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Nasib

Institut Bisnis Informasi Teknologi Dan Bisnis

Author-ID : 6872936

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Tourist Loyalty Model in Bukit Lawang: Hedonism, Susceptibility, and Brand Love Nasib; Salqaura, Siti Alhamra
Jurnal Economia Vol. 21 No. 2 (2025): June 2025
Publisher : Faculty of Economics and Business, Universitas Negeri Yogyakarta in collaboration with the Institute for

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/economia.v21i2.71392

This study aims to examine a tourist behavior model by investigating the effects of hedonism, perceived susceptibility, and brand love on tourist loyalty at the Bukit Lawang tourism destination. A quantitative approach was employed, utilizing a survey method with a total of 387 respondent. The collected data were analyzed using path analysis. The findings reveal that hedonism has a significant direct effect on both brand love and tourist loyalty. Perceived susceptibility significantly influences brand love but has no direct effect on loyalty. Brand love is shown to have a direct positive impact on loyalty. Furthermore, hedonism indirectly influences tourist loyalty through the mediating role of brand love. In contrast, perceived susceptibility does not exhibit a significant indirect effect on loyalty via brand love. These findings highlight the mediating role of emotional attachment (brand love) in translating hedonic experiences into tourist loyalty, particularly in nature-based tourism settings like Bukit Lawang.

Co-Authors , Elfitra Desy Surya Abdiyanto Abdiyanto Ade Novalina Adelina Lubis Adi Harianto Agus Nuryatin Agus Susanto Agus Susanto Ahmad Fadli Ahmad Fadli Ahmad Fadli Ahmad Rivai Albert Albert Albert Albert Ali Syah Putra Alimin, Erina Amalia, Fiqrida Amanda, Sharina Amin Hou Ananda, Fajar Rezeki Andrian Andrian Angeline Angeline Anggun R Sulistia Anisah Siregar Anita Anita Astika, Enda Ayu Wirda Ningsih azzahra, an suci Bagus Hendra Wijaya Bangun, Jessica Bashira Bashira Beatrix Patricia Lee Beby Nofriza Bhaktiar Efendi Bhastary, Manda Dwipayahi Bunga Aditi Chandraj Chaniago, Sabaruddin Chatarina Umbul Wahyuni Chorin Tandean Clarisse Dadang Munandar Darwan Tanady Debora Tambunan Deby Siska Oktavia Pasaribu Devia Febrina Dewi Mahrani Rangkuty Dewi Rafiah Pakpahan Dian Nuzulia Armariena, Dian Nuzulia Dilla Fadila Rusmawadi Djakasaputra, Arifin Djohan, Deva Durahman Marpaung Dwi Septi Haryani Effendi, Ihsan Emma Novirsari Enjel Eryc Ester Hervina Sihombing Ester Hervina Sihombing ESTER HERVINA SIHOMBING, ESTER HERVINA Eugenio Eugenio Fachry Abda El Rahman Fakhrul Hirzi, M. Farah Jihan Nabila Fathoni, Mahammad Fauzia Mei Salsabillah Fransisca, Jhanita Ginting, Rika Adelina Br. Goh, Thomas Sumarsan Hamjah Arahman Hazmanan Kahir Helena Louise Panggabean Hendra Saputra Hendy Hendy Herlin Munthe Hernosa, Siswa Panjang Herti Kristiyani Silalahi Hervina Sihombing, Ester Hery Syahrial Husni, Calysta Thedrica Hutagaol, Arnold Ida Ayu Putu Sri Widnyani Ika Puspa Satrianny Ika Puspa Satrianny Indah Sari Indra Budiman Jamaluddin Jamaluddin Jansen Layoji Jasruddin Daud Malago Juliansyah, Roni Junaidi Junaidi Junaidi Junaidi Kosasih, Hengky Kuandi Chandra Lia Nazliana Nasution Limbong, Ryandi Lubis, Fajar Rezeki Ananda Mahyudin Manda Dwipayahi Bhastary Manda Dwipayani Bhastary Marshella, Marshella Martin Martin Martin Martin Martin Mega Sanjaya Mexenro Gerael Hutagaol Mhd Ismail Magfur Mhd Restu Razaq Razaq Muh. Fahrurrozi Muhammad Arsyad Muhammad Fathoni Muhammad Fathoni, Muhammad Muhammad Fauzan Azhmy Muhammad Salim Muda Simanjuntak Nainggolan, Susan G.V. Nas Haryati Setyaningsih Naufal, M Dzaky Rafi Nidya Banuari Nikous Soter Sihombing Nirmalasari Nirmalasari Novirsari, Emma Nur Ikhsan Umam nur subiantoro Panjaitan, Torang Daud Parker, Jonathan Prianda Pebri Raden Mohamad Herdian Bhakti Rafida Khairani Ramzi Zainum Ikhsan Ratih Amelia Ratih Amelia Ratih Amelia, Ratih Ray Muza Adam Knelissen Restu Razaq, Mhd. Rezeki, Indra Rifda Daulay, Zulia Rivai, Ahmad Rivai, Ahmad Rivandy Anggesti Robin Roni Juliansyah Roseline Roseline Rulliyani, Rulliyani Ruth Meivera Siburian Sai Vinodhini Salman Faris Salman Faris SALMAN FARIS Saputra, Jumadil Sari, Devi Purnama Satria Tirtayasa Sharina Osman Simbolon, Angelina Sitepu, Heber Arihta Siti Alhamra Salqaura Siti Sabrina Salqaura Srie Hartati Steven Gea Subur, Angelika Surya Surya Syaifuddin Syaifuddin Syaifuddin Syaifuddin Syaifullah Syaifullah Tantriana, Sherly Teguh Supriyanto Teja Rinanda Thamrin Thamrin Thamrin Tiffany Tanady Tony Honkley Tony Honkley Tyus Windi Ayuni Valerie, Valerie Vina Winda Sari Wan Suryani Widy Hastuty HS Wijaya, Elyzabeth Wijaya, Kelvin Halim Wiliam, Wiliam Wily Julitawaty Wily Julitawaty, Wily Winda Sari, Vina Yusniar Lubis Zahra, Aminatu Zakia Fadila Zi Xuan, Alvin Teo Zulia Rifda Daulay Zulia Rifda Daulay Zulia Rifda Daulay

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