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Sopiah, Sopiah
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Journal : Journal of Research in Social Science and Humanities

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Determination of Tourists' Choice in Determining Destinations in Garut Regency sopiah, sopiah; Nurhasan, Rohimat
Journal of Research in Social Science and Humanities Vol 5, No 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i3.406

Abstract

Garut Regency in West Java has an extraordinary tourism potential, with a variety of options such as beautiful mountains such as Papandayan and Guntur, beautiful beaches in the south such as Sayang Heulang and Santolo, plus natural hot springs in Cipanas that make people feel at home soaking up. Not to mention the rich local culture, ranging from typical dodol to handicrafts that can be unique souvenirs. But, even so, there is still a gap in our understanding of what makes tourists choose Garut as their destination—this is very important to encourage the development of the tourism sector there, which can be a support for the local economy. This study tries to dig deeper into the main factors that influence tourists' decisions, using a simple but powerful quantitative method, namely exploratory factor analysis to group variables and logistical regression to see how much influence it has. Data was taken from a direct survey of 100 tourists who were sightseeing in Garut's hit spots, such as Mount Papandayan, Sayang Heulang Beach, Situ Bagendit, Sindangkasih Tourism Village, and Cipanas, the majority of them were domestic tourists who were looking for affordable natural recreation. The results show that there are six key factors that come out: natural attractions and tourism that are the main stars, accessibility and supporting facilities, costs and prices that must be pocket-friendly, social interaction plus local culture, the reputation of the destination from people's reviews, and the diversity of activities such as hiking or outbound that make you not bored. The most dominant is natural attraction, which can explain about 35% of the total variance—that is, the natural beauty of Garut is really a strong magnet for attracting visitors. These findings provide practical implications for tourism managers and local governments, for example increasing digital promotion so that more people know, improving road infrastructure to make access easier, or developing cheap tour packages that combine nature with local culture.
Co-Authors Abdul Khobir Aditya Aditya Agus Hermawan Akhmad Subkhi Ramdani Anistuti, Fri Arief Noviarakhman Zagladi Arumdani, Kurnia Asrizal Badie Uddin Basuni, Basuni Budi Eko Soetjipto Budiani, Anna Christianadi, Januar Ika Daris Itsar Samudra Darlin, Evalina Dina Indriyani Duerasor, Nadia Ely Siswanto Etta Mamang Sangadji EVA RIZA, EVA Fahri Gunawan, Egit Faisal Muhammad, Faisal Fatkhiyah, Milatul Faulia Putri, Rifqa Firmansyah Firmansyah Gunariah, Frilla Gunawan, Egit Fahri Hamdana, Hamdana Haryawan, Beny Hasna Hamida Alifia Ar-Rasyi Hendri Hermawan Adinugraha Heri Pratikno Heri Pratikto Hermiati, Hermiati Hikmah Sofyan, Nurul Ilmi Zajuli Ichsan Imam Prayogo Pujiono Imam Sanusi, Imam Irawan, Dedy Irwansyah, Asep Ismawati Ismawati Isriani Hardini Jadidah, Muasisah Jainul Arifin KURNIA KURNIA, KURNIA Lango, Rikardus Kurnia Madziatul Churiyah Maqsuda, Janggih Marta, Eni Meidiaputri, Riza Dwi Mira Mira Mubarok, Dimas Hamdan Muhamad Jaeni Mutmainah, Fadzilatul Nani Suryani Nawawi, Moh Nur Aisyah Nurhasan, Rohimat Prabowo, Stanley Pradinasari, Ryanda Khansa Pramayanti, Dian Ikha Purwanitasari, Lili Puspitasari, Putri Ratih Rahma, Deshinta Raisa Rahmi Rahmi Raisa Rahma, Deshinta RANI RANI, RANI Readi, Robbi Rohmanulloh, Arif Rosyida, Abidatur Royani, Sumi Sabilah, Adina Sahriani, Sisi Saifur Rijal, Muhammad Santoso, Jeffri Wahyu Sa’adah, Najmas Setiani Setiani, Setiani Sholihah, Nurhidayati Siregar, Julaiha Siregar, Pariang Sonang Solehudin, Moch. Sugeng Suryo Prakoso, Agung Syihabudhin Tamimi, Muhizan Tanjung, Widia Astuti Tina Kartini Violent, Violent Wibisono, Yohanes