Yugotian Andi Muh Fachry Andreas Satya Pratama Kurniawan Anggriawan Oktobisono Anisa Ratna Pradanti Annisa Lutfia Annisa Lutfia Ansar, Rudy Arga Pramesty, Desnita Aris Muhamad Syukur Ariyo Alinugroho Singgih Arsanti Raissa Kinanti Arum Nur Anggraini Atia Tiara Trisnawan Ayu Aprilia Azalia, Farah Cantika Aziz, Sumayyah Azzahrani Hafshah Valiandri Bambang Irawan Bianca Ayu Anindira Bicky Maulana Bintang Muhamad Harsya budiantoro, Anandha Budisutiono, Clara Immanuella Caecilia Sheryl Kusuma Christian Wiradendi Wolor Cici Arianti Corry Yohana Danang Brahmantyo S Daniel Pungkas Prastia Wibowo Darma Rika Swaramarinda, Darma Rika Daru Putri Kusumaningtyas Dea Permatasari Devina Angistya Maharani Dewi Agustin Pratama Sari Dewi Susita Dhafin Syah, Muhammad Dhany Asmara Hidayat Dian Sari Iriani Diena Noviarini Diena Novirini Dinar Agus Sara Diya Aldin Fadeyushka Dwi Alam Nugroho Dwi Pangestuti Dyah Ratu Dwihapsari Elen Lestari Elilia Nindy Prastika Elilia Elsha Melinda Evitasari, Kirayna Fadli, Ghifari Aminudin Fajar Kartika Syaiful Ulum Faozan Aditiya Pradana Farhan Taruna Farhan Taruna Farlian Oktora Pramudia Fathir Fairuzzi Fatimah Ambarwati Fatimah Azzahra Hidayat Fauzan Fadlullah Faza Hibatul Haqqi Febi Ferdian Farhan Fedro Diaz Camsal Fidhyallah, Nadya Fadillah Fikri Pirmansyah Firgiawan Akbar Fitri Astuti Francisco S. P. Silalahi G. Borlak Gandhi Cahyo Wicaksono Ghea Agita Ghifari Aminudin Fad’li Hajar Mareti A Harits Ikbar Hasna Azzahidah Henni Marito Siregar Henry Eryanto HENRY ERYANTO, HENRY Herdian Akbar Hery Irawan Hery Widijanto Hilsya Faiqotul Innayah Hindra Yani Husnul Khotimah Ika Febrilia Ikbar, Harits Ikhsan Mawardi Imam Argianto Imam Arifin Indriyana, Saoki Inkreswari Retno Hardini Iqbal Nur Fazarun Irfan Nurhadi Irham Maulana Jasmine Lamia Safira Jauza Aqhna Kamila Jihan Alya Rahma Putri Irmawan Johara Johara Jonathan Halomoan Simanjuntak Juan Wody Romansa Julianda Jahid Muttaqin Kasofi, Adnan Kayla Diandra Alisya Khalisa Azalia Khansa Puti Zharifah Muza Kikana Yusuf Kinanty Ajeng Sulistiawati Kirayna Evitasari Krissanya, Nofriska Kusumaningtyas, Daru Putri Lailatul Isti’anah Laily Musyrifah Latip, Nadia Salsabila Levi, Daud Liliany Putri Azizah Maeka, Lita Maharani, Melwanda Rieka Maharrizki, Alif Mahiga Suhita Kusuma Wardhani Mardiana Saharani Mardta, Rendy Marsofiyati Marsofiyati Maulana Amirul Adha Mellani Indriyani Meta Bara Berutu Mieke Atalia Mohammad Akeyla Zedidiah Monoarfa, Terrylina Arvinta Mufida Ahmad, Alfi Muhamad Samsul Jamaludin Muhammad Abiyyu Akmal Muhammad Akbar Wiguna Muhammad Amien Rais Rofik Muhammad Faisal Muhammad Fardiansyah Hendratama Muhammad Fathi Farhan Muhammad Fathurrahman Muhammad Fawaiq, Muhammad Muhammad Ferry Hidayat Muhammad Fikri Alamsyah Muhammad Iqbal Nurdwiratno Muhammad Rafli Muhammad Syukri Nasrul Muhammad Yusuf Mulya, Rika Noviana Munawar Asikin Munawaroh Musyaffi, Ayatulloh Michael Nabila Risty Rizkita Nabila Syafira Nada, Shafwatun Nana Supriatna Nanda Asifa Putri Nanda Melandri Naura Artanti Shafwan Wibowo Nayla Zannata Mugni Nazwa Eka Putri Nazwa Jelita Soleha Nazwa Ramadhani Nida Auliyah Ningsih, Rifa Silviaty Nirmala Fauziah Nisrina Raniah Nofriska Krissanya Nopridawati Norjanah, Nika Fitri Nurhana Kholifah Nurshinta Nurshinta Nurshinta, Nurshinta Nurul Anissa Oktobisono, Anggriawan Olivia Tiara Paquita, Shiva Silvia Ponco Dewi Karyaningsih Prihastomo, Galih Purwana E.S., Dedi Puspa Nuraini Putri Puspita Mekar Sari Putri Kusumaningtyas, Daru Putri Nabila Putri Wahyuningsih Putri Yasmin Putrianna R. Muh Deddy Hanif Sardjito Rachel Adzkia Zahra Radja Rafi Aryawira Raeesah Shalsabila Anjani Prameswary Rafi, Narendra Pakala Rahmadghani, Taufiq Rahmi Rahmi Raihan Kamilun Amin Raissa Diamantha Kalila Rangga Aksara, Frenda Ranisya Refanka Adhar Raniyah Kamilah Ranty Pratiwi Regina Humaningtyas Purba Reimond Napitupulu Resti Prima Reysa Almaira Anandita Rhi Muhammad Ibnu Hibban Riansyah, Raisan Agus Rida Prihatni Rika Vebina Tarigan Rina Cristiningsih Rio Alfian Rosid Risma Callista Athallah Riswandi Riswandi Riyadi, Salsabila Annisa Riza Azzahra Rizki Firdausi Rachma Dania Rizki Syaban Mulyasaputra Rizky, Ananda Mochammad Rizqi Amalliyah Robith Ali Zain Musyafa Romanus Mando Fransius Silaen Roni Faslah Roni Faslah Rukmana, Amelda Elsa Ruwayda Ruwayda Ryna Parlina Ryna Parlyna Ryna Parlyna S. Suryadi Safira Balqis Siahaan Samsul Jamaludin, Muhamad Sarah Permata Utami Sari, Rindi Nurlaila Seilatu, Novan Yonatan Septamasurya, Rafli Setyawan, Muhammad Dimas Arbi Shandy Aditya Shandy Aditya, Shandy Shuja Azmi Ismail Silvana Rizkiyah Siti Nurlaela Solly Aryza Stanny Dewanty Rehatta Stefanus Hendrik Lapian Suherman Suherman Sulastri, Tita Sumayyah Aziz Suparman, Ady Fahril Suparno Suparno Suryadi Suryadi Susan Febriantina SUSAN FEBRIANTINA, SUSAN Susetya Nugroho Syadin Alivia Yusuf Syaputri, Shyndy Syarifah Nadira Assegaf Syifa Amalia Ash Shufi Syukur, Aris Muhamad Tasha Dwi Oktora Tasya Aqilah Teja Supraba Terrylina A. Monoarfa Terrylina Arvinta Monoarfa Terrylina Arvinta Monoarfa Terrylina Arvinta Monoarfa Teuku Rio Febrian Alfa Risky Tiara Giani Putri Tri Adi Santosa Tri Hesti Utaminingtyas Tri Nada Nisrina Tri Nada Nisrina Ulfah Zulkarnain, Nadia Umar Hasan Umar Hasan Umi Widyastuti Umi Widyastuti Usep Suhud Vania Utami Vannisa Fahrani Verry Febriansyah Victorianus Mario Isdianto Bimo Adi Vina Devi Yekti Irawan Vina Devi Yekti Irawan Vinia Auliya Viyonila Pratiwi Wahyu Eka Pratiwi, Sovia Wangi Lestari Wardani, Cintya Kusuma Wibowo, Daniel Pungkas Prastia Widya Parimita, Widya Witanti Putri Anggreani Yahya Abdurrahman Adib Yeni Hesti Verawati Manurung Zaahidah, Asmaa Zakky Chaidar Zillah, Isfanz Ainu Zulianto, Wahyu