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Analisis Pengaruh Jaringan Sosial dan Word-of-mouth terhadap Keputusan Pembelian Konsumen: Studi Kasus pada Produk Teknologi Konsumen Gatot Wijayanto; Rivai, Yutiandry; Cakranegara, Pandu Adi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4654

Abstract

Artikel ini bertujuan untuk menyelidiki dampak jaringan sosial dan Word-of-mouth terhadap keputusan pembelian konsumen, khususnya dalam konteks produk teknologi konsumen. Metode yang digunakan adalah tinjauan pustaka, di mana data dari berbagai sumber literatur yang relevan dikumpulkan dan dianalisis. Temuan dari analisis menegaskan bahwa jaringan sosial memiliki peran krusial dalam penyebaran informasi dan rekomendasi produk kepada konsumen. Platform media sosial dan komunitas online menjadi wadah utama di mana interaksi sosial dan rekomendasi produk terjadi secara aktif. Di sisi lain, Word-of-mouth , baik yang berasal dari keluarga, teman, maupun ulasan online, juga memiliki pengaruh besar dalam membentuk persepsi konsumen terhadap produk dan keputusan pembelian mereka. Implikasi dari artikel ini menyoroti pentingnya mempertimbangkan strategi pemasaran yang memanfaatkan jaringan sosial dan Word-of-mouth dalam konteks produk teknologi konsumen. Menciptakan koneksi yang kuat dengan konsumen melalui platform media sosial dan mendorong testimoni positif serta rekomendasi dari konsumen yang puas dapat menjadi strategi yang efektif dalam meningkatkan penjualan dan citra merek. Oleh karena itu, pemahaman yang mendalam tentang dinamika jaringan sosial dan Word-of-mouth menjadi kunci dalam merancang kampanye pemasaran yang sukses dalam industri teknologi konsumen.
Analisis Sistem Surveilans Epidemiologi Demam Berdarah Dengue (DBD): Studi Mixed Method Sutriyawan, Agung; Yusuff, Andinna Ananda; Fardhoni, Fardhoni; Cakranegara, Pandu Adi
Jurnal Manajemen Kesehatan Yayasan RS.Dr. Soetomo Vol 8, No 1 (2022): JMK Yayasan RS.Dr.Soetomo, April 2022
Publisher : STIKES Yayasan RS.Dr.Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (286.335 KB) | DOI: 10.29241/jmk.v8i1.935

Abstract

Jumlah kasus demam berdarah dengue di Kota Cimahi mengalami peningkatan dalam dua tahun terakhir. Surveilans atau sistem pencatatan dan pelaporan pemantauan penyakit memiliki peranan penting dalam upaya penurunan  kasus  demam berdarah dengue. Tujuan penelitian ini adalah menganalisis Sistem Surveilans Epidemiologi demam berdarah dengue berdasrkan tujuan surveilans. Metode penelitian  yang  digunakan mixed method yaitu metode gabungan antara kuantitatif dan kualitatif. Metode kuantitatif yang digunakan adalah deskriptif didukung dengan pendekatan fenomenologi menggunakan indepth interview. Subjek penelitian kualitatif dipilih menggunakan teknik purposive sampling. Data hasil penelitian kuantitatif dianalisa secara univariat dan data kualitatif hasil wawancara dibuat ke matriks dan dianalisis dengan conten analysis. Kasus demam berdarah dengue lebih tinggi pada jenis kelamin laki-laki dari pada wanita. Dan lebih banyak terjadi pada usia remaja. Jumlah kasus tertinggi di Kecamatan Cimahi Utara. Peningkatan kasus yang signifikan terjadi pada bulan April–juni. Indikator Input: sumber daya manusia masih belum optimal, pendanaan kegiatan sudah ada, Sarana sudah memadahi. Jumlah kasus cenderung meningkat. Hasil penilaian sistem surveilens yang dikategorikan sangat baik adalah Tujuan Sistem Surveilans, Pengolahan dan Analisa data, dan Kelengkapan Data. Hasil penilaian yang dikategorikan baik adalah Ketetapan Diagnosis, Akses ke Pelayanan Kesehatan, dan Konsistensi. Sedangkan partisifasi pelayanan kesehatan dikategorikan Kurang baik
Implementasi Metode Preference Selection Index Dalam Penentuan Jaringan Dan Pemanfaatan Internet Pada Provinsi Indonesia Dewantara, Rizki; Cakranegara, Pandu Adi; Wahidin, Ahmad Jurnaidi; Muditomo, Arianto; Sudipa, I Gede Iwan
J-SAKTI (Jurnal Sains Komputer dan Informatika) Vol 6, No 2 (2022): EDISI SEPTEMBER
Publisher : STIKOM Tunas Bangsa Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30645/j-sakti.v6i2.527

Abstract

The era of digital society is strongly supported by the development of information and communication technology, along with the use of the internet by the community, making the digital era help every community activity. The progress of internet development in Indonesia cannot be separated from the distribution of network infrastructure in all urban (urban) and rural (rural) areas in all provinces in Indonesia. Based on data from the Central Statistics Agency (BPS) for the period 2017 - 2020, this study aims to determine which of the 34 provinces in Indonesia are provinces that have a strong and stable internet network in urban and rural areas, as well as regions in Indonesia whose people are significantly utilizing the use of the internet in their daily activities in both urban and rural areas. The selection process uses eight assessment criteria from aspects of the expansion and distribution of internet network quality and internet utilization for rural and urban communities in the province of Indonesia. In this study, the method of solving the problem of multi-criteria decision-making is the Preference Selection Index (PSI) method. The results of the final calculation of the PSI method from 34 alternatives determine the five best provinces for expanding the internet network and internet utilization in 2020, namely the alternative provinces of Central Java, West Java, East Java, South Sumatra, and Aceh.
Implementasi Metode Preference Selection Index Dalam Penentuan Jaringan Dan Pemanfaatan Internet Pada Provinsi Indonesia Dewantara, Rizki; Cakranegara, Pandu Adi; Wahidin, Ahmad Jurnaidi; Muditomo, Arianto; Sudipa, I Gede Iwan
J-SAKTI (Jurnal Sains Komputer dan Informatika) Vol 6, No 2 (2022): EDISI SEPTEMBER
Publisher : STIKOM Tunas Bangsa Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30645/j-sakti.v6i2.527

Abstract

The era of digital society is strongly supported by the development of information and communication technology, along with the use of the internet by the community, making the digital era help every community activity. The progress of internet development in Indonesia cannot be separated from the distribution of network infrastructure in all urban (urban) and rural (rural) areas in all provinces in Indonesia. Based on data from the Central Statistics Agency (BPS) for the period 2017 - 2020, this study aims to determine which of the 34 provinces in Indonesia are provinces that have a strong and stable internet network in urban and rural areas, as well as regions in Indonesia whose people are significantly utilizing the use of the internet in their daily activities in both urban and rural areas. The selection process uses eight assessment criteria from aspects of the expansion and distribution of internet network quality and internet utilization for rural and urban communities in the province of Indonesia. In this study, the method of solving the problem of multi-criteria decision-making is the Preference Selection Index (PSI) method. The results of the final calculation of the PSI method from 34 alternatives determine the five best provinces for expanding the internet network and internet utilization in 2020, namely the alternative provinces of Central Java, West Java, East Java, South Sumatra, and Aceh.
Faktor Determinan Performa Kerja Karyawan di Industri Garmen Nasional Cakranegara, Pandu Adi; Qosim, Nanang; Wibowo, Rendi; Ambarwati, Retnoning; Setyawan, Antonius Ary; Widjayanti, Carolina Ety; Nuzulia, Siti; Damanik, Darwin
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (292.784 KB) | DOI: 10.31316/jk.v6i3.3776

Abstract

AbstrakBanyaknya jumlah karyawan produksi disuatu industry menjadi suatu tantangan bagi karyawan pekerja kantoran dalam mengontrol dan menjaga kualitas dan kuantitas hasil produksi dan juga harus menjaga kinerja kerjanya supaya tetap mendapatkan hasil yang maksimal. Tujuan utama dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh kepemimpinan, motivasi kerja, dan stress kerja terhadap kinerja karyawan Perusahaan di KBN Cakung. Dengan menggunakan pendekatan kuantitatif dengan 100 responden yang merupakan sampel jenuh yaitu seluruh pekerja karyawan pekerja kantoran di Perusahaan. Penulis juga menggunakan nonprobability sampling dengan purposive sampling. Peneliti menggunakan teknik analisis Metode pre test yang dilakukan kepada 30 responden, dan Metode Main test meliputi uji validitas, uji reliabilitas, uji normalitas, uji multikolinieritas, uji heteroskedastisitas, uji regresi linear berganda, dan uji hipotesi. Hasil penelitian menunjukkan bahwa kepemimpinan dan motivasi kerja tidak berpengaruh signifikan terhadap kinerja karyawan, dan stress kerja berpengaruh signifikan terhadap kinerja karyawanKata Kunci: Kepemimpinan, Motivasi Kerja, Stres Kerja, Kinerja Karyawan AbstractThe large number of production employees in an industry becomes a challenge for office workers in controlling and maintaining the quality and quantity of production, and also maintain their work performance in order to keep getting maximum results. The main purpose of this study was to determine and analyze the effect of leadership, work motivation, and job stress to performance of employees at Perusahaan at KBN Cakung. By using a quantitative approach with 100 respondents who are saturated samples, namely all office workers at Perusahaan. The author also uses nonprobability sampling with purposive sampling. The researcher used analysis technique. The pre-test method was conducted on 30 respondents, and the Main test method included validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, and hypothesis testing. The results show that leadership and work motivation have no significant effect on performance of employees, and work stress has a significant effect on performance of employees.Keyword: Leadership, Work Motivation, Job Stress, Performance Of Employees
Economic Instability and Global Market Fluctuations in 2023: Analyzing Causes, Impacts, and Policy Responses Sukomardojo, Tekat; Adisaputra, Ateng Kusnandar; Cakranegara, Pandu Adi; Irawati, Marsha Ayunita; Hendarto, Totok
International Journal of Science and Society Vol 6 No 1 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i1.1065

Abstract

The economic instability and global market fluctuations that will occur in 2023 have created various complex economic challenges and have far-reaching impacts. These dynamics are influenced by various factors, including monetary and fiscal policies, the impact of the COVID-19 pandemic, geopolitical conflicts, and changes in commodity prices. The impact of this instability can be seen in financial markets, macroeconomics, business and industrial sectors, and has significant socio-economic consequences. This research aims to analyze the causes, impacts, and policy responses to economic instability and global market fluctuations in 2023. The method used is a descriptive qualitative approach with data obtained from various relevant research results or previous studies. Data processing is carried out carefully to ensure accurate and in-depth analysis. The results of this research show that the combination of the impact of monetary and fiscal policies, the ongoing influence of the COVID-19 pandemic, geopolitical dynamics, and changes in commodity prices have contributed to global economic instability. This impact is manifested in financial market volatility, macroeconomic disruption, as well as impacts on business and industrial sectors. Socioeconomic consequences such as increasing poverty and income inequality underscore the need for effective policy responses. The policy responses taken include monetary policy strategies, fiscal measures, structural reforms, and international cooperation.
Analisis Pengendalian Kualitas Produksi Kabinet Piano Jenis Side Arm R/L Model Up Polyester Dengan Menggunakan Metode PDCA Siregar, M Tirtana; Munawar, Munawar; Cakranegara, Pandu Adi; Nurhuda, Hilmi Mufthia
Jurnal Media Teknik dan Sistem Industri Vol 6, No 1 (2022)
Publisher : Universitas Suryakancana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35194/jmtsi.v6i1.1731

Abstract

This research aims to determine and analyze the quality control of the piano cabinet production type Side Arm R / L up polyester model in the Woodworking Department of the Cabinet Sides section of PT Yamaha Indonesia. The Side Arm R / L cabinet is the side part of the piano keyboard that serves to protect the piano keys so that they are stable when played. The problem occurs in product quality, especially on the Cabinet Side. In this study, the method used is the PDCA (Plan, Do, Check, Action) method with the Basic Seven Quality Tool as a tool. The PDCA method is used to solve the problem of the Cabinet Sides defect product. The data used in this final project is defect data for the Side Arm R / L cabinet during April 2019-March 2020. Based on the analysis, it is known that defects dominate 80% of the defects that occur, namely chipped, stretch (The results of the cabinet press are not meeting so that there is air going into the press). The main factors for the emergence of the three types of defects are the method, machine, and material aspects. Proposed improvements to address the causes of these defects include monitoring, recording, and evaluating errors in work methods and providing training for new operators and old operators who lack skills, schedule pre-operation inspections, and conduct assessment and maintenance of machines and tools work. As a result of the repair priority, the proportion of defects from May to June 2020 were all within the predetermined control limits, so it could be said that the process was under control. Penelitian ini bertujuan untuk mengetahui dan menganilisis pengendalian kualitas produksi kabinet piano jenis Side Arm R/L model up polyester pada Departemen Woodworking bagian Cabinet Side PT Yamaha Indonesia. Kabinet Side Arm R/L merupakan bagian sisi samping keyboard piano yang berfungsi untuk melindungi tuts keybord piano agar stabil ketika dimainkan. Permasalahan terjadi pada mutu produk, terutama pada bagian Cabinet Side. Dalam Penelitian ini metode yang digunakan adalah metode PDCA (Plan, Do, Check, Action) dengan alat bantu Basic Seven Quality Tool. Metode PDCA digunakan untuk menyelesaikan permasalahan defect product Cabinet Side. Data yang digunakan dalam Penelitian ini yaitu berupa data defect kabinet Side Arm R/L selama bulan April 2019-Maret 2020. Berdasarkan hasil analisis diketahui 80% defect yang terjadi didominasi oleh jenis defect yakni gompal, reggang, uki (Hasil pres kabinet tidak rapat sehingga ada udara masuk kedalam pres-presan). Faktor utama munculnya ketiga jenis defect tersebut adalah faktor metode, mesin, dan material. Usulan perbaikan untuk mengatasi penyebab terjadinya defect tersebut diantaranya adalah melakukan pengawasan, pencatatan, dan evaluasi kesalahan metode kerja yang digunakan serta memberikan pelatihan untuk operator baru dan operator lama yang kurang memiliki skill, membuat jadwal pemeriksaan pra-operasi dan melakukan pemeriksaan serta perawatan mesin dan alat kerja. Hasil dari prioritas perbaikan, proporsi defect selama bulan Mei sampai dengan bulan Juni 2020 seluruhnya berada dalam batas kendali yang telah ditetapkan, sehingga bisa dikatakan bahwa proses telah  terkendali. 
Psychological Impacts For Elementary Age Children In Learning PAI During The Covid-19 Pandemic Surahman, Susilo; Irmayanti, Irmayanti; Haekal, T. M.; Cakranegara, Pandu Adi; Putra, Purniadi
Edukasi Islami: Jurnal Pendidikan Islam Vol. 11 No. 03 (2022): Edukasi Islami: Jurnal Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ei.v11i03.2412

Abstract

This study examines the analysis of the psychological impact of the COVID-19 pandemic on Islamic Religious Education (PAI) learning in elementary school-age children. This research uses descriptive research, namely research based on literature review which is described through descriptions using library sources such as books, journals, and laws and regulations related to the research topic. In this study, it was explained that the covid-19 pandemic had a major impact on the learning process that occurred in Indonesia because the learning carried out had to be online or online. Many obstacles faced by teachers and students in the learning process occur such as the difficulty of understanding the material to the increasing level of student stress that affects the mental and psychology of students. Therefore, efforts are needed to be made by teachers and parents to minimize the psychological impact that occurs. Efforts are being made to provide guidance, mentoring, and motivation given by parents to their children to improve students' learning mood so that learning motivation also increases. In addition, teachers as educators must improve skills in utilizing technology so that learning is carried out more interesting and fun
PERENCANAAN KEUANGAN UNTUK MENINGKATKAN LITERASI KEUANGAN PADA PT. CJ LOGISTIK CIKARANG Cakranegara, Pandu Adi; Liswandi, Liswandi; Rahadi, Dedi Rianto
JURNAL ABDIMAS PLJ Vol. 5 No. 1 (2025): JURNAL ABDIMAS PLJ, Juli 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v5i1.1561

Abstract

The community service conducted at PT CJ Logistic is an effort to support financial literacy. This is necessary because CJ Logistic employees are young people who joined the company immediately after graduating from vocational high school. Many of them are working at this company for the first time. Therefore, there is a need to provide financial literacy knowledge to the workers at this company. To facilitate the event and avoid disrupting work hours, the event was held on Saturday when the company only operates half a day. The community service was conducted by organizing a short educational session on personal financial planning. The session was divided into two parts: in the first session, participants received classroom instruction. In the second session, participants were encouraged to ask questions about their individual financial planning. Of course, creating a personal financial plan requires knowledge of one's financial condition and time to develop it. Therefore, the second session focused on general financial planning. At the end of the session, a summary of what was learned that day was provided, and the event concluded with a game related to financial planning led by the students. Participants attended the session from start to finish with enthusiasm. It is hoped that the knowledge gained from this training will be applied in their daily lives.
PEMBERDAYAAN PEKERJA INFORMAL: MENINGKATKAN KESEJAHTERAAN EKONOMI DI LINGKUNGAN URBAN Harsono, Iwan; Kurniawan, Dodo; Ramadhan, Rizky; Cakranegara, Pandu Adi; Rachmat, Timotius Agus
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Volume 5 No 1 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i1.25650

Abstract

Artikel ini membahas pemberdayaan pekerja informal dalam upaya meningkatkan kesejahteraan ekonomi di lingkungan urban melalui metode literature review. Dengan menganalisis berbagai sumber literatur, artikel ini mengeksplorasi strategi dan pendekatan yang telah diterapkan untuk memahami dan memperbaiki kondisi pekerja informal. Tinjauan literatur mengidentifikasi tantangan utama yang dihadapi pekerja informal, termasuk ketidakpastian pekerjaan, akses terbatas terhadap sumber daya, dan ketidaksetaraan dalam perlakuan. Namun demikian, artikel ini juga menyoroti potensi solusi dan pendekatan yang dapat memperkuat kedudukan pekerja informal dalam ekonomi urban, seperti pelatihan keterampilan, akses ke modal dan pasar, serta kebijakan perlindungan sosial. Dengan mempertimbangkan faktor-faktor yang mempengaruhi pemberdayaan pekerja informal, artikel ini memberikan wawasan yang berharga bagi kebijakan dan praktik yang berupaya meningkatkan kesejahteraan ekonomi di lingkungan urban. Implikasi dari analisis ini diharapkan dapat membantu mengarahkan upaya pemberdayaan yang lebih efektif dan inklusif bagi pekerja informal, serta mendukung pertumbuhan ekonomi yang berkelanjutan dan inklusif di masa depan.
Co-Authors Ahmad Jibril Ahmad Jurnaidi Wahidin Ahmad, Srifatmawati Ahmaddien, Iskandar Alfiana Alfiana Ali Imron Ambarwati, Retnoning Andi Febri Herawati Andinna Ananda Yusuff Andriyana, Erni Ardi Maulana Nugraha Arianto Muditomo Arief, Abdul Samad Arifin Arifin Arifin, Ardian Ateng Kusnandar Adisaputra Azizi, Muhammad Carolina Ety Widjayanti Dadang Sudrajat Damanik, Darwin Damaris Y Koli Dedi Rianto Rahadi Dedy Suryadi Dewantara, Rizki Dikananda, Arif Rinaldi Dina Destari Dodo Kurniawan, Dodo Efendi Efendi Eka, Andi Primafira Bumandava Ellyawati , Noor Endrawati, Titin Etty Susilowati Fardhoni, Fardhoni Fitriningsih Amalo Gatot Wijayanto Haekal, T. M Haekal, T. M. Hafiz, Abdul hardiansyah, alim Haryono, Andri Hendriyanto Hendriyanto I Gede Iwan Sudipa Ichsan Ichsan Irdawati Irdawati Irmayanti Irmayanti, Irmayanti Irwan Moridu Iwan Harsono Jati Kasuma Juliani Pudjowati Karnawi Kamar, Karnawi Karundeng, Deby Rita Klemens Mere Liswandi, Liswandi M Tirtana Siregar, M Tirtana Marsha Ayunita Irawati Muhammad Asir Muhammad Yusuf Mustainah Mappatoba Nanang Qosim Ningtyas, Mustika Wati Alfia Nining Rahaningsih Nofirman, Nofirman nugroho, muhammad toto Nur Agus Salim, Nur Agus Nurhuda, Hilmi Mufthia Nurlia Octiva, Cut Susan Oktawiranti, Anggi PA Andiena Nindya Putri Pesik, Iren Meiske Pratiwi, Vidya Puspitasari, Nyi Dewi Putra, Purniadi Putri, Hadisa Putri, PA. Andiena Nindya Rachman, Reza Saeful Rahanra, Nicodemus Rahayu, Novi Ratih Kusumastuti Raudya Setya Wismoko Putri Riesna Apramilda Rizki Dewantara Rizky Ramadhan, Rizky Ronaldo, Reza Rusliandy, Rusliandy Sakarina, Sari Sampe, Ferdinandus Sari, Ade Risna Satria, Erwinsyah Setyawan, Antonius Ary Siddiqa, Heidi Silaban, Feliks Manihar Siti Nuzulia, Siti Soukotta, Agnes Suasa Suasa Suprapto Suprapto Susanto, Moh.Rusnoto Susilo Surahman Sutaguna, I Nyoman Tri Sutrisno, Sutrisno Sutriyawan, Agung Taime, Habel Tasrim, Tasrim Tekat Sukomardojo Timotius Agus Rachmat, Timotius Agus Totok Hendarto W, Sulaiman Wibowo, Rendi Wildoms Sahusilawane Yanto, Ery Yofy Syarkani Yutiandry Rivai Zulkifli Musthan, Zulkifli Zulkifli Zulkifli Zulvia Trinova