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Pengaruh Online Customer Rating, Diskon, Dan Review Service Menu Terhadap Keputusan Pembelian Shopeefood (Studi Kasus Mahasiswa FEB Manajemen Angkatan 2019 Universitas Islam Malang) Elisyafa Maulidyna; Siti Asiyah; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to identify and analyze the relationship between online customer ratings, discounts, and review service menus on purchasing decisions on Shopeefood. This research used a study on 2019 FEB management students where the data was obtained by distributing questionnaires via g-form to 2019 FEB management students who were selected by purposive sampling. Determining the number of samples in this study used the Malhotra formula and the results obtained were 60 respondents. The analytical method used in this research is instrument test (validity test, reliability test), normality test, classical assumption test (multicollinearity test, heteroscedasticity test), multiple linear regression analysis, hypothesis testing (F test and t test), coefficient of determination test. (Adjusted R2) data processing using the IBM SPSS 25 program. The results of this study indicate that online customer ratings, discounts, and service reviews simultaneously influence purchasing decisions. online customer rating partially has a positive but not significant effect on purchasing decisions, discounts partially has a positive but not significant effect on purchasing decisions, review service menu partially has a significant effect on purchasing decisions.  Keywords: Online Customer Rating, Discount, And Service Menu Review, Purchase Decision
Pengaruh Harga, Promosi Dan Kualitas Produk Terhadap Loyalitas Konsumen Pada Pengguna Smartphone Xiaomi Di Kecamatan Garum Kabupaten Blitar Dimas Bavi Romadhon; Siti Asiyah; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 24 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract   This study aims to determine the effect of Price, Promotion and Product Quality on Consumer Loyalty on Xiaomi smartphone users in Garum District, Blitar Regency. The population used in this study is an unknown number of Xiaomi smartphone users. The sample consists of 107 samples of respondents. The method of data collection in this study used the distribution of questionnaires. The analytical method used is multiple linear regression analysis and processing using SPSS 22. The results of this study simultaneously show that Price, Promotion and Product Quality have a positive and simultaneous effect on Consumer Loyalty. Partially, Price and Promotion have no effect on Consumer Loyalty, while Product Quality has a significant effect on Consumer Loyalty. Keywords: Price, Promotion, Product Quality, Consumer Loyalty.
Pengaruh Gaya Kepemimpinan, Komunikasi Dan Disiplin Kerja Terhadap Kinerja Pengurus Organisasi (Studi Kasus Forum Mahasiswa Sampang Universitas Islam Malang Periode 2022) Budi Purnomo; Budi Wahono; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThe research aims to determine the effect of leadership style, communication and work discipline on the performance of organizational management (Case study of the Sampang Student Forum, Islamic University of Malang Period 2022). The variables used in this study are: the performance of organizational management (the dependent variable), while the independent variables are: leadership style, communication and work discipline.The results of this study partially conclude that the variables of leadership style, communication and work discipline have a significant influence on the performance of organizational management, and simultaneously conclude that there is an influence between the variables of leadership style, communication and work discipline on the performance of organizational management. Keywords: The Influence Of Leadership Style, Communication, Work Discipline, Performance Of Organizational Management
Pengaruh Store Atmosphere, Price, Lifestyle Dan Location Terhadap Keputusan Pembelian (Studi pada Konsumen Kopi Soe di Kabupaten Nganjuk) Selvi Dwi Rahmawati; Abdul Kodir Djaelani; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 09 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to determine and analyze the effect of store atmosphere, price, life style and location on purchasing decisions at Kopi Soe, Nganjuk Regency. The population in this study are consumers who visit and make purchases at Soe Coffee. The method in data collection used in this study is a questionnaire (questionnaire) which is distributed to 100 respondents who were selected using purposive sampling. In this study, using the SPSS 16 application. Methods in data analysis using the test instrument, normality test, classical assumption test, multiple linear regression analysis, hypothesis testing and the coefficient of determination (R2). Based on the test on the F test, it is concluded that there is a simultaneous influence between store atmospher, price, lifestyle and location on purchasing decisions and the results of the t test indicate that store atmosphere, price, life style and location have a positive and significant effect on purchasing decisions. keywords: store atmospher, price, lifestyle, location, purchase decision
Pengaruh Komunikasi, Lingkungan Kerja, Pengembangan Sumber Daya Manusia Dan Motivasi Terhadap Semangat Kerja (Studi Kasus pada Pegawai Gudang Anteraja Malang) Nanda Purnama; Nurhidayah Nurhidayah; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 07 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to find out the description of communication, work environment, human resource development, motivation and work spirit. To know and analyze the impact of communication, work environment, human resource development, motivation and morale. To find out and analyze the impact of communication on morale. To find out and analyze the impact of the work environment on morale. To find out and analyze the impact of human resource development on morale.This study uses a saturated sample, namely all employees of PT. Anteraja Malang, totaling 40. The results of this study indicate that communication, work environment, human resource development, motivation have a significant effect on work morale. work communication has a positive and significant effect on work morale. Work environment has a positive and significant effect on work morale. Human Resource Development has a positive and significant effect on work morale. Motivation has a positive and significant effect on work morale. Keywords: Influence, Communication, Work Environment, Human Resource Development, Motivation
Pengaruh Reward Dan Punishment Terhadap Motivasi Kerja (Studi Kasus Pada Mitra Driver Gojek Kota Malang). Mochammad Sonif Afiffudin; Muhammad Mansur; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 01 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to analyze and explain the effect of reward and punishment on work motivation by taking a case study on Gojek Driver Partners in Malang City. The sample collection method in this study was using the Slovin formula and found a sample of 92 respondents. By using multiple linear regression analysis, and the results of the study show that the effect of reward and punishment has a significant effect on work motivation. The method used in data processing uses a quantitative approach with multiple linear regression analysis tools through the SPSS 25 application program. Keywords: Reward, Punishment, and Work Motivation
Pengaruh Harga, Kualitas Makanan dan Suasana Terhadap Kepuasan Pelanggan Pada Rumah Makan Kindai Masakan Banjar di Malang Yulinda Putri Melinia; Muhammad Agus Salim; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 13 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThe purpose of this study was to determine how the effect of Price, Food Quality and Atmosphere on Customer Satisfaction at the Kindai Cuisine Banjar Restaurant in Malang. The population in this study consisted of customers of Kindai Restaurant in Malang. Data collection techniques in this study using a questionnaire. The questionnaire in this study is a questionnaire that uses a Likert scale, to clarify the variables being measured. The data collection method in this study used a purposive sampling technique by distributing questionnaires to respondents who were determined by the criteria, namely customers who had made purchases at least 2 times at Kindai Restaurant. The results of the study partially show that: 1) There is an effect of price on customer satisfaction at the Kindai Cuisine Banjar Restaurant in Malang. 2) The influence of food quality on customer satisfaction at Kindai Restaurant Banjar cuisine in Malang. 3) There is an influence of Atmosphere on Customer Satisfaction at the Banjar Cuisine Kindai Restaurant in Malang. Keywords: Price, Food Quality, Atmosphere and Customer Satisfaction.
Pengaruh Keunggulan Sumber Daya Manusia, Kualitas Pelayanan dan Keinginan Konsumen Terhadap Loyalitas Pelanggan (Studi Kasus pada Mahasiswa FEB yang Berbelanja di Indomaret) Reza Amanullah Rusydi; Abdul Kodir Djaelani; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 02 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis research aims to determine the effect of Human Resource Excellence, Service Quality and Consumer Desire on Customer Loyalty in FEB Students who shop at Indomaret. This type of research uses quantitative research with data collection methods through questionnaires. The samples taken in this study were FEB Unisma students, namely 85 students. The tool used for data processing is SPSS version 26. In this research, it has been freed from the validity and reliability of the data. Tests of data analysis used for this research are normality test, classical assumption test, multiple linear regression analysis, hypothesis testing and also testing the coefficient of determination (R2). The variables used in this research are Customer Loyalty (Y), HR Excellence (X1), Service Quality (X2) and Consumer Desire (X3). The results of this study indicate that the Variables of HR Excellence, Service Quality and Consumer Desire partially and simultaneously have a positive and significant influence on Customer Loyalty at Indomaret. Keywords: Customer Loyalty, Human Resources Excellence, Service Quality
Pengaruh Viral Marketing, Online Marketing, Dan Lifestyle Terhadap Buying Decision (Studi Kasus pada Mahasiswa FEB UNISMA Angkatan 2017 yang Membeli Sepatu Converse) Faisol Faisol; Muhammad Mansur; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 02 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to determine the effect of viral marketing, online marketing, and lifestyle on buying decisions. The independent variables in this study are viral marketing, online marketing, and lifestyle. While the dependent variable is the buying decision. This type of research is quantitative research, because the primary data with data collection methods is in the form of a questionnaire via google form. The population in this study were customers from FEB UNISMA students batch 2017 who had bought Converse shoes. The data collection technique was carried out using Lemeshow's theoretical technique. Based on this method the number of samples used is 96 respondents. The hypothesis was tested using descriptive statistical analysis, instrument testing, normality test, classical assumption test, multiple linear regression analysis, and hypothesis testing. The results showed that viral marketing variables affect buying decisions, online marketing variables affect buying decisions, and lifestyle influences buying decisions. Keywords: Viral Marketing, Online Marketing, Lifestyle, Buying Decision
Pengaruh Emotional Marketing Dan Experiential Marketing Terhadap Loyalitas Pelanggan (Studi Pada Bebek Sinjai Bangkalan) M. Zainal; N. Rachma; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study's goal is to determine how experiential marketing and emotional marketing influence consumer loyalty. Quantitative descriptive research is the method employed. Consumers of the Bangkalan Sinjay duck make up the study's sample. and 50 people from the population that was not determined by using 25 times as many variables as the sample size are used. According to the study's findings, customer loyalty is significantly impacted by both emotional and experiential marketing at the same time. and variables that are only partially independent significantly impact the dependent variable. Keywords: consumer loyalty, emotional marketing and experiential marketing
Co-Authors A. Agus Priyono Abdul Kodir Djaelani Abdul Majid Abdul Majid Abdul Waris Abdul Waris Ach Zainur Ridha Achmad Agus Priyono Achmad Febryanto Irmansyah achmad rizal ubaidillah Ade Kafa Bih Adhim, Mohammad Bashoril Adrian Ferryawan Abel Adzkar, M Aqil Afi Rachmat Slamet Agus Irawan Agus Mukorobin Agus Salim Ah Khafid Fiqih A Ah Zaki Amali Ahmad Afini Maulaya Ahmad Faruq Al Hafiz Ahmad Lukman Fahri Rahman Ahmad Pratama Tri Putra Ahmad Wanto Baihaki Aji Achmad Syaifullah Akbar, Risqi Hi’mal Al Ja’fari, Ach Shohibul Risqi Alfiyan Ardiansyah Alhidayatullah Nur Utomo Putra Ali Imron Maulana Alim Khoirudin Alya Nurul Sa’diyah Amin, Muh Sirojuddin Amin, Muhammad Sirojuddin Aminuyati Amita Rizki Ananda, Nickola Wahyu Anandiya, Khofifah Eka Andhinilarasati, Andhinilarasati Andreansyah, Onky Antyanadea Maharani Ardana, Erico Janu Ardiana, Miranda Venska ARDIANSYAH ARDIANSYAH Ardiansyah Ardiansyah Ari Firmansyah Arie Dzulhijjah Arif Akbarrurrijal Arini Fitria Mustapita Arini Maulidiyah Aristanto, Eko Armahfia Amami Arsyianto, Muhammad Tody Ataka Sauqi Aulia Firma Hairera Aulia, Selsa Reza Putri Awaludin Arfan Awaludin Awaludin Awalyah, Azizah Aziz, Latifatul Hamida Azizah, Sovia Nur Bambang Heri Susanto Banowati, Berliana Tri Basalamah, Muhammad Ridwan Bayu Kristianingsih Bilal Muqtadin Bima Nufrizar Rosyidi Binti Nurlailah Budi Purnomo Budi Wahono Bulgis Bulgis Chazanah, Dinda Wahyu Nur Dafano Sefdaeniyo Dela Yumei Sartika Devitasari, Amelia Putri Dhila Nofia Azhari Dian Amalia Dimas Bavi Romadhon Dimas Saputro Legowo Dinda Yulian Triasa Dirgabangsa, Maulana Arlando Dyah Ayu Firkah Islamiah Edi Ardiansyah Edi Saputra Efendi Yusuf Eka Farida Eka Pitri Ramdani Elisyafa Maulidyna Endang Isiyowati Erlin Afrianti Ervita Ayu Astika Eva Susanti Fahmi Ibrahim Adjie Fahmi Rizal Fahmi, Kelvin Izza Fahrurrozi Rahman Fakhrizal Akbar Faliddah Mukadar Fatimatus Zahra Fatmasari Fatmasari Fatoni, Muchammad Arif Fauzarudin, Rifiyan Fauzi, Ahmad Nailul Feby Wijianto Fernandha, Zanuar Farhan Filda Sovilia Wandani FITRI FADHILA Ghafur, Nurvikrih Choliluddin Hadi Sunaryo Hadi Sunaryo Haq, M Ahsanul Harganes, Genta Dera Haris Haris, Haris Hasna Nur Isnaini Havisfal Alviansyah Heri Ahmad Suyudi Hesri Hesri Hidayatulloh Hidayatulloh Hilaria Wahon Hilmi, M. Rizqi Alvan Horis Fendi Huda, Lucky Miftakhul Ibnu Zakaria Ida Ristianah Ifani, Achmad Shofan Iin Widyantasari Ike Kusdyah Rachmawati Ila Jannatil Makwa Imam Maulana Hidayatullah Imansyah Imansyah Ita Athia Ita Kurniawati Jefri Purnama Jeni Susyanti Jeny Susyanti Jonata, Rizola Ardo Dikri Kapsir Kapsir Kartika Rose Rachmadi Khatami Khatami Khuluq, Moh. Nur Khumaini Kodir, Abdul - Krismala Fadrila Kurniawan, Ivan Fachrur Kusuma, M Rafi Kusumawardani, Parawansa Galuh Laras Noviyanti Listi, Ike Ratna M. Afiq Fataya Hakim M. Agus Salim Al Fathoni M. Arief Ginanjar M. Hufron M. Risqi Roynaldi M. Zainal Mahardani, Ahmad Subhan Mayla Faisa Rahman MIFTACHUL JANNAH Miftakhul Jannah Millaningtyas, Restu Misbakhus Sudur Moch. Ardiansyah Pramudya Moch. Irfan Hakim Mochammad Fikri Alfandy Mochammad Sonif Afiffudin Moh Basyiruddin Moh. Anwar Rusni Mohammad Rizal, Mohammad Muchammad Aktabaroni Muchammad Ar-Rony Septianda Mudasir Mudasir Mufticha, Mufticha Muh. Dhiyaurrohman Muhamad Farkhan Muhamad Hamami NAJIH Muhamad Rizal Fatoni MUHAMMAD AGUS SALIM Muhammad Agus Salim Muhammad Arrozak Muhammad Choirul Miqdad Muhammad Fahmi Abdillah Muhammad Mansur MUHAMMAD MANSUR Muhammad Mansur Muhammad Marsi Sahroni Muhammad Maulana Habibi Muhammad Mauludin Hertana Putra Muhammad Rifqy Muhammad Rijal Yusuf Izzuddin Muhammad Saifudin Muhammad Yusril Hafidz Muhammad Zamik Sofa Muliana Nafiah Mumtaz, Muhammad Abdillah Hifny Mutiara, Sawidatul N Rachma N Rachma N. Rachma N. Rachma Nabila, Fitria Sane Nadia Surya Safitri Nadriani Bahrudin Nanda Purnama Nanik Krismonika NGUMAR NGUMAR Nia Ella Feradiana Nikmatur Rosidah Nirza, Achmad Hudzaifah Abiyyu Nisa, Khoirotun Nofan Adi Saputra Nofita, Dyah Noormansyah Noormansyah Nova Dwi Cahyani Nugraha, M Tri Rangga Nugraha, Nizar Alfa Nugroho, Rendra Cahyo Nur Hidayati Nur Hidayati Nuraini Nuraini Nurhajati Nurhajati Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nuriana, Farikha Nuronia, Khoviva Nurqomaria Nurqomaria Nurul Ahmadi Nurul Hadi Octavia Dwi Kumala Okky Trio Aldo Pardiman Pardiman Pratama, Dimas Raka Setya Pristy Indah Nurfiana Putra, Novan Satria Putri Ayuningtyas Putri, Elok Islamiyah Dirna Putri, Stevany Amelia Putri, Wardana Qari, Moh Rafiq, Hasfito Rasidi Rasidi Ratna Tri Hardaningtyas, Ratna Tri regita vebian putri Reza Amanullah Rusydi Ridho Mukhlis Aristo Rika Yunita, Rika Riki Renaldi Rini Susanti Rizqi, Moch Ilham Khoirur Robet Tanaka Rofiatul Istiqomah Rofiqi Rofiqi Rohman, Kholilur Rois Arifin Roisul Am, Moch Izza Ronny Malavia Mardani Ro’is Ro’is Ryanda Titanio Yunarsyah Salman AL Farizy Samuriah, Samuriah Sandi Agung Mahardika Satria Putra Utama Selvi Dwi Rahmawati Setiyawan, Rendy Sibawai, Imam Nur Sindi Adha Sirajul Ulum Siska Satria Ningsih Siti Asiyah Siti Asiyah Siti Nur Latifah Siti Uswatun Khasanah Solikin Solikin Sudarmiatin Suharto, M. Khoirul Anwarudin Broto Sulton Sholehuddin Sulton Sholehuddin, Sulton Sunaryo, Hadi Syafi, Ahmad Syah, Hubbal Ikmal Syahputra, Hafiz Firdaus Syaiful Anam Syaiful Haq Syarif Hidayatullah Syndu Artanto Taqiyyah, Farah Maulidah Taufiqurijal, Ahmad Taufiqurrahman, Mohammad Tengku Riza Zarzani N Therito Akbar Firmansyah Ubaid Choiri Ucha Nurul Qomaria Ula, Jauza’ Nuril Viky Alfiyanti Azizah Vinna Nisa’i Susanti Ningrum Viranda Devta Avita Dheana Wahdah Lutfiana Arinta Wahyudin Wahyudin Wahyuningtyas, Nanik Waras Widodo Saputro Wicaksono, Ardhitya Bahana Adil Widarko, Agus Winarno, Moh Abu Ali Winda Irawati Wisesa, Andhika Ghani Wiwin Rafida Wajapa Wulandarii, Dewi Yanuar, Moh David Yasir Arafat Yulinda Putri Melinia Yurina Khusnal Amaliyyah Zaenal Abidin Zannah, Khalimatul Zayyana Wardah, Zalfaa Bilqis Nurfaihaa Zeinorrida, Zeinorrida Zumrotul Afifah