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All Journal Ta´dib Conciencia Tadrib: Jurnal Pendidikan Agama Islam Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Dirosah Islamiyah As-Syar'i : Jurnal Bimbingan & Konseling Keluarga RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL El-Mujtama: Jurnal Pengabdian Masyarakat Da'watuna: Journal of Communication and Islamic Broadcasting EduInovasi: Journal of Basic Educational Studies Tarbiatuna: Journal of Islamic Education Studies Journal of Management and Business MES Management Journal Sci-Tech Journal Edukasia: Jurnal Pendidikan dan Pembelajaran Jurnal Pendidikan Islam Managere: Indonesian Journal of Educational Management Journal of Educational Management Research International Conference on Islamic Economic Al-Abshar: Journal of Islamic Education Management RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Dirosah Islamiyah EduInovasi: Journal of Basic Educational Studies Jurnal Penelitian Pendidikan Indonesia Jurnal Medika: Medika PANDALUNGAN : Jurnal Pengabdian kepada Masyarakat ManBiz: Journal of Management and Business Proceeding Of International Conference On Education, Society And Humanity Ecopreneur : Jurnal Ekonomi dan Bisnis Islam Eduprof International Conference on Islamic Studies At-Tadris: Journal of Islamic Education
Efrita Norman
Universitas Bunga Bangsa
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Jurnal Pendidikan Islam

 1 
Effective Public Relations Management in Building a Positive Image: A Case Study of Madrasah Ibtidaiyah Negeri 3 Cirebon Norman, Efrita; Sulaiman, Sulaiman; Marliani, Lina; Widiantari, Dian; Rasini, Intan Nur; Dewi, Maftuhah
Jurnal Pendidikan Islam Vol. 12 No. 1 (2023)
Publisher : Faculty of Tarbiyah and Education, Universitas Islam Negeri (UIN) Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jpi.2023.121.135-144

Abstract

Purpose – This study investigates the role of public relations management in building a positive image of educational institutions, focusing on Madrasah Ibtidaiyah Negeri 3 Cirebon. It aims to fill gaps in the literature regarding the empirical evidence of effective public relations strategies in madrasahs, providing both theoretical and practical contributions to the field of education. Design/methods/approach – The research employs a qualitative descriptive approach to deeply understand the public relations strategies at Madrasah Ibtidaiyah Negeri 3 Cirebon. Nine participants, including the head of the madrasah, public relations staff, teachers, and parents, were purposively selected. Data were collected through observations, in-depth interviews, and document analysis. Systematic data analysis involved narrative presentation, data reduction, and conclusion drawing/verification to identify patterns and causal relationships. Findings – The study found that integrated planning involving all stakeholders, active involvement of public relations staff, and adequate resource allocation were key to building a positive institutional image. Activities such as religious services, social services, and regular community engagement strengthened internal and external relations. Regular evaluations through scheduled meetings and feedback from the community helped identify shortcomings and improve public relations strategies. Research implications – The findings highlight the importance of collaborative and systematic public relations management in educational institutions. The study suggests that other educational institutions adopt similar approaches to enhance their public image, thereby increasing community trust and support.
Co-Authors AA Sudharmawan, AA Aah Khoriah Ab Manan Mansor Abdul Husenudin Abdul Karim Abdul Wahid Zaini Agus Setiawan Agus Sutisna Agus, Abu Hasan Ahmad Masruri Aizat, Faiz Arie Pratama, Fidya Aris Sabthazi Arman Paramansyah Arman Paramansyah Arman Paramansyah Arsyad, M. Rizal Arsyad, Muhammad Rizal Astia Aprina Baharun, Hasan Budi Jaya Putra Carnawi, Carnawi Casyudi Firdaus Dede Nursyamsy Dedi Junaedi Dedi Junaedi Dedi Junaedi Dedi Junaedi, Dedi Dendi Suparman Dessy Damayanthy Desy Laelasari Dewi, Maftuhah Dinn Wahyudin, Dinn Dz, Abdus Salam Dzulfikar Dzulfikar Dzulfikar Ela Rosilawati Enah Pahlawati Enah Pahlawati Enah Pahlawati Enah Pahlawati Enah Pahlawati Erik Tauvani Somae Ermi Suryani Eva Farihah Megawaty Evinovita Evinovita Fachru Abdul Rahman Faisal Salistia Faisal Salistia Faisal Salistia Faiz Aizat Faiz Aizat Fauziah Hayati Fazrin Feviasari , Heni Feviasari, Heni Firmansyah, Abd Muiz Hadi, Sholikul Hamdan Hamdani, Lukman Hana Zakiyyatul Muna Hasbian, Yanti Heni Feviasari Heni Feviasari Hermaliana, Mia Heru Cahyono Hesty Hartiman Husnurijal Idha Aisyah Ika Kartika Ika Kartika Imam Tholkhah Imam Tholkhah, Imam Iman Santoso Indah Rahmawati Iskandar, Nur Muhamad Ismail Mustaqim Johan Arifin Juhartono Juliana Wahid Komarudin Komarudin Kusminarsih, Yusnia Lia Eliana Lina Marliani Lintang Mulyadi Lutfiatul Iltiqoiyah M Syarwani Abdan M. Shalahuddin M. Shalahudin Maman Rachman Mansor, Ab Manan Marliani , Lina Marliani, Lina MARWANI Masyhudzulhak Djamil Mintarsih Danumihardja Moch Rahman Saleh Moh Romli Moh Romli Mohammad Alfian Musthofa MUHAMMAD FATIH Muhammad Rizal Arsyad Muhammad Rizal Arsyad Muhammad Rizal Arsyad Mulyadi, Lintang Mutaqim, Imail Nadiah Nadiah Nadiah Nanang Fauzi Natsir, Nanat Fatah NUR HAMID Nurul Putri Nuryani, Mely Pahlawati, Enah Paramahsyah, Arman Paramansyah, Arman Qowaid Qowaid Qowaid Qowaid Qowaid Qowaid Qowaid Qowaid Rahmatul Husni Rahmawati, Firda Dwi Ramadhanti, Desy Kurnia Rasini, Intan Nur Rio Kartika Supriyatna Rio Kartika Supriyatna Ririn Iswandari Riris Aishah Prasetyowati Rizal Arsyad, Muhammad Rizki Firmansyah Rizki Firmansyah Robiatul Adawiyah ROMLI, MOH Ropitasari, Anna Rosyad, Ramlan Saeful Muslim Saepudin Saepudin Saepudin Saepudin Salistia, Faisal Samian, Supendi Samsul Basri Sarimah Sarta Sarta Sarta Sarta Sarta Satika, Dewi Shukeri, Siti Norwahida Siregar, Muhammad Lanri Siti Aminah Siti Aminah Siti Chaerul Barijah  Siti Norwahida Shukeri Siti Rochmah Siti Syuaibah Soid Sugianto, Relly Sukarnoto, Toto Sulaiman Sulaiman Sunarsih Sunarsih Supriyatna, Rio Kartika Tisatun Tuti Alawiyah Umamah, Uum Uswatiyah, Wiwi Uswatun Hasanah Utami, Widaya Uum umamah Vikaliana, Resista Wahib, Abd Widiantari, Dian Wiwi Uswatiyah Wiwi Uswatiyah  Yati Nurhidayati Yiyin Bayinah Yudi Permana Yudi Permana Zaldi, Ahmad Zul Hiskandar Zulficar Ismail  Arman Paramansyah