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SMART UNIVERSITY IMAGE: FROM BRANDING TO MARKETING STRATEGY IN PRIVATE UNIVERSITIES Luckyardi, Senny; Hurriyati, Ratih; Disman, Disman; Dirgantari, Puspo Dewi
Jurnal Riset Bisnis dan Manajemen Vol. 16 No. 2 (2023): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v16i2.7741

Abstract

The objective of the research is to analyze how Smart University Image can be a marketing strategy in private universities. The paper proposed a revised construct of brand image in smart university domain that is Smart University Image (SUI). The new construct of SUI will contribute to more appropriate university marketing strategy in highly competitive market in digital era. In addition, the research is aimed to discover SUI influence toward students’ satisfaction. This study employed a quantitative methodology, supported by study literature. Structural Equation Method is applied to analyse relationship between variables. The paper reveals that SUI able to increase student satisfaction by mediating it from Value Co Creation. It also means that SUI can be used as marketing strategy by promoting advanced technology toward Gen Z as the student’s candidate. Furthermore, the proposal of a new construct, namely SUI, becoming a more appropriate and integrated term for marketing strategy in the SU domain.
FINANCIAL STRUCTURE AND ECONOMIC GROWTH NEXUS IN EMERGING ECONOMICS IN AFRICA Dabi, Rowland; Sari, Maya; Nugraha, Nugraha; Disman, Disman; Alghifari, Erik
Jurnal Riset Bisnis dan Manajemen Vol. 17 No. 1 (2024): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v17i1.7877

Abstract

The study investigates specifically the relationship between Gross Domestic Product (GDP), total stock market traded, market capitalization, private credit by deposit bank, human capital, foreign direct investment, population and trade openness (imports plus exports) and economic growth (GDP per capita). We use the extended endogenous growth model with specifications by employing dynamic panel data methodology. Our empirical application of the dynamic panel model to the finance–growth nexus is based on an unbalanced panel dataset of 29 middle-income African countries1 over the period 1990 – 2019 obtained from World Development Indicators. The findings revelead that financial development exerts significant and positive impacts on economic growth. The overall development of the financial system is essential for enhancing economic outcomes. Therefore, attempts at achieving some fine balance between a bank-based system and a market-based system are trivial to growth.
Ecopedagogics as An Alternative Approach in Developing Social Studies Teaching Materials in Coastal Schools in Jakarta Yuliani, Shahibah; Disman, Disman; Maryani, Enok; Nurbayani, Siti
Jurnal Kependidikan : Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran, dan Pembelajaran Vol. 10 No. 2 (2024): June
Publisher : LPPM Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v10i2.11509

Abstract

The study explores the urgency of eco-pedagogic as a social study teaching materials approach in Jakarta schools and relevant content lifted in developing social studies teaching materials by eco-pedagogics approach. This research used a qualitative method. The collected data were analyzed using triangulation techniques used the participant observation, FGD, and interview involving 28 social studies teachers at schools in North Jakarta and Kepulauan Seribu. Then, it was processed with device NVivo 12 software. The research results showed that (1) The teacher considered that eco-pedagogic approach became a need for developing social studies teaching materials in coastal schools, (2) Relevant content in eco-pedagogic-based teaching materials covered aspects of sustainability environment coast, utilization of environmental functions, and natural resource management. The development of teaching materials was carried out by considering the learning objectives that include evaluation of coastal and marine resource potential, designing solutions to environmental problems, and argument presentation. The proposed learning model in teaching materials was Project-based Learning. In conclusion, the development of ecopedagogy-based teaching materials is very needed as an environmental conservation effort, because in previous research there were no teaching materials that focused on coastal and marine environments. Then, the content contained in social studies teaching materials is eco-pedagogically based with a project-based learning model can be an enriching reference for students at coastal junior high schools in Jakarta focusing on relevant content and using appropriate learning models is expected that students can understand better and care about the coastal and marine environment.
Co-Authors Abdul Hamid Abdul Hamid Ade Sobandi, Ade Adman, Adman Adriani, Deni Afifah, Silvi Nur Agung Pribadi, Farkhan Agus Rahayu Agustira, Deden Ahmad Fuad Ahman , Eeng Aldila Krisnaresanti, Aldila Alghifari, Erik Baihaqqy, Mochammad Rizaldy Insan Bansah, Pearl Fafa Chairul Furqon, Chairul Chatarina Umbul Wahyuni Dabi, Rowland Dabi, Rowland Seyram Koku Dadang Sundawa, Dadang Dahlan, Dadang - Dematria Pringgabayu Dewi Mayangsari Dhana, Irgi Resa Widia Dini Turipanam Alamanda Dwi Budi Santoso Edi Suryadi, Edi Edutivia Mardetini, Edutivia Eeng Ahman, Eeng Eeng Ahman, Eeng Ahman Effendy, Femmy Ekarini, Mira Indriyulia Elly Malihah Enok Maryani Erlina Wiyanarti Ersis Warmansyah Abbas Euis Bandawaty Fauzi, Ghani Muhammad Fazar, Fazar Nuriansyah Firdausi Sulaksana, Ratu Dintha Insyani Zukhruf Grisna Anggadwita Halimatusyadiah, Hema Hari Mulyadi, Hari Harun, Muhammad Fiqri Hendayani, Santi Hennika, Sandra Aulia Heny Hendrayati Hilmiatussad, Kinanti Geminastiti Idrus Affandi Ikaputera Waspada, Ikaputera Ikhsan, Sugiyanto Imania, Inten Noor Imas Purnamasari Imbragia, Sindi Tasya Islamiyah, Zakiyah Tsauroh Ismeirita, Ismeirita Jahidah, Nurul Siti Kokom Komalasari Krishna Yuliawati, Ayu Kristanto, Kiki Kusumah, AHG L. Lisnawati Lazuardi Imani Hakam Leni Yuliyanti, Leni Lestary, Lena Lili Adi Wibowo Lisnawati Lisnawati Luckyardi, Senny M. Arief Ramdhany Marry, Marry Maya Sari Mayasari Mayasari, Mayasari Mirza Desfandi Muchtar, Muhammad Mulyana, Dendi Mustajab, Wahyu Mutiani Mutiani Nana Supriatna Nanang Fattah Novianti, Silvia Nugraha Nugraha Nur, Lutfi Pandikar, Andri Soemitra Ernandia Pandikar, Ernandia Panggabean, Romli Jumpai Pinayani, Ani Poy Saefullah Zevender Pratiwi, Rani Tania Puspo Dewi Dirgantari Ratih Hurriyati Rd. Dian Herdiana Utama, Rd. Dian Herdiana Rennyta Yusiana Rian Andriani, Rian Rina Suprina Rofi Rofaida Rosita, Ai SA, Erik Salim, Amalia Nabila Samsi Samsi Sari, Mia Zultrianti Satria, Rita Siti Nurbayani Siwi, Andinna Mega Sobandi, Sobandi Solihat, Ai Nur Solihat, Asri solikin, ikin Sundusiah, Sundusiah Sutarto Hadi Suwatno Suwatno Syamsul Hadi Senen, Syamsul Hadi Tjutju Yuniarsih, Tjutju Ujang Suherman, Ujang Suherman Vanessa Gaffar Waruwu, Fotuho Wirachman, Rony Yakin, Cecep Nurul Yasir Maulana Yeliawati, Ayu Krishna Yogaswara, Andrey Satwika Yuliani, Shahibah Zaelani Adnan, Ahmad