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All Journal Ekuitas: Jurnal Pendidikan Ekonomi Jurnal Minds: Manajemen Ide dan Inspirasi Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business Jurnal Mantik Forum Manajemen Jurnal Informatika Ekonomi Bisnis International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Cahaya Mandalika JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Pengabdian Mandiri Journal of Innovation in Management, Accounting and Business Jurnal Ilmiah Hospitality Management Jurnal Abdi Masyarakat Jurnal Ilmiah Pariwisata dan Bisnis Jurnal Informatika Ekonomi Bisnis Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Pusat Publikasi Ilmu Manajemen JGEN : Jurnal Pengabdian Kepada Masyarakat Ekuitas Jurnal Pnedidikan Ekonomi Escalate : Economics and Business Journal E-Amal: Jurnal Pengabdian Kepada Masyarakat Alamtana Jurnal Studi Perhotelan dan Pariwisata International Journal of Natural Science Studies and Development (IJOSS) Jurnal Ilmiah Pariwisata Pariwisata Jurnal Pengabdian kepada Masyarakat
Wardana, Miko Andi
Akademi Penerbang Indonesia Banyuwangi
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Experience Marketing Strategy for West Java Aviation School Attracts Gen Z Interest Dede Ardian; Miko Andi Wardana; Safitri Era Globalisasi; Rangga Maulana
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 2 (June 2026)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i2.1370

Abstract

This study examined the role of experience marketing strategies in attracting Generation Z’s interest in aviation schools in West Java, with a particular focus on social media content and virtual reality (VR) tour experiences. The rapid growth of aviation education institutions in West Java has intensified competition, prompting schools to adopt experiential marketing approaches that emphasize immersive and interactive engagement. A quantitative explanatory approach was employed by collecting data from 215 Generation Z respondents who were prospective students of aviation schools in West Java. Data were gathered through a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicated that experiential social media content had a significant positive effect on brand experience and interest in enrolling, while virtual reality tours significantly enhanced perceived experiential value and institutional attractiveness. Furthermore, brand experience was found to mediate the relationship between experience marketing strategies and Generation Z’s enrollment interest. The findings highlight the importance of integrating digital experiential tools into marketing strategies for aviation education institutions to strengthen competitiveness and support the development of aviation human resources in West Java.
THE EFFECT OF DIGITALIZATION OF HR MANAGEMENT ON EMPLOYEE PRODUCTIVITY IN THE ERA OF TECHNOLOGY-BASED ECONOMY Prasetyo Iswahyudi; Khoirunnisa Larasati; Miko Andi Wardana
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/qmsfkc40

Abstract

The development of a technology-based economy encourages organizations to undertake digital transformation across various aspects, including human resource management (HR). This study aims to analyze the influence of digitalization of HR management on employee productivity in the era of a technology-based economy. The research method used is a qualitative approach within the library research type. Research data were obtained from various reputable scientific literature, especially from Scopus-indexed international journals published in the last five years. The results of the study show that the digitization of HR management through the implementation of HR Information Systems, e-recruitment, e-learning, HR analytics, and digital-based performance management systems has a positive impact on increasing employee productivity. Digitization of human resources can improve the efficiency of work processes, enhance decision-making quality, and encourage innovative work behavior and employee engagement. However, the effectiveness of human resource digitalization is greatly influenced by organizational readiness factors, employee digital competence, leadership support, and a work culture that is adaptive to technology. This study concludes that the digitalization of HR management is an essential strategy for increasing employee productivity, but its success requires careful implementation planning and sustainable HR capacity-building.
Industry Managerial Competency Needs for Developing an Applied Bachelor Program in Air Transport and Logistics Miko Andi Wardana; Daniel Dewantoro Rumani; Andung Luwihono; Prasetyo Iswahyudi
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 4 No. 3 (2026): September: Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v4i3.2756

Abstract

Air transport and logistics require graduates who can combine operational knowledge with managerial, digital, and adaptive capabilities. This study develops an industry-oriented managerial competency framework as a basis for designing an Applied Bachelor program in Air Transport and Logistics in Indonesia. A qualitative descriptive-exploratory needs-analysis design is used. The source framework integrates curriculum documents, competency standards, industry literature, and a purposive stakeholder-validation plan involving study-program leaders and operational managers or supervisors in aviation and logistics. The document-informed analysis identifies six interrelated competency domains: strategic planning, decision-making and problem solving, leadership, communication and cross-functional coordination, operational and supply-chain management, and digital adaptability. These domains indicate that an applied curriculum should integrate work-based learning, industry projects, digital logistics applications, and recurrent curriculum review with industry partners. The study contributes a structured basis for narrowing the education-industry skills gap while retaining the applied character of vocational higher education. Empirical stakeholder validation remains necessary before the competency architecture is translated into final graduate learning outcomes and course structures.
Strategic Leadership and Learning Organization as Determinants of Organizational Agility in the Indonesian Aviation Industry Andung Luwihono; Daniel Dewantoro Rumani; Miko Andi Wardana; Prasetyo Iswahyudi
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 4 No. 3 (2026): September: Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v4i3.2759

Abstract

The aviation industry operates under rapid technological, regulatory, safety, competitive, and customer-driven change, making Organizational agility a critical capability. This study examines the effects of Strategic leadership and Learning organization on Organizational agility in the Indonesian aviation industry. The research design follows a quantitative explanatory approach with purposive sampling of 200 airline employees who meet the criteria of permanent employment, at least one year of tenure, and involvement in managerial, operational, learning, or decision-related activities. The instrument comprises 25 Likert-scale items and the analytical model uses multiple linear regression with SPSS-equivalent procedures. For manuscript-development purposes, the statistical workflow is demonstrated using a controlled synthetic dataset of 200 observations because the source material did not include raw respondent data. Within this analytical dataset, all indicators exceeded the item-validity threshold, construct reliability was high (Cronbach's alpha = .909-.915), regression assumptions were satisfied, and the overall model was significant (R² = .543; F = 116.967; p < .001). Strategic leadership showed a positive association with Organizational agility (β = .282; p < .001), while Learning organization showed the stronger association (β = .619; p < .001). The findings illustrate how strategic direction and continuous organizational learning can jointly strengthen Organizational agility, while empirical claims must ultimately be confirmed using actual field data.
The Effect of Market Orientation and Service Quality on Firm Performance of Super Air Jet in Indonesia Daniel Dewantoro Rumani; Miko Andi Wardana; Andung Luwihono; Prasetyo Iswahyudi
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 4 No. 2 (2026): Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Univ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v4i2.1477

Abstract

This study examines the effect of Market Orientation and Service Quality on Firm Performance in the context of Super Air Jet in Indonesia. A quantitative explanatory, cross-sectional design is proposed with 260 airline passengers selected through purposive sampling. Market Orientation is represented by customer orientation, competitor orientation, and interfunctional coordination, while Service Quality covers tangibles, reliability, responsiveness, assurance, and empathy. Firm Performance is assessed through perceived financial and non-financial indicators. Data are planned to be analyzed using IBM SPSS Statistics 26 through validity and reliability tests, classical assumption tests, multiple linear regression, partial t-tests, a simultaneous F-test, and the coefficient of determination. The source manuscript does not contain completed SPSS output; therefore, this article does not fabricate statistical values or hypothesis decisions. The study framework is intended to explain how market responsiveness and service quality may jointly strengthen airline performance and competitiveness. This study is expected to provide an empirical foundation for airline managers in developing integrated market and service strategies, while also contributing to the literature concerning strategic marketing, service management, and organizational performance in Indonesia’s commercial aviation industry.
EXTENDED THEORY OF PLANED BEHAVIOUR: KEPERCAYAAN MENGKONTRUKSI PERILAKU BERWISATA WISATAWAN PADA MASA PANDEMI COVID 19 Miko Andi Wardana; I Wayan Eka Mahendra; I Made Trisna Semara; Nyoman Surya Wijaya; Denok Lestari
Jurnal Ilmiah Hospitality Vol 11 No 2: Desember 2022
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i2.2480

Abstract

Penelitian ini menguji menguji beberapa konsep: 1) Hubungan pengetahuan destinasi wisata terhadap niat berkunjung wisatawan, 2) Hubungan pengetahuan destinasi wisata terhadap sikap wisatawan, 3) Hubungan kepercayaan terhadap penerapan prokes berpengaruh terhadap niat berkunjung wisatawan, 4) Hubungan kepercayaan terhadap penerapan prokes berpengaruh terhadap sikap wisatawan, 5) Hubungan sikap wisatawan berpengaruh terhadap niat berkunjung wisatawan, 6) peran sikap wisatawan dalam memediasi hubungan destinasi wisata terhadap niat berkunjungan wisatawan, 7) peran sikap wisatawan dalam memediasi hubungan kepercayaan wisata terhadap niat berkunjungan wisatawan . Populasi dalam penelitian ini adalah wisatawan domestik di Bali tahun 2021 sejumlah 4.302 ribu orang. Ukuran sampel sebanyak 114 responden, responden adalah wisatawan domestik di Bali. Penelitian ini dianalisis menggunakan teknik analisis SEM-PLS. Hasil penelitian menunjukkan bahwa : 1) Pengetahuan destinasi wisata tidak berpengaruh signifikan terhadap niat berkunjung wisatawan, 2) Pengetahuan destinasi wisata berpengaruh positif dan signifikan terhadap sikap wisatawan, 3) Kepercayaan terhadap penerapan prokes berpengaruh positif dan signifikan terhadap niat berkunjung wisatawan, 4) Kepercayaan terhadap penerapan prokes berpengaruh positif sifnifikan terhadap sikap wisatawan, 5) Sikap wisatawan berpengaruh positif dan signifikan terhadap niat berkunjung wisatawan, 6) Peran sikap wisatawan terbukti sebagai pemediasi penuh hubungan pengetahuan destinasi wisata terhadap niat berkunjung wisatawan, 7) Peran sikap wisatawan terbukti sebagai pemediasi parsial hubungan kepercayaan penerapan proker terhadap niat berkunjung wisatawan
Further Development of an Integrated Web-Based Information System Supporting Tri Dharma at an Indonesian Aviation Academy Hasyim Asari; Miko Andi Wardana; Putra Wicaksono; Nafana Aulia Rochida; Hendra Audarso
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 5 (2026): September: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i5.2741

Abstract

Digital transformation requires higher education institutions to integrate academic, research, and community-service data into systems that are efficient, traceable, and easy to use. This study reports the further development of an integrated web-based information system at Akademi Penerbang Indonesia Banyuwangi to strengthen the management of Tri Dharma activities. The study applied a Research and Development design combining qualitative needs identification with quantitative post-development user evaluation. Initial needs were identified through observation and interviews with five lecturers and five education staff. The improved system integrated activity data, strengthened monitoring and reporting, and added research-budget management functions, including budget-component input, PDF export, financial approval, and revision notes. The developed system was subsequently evaluated by 28 respondents selected from a population of 30 users using a five-point Likert questionnaire consisting of 15 items. The overall mean score was 4.45, which falls within the 'strongly agree' category. The highest mean score was 4.57 for easier access to academic information and support for research management, while data security received the lowest mean of 4.25 but remained in the same category. The findings indicate that the continued development improves usability, data-management efficiency, and institutional coordination while highlighting security as a priority for further enhancement.  
Meningkatkan Daya Saing Wisata Lokal: Program Pelatihan Pengelolaan Destinasi Desa Gintangan Miko Andi Wardana; Daniel Dewantoro Rumani; Prasetyo Iswahyudi; Fajar Islam
SKYSERVE : Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2026): SKYSERVE: Jurnal Pengabdian Kepada Masyarakat
Publisher : Akademi Penerbang Indonesia Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Desa Gintangan sebagai sentra kerajinan anyaman bambu menghadapi sejumlah tantangan dalam menjaga keberlanjutan ekonominya. Permasalahan utama meliputi ketergantungan pada satu komoditas bambu, minimnya regenerasi pengrajin muda, serta rendahnya pemanfaatan digitalisasi dalam promosi dan pemasaran. Selain itu, keterbatasan infrastruktur pendukung dan kurangnya inovasi produk turut menghambat pengembangan usaha.  Atas dasar tersebut dilaksanakanlah program pengabdian kepada masyarakat dengan tujuan memberikan solusi strategis melalui diversifikasi ekonomi, pelatihan regenerasi pengrajin muda, digitalisasi promosi, penguatan infrastruktur UMKM, peningkatan inovasi produk, serta penguatan Festival Bambu sebagai pilar budaya dan ekonomi. Metode pelaksanaan dilakukan melalui tiga tahap: perencanaan, pelaksanaan pelatihan dan pendampingan, serta evaluasi. Hasil kegiatan menunjukkan bahwa pelatihan dan sosialisasi di Desa Gintangan memberikan dampak signifikan bagi peningkatan wawasan, kapasitas, dan motivasi masyarakat Desa Gintangan dalam mengelola potensi wisata lokal. Antusiasme masyarakat terlihat jelas selama kegiatan berlangsung. Para pengrajin bambu secara aktif berdiskusi mengenai upaya peningkatan kualitas produk, sementara perangkat desa menunjukkan komitmen dalam memperkuat pengelolaan desa wisata.
Sosialisasi dan Pemeriksaan Kesehatan Gratis sebagai Upaya Preventif Penyakit Tidak Menular di Lingkungan Masyarakat Desa Wringin Putih Banyuwangi Joshua Hariara Pandiangan; Daniel Dewantoro Rumani; Miko Andi Wardana
SKYSERVE : Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2026): SKYSERVE: Jurnal Pengabdian Kepada Masyarakat
Publisher : Akademi Penerbang Indonesia Banyuwangi

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Abstract

Pengabdian kepada masyarakat merupakan bagian dari tridarma perguruan tinggi yang bertujuan meningkatkan derajat kesehatan masyarakat melalui pendekatan promotif dan preventif. Kegiatan ini dilaksanakan di Desa Wringin Putih sebagai desa binaan Akademi Penerbang Indonesia Banyuwangi dengan fokus pada sosialisasi dan pemeriksaan kesehatan gratis untuk mendeteksi penyakit tidak menular (PTM). Permasalahan utama yang diidentifikasi meliputi meningkatnya kasus hipertensi, diabetes melitus tipe 2, hiperkolesterolemia, serta faktor risiko seperti kelebihan berat badan dan pola hidup kurang sehat, terutama pada kelompok usia dewasa dan lansia. Metode pelaksanaan meliputi persiapan alat, koordinasi dengan perangkat desa, sosialisasi kesehatan, pemeriksaan tekanan darah, gula darah, kolesterol, serta konsultasi medis. Hasil kegiatan menunjukkan bahwa PTM menjadi masalah kesehatan dominan dengan 48 kasus dari 60 peserta, sekaligus terjadi peningkatan pemahaman masyarakat tentang pentingnya deteksi dini dan pola hidup sehat. Program ini direkomendasikan untuk dilaksanakan secara berkala dan terintegrasi dengan pemerintah desa serta fasilitas kesehatan setempat guna mendukung pengendalian PTM secara berkelanjutan.
Program Penguatan Literasi Transportasi Melalui Hibah Pustaka di Sekolah Dasar Negeri 4 Sumbersewu Dede Ardian; Tutus Iggi Saphara; Prasetyo Iswahyudi; Nafana Aulia Rochida; Nuerissa Muthy; Hari Kurniawanto; Rama Sapta Gustian; Aisyah Salwa Nasution; Miko Andi Wardana
SKYSERVE : Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 2 (2026): SKYSERVE: Jurnal Pengabdian Kepada Masyarakat
Publisher : Akademi Penerbang Indonesia Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perpustakaan Sekolah Dasar Negeri 4 Sumbersewu, Kecamatan Muncar, Kabupaten Banyuwangi belum memiliki koleksi bacaan bertema transportasi yang memadai sehingga pemahaman siswa mengenai jenis moda transportasi, fungsi rambu lalu lintas, dan keselamatan berlalu lintas masih rendah. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat literasi transportasi pada siswa sekolah dasar melalui program hibah pustaka yang diintegrasikan dengan kegiatan edukatif. Metode pelaksanaan meliputi tahap persiapan dan koordinasi dengan pihak sekolah, survei lokasi dan identifikasi kebutuhan, pengadaan dua puluh lima judul buku bertema transportasi darat, laut, dan udara, pembentukan pojok literasi tematik, penyelenggaraan sosialisasi dan pelatihan singkat bagi guru dan pustakawan, serta evaluasi menggunakan pretes, postes, observasi, dan kuesioner minat baca. Kegiatan dilaksanakan pada bulan Juni dua ribu dua puluh enam dan diikuti dengan antusiasme tinggi dari siswa maupun pihak sekolah. Hasil kegiatan menunjukkan bertambahnya koleksi pustaka bertema transportasi, tersedianya pojok literasi sebagai sarana belajar, serta meningkatnya partisipasi dan minat baca siswa. Kegiatan ini disimpulkan berhasil memperkuat budaya literasi sekolah dan meningkatkan kesadaran siswa terhadap pentingnya keselamatan transportasi sejak usia dini.
Co-Authors Adi Masliardi Adinata, Sherryn Naomi Afen Sena Ahmad Mubarok Aisyah Salwa Nasution Andung Luwihono Andung Luwihono Aracelli Evalia Ardian, Dede Ariyanti, Ni Wayan Bagus Putu Wahyu Nirmala Bintoro, Philia Carolina Bunga Aditi Daniel Dewantoro Rumani Dede Ardian Denok Lestari Dewa Putu Kiskenda Erwanda P., Dewa Putu Dhety Chusumastuti Diah Utami Rahayu Dimas Haricahyo Eka Sudarmawan, I Wayan Fajar Islam Fatimah Abdillah Gde Bayu Surya Parwita Gracia, Gabriela Gunawan Gunawan Halim, Jessica Hari Kurniawanto Hari Kurniawanto Hasti Pramesti Kusnara Hasyim Asari Helendra Helendra Hendra Audarso Hendra Sudarso Hendra Sudarso Hendrik Pandiangan Hendrik Pandiangan Heryana, I Putu Agus I Gede Adi Putra Pratama I Ketut Widnyana I Made Darsana I Made Hadi Purnantara I Made Hadi Purnantara I Wayan Eka Mahendra I Wayan Eka Sudarmawan I Wayan Suartina Islam, Fajar iswahyudi, Prasetyo Jaya, I Kadek Adi Anan Joshua Hariara Pandiangan Juniarta, Pande Putu Jusri Jusri Kadek Ayu Ekasani Kadek Wira Adi Saputra Karundeng, Deby Rita Kespandiar, Tengku Khoirunnisa Larasati Khoirunnisa Larasati Komang Sumerta Komang Sumerta Kukuh Tri Prasetyo Kusnara, Hasti Pramesti Luwihono, Andung Mohamad Sajili Mubarok, Ahmad Muhammad Afif Musran Munizu Nafana Aulia Rochida Ni Luh Gde Sari Dewi Astuti Ni Nyoman Kerti Yasa Ni Putu Isha Aprinica Nirmala, Bagus Wahyu Nuerissa Muthy Nur Afifah Nur Halimah Nurlela Nurlela Nurlia Nurlia Nyoman Surya Wijaya Panji Firdaus Parwati, Komang Shanty Muni Prasetyo, Kukuh Tri Purnantara, I Made Hadi Pusparini , Ida Ayu Gede Mirah Putra Wicaksono Putra, I Gusti Ngurah Bagus Suarna Putu Laksmita Dewi Rahmayanti Putu Sabda Jayendra Qhonif, Laila Radika Varutama Rahmayanti, Putu Laksmita Dewi Rama Sapta Gustian Rangga Maulana Risman Risman Rochida, Nafana Aulia Safitri Era Globalisasi Sajili, Mohamad Saputra, Kadek Wira Adi Semara, I Made Trisna Susanti, Putu Herny Susilowati, Ervan Sutantri Sutantri Teguh Setiawan Wibowo Teguh Setiawan Wibowo Tresnasari, Rini Tutus Iggi Saphara Widiantara, I Ketut Agus Widiarsa, Jennifer Wiyasha, Ida Bagus Made Yanita YANITA YANITA Yuliani, Erma Yuwanda, Tonny