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Pengalaman komunikasi pemain E-sport Kabupaten Pangandaran dalam menghadapi stigma orang tua Sehabudin, Aang; Sjuchro, Dian Wardiana; Masrina, Dwi
Comdent: Communication Student Journal Vol 1, No 1 (2023): Mei 2023 - Oktober 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/comdent.v1i1.44884

Abstract

Latar Belakang: Pada era digital 4.0 ini terdapat dampak hal positif yang bisa dirasakan oleh masyarakat, salah satunya ialah munculnya peluang karir. Peluang karir yang banyak menjadi perdebatan khususnya bagi para orang tua ialah pemain E-sport. Walaupun Cabang Olahraga E-sport sudah diresmikan oleh pemerintah Kabupaten Pangandaran dan sudah menunjukkan eksistensinya, Namun tetap saja muncul stigma kurang menyenangkan dari masyarakat terkhusus bagi para orang tua. Tujuan: Penelitian ini bertujuan untuk menggali bagaiman pengalaman komunikasi dari para pemain E-sport di Kabupaten Pangandaran dalam menghadapi stigma dari orang tuanya. Metode: Metode penelitian yang digunakan oleh peneliti yaitu metode kualitatif dengan pendekatan fenomenologi. Penentuan narasumber menggunakan teknik snowball sampling. Jumlah informan dalam penelitian ini berjumlah 6 orang. Dalam pengumpulan data peneliti menggunakan wawancara mendalam dan observasi. Teknik analisis yang digunakan peneliti yaitu teknik analisis fenomenologi Moustakas. Teori yang digunakan dalam penelitian ini yaitu teori fenomenologi dan teori stigma. Hasil: Hasil dari penelitian ini menunjukan bahwa terdapat beberapa motif dari pemain E-sport yang melatarbelakangi mereka. Stigma yang diberikan oleh orang tua para pemain E-sport ini seperti halnya bahwa menganggap E-sport merupakan kegiatan yang sia-sia membuang-buang waktu sehingga pemain E-sport ini sering disebut sebagai pemalas. Dalam pengalaman komunikasi para pemain E-sport ini ketika menghadapi stigma orang tua, para pemain E-sport ini melakukan komunikasi secara intrapersonal dengan dirinya sendiri dan komunikasi interpersonal terjadi dengan orang tuanya.
Digital Literacy of Cisungsang Indigenous Community through Tular Nalar Yusanto, Yoki; Sjuchro, Dian Wardiana; Nurfauziah, Isni
Jurnal Communio : Jurnal Jurusan Ilmu Komunikasi Vol 13 No 2 (2024): July
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jikom.v13i2.9324

Abstract

The digital age requires people, including indigenous peoples, to be aware of the positive and negative impacts of social media. The negative impacts need to be addressed effectively through digital literacy programmes. Tular Nalar comes as a digital literacy programme in the form of informal education. The purpose of this research is to understand the Communication Experience, Motives, and Meanings of Tular Nalar activities in Kasepuhan Cisungsang. This descriptive qualitative research uses a phenomenological approach as its research method. Data were collected through observation and interview techniques. The research findings show that the Tular Nalar programme has a positive meaning for the indigenous people of Kasepuhan Cisungsang. The research also revealed the tendency of indigenous people to share information with others due to the additional knowledge gained at Kasepuhan Cisungsang. Furthermore, the study revealed that digital literacy training not only improves individuals' skills in using technology but also creates a positive domino effect through knowledge sharing and awareness of the dangers of misinformation
Community shifts in Segunung Village due to information technology influence Tripalupi, Merry Fridha; Irawan, Rahmat Edi; Sjuchro, Dian Wardiana; Nurfauziah, Isni
Jurnal Kajian Komunikasi Vol 11, No 2 (2023): December 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v11i2.48762

Abstract

Background: The development of information technology has transformed rural communities from their traditional focus on local matters to being integrated into the global society. This shift significantly affects media consumption and production and consequently changes the way people interact with one another as they socialize in both real life and cyberspace. Purpose: This study aimed to find out the communication construction of rural communities living in Carangwulung Village, Wonosalam District, Jombang Regency. Methods: By using a phenomenological approach, the researchers revealed the experiences and meanings of individuals in this phenomenon. In-depth interview was the main data collection technique in this study. Results: The results of the study unveiled a transformative shift in the way rural communities interact and communicate, attributable to the pervasive influence of information technology. Historically, rural communities have been characterized by close-knit bonds, where face-to-face interactions in communal gatherings, festivals, and local meetings were the norm. These events often served as both social and informational hubs, fostering a sense of unity, shared identity, and mutual support. Conclusion: As technology permeates every aspect of life in Segunung traditional village, the shift towards virtual interactions is inevitable, impacting the collective nature of the community. Implications: The presence of the internet changes the communication construction of rural communities where life and community activities become easier by living in a world with real reality and part of cyber society.
Public relations strategy of Tarumajaya Village in developing promotion and local potentials Sjuchro, Dian Wardiana; Surachman, Akhmad Yani; Nugraha, Aat Ruchiat; Viannisa, Nadhifa
Jurnal Kajian Komunikasi Vol 12, No 1 (2024): June 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v12i1.54738

Abstract

Background: The role of the community in introducing, communicating, or promoting Tarumajaya Tourism Village to the wider community outside is vital. Community Information Group (KIM) Cerdas Tarumajaya has a strategic role in connecting local communities with tourism and developing the tourism potential of Tarumajaya Village and the visibility of Tarumajaya as a leading tourist destination. Purpose: This study examined how KIM Cerdas Tarumajaya as public relations implemented strategies to enhance local potential and promote Tarumajaya as a leading tourist destination, and why these strategies were used. Methods: This study used a case study approach. Results: The communication and promotion of Tarumajaya tourism village cover the campaign for Tarumajaya as a whole tourist destination and a highlight for each attraction within the village, such as Situ Cisanti, Kilometre 0 Citarum, Paesan Hill, Pakawa Pine Forest, and Tawides. Every tourism site wants to be communicated and marketed simultaneously. Furthermore, the communication and promotion do not emphasise the differences between one tourist attraction and another. However, regardless of the achievement, the social media management of Tarumajaya Tourism Village is less consistent. Conclusion: Tarumajaya Tourism Village’s communication and promotion lack concentration and consistency. Implications: The success of communication and promotion depends on tourism differentiation, communication messages, and the consistency of information handling.
Media literacy's role toward Roda Jari Mas Radio listeners in dealing with disasters Sjuchro, Dian Wardiana; Khadijah, Ute Lies Siti; Viannisa, Nadhifa; Lavigne, Franck
Jurnal Kajian Informasi dan Perpustakaan Vol 12, No 1 (2024): Accredited by Ministry of Education, Culture, Research and Technology of the Re
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkip.v12i1.51256

Abstract

Pangandaran is an area that is vulnerable to tsunami disasters. It is caused the sonic activity of the Indo-Australian plate’s in the southern coastal regio. Roda Jari Mas (RJM) Radio as a community radio has the role of informing the community about tsunami disaster information. This study aims to determine the role of media literacy for RJM Radio listeners in dealing with disasters in Pangandaran Regency. This research used a qualitative approach with a case study research method through Focus Group Discussion (FGD) on 9 participants. The results stated that the most widely used media exposure of Pangandaran people is radio, which is RJM Radio, television, and social media. Sources of disaster information obtained by the Pangandaran community include television and social media (if a disaster occurs). There are three aspects influenced people's readiness to face disasters, namely media exposure, government attention, and infrastructure. Social media can be a source of disaster information. The community has participated in several disaster mitigation simulations, but has not been supported by adequate infrastructure. The conclusion of the study is that the Pengandaran community has low media exposure could have an impact on a lack of knowledge and low levels of government attention, which resulted in a lack of disaster preparedness training, not to mention low levels of infrastructure. All of these things had a big impact on one thing, namely low preparedness to face disasters.
STRATEGI PERSONAL BRANDING PENARI LENGGER LANANG MELALUI MEDIA INSTRAGRAM PADA AKUN INSTRAGRAM @RIANTO_RDS Septiana Yustika Widyaningrum; Dian Wardiana Sjuchro; Sri Seti Indriani
PANGGUNG Vol 33 No 3 (2023): Resiliensi Budaya sebagai Ketahanan dalam Menjaga Tradisi hingga Ekonomi Kreatif
Publisher : LP2M ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/panggung.v33i3.2758

Abstract

Penari lintas gender merupakan profesi yang masih dianggap tabu. Hal ini menjadikan kelompok penari lintas gender menjadi termarjinalkan. Eksistensinya dianggap minor, sehingga membuat mereka tidak memiliki akses yang sama dalam menampilkan personal branding-nya. Namun, bagi Rianto, penari Lengger Lanang, keberadaan Instagram menjadi jalan alternatif untuk memfasilitasi dirinya menampilkan personal branding dirinya sebagai penari lintas gender, baik secara profesional maupun personal. Penelitian ini membahas tentang bagaimana strategi personal branding Rianto, seorang penari Lengger Lanang Banyumas yang memiliki misi budaya untuk melestarikan kesenian tersebut melalui personal branding di media Instagram. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan indikator yang terdiri atas sebelas karakteristik authentic personal branding menurut Rampersad. Hasil penelitian menyebutkan bahwa strategi personal branding Rianto adalah memiliki nilai, karakter, kode perilaku, dan moral, yang berfokus pada bidang kesenian, konsisten, memiliki relevansi, visibilitas, mendapatkan pengakuan, menerapkan hal positif, menjadi diri sendiri, menjaga eksistensinya, dan memelihara hubungan baik pada pengikut di akunnya. Kata kunci: Personal branding, Penari Lintas Gender, Media Sosial, Strategi
Quo Vadis Revisi UU Penyiaran Yusanto, Yoki; Sjuchro, Dian Wardiana; Amdan, Nana Sutisna; Ramadhan, Aditya; -, Muhaemin
representamen Vol 10 No 02 (2024): Jurnal Representamen Volume 10 No 02 Oktober 2024
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v10i02.12056

Abstract

Law of the Republic of Indonesia Number 32 Year 2002 on Broadcasting was born after the political struggle in Indonesia. It gave birth to the Indonesian Broadcasting Commission (KPI) to equalize the ownership of radio and television, thus creating a diversity of content. But now KPI's authority is weaker after the House of Representatives passed the UU Cipta Kerja. KPI's role is only like an NGO. Now the Broadcasting Law will be revised by the House of Representatives. The Program is in the form of broadcast content, who supervises it, what is the role of KPI after the Undang-undang Cipta Kerja. Instead of being an independent institution, KPI now seems to be a broadcasting Non-Governmental Organization (NGO). This research uses a qualitative method. The research was conducted by interviewing KPI commissioners in various regions in Indonesia. The authority of the Indonesian Broadcasting Commission (KPI) as an independent body must remain firm and robust, standing as the leading regulator for broadcasting institutions, both radio and television, as well as for digital media content. For social justice in Indonesia, media ownership diversity must be regulated in the revised Broadcasting Law. Ensuring media ownership diversity across various regions and sectors is essential to prevent media ownership monopolies, which could result in only a few entities controlling television and radio broadcasting.
The Role of Local Culture in the Formation of Marketing Communication Networks for Microenterprise Sustainability in Coastal Areas Subekti, Priyo; Sjuchro, Dian Wardiana
Komunikasiana: Journal of Communication Studies Vol 6, No 2 (2024)
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/kjcs.v6i2.33905

Abstract

This research aims to examine the importance of marketing communication networks in the growth of micro-enterprises and appreciate the role of social and technological integration in developing culture-oriented marketing networks. The case study method was employed with a descriptive qualitative research design. The data was collected through in-depth interviews, participatory observation, and analysis of documents related to marketing strategies. A purposive sampling technique was adopted in sampling micro-entrepreneurs engaged in trade and tourism within the coastal region of Pangandaran Beach. The study depicts local values such as togetherness, gotong royong, and trust networks as values-based marketing communication that bridges the micro-enterprises and the local communities, families, and business partners. Social media proved otherwise in extending the marketing network through technological adaptation and brand recall. In addition, engagement with government institutions and other similar sectors, such as distributors and tourism actors, also contributes significance to the stability of the microenterprise. In summary, the inclusion of local cultural elements into marketing communicational networks creates a synergy that enhances not only the marketing strategies but also the viability of the micro-enterprises operating in the coastal region. This study helps policymakers and businesses devise culture-centered marketing strategies to enhance the growth of the local economy.
Community Radio Research Trends in Communication Science: A Co-Authorship Bibliometric Analysis Sjuchro, Dian Wardiana; Rahmatullah, Tansah; Nurfauziah, Isni
Jurnal Kajian Jurnalisme Vol 8, No 2 (2025): KAJIAN JURNALISME
Publisher : Journalism Study Program, Faculty of Communication Sciences, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkj.v8i2.55978

Abstract

The lack of research on community radio is one of the obstacles to gaining an in-depth understanding of the relevant development and dynamics. Collaborative research is believed to be the alternative solution as a wider research range increases interest in the study. Further, increased interest can generate a greater contribution to community radio. Using Bibliometrics, this study analyzed the development trend of co-authorship-based community radio research from 1999 to March 2024. It found several significant findings. Firstly, there are indications that the topic of community radio is of less interest in scientific literature due to the limited number of publications, only 75 articles. Secondly, there is a drastic downward trend in the number of publications on community radio over some time, from 2017 to 2024. Thirdly, from the analysis of researcher networks (co-authorship), there is no overall centralized pattern of researcher relationships. While there are some partial relationships among researchers, there must be a consistent or centralized pattern in the community radio research network. Research on community radio requires methodological renewal by investigating new and innovative approaches and collaborations that allow for the expansion of research networks.
Building brand loyalty through community Sjuchro, Dian Wardiana; Surachman, Akhmad Yani; Dahana, Wirawan Dony; Nurfauziah, Isni
PRofesi Humas Vol 9, No 2 (2025): February 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v9i2.58569

Abstract

Background: Brand loyalty may be more fluid in the digital era. Consumers can easily switch to another brand if they find a product with better reviews or a more attractive offer. Brand loyalty can be built or maintained through online brand communities with a social capital approach. Purpose: The study aimed to describe brand loyalty building through communities. Methods: It used a descriptive qualitative approach to gain deeper insights. Data were collected from relevant academic journals, scientific magazines, previous research results, books, industry magazines, and various newspapers. The data analysis consisted of three streams of activities: data reduction, data presentation, and conclusion drawing/verification to ensure accuracy.  Results: The study results illustrated that brand loyalty can be effectively built, maintained, and improved through well-established brand communities that meet the essential elements of shared language, shared vision, reciprocity, and social trust, fostering deeper connections among members. Conclusion: A credible brand community will encourage consumers and potential consumers to constantly build and improve long-term relationships to interact so that the brand community can transfer brand knowledge to them. Implications: A credible brand community can be built after fulfilling the elements of shared language, shared vision, reciprocity, and social trust – critical factors in increasing brand loyalty behavior.
Co-Authors -, Muhaemin A.S. Haris Sumadiria Aat Ruchiat Nugraha Abie Besman Abriani, Andi Aceng Abdullah Achmad Abdul Basith Addy Septyawan Adiputra, Andika Vinianto Agus Rahmat agus rahmat Agus Rusmana Agus Rusmana Agus Setiaman Ahmad Yani Akbar Iskandar Akhmad Yani Surachman Aloysius Liliweri Amalia, Efrina Gerda Amdan, Nana Sutisna Ana Rusmardiana Aprilia Rachma Aranggraeni, Renda Ardiansyah Goeliling Arief Hidayat Asfar, Dedy Ari Ayu Indra Wardhani Bagus Setya Rintyarna Basith, Ahmad Abdul Budi Santoso Casmudi Casmudi Cut Meutia Karolina Dadang Sugiana Dade Prat Untarti Dahana, Wirawan Dony Damin, Zahrul Akmal Deddy Mulyana Dendi Pratama Dendi Pratama desi aryani Desyandri Desyandri Dewi Tri Wahyunningsih Dewi Yanti Diah Fatma Sjoraida Dina Oktavia Dwi Budi Santoso Dwi Masrina Edwin Rizal Efi Fadilah Efi Fadilah Eka Yusup Elnovani Lusiana Eni Maryani Evi Novianti Evi Nursanti Rukmana Eza Aldonna Fajar Hariyanto Fajrin Al Maris Faustine, Peace Fitri Daryanti Fitriana, Rina Franck Lavigne Franck Lavigne, Franck Hanifa Yusliha Rohmah Hanny Hafiar Hanny Hafiar Harliantara Harliantara Harlita Nindhasari Husnun Nasriah Nasriah Hussain, Zulkifli Ichsan Adil Prayogi Irawan, Rahmat Edi Iriana Bakti Isiaka Zubair Aliagan Isni Nurfauzia Jenny Ratna Suminar Jimi Narotama Mahameruaji Kheokao, Jantima Kinanti, Dhea Ananta Kokom Komariah Kurnia, Moh. Mirza Kusumanegara, Idris Lani Gumilang Lukman Samboteng & Rulinawaty Kasmad Lusi Romaddyniah Sujana, Lusi Romaddyniah Lutfi Khoerunnisa Lutfi Khoerunnisa Mansyur Mansyur Maryani, Eni Mateo Jose A. Vidal Mendayun, Iriyanti Mohamad Sapari Dwi Hardian Muhaemin Muhaemin Muhammad Arif Rahman Nadhifa Viannisa Nana Sutisna Amdan Nugraha, Aditia Nurfauziah, Isni Nuryah Asri Sjafirah Nuryah Asri Sjafirah, Nuryah Asri Nuryah Asri Sjarifah, Nuryah Asri Osrita Hapsara Pandan Yudhapramesti Petrus Ana Andung Pramudiana, Ika Devi Prasastiningtyas, Widyapuri Prasetya, Tri Budi Priana, Ronny Yudhi Septa Priyo Subekti Priyo Subekti Priyo Subekti Purbandian, Adithya Satya Purwanti Hadisiwi Pusnita, Indah Putri, Liza Diniarizky Qorinah Estiningtyas Sakilah Adnani R. Nia Kania Kurniawati Rachman, Reza Saeful Rahmatiah Rahmatiah Raji, Mohd Nazri Abdul Ramadhan, Aditya Ramadiani - Ramon K. Santos III Ranissa Azahra Ria Mahdia Fitri Rina Fitriana Rina Fitriana, Rina Rinda Aunillah Sirait Ronny Yudhi Septa Priana Ronny Yudhi Septa Priana Rulinawaty Rulinawaty Rully Khairul Anwar Rutambuka, Theogene S Sujito S. Kunto Adi Wibowo Safina Zora Hassanah Santi Susanti, Santi Sapari Dwi Hadian Satvikadewi, A.A.I Prihandari Sehabudin, Aang Septiana Yustika Widyaningrum Setia Wardhani, Widya Desary Sri Seti Indriani Sudarmi Sudarmi Sunardi Surya Dewi Susie Perbawasari Sutisna, Nana Swasti Maharani SYAHRIAL SYAHRIAL Syailendra Reza Irwansyah Rezeki Syam Maella, Nur'annafi Farni Tachopisalwong, Attanan Tansah Rahmatullah Taufik Murtono Teddy Kurnia Wirakusumah Tri Palupi, Merry Fridha Tri, Nguyen Minh Tri, Nguyen Minh Ute Lies Siti Khadijah Viannisa, Nadhifa Wahyuanto, Eko Willya Achmad Winda Ersa Putri Yanti Setianti Yoki Yusanto Yusanto, Yoki Yusanto, Yoki Zainal Abidin