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PENGARUH EFEKTIFITAS E-TICKETING DAN PROMOSI ON-LINE TERHADAP PENINGKATAN VOLUME PENJUALAN PT. CITILINK INDONESIA DI BANDARA HALIM PERDANAKUSUMA Yanthy Yosepha, Sri; Diah Pitaloka, Galuh
JURNAL ILMIAH M-PROGRESS Vol 7 No 2 (2017): JURNAL M-PROGRESS
Publisher : Feb Universitas Dirgantara Marsekal Suryadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (413.544 KB) | DOI: 10.35968/m-pu.v7i2.179

Abstract

Citilink is one of the Low Cost Carrier airlines in Indonesia, providing customers with options for cheap and quality flights that make it easier for customers to reach their destination. But With the rapid increase of the air transport industry nowadays that have implemented internet service in marketing strategy such as e-ticketing and promotion online make the competition between companies more tight in grabbing customers and maintaining existing market share. Citilink is one airline service company since 2012 has implemented e-ticketing and online promotion to achieve sales volume increase target. The e-ticketing and online promotion system is a marketing strategy that brings marketers and consumers closer together, the ease of consumers to interact effectively and efficiently at the end of the consumer's benefit and then repurchase and recommend to friends, relatives and family to buy and use information interactive through online facilities. Based on this background, the formulation of the problem This study aims to determine (1) is there any effect of e-Ticketing effectiveness partially on the increase of sales volume, (2) is there any influence of partial online promotion on sales volume increase, (3) is there any effect of e- and simultaneous online promotion of increased sales volume. The method used is accumulated sampling with 100 respondents using Citilink at Halim Perdanakusuma Airport. The results obtained by multiple linear regression equation is Y = 0.909 + 0.404X1 + 0.101X2, indicating that the Effectiveness of E-ticketing and online promotion have a positive and significant impact on the increase of sales volume. Partial test (t test) e-ticketing effectiveness is Y1 = 3.435 + 0.513X1 shows that Effectiveness of E-ticketing have a positive and significant impact to the increase of sales volume. Partial test (t test) online promotion is Y1 = 5.719 + 0.329X2. shows that online promotion has a positive and significant impact on sales volume increase. Keywords: effectiveness of e-ticketing, online promotion, increase in sales volume
PENGARUH LOW COST CARRIER DAN CITRA MEREK TERHADAP KEPUTUSAN CUSTOMER MEMILIH MASKAPAI PENERBANGAN (STUDI KASUS PT INDAH WISATA TOUR) Yanthy Yosepha, Sri; Oktani Pratiwi, Adisti
JURNAL ILMIAH M-PROGRESS Vol 8 No 1 (2018): JURNAL M-PROGRESS
Publisher : Feb Universitas Dirgantara Marsekal Suryadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (247.818 KB) | DOI: 10.35968/m-pu.v8i1.183

Abstract

This research is purpose to examine the effect of Low Cost Carrier on Customer’s Decision Selecting the Airline at PT Indah Wisata Tour and Travel empirically This research is purpose to examine the effect of Low Cost Carrier and Brand Image on Customer’s Decision Selecting the Airline at PT Indah Wisata Tour and Travel empirically, either partially or simultaneously. This type of research is quantitative descriptive research. Population in this research were 432 respondents and sampling method using non probability sampling with Slovin formula. Based on Slovin formula obtained a sample of 82 size. Hypothesis examination using multiple linear regression analysis, data processing using SPSS version 22.0. Multiple linear regression equation obtained : Y = 3.183 + 0.381 X1 + 0.463 X2 (X1 = Low Cost Carrier, X2 = Brand Image, Y = Customer’s Decision Selecting The Airline). The result of t test indicates that the independent variable Low Cost Carrier (X1) with the result t test 5.120 and Brand Image (X2) with the result t test 6.649 partially has a positive and significant effect on the dependent variable (Y) Customer’s Decision Selecting The Airline. The result of F test 65.248 indicates that both independent variables (X) Low Cost Carrier and Brand Image simultaneously has a positive and significant effect on the dependent variable (Y) Customer’s Decision Selecting the Airline. Contribution of the effect of all independent variables (Low Cost Carrier and Brand Image) on dependent variable (Customer’s Decision Selecting the Airline) is about 61,3%. While the rest is about 38,7% affected by other variables that were not examined. Keywords : Low Cost Carrier, Brand Image and Customer’s Decision Selecting the Airline at PT Indah Wisata Tour and Travel.
PENGARUH STRES DAN KOMPENSASI TERHADAP KINERJA KARYAWAN DI PT. MARKINDO REKATEKNIK Sumarsid, Sumarsid; Yosepha, Sri Yanthy
JURNAL ILMIAH M-PROGRESS Vol 8 No 2 (2018): JURNAL M-PROGRESS
Publisher : Feb Universitas Dirgantara Marsekal Suryadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (452.366 KB) | DOI: 10.35968/m-pu.v8i2.229

Abstract

PT. Markindo Rekateknik adalah perusahaan yang bergerak di bidang distributor mesin. Tujuan penelitian ini adalah untuk menganalisa bagaimana keseimbangan antara stress, kompensasi dengan kinerja karyawan. Stress dibahas ini adalah stres yang dipicu dari banyak pihak seperti pekerjaan, ekonomi, keperluan personal dan masalah relasi dengan orang lain. Tentu kompensasi akan sedikit banyak membantu mengurangi stress yang merupakan penyakit mental (mental illness)  tersebut sehingga mempengaruhi kualitas atau quality performance dari kinerja karyawan.  Metode penelitian untuk pengujian yang digunakan dalam penelitian ini adalah uji Instrumen penelitian (Uji Validitas & Uji Reliabilitas), Uji Asumsi klasik (Uji Normalitas, Uji Heteroskedastisitas, Uji Autokorelasi, Uji Multikolinearitas) dan Uji Hipotesa. Dan kesimpulan dari hasil semua pengujian adalah sesuai dengan syarat dari pengujian tersebut. Tentunya harapan untuk ke depannya adalah penelitian ini dapat menjadi referensi baik untuk perusahaan maupun untuk perorangan guna mengetahui bagaimana hubungan antara stress, kompensasi untuk mengoptimalkan dan memaksimalkan hasil kinerja karyawan dalam sebuah perusahaan Kata Kunci : Mental Illness, Quality Performance, Keperluan Personal, Mengoptimalkan
PENGARUH MOTIVASI TERHADAP PRODUKTIVITAS KARYAWAN BALAI BESAR CISADANE Yosepha, Sri Yanthy
JURNAL ILMIAH M-PROGRESS Vol 9 No 1 (2019): JURNAL ILMIAH M-PROGRESS
Publisher : Feb Universitas Dirgantara Marsekal Suryadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (834.055 KB) | DOI: 10.35968/m-pu.v9i1.264

Abstract

Tujuan penelitian ini untuk menganalisa mencari pengaruh Motivasi terhadap Produktivitas Karyawan Balai Besar Cisadane.  Metode penelitian kuantitatif  untuk pengujian yang digunakan dalam penelitian serta menggunakan  uji Instrumen penelitian (Uji Validitas & Uji Reliabilitas), Uji Normalitas dan Uji t. Sehingga  nilai  konstanta  sebesar  9,047  menunjukkan  jika Motivasi  nilainya     adalah 0, maka Produktivitas  nilainya positif yaitu sebesar 0,912, nilai koefisien regresi sebesar 0,912 menunjukkan besarnya pengaruh Motivasi terhadap Produktivitas Karyawan  adalah positif, jika Motivasi mengalami perubahan satu kali, maka akan menaikkan Produktivitas  sebesar 0,912.
PENGARUH CITRA DAN KESADARAN MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TEH HIJAU DALAM KEMASAN SIAP MINUM “NU GREEN TEA” UB BAROKAH Budianto, Aris; Yosepha, Sri Yanthy
JURNAL ILMIAH M-PROGRESS Vol 9 No 2 (2019): JURNAL ILMIAH M-PROGRESS
Publisher : Feb Universitas Dirgantara Marsekal Suryadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (235.746 KB) | DOI: 10.35968/m-pu.v9i2.340

Abstract

The purpose of this study is to know the influence of image, brand awareness on consumer purchasing decisions. This study uses a descriptive research which isa research describes the objects related to the decision taking generally.In this study, a researcher takes 50 respondents as a sample by using accidental sampling which is the consumers who do purchasing decision in Nu Green Tea, should answer the questionnaires.        The finding of this study shows two independent variables which are image and brand awareness. Those have positive and significant influenced toward dependent variable that is Nu Green Tea's purchasing decisions. The result of double regression shows all of independent variable (image and brand awareness) give positive influenced toward Nu Green Tea's purchasing decisions. The biggest positive influenced toward Nu Green Tea's purchasing decision is on the brand awareness variable with coefficient 0,934, then it is followed by image variable with coefficient 0,085. Keywords: Brand Image, Brand Awareness, and Purchasing Decision. 
PENGARUH GREEN MARKETING DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK THE BODY SHOP INDONESIA (Studi Kasus Pada Followers Account Twitter @TheBodyShopIndo) Setiawan, Cruisietta Kaylana; Yosepha, Sri Yanthy
JURNAL ILMIAH M-PROGRESS Vol 10 No 1 (2020): JURNAL ILMIAH M-PROGRESS
Publisher : Feb Universitas Dirgantara Marsekal Suryadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (803.72 KB) | DOI: 10.35968/m-pu.v10i1.371

Abstract

This research aims to determine the influence of Green Marketing and Brand Image to purchasedecisions of The Body Shop Indonesia product empirically, both partially and simultaneously. Thepopulation of this research is a Twitter account follower @The Body Shop Indo who has made a productpurchase at least twice in the last year. The study used samples of 100 respondents in which a questionnairewas implemented through direct message facilities on Twitter social media. Sampling uses non-probabilitysampling method with purposive sampling method. Methods of data analysis using multiple linear regressiontests, with partial and simultaneous hypotheses test processed using SPSS program version 21.0. The results of this research show that the two independent variables, namely green marketing and brandimage, are positive and significant both partially and simultaneously on dependent variables of the purchasedecision. In addition, in this study green marketing and brand Image explained the purchasing decision of52.9%, the rest is 47,1% influenced by other factors. Therefore, further researchers are advised to addanother variable that affects purchasing decision.Keywords: Green Marketing, Brand Image, Purchasing Decision, The Body Shop
PENGARUH ADVERTISING DAN SATISFACTION TERHADAP CUSTOMER LOYALTY (Studi Kasus Pada Pengguna Smartphone Samsung di Fakultas Ekonomi Universitas Dirgantara Marsekal Suryadarma) Yosepha, Sri Yanthy
JURNAL ILMIAH M-PROGRESS Vol 10 No 2 (2020): JURNAL ILMIAH M-PROGRESS
Publisher : Feb Universitas Dirgantara Marsekal Suryadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.939 KB) | DOI: 10.35968/m-pu.v10i2.437

Abstract

This research aims to determine: a) The effect of advertising on customer loyalty b) The effect of satisfaction on customer loyalty and c) Simultaneously the effect of advertising and satisfaction on customer loyalt for smartphone user (Case study of smartphone user of Samsung at Ekonomi Faculty Dirgantara Marshal This research uses a quantitative approach. The research instrument was in the form of a questionnaire. The sample used amounted to 118 respondents namely students of Economy Faculty, Unsurya, Jakarta., Technique data analysis uses multiple linear regression analysis with using SPSS 22.00 software. The results of this research showed that advertising and satisfaction have a significant effect on the significant which is 40,3 % of customer loyalty while the remainder is explained by other variables not contained in this research.Keywords: advertising, satisfaction, customer loyalty
PENGARUH CITRA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PASIEN RS Tk. IV CIJANTUNG KESDAM JAYA JAKARTA Yulianto, Yulianto; Yosepha, Sri Yanthy
JURNAL ILMIAH M-PROGRESS Vol 12 No 2 (2022): JURNAL ILMIAH M-PROGRESS
Publisher : Feb Universitas Dirgantara Marsekal Suryadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35968/m-pu.v12i2.907

Abstract

Kepuasan pasien merupakan salah satu indikator keberhasilan suatu penyedia layanan jasa kesehatan khususnya rumah sakit dalam memberikan pelayanan kepada pelanggan.banyak faktor yang dapat mempengaruhi kepuasan pasien. Dalam penelitian ini penulis ingin mengetahui pengaruh citra dan kualitas pelayanan terhadap kepuasan pasien, baik secara parsial maupun simultan.Jenis penelitian ini adalah kuantitatif, Populasi dalam penelitian ini adalah pasien RS Tk. IV Cijantung Kesdam Jaya, sampel yang digunakan berdasarkan hasil perhitungan dengan rumus slovin adalah 100 responden, yaitu pasien RS.cijantung yang telah berobat minimal dua kali kunjungan dengan harapan dapat memperoleh pendapat responden yang valid.Hasil penelitian ini menunjukkan bahwa citra dan kualitas pelayanaan berpengaruh positif terhadap kepuasan pasien. besarnya pengaruh variabel citra rumah sakit dan kualitas pelayanan terhadap kepuasan pasien sebesar 0,672 atau 67,2%. Sedangkan, sisanya sebesar 32,8% diterangkan oleh faktor- faktor lain yang tidak dibahas dalam penelitian ini. Adapun pengaruh variabel-variabel independent terhadap variabel dependent pada penelitian ini, disajikan pada persamaan regresi (Y) = 21,848 + 0,264 X1 + 0,235 X2 Dimana : Y=21,848, X1=0,264 dan X2=0,235Kata kunci : Citra, Kualitas Pelayanan, dan Kepuasan Pasien
PENGARUH PROMOSI INSTAGRAM DAN PERSEPSI HARGA TERHADAP KEPUASAN KONSUMEN PADA RESTORAN CEPAT SAJI BURGER KING DI JATIASIH Putri, Dewi; Yosepha, Sri Yanthy
JURNAL ILMIAH M-PROGRESS Vol 13 No 1 (2023): JURNAL ILMIAH M-PROGRESS
Publisher : Feb Universitas Dirgantara Marsekal Suryadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35968/m-pu.v13i1.1021

Abstract

Kepuasan konsumen adalah sikap seseorang setelah membandingkan kinerja atau hasil dari produk atau layanan yang telah diperoleh dengan yang diharapkannya. Penelitian ini bertujuan untuk mengetahui pengaruh Promosi Instagram dan Persepsi Harga Terhadap Kepuasan Konsumen Restoran Cepat Saji Burger King di Jatiasih. Populasi dalam penelitian ini adalah konsumen Restoran Cepat Saji Burger King di Jatiasih, dan menggunakan sampel yang terdiri dari 100 responden. Metode yang dipergunakan dalam penelitian ini menggunakan analisis  regresi linier berganda dengan alat uji SPSS versi 26. Hasil penelitian didapat pengaruh Promosi Instagram dan Persepsi Harga baik secara parsial maupun simultan berpengaruh positif dan signifikan terhadap Kepuasan Konsumen, yang ditunjukkan oleh persamaan :  dimana  = prediksi Kepuasan Konsumen,  = Promosi Instagram, dan  = Persepsi Harga. Adapun koefisien determinasi atau R2 = 0,844 yang berarti kontribusi pengaruh  Promosi Instagram dan Persepsi Harga terhadap Kepuasan Konsumen sebesar 84,4% sisanya sebesar 15,6% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini. Kata kunci : promosi Instagram, persepsi harga, kepuasan konsumen
PENGARUH KUALITAS PELAYANAN TERPADU SATU PINTU (PTSP) TERHADAP KEPUASAN MASYARAKAT PADA PENGADILAN TINGGI AGAMA JAKARTA Sri Yanthy Yosepha; Restiana Irwanti
Prosiding SEMANIS: Seminar Manajemen Bisnis Vol. 1 No. 1 (2023): Februari 2023
Publisher : Prosiding SEMANIS: Seminar Manajemen Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The One Stop Integrated Service (PTSP) in court has a major influence on the services provided to the community. The community has an easier time and trust in the courts. Fast and transparent, an impression built on court. Public trust in the courts has also increased. Society is easier to obtain information. Just come to the PTSP court. Public satisfaction with the one-stop integrated service becomes a court evaluation in maintaining or improving service quality. This study aims to determine the effect of one stop service quality (PTSP) on community satisfaction at the Jakarta Religious High Court. This study uses a literature review of several previous research results in Indonesia. The results of the analysis of the effect of PTSP service quality on community satisfaction at the Jakarta High Religious Court can be concluded as follows: Service quality has a partial effect on community satisfaction of PTSP users at the Jakarta High Religious Court.
Co-Authors A. Dirwan Abdullah Fathoni Adam Arifin Pohan Ade Eka Puspitasari Aditya Pratama Agrameri, Alvino Agus Purwo Wicaksono Agus Suhendra Agus Suhendra Ahmad Faisal Ahmad Faisal Ahmad Faisal Ahyauddin, Aa Alvino Agrameri Andri, Fadli Anggraeni, Noerlia Anggreani , Noeorlina Antoni, Hendro Aprillia Darmansah Ari Bryllianto Falih Hidayat Arifin, Antoni Ludfi Arina, Ida Ario Wendra Aris Budianto, Aris Aswin Syapii Harahap Auriel, Titana Bambang Wijanarko Bayu Purnomo, Lucky Budi Wiratno, Budi Budi, Yohanes Cecep Bunjamin Choirum Rindah Istiqaroh Cynthia Rahmawati Danang Febrianto Darno Denny Mahendra Denny Mahendra Dewa Dewa Dewi Puspaningtyas Faeni Dewi Putri Diah Pitaloka, Galuh Dian Nur Mastuti Dian Nurmastuti Dini Yani Doni Wildan Hidayat Eddy Setyanto Edwin Basmar Efa Sri Susilowati Erwanto, Yussiska Alex Fanah, Siti Nur Fatma Fitriana Ghazi Umar Hanifah Dwi Rahayu Harahap, Aswin Syapii Hardiyanto, Bagus Haskoro, Santoso Aryo Herni Pujiati Hilda Yuliastuti I Dewa Ketut Kerta Widana Ibrahim, Tony Imam Supangat Inezzia Elri Santi Intan Rianti Octora Isnanto, Samto Hadi Istiqaroh, Choirum Rindah Iswatun Hasanah Isyanto, H. Puji Johan Wahyudi, Johan Johannes Ferry Cahya Kampono Imam Yulianto Kamsariaty Kamsariaty Kamsariaty Kamsariaty Kamsariaty Kamsariaty Kamsariaty, Kamsariaty Khairunnisa Khairunnisa Kironowati, Sabto Lily Yuntina Luqman Hakim Luqman Hakim Mintje, Quirina Ariantji Patrisia Mochammad Subagio Mochammad Subagio Moh Muhidin Mulyana Muljanto Siladjaja Murdiono, Jatmiko Nadia Dwi Irmadiani Nadia Dwi Irmadiani Negara, M. Ryan Prawira Noerlina Anggraeni NOVITA DAMAYANTI Novita Damayanti Nuraeni Nuraeni Nurhaeni Nurhaeni Nuriska Sukma Anjani Putri Nurmaliza, Nurmaliza Oktani Pratiwi, Adisti Pamcasasti, Ranthy Paryanti, Atik Budi Pembangunan Gultom Pohan, Adam Arifin Primadi Candra Susanto Prisatya, Mochammad Enggar Purnomo, Lucky Bayu Putra, Christophorus Indra Wahyu Putri Nofzil, Friska Quirina Ariantji Patrisia Mintje Ratih Puspitaningtias Faeni Ratna Yunita Dewi Restiana Irwanti Rinaldi . Rini Mukayani Rio Afrianda Ryan Firdiansyah Suryawan Sahroni Sahroni Sahroni Sahroni Samto Hadi Saputra, Edward Bayu Setiawan, Cruisietta Kaylana Shirley M.C. Yeung Sidapung, Theresia Oktavia Sigit Susantoro Siti Aminah Siti Asmana Siti Azizah Latifah Dinar Sri Iswati Sri Ria Lestari Sri Widodo Sri Widodo Sri Widodo Sri Widodo Sulhendri Sumarsid, Sumarsid Sungkono Sungkono Suprihatin Suprihatin suryawan, ryan firdiansyah Susilowati, Efa Sri Suyatmi , Sri Syamsunasir, Syamsunasir Tamara Izzani Tateng Sukendar Teguh Maianto Theresia Tony Teguh Ardijanto Tri Agung Widayat Vera Sylvia Saragi Sitio Wahyu Romadhon Wahyuddin Latunreng Wau, Pilipus Widayat, Tri Agung Wiliandri Wiliandri Yani Rahman Yuliansyah Yani, Dini Yohanes Ferry Cahaya Yudi Aditia Yulianto Yulianto Yulianto, Kampono Imam Yuliastuti, Hilda Yulita Yusnaldi Yusnaldi Zulfitra Zulfitra Zulfitra Zulfitra zulfitra, Zulfitra