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Journal : International Journal of Artificial Intelligence Research

Analysis Effectiveness Sale Using E-Commerce in the Digital Age: A Case Study on Generation Millennials Prayoga, Rahmat; Sani, Indra; KN, Nurwijayanti; Febrian, Wenny Desty; Suhara, Ade
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1344

Abstract

The purpose of study This For analyze How the use of e-commerce can increase effectiveness sale to generation millennials in the digital age. With focus on two variables independent main , namely e-commerce platforms and digital marketing strategies, research This will to study How factors the influence variable dependent , namely effectiveness sales . Data collection methods used in study This is methodology survey . Author use approach study quantitative , especially cross-sectional models, based on developmental models or growth . Approach This aiming For collect comprehensive data with fast and descriptive development individual from time to time . The target population consists of from 500 students from various campus private sector in Jakarta, with group target specific is 120 students from several programs on campus this . Size sample of 120 students chosen using total sampling, where the size sample The same with size target population. From the hypothesis First until third results calculations assisted by SemPLS that There is influence significant and positive , then Success in leveraging e- commerce platforms and digital marketing strategies depends on a deep understanding of market and consumer dynamics, as well as the ability to adapt and optimize strategies according to platform characteristics and desired business goals . Considering the characteristics and preferences of the millennial generation who focus on technology, user experience, and trust, it is important for businesses and e- commerce platforms to continue to develop relevant and sustainable strategies. This will not only allow for increased sales conversions and brand awareness, but also to maintain customer loyalty in an increasingly competitive and dynamic market.
Co-Authors Abdiana Ilosa, Abdiana Abdullah, Muhamad Al Faruq Abdullah, Muhammad Al Faruq Adriana Adriana Agstriningtyas, Alvionitha Sari Agtovia Frimayasa, Agtovia Agustina, Mei Anggraeni Ahmad Faisal Aldo, Novian Alfiyanti, Selly Ambulani, Nur Amrizal Amrizal Andi Muh Akbar Saputra Anita Ninasari Ansori , Kholid ansori ansori Ari Sulistyowati, Ari Arianto, Sofyan Arief Budiman Arifin Arifin Asmara, Yuni Astuti, Andri Ayke Nuraliati Basir, Badirun Cahyani, Margiati Ayu Dedi Haryadi Demmanggasa, Yultan Devi Marlita, Devi Dewi, RD. D. Lokita Pramesti Didin Hikmah Perkasa Dila Erlianti Doktoralina, Caturida Meiwanto Donny Dharmawan Fachrial, Peppy Fathiani, Fathiani Fatimah Malini Lubis Fauzi Fauzi Gani, Intan Maesti Geni, Bias Yulisa Gugat, Rudy Max Damara Haryanto, Abel Haryati Haryati Hendy Tannady Henri Septanto, Henri Imanirubiarko, Sabda Intan Kamala Aisyiah Irdiana, Sukma Irwan Moridu jenita jenita, jenita Judijanto, Loso Juliater Simamarta KN, Nurwijayanti Larasati, Nike LENI TRIANA, LENI Lingga Yuliana Lutfi Alhazami Magito, Magito Maulana, Diky Meny Sriwati, Meny Muhammad Syafri, Muhammad Musyasaroh Muthmainah, Hanifah Nurul Nabilah, Annisa Nurul Nainggolan, Hermin Nove, Albertus Hengka Nuraeni Nuraeni Nurnainah, Nurnainah Nurul Hikmah Pangestuti, Dheni Dwi Parashakti , Ryani Dhyan Parmenas, Naik Henokh Pertiwi, Triani Patra Poerba, Rachmat Manggala Pratama, I Wayan Adi Prayoga, Rahmat Prayogo, Dhani Adi Primadi Candra Susanto Purnama, Yanthy Herawaty Putranto, Algooth Rafi’i, Rafi’i Rahmat Rahmat Rahmawati, Lailia Rani Anggraini, Rani Ratih Pratiwi Rauza Sukma Rita Redjeki, Finny Reviandari Widyatiningtyas, Reviandari Rissa Megavitry Roza, Nelli RR. Ella Evrita Hestiandari Rukiyanto Rukiyanto, Rukiyanto Sabalius Uhai Safariningsih, Ratna Tri Hari Sani, Indra Sanjaya, Feri Santosa, Sonny Sari, Ovi Hamidah Sari, Vina Budiarti Mustika Sembiring, Tamaulina Br. Setianto, Diki Putra Setiyo Purwanto Siska Yuli Anita Siti Annisa Wahdiniawati, Siti Annisa Solihin, Agung Sudarmanto, Eko Sugiono, Burhan Prakoso Suhara, Ade Suharni Suharni Suhendra, Agus Supriyanto Supriyanto Suryaningsih, Lilik suryawan, ryan firdiansyah Susanto Susanto Syafii, Muhamad TEGUH ARIFIANTO, TEGUH Utama, I Wayan Karang Vina Vitriani , Nur Wajnah, Wajnah Wan Asrida Weraman, Pius Widodo, Rintis Eko widyastuti, ira Windayanti, Windayanti Wuryandari, Nur Endah Retno Yuliah, Yuliah Zulhaida, Zulhaida Zulham, Zulham zurman, zurman