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Algorithms, Engagement, and Sales: Short-Form Video Metrics as Predictors of Purchase Intention Muhammad Faisal; Adnan Kasofi; Osly Usman; Ryna Parlyna
Journal of Strategic Marketing and Innovation Vol. 2 No. 2 (2026): Journal of Strategic Marketing and Innovation
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JOSMI.02.2.01

Abstract

The rapid growth of short-form video platforms has reshaped digital marketing practices and consumer purchasing behavior. This research explores how algorithmic recommendation and content engagement influence purchase intention through perceived arousal within the Stimulus-OrganismResponse framework. A quantitative survey approach was employed and analyzed using regression analysis. The findings indicate that algorithmic recommendation and content engagement significantly affect perceived arousal, which subsequently influences purchase intention. The results highlight the importance of emotional arousal as a key mechanism in transforming digital stimuli into consumer behavioral responses. The study suggests that optimizing recommendation systems and developing engaging content can enhance conversion outcomes in short-form video marketing environments.
What Really Drives Value Co-Creation? Rethinking Relationship Quality in GoFood’s Sharing Economy Platform Yahya Abdurrahman Adib; Adnan Kasofi; Osly Usman; Ryna Parlyna
Journal of Strategic Marketing and Innovation Vol. 2 No. 2 (2026): Journal of Strategic Marketing and Innovation
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JOSMI.02.2.02

Abstract

This research examines how relationship quality influences consumer value co-creation within food delivery sharing economy platforms, with a specific focus on GoFood users from Generation Z at Universitas Negeri Jakarta. It aims to determine the effects of trust, commitment, and satisfaction shape students’ intentions to participate in value co-creation activities. Employing a quantitative survey approach, data from 52 GoFood consumers, which were analyzed through PLS-SEM. Results indicate that commitment has a positive and significant effect on value co-creation intentions, while trust and satisfaction do not show significant direct effects. These results suggest that relational attachment plays a more critical role than evaluative perceptions in motivating co-creation behavior among Generation Z users. The research adds to the literature by highlighting the differentiated roles of relationship quality dimensions in sharing economy platforms and by providing context-specific insights into food delivery services. Practically, the findings imply that platform providers should prioritize strategies that strengthen user commitment to encourage active participation and value co-creation.
Academic Performance Mahasiswa: Pengaruh Work-Life Balance dan Academic Stress melalui Self-Efficacy Dwi Pangestuti; Osly Usman
JURNAL RISET MANAJEMEN (JURMA) Vol 4 No 2 (2026): June: JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v4i2.3910

Abstract

This research explores the relationship between work-life balance, academic stress, and students’ academic performance by examining the mediating role of self-efficacy. The study is based on Social Cognitive Theory, which explains that self-efficacy plays an essential role in influencing individual behavior and achievement. A quantitative explanatory survey method was applied, involving undergraduate and postgraduate students from the Faculty of Economics, Universitas Negeri Jakarta, as research participants. Data collection was conducted using online questionnaires, while the analysis employed the Partial Least Squares–Structural Equation Modeling (PLS-SEM) technique. The results demonstrate that work-life balance is positively associated with academic performance, although the relationship is not statistically significant. Meanwhile, academic stress has a negative but insignificant effect on academic performance. The findings also show that work-life balance significantly enhances students’ self-efficacy, whereas academic stress significantly decreases self-efficacy levels. Furthermore, self-efficacy has a significant positive impact on students’ academic performance. However, the mediation test indicates that self-efficacy does not significantly mediate the relationship between work-life balance, academic stress, and academic performance. In general, the study underlines the importance of self-efficacy in supporting academic achievement among students. Therefore, universities are expected to promote programs focused on strengthening self-efficacy, improving stress management, and maintaining a healthy balance between academic responsibilities and personal life to support sustainable academic success.
Pengaruh Digital Leadership dan Work-Life Balance terhadap Employee Performance dengan Employee Engagement sebagai Variabel Mediasi Fatimah Ambarwati; Osly Usman
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 6 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/se8yg628

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh digital leadership dan work-life balance terhadap employee performance melalui employee engagement sebagai variabel mediasi. Hasil penelitian menunjukkan bahwa digital leadership berpengaruh positif dan signifikan terhadap employee engagement, yang menunjukkan bahwa kemampuan pemimpin dalam memanfaatkan teknologi digital, mendukung inovasi, serta membangun komunikasi digital yang efektif mampu meningkatkan keterlibatan karyawan dalam organisasi. Work-life balance juga berpengaruh positif dan signifikan terhadap employee engagement, yang mengindikasikan bahwa keseimbangan antara kehidupan kerja dan kehidupan pribadi dapat meningkatkan kesejahteraan psikologis, motivasi, dan loyalitas karyawan terhadap organisasi. Selanjutnya, employee engagement berpengaruh positif dan signifikan terhadap employee performance, yang berarti bahwa karyawan dengan tingkat keterlibatan tinggi cenderung menunjukkan kualitas kerja yang lebih baik, produktivitas yang lebih tinggi, serta komitmen yang kuat terhadap tujuan organisasi. Penelitian ini juga mengungkapkan bahwa employee engagement mampu memediasi pengaruh digital leadership dan work-life balance terhadap employee performance. Secara keseluruhan, hasil penelitian menegaskan bahwa peningkatan kinerja karyawan pada era transformasi digital tidak hanya dipengaruhi oleh faktor teknologi dan sistem kerja, tetapi juga oleh kondisi psikologis karyawan, khususnya employee engagement. Oleh karena itu, organisasi perlu memperkuat implementasi digital leadership, menciptakan kebijakan work-life balance yang efektif, serta meningkatkan employee engagement sebagai strategi utama untuk mencapai kinerja karyawan yang berkelanjutan. Penelitian ini juga menekankan pentingnya pendekatan manajemen sumber daya manusia yang adaptif dalam menghadapi perubahan digital dan kebutuhan kesejahteraan karyawan di lingkungan kerja modern.
Pengaruh E-Service Quality dan Kepercayaan terhadap Kepuasan Nasabah Melalui Perceived Value pada Pengguna Mobile Banking: Studi Survei 100 Responden di Gedung RDTX Square Jakarta Selatan Muhammad Fardiansyah Hendratama; Osly Usman
Journal of Information Systems and Management (JISMA) Vol. 5 No. 3 (2026): June 2026
Publisher : AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.4444/jisma.v5i3.1266

Abstract

Perkembangan transformasi digital dalam industri perbankan telah meningkatkan penggunaan layanan mobile banking sebagai sarana transaksi yang cepat, mudah, dan fleksibel. Penelitian ini bertujuan untuk menganalisis pengaruh e-service quality dan kepercayaan terhadap kepuasan nasabah menjadi faktor penting yang mempengaruhi kepuasan nasabah melalui perceived value sebagai variabel mediasi pada pengguna mobile banking. Penelitian menggunakan pendekatan kuantitatif dengan metode explanatory research, serta penelitian dilakukan melalui metode survei melalui kuesioneryang dibagikan kepada 100 responden pengguna mobile banking di Gedung RDTX Square Jakarta Selatan yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan menggunakan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS) dengan bantuan aplikasi SmartPLS 4.0. Hasil penelitian menunjukkan bahwa e-service quality berpengaruh positif dan signifikan terhadap perceived value dan kepuasan nasabah. Kepercayaan juga terbukti berpengaruh positif dan signifikan terhadap perceived value serta kepuasan nasabah. Selain itu, perceived value memiliki pengaruh positif dan signifikan terhadap kepuasan nasabah serta berperan sebagai variabel mediasi dalam hubungan antara e-service quality dan kepercayaan terhadap kepuasan nasabah. Penelitian mengindikasikan bahwa peningkatan kualitas layanan digital, keamanan transaksi, kehandalan sistem, dan kepercayaan nasabah mampu meningkatkan nilai yang dirasakan serta kepuasan pengguna mobile banking. Penelitian ini memberikan kontribusi teoritis dalam pengembangan literatur pemasaran jasa dan digital banking, serta memberikan implikasi praktis bagi industri perbankan untuk meningkatkan kualitas layanan digital dan membangun kepercayaan nasabah guna menciptakan kepuasan yang berkelanjutan.
The Effect of Social Commerce and the TikTok Shop Marketplace Experience on Generation Z’s Impulse Buying, Moderated by Self-Control Ariyo Alinugroho Singgih; Afidah Nur Aslamah; Osly Usman; Ryna Parlyna
Journal of Digital Business and Global Economy Vol. 1 No. 5 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.5.11

Abstract

The rapid penetration of digital transformation has fundamentally reshaped global consumer behavior, particularly through the evolution of Web 2.0 and the emergence of social commerce. This research explores the "shoppertainment" phenomenon on TikTok Shop, where the boundaries between social interaction and commercial activity have become increasingly blurred. The study aims to analyze the influence of Social Commerce and Marketplace Experience on the Impulse Buying behavior of Generation Z in Indonesia, with Self-Control serving as a moderating variable. As digital natives, Generation Z is highly susceptible to the algorithmic architecture of platforms designed to exploit psychological vulnerabilities through infinite scroll mechanisms and real-time personalized content. These features often induce a "flow state," minimizing the "pain of paying" and leading to unplanned purchases. Despite the convenience offered, this digital dynamic has substantial negative implications, such as post-purchase regret and cognitive dissonance, with surveys indicating that 64% of buyers experience regret due to financial waste. This study employs a quantitative methodology to examine whether internal psychological mechanisms, specifically self-control, can act as a relevant defense against aggressive external marketing stimuli. The findings reveal that while Social Commerce and Marketplace Experience significantly drive impulsive purchasing, Self-Control fails to effectively moderate these relationships. This suggests that the intensity of external stimuli and the frictionless shopping design of TikTok Shop tend to override individual self-regulation. This research provides crucial insights for the digital business landscape, emphasizing the urgency for Gen Z consumers to develop higher digital literacy and for platforms to consider the long-term psychological impact of their algorithmic designs.
Integrated Payment and E-Ticketing Driving Gen Z Continuance Intention in Indonesian Concert Marketplaces Muhammad Ferry Hidayat; Afidah Nur Aslamah; Osly Usman; Ryna Parlina
Journal of Digital Business and Global Economy Vol. 1 No. 5 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.5.10

Abstract

This research looks at how integrating digital payment systems and e-ticketing affects the likelihood of Gen Z users to keep using concert ticket platforms. It also considers customer satisfaction as a key factor in this process. The study used a method called Partial Least Squares-based Structural Equation Modeling (SEM-PLS) to analyze the data. The findings show that all seven ideas tested were supported. The integration of a digital payment system helps improve customer satisfaction, and the same is true for e-ticketing. Customer satisfaction has a strong influence on the desire of users to continue using these platforms. Both digital payment and e-ticketing integration also directly affect how likely users are to keep using the service. E-ticketing has the biggest impact, suggesting that the usefulness of the main product is key to keeping users engaged. Customer satisfaction plays a partial role in connecting the two factors to user loyalty, showing that loyalty comes from both thinking about the experience and feeling satisfied. For practical use, the study suggests that developers of these platforms should focus on improving the e-ticketing experience, as it seems to be a more important factor in keeping Gen Z users than just payment features.
The Effect of Ease of Payment and User Experience on User Retention through Monetization Models in Digital Games Jonathan Halomoan Simanjuntak; Afidah Nur Aslamah; Osly Usman; Ryna Parlyna
Journal of Digital Business and Global Economy Vol. 1 No. 5 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.5.09

Abstract

This study aims to analyze the influence of Ease of Payment (X1) and User Experience (X2) on User Retention (Z), mediated by Monetization Models (Y), addressing empirical inconsistencies in the literature regarding post-adoption behavior in digital games. Utilizing a quantitative explanatory design, data were collected from 158 students at the Faculty of Economics and Business, Universitas Negeri Jakarta, who are active microtransaction users. The hypothesis was tested using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results confirmed that both X1 and X2 significantly and positively influence Y and that X2 is the strongest direct predictor of Z (β = 0.723). Critically, the hypotheses related to the mediating role of Y (H6) and (H7) and the direct effect Y → Z (H3) were rejected. This outcome supports the study's main contribution: the postulation of Functional Isolation, which concludes that financial commitment (Monetization) is an independent utility transaction that does not reinforce psychological commitment (Retention). The primary implication is that for sustainable long-term engagement, developers must strategically prioritize investment in core User Experience (X2) rather than relying on the Monetization Model to secure user loyalty.
The Effect of Perceived Ease of Use and Perceived Usefulness on MyBCA’s Intention to Use in Gen Z Arum Nur Anggraini; Afidah Nur Aslamah; Osly Usman; Ryna Parlyna
Journal of Digital Business and Global Economy Vol. 1 No. 5 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.5.08

Abstract

This study examines how Generation Z's desire to utilize the myBCA mobile application is affected by perceived utility (PU) and perceived ease of use (PEOU) using trust as a mediating variable. To precisely capture behavioral patterns in digital financial services, the study model expands about the Model of Technology Acceptance. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to examine data from 70 respondents using a quantitative cross-sectional survey approach. The structural model showed high fit and strong predictive performance (Q square Intention to Use: 0.593). The results indicate that PU significantly and positively influences both Trust and Intention to Use. Conversely, PEOU significantly influences Trust, but doesn't directly impact the intention to use. The mediation analysis reveals that Trust fully mediates the PEOU-Intention to Use relationship, while partially mediating the relationship between PU and Intention to Use. These findings firmly suggest that Trust is a central psychological driver, transforming the perception of ease into actual adoption intention and substantially strengthening the impact of usefulness. The outcomes provide deep practical insights for financial institutions, highlighting the strategic importance of consistently strengthening user trust to enhance loyalty and adoption rates in the quickly changing digital banking market.
The Influence of Discounts & Free Shipping on Purchase Decisions through the Buying Interest of Universitas Negeri Jakarta Students on Shopee Nirmala Fauziah; Afidah Nur Aslamah; Osly Usman; Ryna Parlyna
Journal of Digital Business and Global Economy Vol. 1 No. 5 (2025): Journal of Digital Business and Global Economy
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JODIGBI.01.5.07

Abstract

The primary objective of this investigation is to analyze how promotional incentives, specifically price discounts and free shipping, influence the actual purchasing choices of Universitas Negeri Jakarta (UNJ) students on Shopee, with purchase intention acting as a mediating factor. Using an explanatory quantitative framework, primary data were gathered from 114 active Shopee users through purposive sampling. The analytical process in this study employed Structural Equation Modeling using the Partial Least Squares technique to examine the relationships among variables. The empirical findings indicate that both price discounts and free shipping programs exert a substantial positive impact on purchase intention. However, these promotional tools do not demonstrate a significant direct effect on the final purchase decision. Instead, purchase intention serves as a critical bridge, fully mediating the relationship between marketing stimuli and transaction behavior. It is concluded that while external incentives attract attention, the actual conversion into a sale depends heavily on the consumer's psychological intent. These results imply that e-commerce platforms should prioritize strategies that nurture consumer interest and desire rather than relying solely on cost reduction. Effective marketing for the student demographic must bridge the gap between initial attraction and the internal commitment to buy.
Co-Authors Achmad Fauzi Adhar, Ranisya Refanka Adib Pradipta Adib, Sahal Afham Adnan Kasofi Adnan Kasofi Afidah Nur Aslamah Afidah Nur Aslamah Afif Khairi Agung Pangestu Agung Priambodo, Ervin Agung Wahyu Handaru Agus Sulistyono Alamsyah, Muhammad Fikri Alika Khairunisa Alimah Alda Fuadiyah Ammar Shiddiq Yulianto Ananda Mochammad Rizky Andi Muh Fachry Anggriawan Oktobisono Annisa Lutfia Annisa Lutfia Ansar, Rudy Arga Pramesty, Desnita Aris Muhamad Syukur Ariyo Alinugroho Singgih Arum Nur Anggraini Atia Tiara Trisnawan Ayu Aprilia Azalia, Farah Cantika Aziz, Sumayyah Azzahrani Hafshah Valiandri Bianca Ayu Anindira Bicky Maulana Bintang Muhamad Harsya budiantoro, Anandha Budisutiono, Clara Immanuella Caecilia Sheryl Kusuma Christian Wiradendi Wolor Corry Yohana Daniel Pungkas Prastia Wibowo Darma Rika Swaramarinda, Darma Rika Daru Putri Kusumaningtyas Dea Permatasari Devina Angistya Maharani Dewi Agustin Pratama Sari Dewi Susita Dhafin Syah, Muhammad Dhany Asmara Hidayat Diena Noviarini Diena Novirini Dinar Agus Sara Diya Aldin Fadeyushka Dwi Pangestuti Dyah Ratu Dwihapsari Elilia Nindy Prastika Elilia Elsha Melinda Evitasari, Kirayna Fadhillah, Anindita Fadli, Ghifari Aminudin Farhan Taruna Farhan Taruna Farlian Oktora Pramudia Fathir Fairuzzi Fatimah Ambarwati Faza Hibatul Haqqi Febi Ferdian Farhan Fikri Pirmansyah Firgiawan Akbar Ghea Agita Ghifari Aminudin Fad’li Hajar Mareti A Harits Ikbar Hasna Azzahidah Henry Eryanto HENRY ERYANTO, HENRY Herdian Akbar Hery Irawan Hery Widijanto Hilsya Faiqotul Innayah Hindra Yani Husnul Khotimah Ika Febrilia Ikbar, Harits Ikhsan Mawardi Imam Argianto Indriyana, Saoki Ismail, Shuja Azmi Jasmine Lamia Safira Jauza Aqhna Kamila Jihan Alya Rahma Putri Irmawan Jonathan Halomoan Simanjuntak Juan Wody Romansa Julianda Jahid Muttaqin Kasofi, Adnan Kayla Diandra Alisya Khansa Puti Zharifah Muza Krissanya, Nofriska Kusumaningtyas, Daru Putri Laily Musyrifah Latip, Nadia Salsabila Levi, Daud Maeka, Lita Maharani, Melwanda Rieka Maharrizki, Alif Mardiana Saharani Mardta, Rendy Marsofiyati Marsofiyati Maulana Amirul Adha Mellani Indriyani Meta Bara Berutu Mohammad Akeyla Zedidiah Monoarfa, Terrylina Arvinta Mufida Ahmad, Alfi Muhammad Faisal Muhammad Fardiansyah Hendratama Muhammad Fathi Farhan Muhammad Fathurrahman Muhammad Fawaiq, Muhammad Muhammad Ferry Hidayat Muhammad Iqbal Nurdwiratno Muhammad Rafli Muhammad Yusuf Mulya, Rika Noviana Munawaroh Musyaffi, Ayatulloh Michael Nada, Shafwatun Nanda Melandri Nayla Zannata Mugni Nazwa Eka Putri Nazwa Jelita Soleha Nazwa Ramadhani Nida Auliyah Ningsih, Rifa Silviaty Nirmala Fauziah Nofriska Krissanya Nopridawati Norjanah, Nika Fitri Nugroho, Dwi Alam Nurshinta, Nurshinta Oktobisono, Anggriawan Paquita, Shiva Silvia Ponco Dewi Karyaningsih Pratiwi, Viyonila Prihastomo, Galih Prima, Resti Purwana E.S., Dedi Puspa Nuraini Putri Putri Kusumaningtyas, Daru Putri Nabila Putri Wahyuningsih Putrianna Radja Rafi Aryawira Rafi, Narendra Pakala Rahmadghani, Taufiq Rahmi Rahmi Raihan Kamilun Amin Rangga Aksara, Frenda Raniyah Kamilah Ranty Pratiwi Regina Humaningtyas Purba Renandia Chandra Putri Reysa Almaira Anandita Riansyah, Raisan Agus Rida Prihatni Rika Vebina Tarigan Riswandi Riswandi Riyadi, Salsabila Annisa Riza Azzahra Rizki Firdausi Rachma Dania Rizky, Ananda Mochammad Robith Ali Zain Musyafa Romanus Mando Fransius Silaen Roni Faslah Roni Faslah Rukmana, Amelda Elsa Ryna Parlina Ryna Parlyna Ryna Parlyna Ryna Parlyna, Ryna Safira Balqis Siahaan Samsul Jamaludin, Muhamad Saparuddin Mukhtar Sari, Rindi Nurlaila Seilatu, Novan Yonatan Septamasurya, Rafli Setyawan, Muhammad Dimas Arbi Shandy Aditya Shandy Aditya, Shandy Siti Nurlaela Solly Aryza Suherman Suherman Sulastri, Tita Suparman, Ady Fahril Suparno Suparno Suryadi Suryadi Suryadi, S. Susan Febriantina SUSAN FEBRIANTINA, SUSAN Syadin Alivia Yusuf Syaputri, Shyndy Syarifah Nadira Assegaf Syukur, Aris Muhamad Tasha Dwi Oktora Tasya Aqilah Teja Supraba Terrylina A. Monoarfa Terrylina Arvinta Monoarfa Teuku Rio Febrian Alfa Risky Tri Hesti Utaminingtyas Tri Nada Nisrina Tri Nada Nisrina Ulfah Zulkarnain, Nadia Umar Hasan Umar Hasan Umi Widyastuti Umi Widyastuti Usep Suhud Vannisa Fahrani Verry Febriansyah Vina Devi Yekti Irawan Vina Devi Yekti Irawan Vinia Auliya Wahyu Eka Pratiwi, Sovia Wardani, Cintya Kusuma Wibowo, Daniel Pungkas Prastia Widya Parimita, Widya Witanti Putri Anggreani Yahya Abdurrahman Adib Yeni Hesti Verawati Manurung Zaahidah, Asmaa Zakky Chaidar Zillah, Isfanz Ainu Zulianto, Wahyu