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Adaptation of Community Radio in the New Media Age Sjuchro, Dian Wardiana; Prasetya, Tri Budi; Rintyarna, Bagus Setya; Prasastiningtyas, Widyapuri; Rezeki, Syailendra Reza Irwansyah
International Journal of Science and Society Vol 6 No 2 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i2.1168

Abstract

Community Radio has played an important role in shaping good local governance, village governance, supporting the people's economy, and preserving local wisdom. However, in the current era of new media, the existence of community radio is increasingly tested by various challenges. This study aims to understand how community radio managers adapt to the development of information and communication technology that continues to evolve. The research method used is descriptive with qualitative approach. Community radio is faced with the fact that information and communication technologies are constantly evolving, forming what we know as new media. In earlier eras, radio was identified with a physical device called a radio, but now radio broadcasts can be accessed via online channels or by streaming without being constrained by frequency range. These new media-based broadcasts often lack personal interaction with their listeners. Therefore, to build a more emotional connection with its audience, community radio managers and broadcasters need to adopt a more humanist approach. They seek to strengthen the bond between community radio and its listeners through more direct, responsive, and personalized interactions. Thus, they create stronger bonds and build loyalty among their listeners. This study is expected to provide a deeper insight into the adaptation strategies undertaken by community radio in the face of rapid changes in the media environment. With a better understanding of the challenges and opportunities at hand, community radio can continue to be a relevant and beneficial means for local communities.
STRATEGI KOMUNIKASI DI PESISIR PANTAI WISATA PELUANG DAN TANTANGAN BAGI WIRAUSAHAWAN BARU Subekti, Priyo; Sjuchro, Dian Wardiana
JURNAL SIGNAL Vol 12 No 1 (2024): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

When starting and growing businesses, budding entrepreneurs in coastal tourism areas face various challenges and opportunities. Family and community support, access to social media, government cooperation, and cross-sector collaboration offer valuable resources but also introduce market and regulatory navigation complexities. To provide insights into effective strategies to encourage more involvement in entrepreneurship, focusing on integrating communication strategies in coastal tourism areas. A qualitative approach is used through case studies, with primary data collected from budding entrepreneurs in the coastal tourism sector through in-depth interviews, observations, and content analysis demonstrating the importance of building strong communication networks through stakeholder collaboration to help entrepreneurs overcome initial challenges and capitalise on opportunities. Establishing communication networks is critical for entrepreneurial success, with family and community support providing an essential foundation for business growth and development. Communication strategies developed by the government and relevant agencies should include elements that support the formation of these networks, ensure adequate socialisation, and provide complete and accurate information to new entrepreneurs to guide them through the entrepreneurial process. Key Words: budding entrepreneurs, tourist beach, social network, communication strategy, marketing strategy
Dynamics of Public Communication in the Bangkonol Landfill Conflict, Pandeglang Sutisna, Nana; Sjuchro, Dian Wardiana; Priana, Ronny Yudhi Septa; Fitriana, Rina
Jurnal Penelitian Ilmu Pendidikan Indonesia Vol. 4 No. 4 (2025)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jpion.v4i4.750

Abstract

The conflict over the Bangkonol Landfill (TPA Bangkonol) in Pandeglang Regency, Banten Province, escalated during 2024–2025, involving local government, communities, and the media. This study analyzes the dynamics of public communication by focusing on community resistance, media framing, and the government’s crisis response. A qualitative case study was conducted through interviews, document analysis, and media review. Findings indicate that the absence of participatory communication triggered strong community resistance, while the media amplified the dispute by framing it as an environmental crisis and highlighting weak policy legitimacy. These dynamics align with agenda-setting and framing theories, which explain how media influence public opinion. The issue was further politicized by local political rivals, and digital platforms became arenas for mobilization, consistent with uses and gratifications theory. This shows that communication failure not only fueled resistance but also opened space for politicization and accelerated conflict escalation. The study recommends strengthening official communication channels, ensuring community involvement from the planning stage, and expediting the transition of the landfill to a sanitary system.
Penerapan Teknik Keyframing Dalam Produksi Animasi "Bahaya Hoaks Ai” Sebagai Upaya Mengurangi Konten Hoaks Di Media Sosial Purbandian, Adithya Satya; Dian Wardiana Sjuchro
CARAKA : Indonesia Journal of Communication Vol. 6 No. 2 (2025): CARAKA : Indonesia Journal of Communication
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/caraka.v6i2.239

Abstract

Dalam beberapa tahun terakhir, penyebaran hoaks berbasis Artificial Intelligence (AI) mengalami lonjakan tajam. Tidak hanya dalam bentuk teks, hoaks kini hadir dalam bentuk visual dan audio yang sulit dibedakan dari kenyataan. Salah satu contohnya, video deepfake Taylor Swift yang mempromosikan mata uang kripto palsu, yang sempat viral dan menimbulkan kekhawatiran publik terkait keaslian konten digital. Penyebaran hoaks ini menyasar ke semua kalangan, salah satunya Gen Z. Gen Z merupakan kelompok yang sangat aktif di dunia digital, namun belum sepenuhnya dari mereka memiliki literasi digital yang kuat. Oleh karena itu, penulis menciptakan konten video animasi yang berjudul “Bahaya Hoaks AI” yang bertujuan untuk mengedukasi Gen Z mengenai bahayanya penyebaran hoaks di media sosial. Perancangan dibuat menggunakan metode Sprint Design, dimana metode ini meliputi tahap understand, ideate, decide, prototype, dan test. Hasil yang didapatkan berupa video animasi berdurasi pendek yang dikemas dengan karakteristik Gen Z yaitu, kaya akan visual dan padat akan informasi. Oleh karena itu, karya ini diharapkan dapat menjadi media alternatif terkait edukasi literasi digital serta dapat dikembang lebih lanjut baik oleh animator lain maupun kolaborasi terkait Lembaga-lembaga terkait.
Cultural Tourism Branding in Kuta Traditional Village, Ciamis - West Java Nugraha, Aat Ruchiat; Diah Fatma Sjoraida; Iriana Bakti; Dian Wardiana Sjuchro
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 10 No. 2 (2025): December 2025 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v10i2.1233

Abstract

The Kuta Ciamis Traditional Village is one of the Sundanese indigenous communities that still preserves its ancestral heritage. The existence of the Kuta Traditional Village to this day is inseparable from the combination of natural beauty, traditional cultural heritage, and mystical aura maintained by the local residents from generation to generation. Located on the border of West Java and Central Java, the uniqueness and local wisdom found in Kuta Village are the main elements in forming a strong and attractive branding for tourists. This study aims to determine and explain how the branding process of Kuta Traditional Village as one of the cultural tourism destinations based on local wisdom in West Java was formed. The research method was carried out qualitatively by collecting data through observations about the lives of indigenous residents and the existence of traditional institutions, interviews with traditional leaders and literature studies from documents, books, journals and other relevant references about indigenous communities. The results of the study indicate that the branding of the "Sacred Cultural Village" in Kuta Traditional Village is reflected in the local cultural identity and traditional symbols communicated to the public interpersonally and through the media. The conclusion of the study shows that the formation of cultural tourism branding is a marketing communication strategy for tourism destinations based on local wisdom in West Java which can strengthen community participation in preserving local cultural identity values ​​and increasing visibility, interest, and tourist visits.
Civil society’s communicative agency in strengthening community participation for environmental care in Cisayong Bakti, Iriana; Sjuchro, Dian Wardiana; Faustine, Peace
Jurnal Kajian Komunikasi Vol 13, No 2 (2025): December 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v13i2.67362

Abstract

Background: The value of environmental awareness in rural communities has increased in recent years, particularly in areas where traditional customs intersect with contemporary ecological concerns. It is evident in the Indonesian village of Cisayong, located in southern West Java. Purpose: This article employed Giddens’ framework to show how civil society promoted environmental awareness in the village. Methods: This research was conducted through observation, FGDs, and in-depth interviews with local leaders in Cisayong Village. Results: The research indicated that civil society emerges from community, religious, and youth leaders who collectively embrace the environment. Moreover, each of these civil societies has effectively communicated messages about environmental awareness and garnered recognition from the village government for their efforts. Conclusion: The village community exhibits distinctive socio-cultural and economic characteristics that limit its ability to address environmental challenges effectively. However, through the initiative of local leaders, these limitations have become opportunities for developing community-based environmental awareness rooted in religion and culture. Implication: This finding suggested the empowerment of local actors as agents of change to build environmentally conscious social structures. Strengthening these initiatives can improve long-term environmental resilience in similar rural contexts.
Digital Mediation and Identity Negotiation in the Outer Baduy Community in the Social Media Era A.S. Haris Sumadiria; Dian Wardiana Sjuchro; Ronny Yudhi Septa Priana
Mediator: Jurnal Komunikasi Vol. 18 No. 2 (2025): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v18i2.7173

Abstract

Digital transformation has reshaped the ways in which indigenous communities engage with the outside world, particularly in constructing and negotiating their cultural identities. This study explores how the Outer Baduy community in Banten employs social media as both a tool of digital mediation and a space for negotiating cultural identity in the midst of modern influences and cultural commodification. Adopting a qualitative approach through media ethnography, the research draws on in-depth interviews with four key informants: one traditional leader (jaro) and three local digital content creators, supplemented by field observations and social media content analysis. The findings reveal that younger generations strategically use social media to produce visual narratives highlighting local cultural practices, such as weaving, farming, and communal living. These digital expressions serve not only as a means of promoting cultural and economic activities but also as a medium for representing identity. At the same time, challenges emerge regarding the commodification of sacred values and the influence of algorithmic pressures, which shape both aesthetics and cultural meanings. In response, the community employs strategies of symbolic selection, guidance from traditional leaders, and digital literacy grounded in local wisdom to safeguard cultural integrity. This study underscores the importance of preserving the narrative sovereignty of indigenous communities within digital spaces and recommends fostering a communication ecosystem that remains attentive to local cultural values.
Negotiating birth: literacy and intercultural health communication in rural Indonesia Subekti, Priyo; Sjuchro, Dian Wardiana; Fitriana, Rina; Tri, Nguyen Minh
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 12, No 1 (2026): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v12i1.8209

Abstract

The impact of socio-cultural literacy and health communication on childbirth service preferences in rural Indramayu, Indonesia is investigated in this paper.  Even with national insurance programs providing better access to official medical treatments, many women still chose traditional birth attendants (TBAs) because of cultural comfort, trust, and local knowledge systems. The study consisted in 19 purposefully chosen informants: eight midwives, three TBAs, and eight moms who lately gave birth or were pregnant using a descriptive qualitative technique and a case study design.  Limited field observations and semi-structured interviews helped to gather data; Braun and Clarke's framework helped them to be thematically analyzed. The results expose seven main themes: (1) medical vs. traditional rationality in service preference; (2) fragmented and experience-based health literacy; (3) inclusive midwife-TBA partnerships enabled by local health centers; (4) symbolic rituals as informal health education; (5) structural barriers and access to healthcare; (6) interpersonal and culturally embedded communication channels; and (7) the collective role of family-particularly husbands and seniors-in decision-making.  According to the study, rather than only cognitive knowledge, cultural and social practices shape health literacy; moreover, communication strategies anchored in local symbols and trust are more successful than top-down messaging.  This study adds fresh understanding of community-based mother health systems combining indigenous knowledge with biomedical methods.The study has pragmatic ramifications for creating culturally sensitive health education plans that acknowledge the agency of modern and traditional health actors. It underlines the requirement of inclusive, culturally responsive communication to enhance rural mother health outcomes.
Co-Authors -, Muhaemin A.S. Haris Sumadiria Aat Ruchiat Nugraha Abie Besman Abriani, Andi Aceng Abdullah Achmad Abdul Basith Adiputra, Andika Vinianto agus rahmat Agus Rusmana Agus Rusmana Agus Setiaman ahmad yani Akbar Iskandar Akhmad Yani Surachman Amalia, Efrina Gerda Amdan, Nana Sutisna Ana Rusmardiana Ardiansyah Goeliling Asfar, Dedy Ari Ayu Indra Wardhani Bagus Setya Rintyarna Basith, Ahmad Abdul Budi Santoso Casmudi Casmudi Cut Meutia Karolina Dade Prat Untarti Dahana, Wirawan Dony Deddy Mulyana Dendi Pratama Desyandri Desyandri Dewi Yanti Diah Fatma Sjoraida Dina Oktavia Dwi Budi Santoso Dwi Masrina Edwin Rizal Efi Fadilah Eka Yusup Elnovani Lusiana Eni Maryani Evi Novianti Evi Nursanti Rukmana Evi Nursanti Rukmana, Evi Nursanti Eza Aldonna Fajar Hariyanto Faustine, Peace Fitri Daryanti Fitriana, Rina Franck Lavigne Franck Lavigne, Franck Hanifa Yusliha Rohmah Hanny Hafiar Hanny Hafiar Harliantara Harliantara Harlita Nindhasari Husnun Nasriah Nasriah Hussain, Zulkifli Ichsan Adil Prayogi Irawan, Rahmat Edi Iriana Bakti Iriyanti Mendayun Isiaka Zubair Aliagan Isni Nurfauzia Jenny Ratna Suminar Jimi Narotama Mahameruaji Kheokao, Jantima Kinanti, Dhea Ananta Kurnia, Moh. Mirza Kusumanegara, Idris Lani Gumilang Liliweri, Aloysius Lukman Samboteng & Rulinawaty Kasmad Lusi Romaddyniah Sujana Lusi Romaddyniah Sujana, Lusi Romaddyniah Lutfi Khoerunnisa Lutfi Khoerunnisa Mansyur Mansyur Maryani, Eni Mateo Jose A. Vidal Mohamad Sapari Dwi Hardian Muhaemin Muhaemin Muhammad Arif Rahman Nadhifa Viannisa Nana Sutisna Amdan Nugraha, Aditia Nurfauziah, Isni Nuryah Asri Sjafirah Nuryah Asri Sjafirah, Nuryah Asri Nuryah Asri Sjarifah Nuryah Asri Sjarifah, Nuryah Asri Osrita Hapsara Pandan Yudhapramesti Petrus Ana Andung Prasastiningtyas, Widyapuri Prasetya, Tri Budi Priana, Ronny Yudhi Septa Priyo Subekti Priyo Subekti Priyo Subekti Purbandian, Adithya Satya Purwanti Hadisiwi Putri, Liza Diniarizky Qorinah Estiningtyas Sakilah Adnani R. Nia Kania Kurniawati Rachman, Reza Saeful Rahmatiah Ramadhan, Aditya Ramon K. Santos III Rezeki, Syailendra Reza Irwansyah Ria Mahdia Fitri Rina Fitriana, Rina Rinda Aunillah Sirait Ronny Yudhi Septa Priana Ronny Yudhi Septa Priana, Ronny Yudhi Rulinawaty Rulinawaty Rully Khairul Anwar S. Kunto Adi Wibowo Safina Zora Hassanah Santi Susanti, Santi Sapari Dwi Hadian Sehabudin, Aang Septiana Yustika Widyaningrum Sri Seti Indriani Sudarmi Sudarmi Sunardi Surya Dewi Susie Perbawasari Sutisna, Nana SYAHRIAL SYAHRIAL Tansah Rahmatullah Taufik Murtono Teddy Kurnia Wirakusumah Tri Palupi, Merry Fridha Tri, Nguyen Minh Ute Lies Siti Khadijah Viannisa, Nadhifa Wahyuanto, Eko Willya Achmad Winda Ersa Putri Yanti Setianti Yoki Yusanto Yusanto, Yoki Yusanto, Yoki Zainal Abidin