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All Journal Jurnal Mirai Management Swabumi (Suara Wawasan Sukabumi) : Ilmu Komputer, Manajemen, dan Sosial JURNAL PENDIDIKAN TAMBUSAI Ihsan: Jurnal Pengabdian Masyarakat Khazanah Intelektual International Journal of Environmental, Sustainability, and Social Science International Journal of Business, Law, and Education Bima Abdi: Jurnal Pengabdian Masyarakat Jurnal Manajemen International Journal of Management Science and Information Technology (IJMSIT) JELAJAH: Journal of Tourism and Hospitality Salam (Islamic Economics Journal) Journal of Social And Economics Research Journal of Community Service Jurnal Teknologi dan Manajemen Industri Terapan Journal of Artificial Intelligence and Digital Business Journal of Public Health Concerns Jurnal Penelitian dan Pengabdian Masyarakat Multidisciplinary Journal of Education, Economic and Culture Al-Zayn: Jurnal Ilmu Sosial & Hukum Journal of Innovative and Creativity Indonesian Journal of Community Empowerment Jurnal Pengabdian Masyarakat Commercium: Journal of Business and Management Ekonomia International Journal of Business and Quality Research Jurnal Ekonomi Dan Bisnis International Journal of Management, Economic and Accounting Ulil Albab Welfare: Jurnal Pengabdian Masyarakat Global Management: International Journal of Management Science and Entrepreneurship
Pratama, Reza Hardian
Department Of Management, Faculty Of Economics And Management, Universitas Malahayati, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Other

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THE INFLUENCE OF BRAND IMAGE, INTERNET MARKETING ON STUDENTS' DECISIONS TO CHOOSE MALAHAYATI UNIVERSITY. Reza Hardian Pratama; Mohammad Athian Manan; Muhammad Irfan Pratama; Hiro Sejati; Ayyumi Khusnul Khotimah
Jurnal Manajemen Vol 12 No 4 (2024): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v12i4.1400

Abstract

Students' decisions in choosing a university are influenced by the brand image and internet marketing carried out by the agency/company. The use of data collection in this research is the purposive sampling method, with the Heirs formula, namely 20 indicators x 10, namely 200 sampling, the analytical tool used in the research is Smart Pls 3.0, the findings obtained in this research are positive Brand Image and are significant for student decisions Choosing Malahayati University, social media is positive and significant for the decision to choose students at Malahayati University, Website is positive and significant for the decision to choose Malahayati University, advice obtained from research results, website maintenance which is sometimes late compared to social media for the latest information in providing information on the website . The results that have been obtained by websites that do not provide the latest information for information seekers do not provide information that is comprehensive and easy to understand. This must be taken into greater consideration by information seekers in searching for information for universities. The results that have been obtained are that the latest information meets the needs they have Information seekers want via social media to not be able to provide information quickly and accurately.
THE RELATIONSHIP BETWEEN PRODUCT QUALITY AND RETURN SERVICE WITH SHOPEE CUSTOMER SATISFACTION Nurbaiti Nurbaiti; Reza Hardian Pratama
Jurnal Manajemen Vol 12 No 4 (2024): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v12i4.1542

Abstract

This study aims to examine the relationship between product quality, return services, and customer satisfaction on Shopee, one of the leading e-commerce platforms in Southeast Asia. The rapid growth of e-commerce has drawn greater attention to customer satisfaction, which is influenced by various factors such as product quality and the efficiency of return services. Using purposive sampling with a sample of 200 respondents, and employing Smart PLS for data analysis, this research analyzes Shopee users' perceptions regarding the quality of the products they purchase and their experience with the return process on the platform. Data were collected from a sample of Shopee customers, and statistical methods such as correlation analysis and regression were used to assess the impact of product quality and return services on customer satisfaction. The results indicate that both product quality and return services have a significant positive effect on customer satisfaction. Specifically, products that meet customer expectations and a smooth, hassle-free return process contribute to higher satisfaction levels, which in turn enhance customer loyalty and the likelihood of repeat purchases. These findings provide valuable insights for Shopee to continue improving its services and maintain a competitive edge in the e-commerce market.
Pengembangan Insinerator Minim Asap Untuk Mengurangi Emisi Pembakaran dan Meningkatkan Efisiensi Pengelolaan Sampah Berkelanjutan Reza Hardian Pratama; Ahmad Khoirudin; Evi Parida; Rico Ilham Ramadhan Putra
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 4 (2026): November 2026 In Press
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/cptxzj46

Abstract

This community service program aimed to develop a low-smoke incinerator to reduce combustion emissions and improve household waste management efficiency. The program employed a participatory approach involving field observation, equipment design and fabrication, installation, combustion trials, community training, and performance evaluation. The incinerator consisted of two combustion chambers: a primary chamber and a secondary chamber equipped with additional air inlets to support the re-combustion of residual gases. Trial results showed visibly thinner smoke, reduced burning odour, and a shorter combustion time of approximately 10–15 minutes, compared with 30–45 minutes for open burning. The incinerator also produced finer and more uniform ash residue. Community training improved residents’ understanding of waste segregation and the safe operation and maintenance of the equipment. These findings indicate that a double-chamber incinerator has potential as an alternative for managing residual waste at the neighbourhood level.
Co-Authors Afit Afrizal Afit Afrizal Afredo, Harold Kevin afrizal, afit Agus Nurofik Agus Nurofik Ahmad Khoirudin Ahmad Sirfi Fatoni Ajeng Leony Putri Alia Destiana Putri Alma Salsabila Alridha Triandita Sagita Alvin Ramadika Amel Ardelia Amril Samosir Andini Anita Anita Anita Anita Anjelika, Desti Arif Taufiqur. R Asmirani, Sri Ayyumi Khusnul Khotimah Bayu Adi Pratama Bimo Bakazdo Arief Bunga Aditi Daffa Reza Al-Habsyi Daffa Satrio Dahlan Gunawan Danti Indriana Darajat, Ulfah Alfiyah Defri Yuslana Karim Dera Ika Sari Diah Anggraeni Dwi Cahyani Dwi Wahyuningsih Eka Gustinasari Elita Yuni Setiyarini Elita Yuni Setiyarini Euis Mufahamah Evi Parida Fadena Ananda Oktavia Fadly Yoviansyah Putra Fahrezzi Tegar Pamungkas Farhan Achmad Satria Farros, M.Dzaki Febi Faulina Febrianti Febrianti Febrianty Febrianty Febrianty Febrianty Febrianty Febrianty Febrianty Febrianty Febrianty Febrianty Febrianty Febrianty Febrianty Febrianty Febrianty Febrianty, Febrianty Febriyanti Febriyanti Febywasila, Aulia Firmansyah, Dio Dwi Fitri Ramadhani Br Hasibuan Galih Iman Pramujati Gunawan, Prima Sahih Harold Kevin Alfredo HERU WAHYUDI Hiro Sejati Hiro Sejati Ida Ayu Debora Indriani Ida Ayu Debora Indriani, Ida Ayu Debora Ighra Tsabitah Danadi Ilham Setyo Wibowo, Sastya Putri, Denny Kurniawan, Imam Putra Asrofi Indah Permata Sari Indradewa, Rhian Janito Felix Jimad, Habibullah Jimmy Erdino Ramadhan Julian, Aqlifa Hanif Kaloko, Dwi Endah Khairunnisa Khairunnisa Khairunnisa, Rizky Khotimah, Ayyumi Khusnul Koiriyah, Koiriyah Kurniawan Kurniawan Kurniawan, Harits Lestari Wuryanti M. Apriyansyah M. Daffa Saputra M. Fakhri Ikramsyah M. Hamzah Putra M. Jasindo Pratama M. Rizky Isnanda Magfira Lung Ayu Melinda Melinda Mia Selvina Mohammad Athian Manan Monalysa, Lita Muhammad Efendi Muhammad Faraz Al Fath Muhammad Iqbal Muhammad Irfan Pratama Muhammad Irfan Pratama Muhammad Rafif Wibisono Muhammad Zaky Fuadi Mutiasari Nur Wulan Nabil Tisa Anwar Nadia Riska Oktari Naila Melani Nesa Rismala Nova Eliza Nur Azizah Nurbaiti Nurbaiti Nurhayati, Andini Nurul Husna Oktaviani, Dona Puja Septa Rusdi Purwoko, Eko Putri Octha Oliviyani Putri Widianti Putu Eva Julianawati Raditia Tirta Pandu Raditya, Muhammad Ragil Rahmawati, Hamida Nur Rahyono Rahyono Rahyono Rahyono Ramadani, M Devon Mikhael Ramadhan, Raihan Recvinka Arsya Latifa Redo Dinata Rendhi Saputra Restina Restina Reza Pahlepi Reza Pahlepi, Reza Rezania Agramanisti Azdy Rico Ilham Ramadhan Putra Ridwansyah Ridwansyah Rizki Agung Wibowo Rizky Dirgantara Gumas Rizky Khairunnisa Roni Saputra Rosdyanti, Titin Rr ERLINA Ruray, Titiek Arafiani Salsabila, Nala Sari, Andini Sifa Oktiana Sasa Dwi Andriani Saputri Satria Jaya Pratama Sejati, Hiro Selsa Regita Septiani Septiani Sesilia, Dita Ayunda Setiyarini, Elita Yuni Sindi Pratiwi Siti Nurhayati Sri Asmirani Sri Asmirani Suryani Suryani Taufik Edwar Tiara Anesa Putri Titin Rosdyanti Titin Rosdyanti Wati, Atika Wuryanti, Lestari Yola Aprina Yopita, Yopita Yunita Sari Zatia Zalfa