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Pengaruh Influencer Marketing, Brand Image, Product Design, Product Quality Terhadap Purchase Intention Di Masa Pandemi Covid-19 (Studi Kasus pada Brand Erigo di Kota Malang) Anindita Salasa Ahmada; Rois Arifin; Andi Normala
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 01 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this study was to examine the influence of Influencer Marketing, Brand Image, Product Design, Product Quality on Purchase Intention during the Covid-19 Pandemic (Case Study on Brand Erigo in Malang City). This type of research is explanatory research using a quantitative approach. The sampling technique used in this study is non-probability sampling with a purposive sampling approach. The data collection method in this study was carried out by distributing online questionnaires with a Likert scale given to respondents who intend to buy products from the Erigo brand. The sample used in this study were 90 respondents. Research data were analyzed using IBM SPSS software. The results of this study found that the variables of influencer marketing, brand image, product design, product quality have a simultaneous effect on purchase intention. The results of this study also found that the influencer marketing variable had no effect of 0.540 on purchase intention. The brand image variable was found to have an effect of 0.019 on purchase intention. The product design variable was found to have an effect of 0.005 on purchase intention. The product quality variable was found to have no effect of 0.054 on purchase intention. Based on the results of this analysis, the Erigo brand should use influencer marketing with a positive and strong appeal and select prospective influencer marketing who have credibility that can represent the product. Second, the Erigo brand is expected to improve the quality of Erigo products in terms of materials. Third, the Erigo brand is expected to always try to maintain and improve the company's brand image for its products and is expected to continue to innovate in product design so as to increase the purchasing value of consumers to buy Erigo products, because design is one of the important tools to face the rapid market competition in the business world. Keyword: influencer marketing, brand image, product design, product quality, purchase intention.
PENGARUH REPUTASI PERUSAHAAN, TRUST DAN WEBSITE QUALITY TERHADAP LOYALITAS PELANGGAN ONLINE SHOP OLX.COM STUDI KASUS PADA MAHASISWA FAKULTAS EKONOMI ANGKATAN TAHUN 2015 UNIVERSITAS ISLAM MALANG Gusti Suta Pahlopi; Rois Arifin
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 06 No. 08 Agustus 2017
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to explain the influence of corporate reputation, trustand website quality to the loyalty of online shop customers olx.com, StudentFaculty of Economics class year 2015 UNISMA. The population of this researchis all students of faculty of economics year 2015 UNISMA. The sample was takenby using purposive sampling method so that 88 respondents who fulfill thecondition as sample. This research uses primary data and multiple regressionanalysis method.The result of this research show that firm reputation variable havepositive and significant influence to customer loyalty, trust variable have positiveeffect and not significant to customer loyalty, website quality variable havepositive and insignificant to customer loyalty, simultaneously variable of companyreputation, trust and website quality have significant influence .Keywords: company reputation, trust, website quality, customer loyalty.
Pengaruh Harga, Kemudahan, Kualitas Pelayanan Dan Kepercayaan Terhadap Keputusan Pengguna Jasa Gojek Di Kota Malang (Studi Kasus Pada Pengguna Jasa Gojek Di Kecamatan Lowokwaru Kota Malang) Idatul Faizati; Rois Arifin; Restu Millaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 04 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to find out how Gojek users decide to use Gojek services. In this research, five variables are used, namely price, convenience, service quality and trust, which are independent variables, while user decisions are dependent variables. Whereas in this study the number of respondents obtained was 147 respondents based on the results of the questionnaire distributed but from that number there were 47 respondents who did not meet the sample criteria, so the number of samples that had been selected was only 100 respondents. In determining the sample criteria in this study using purposive sampling, namely determining the sample based on certain criteria. The analysis technique used in the study is multiple linear regression analysis technique that is with research data in the form of cross section data. The results in this study indicate that the variable price, convenience, service quality and trust simultaneously have a positive effect simultaneously on Gojek service user decisions. On the price variable, convenience, service quality and trust have a partial positive effect on the decision of Gojek service users.Keywords: Price, Ease, Service Quality, Trust, User Decision.
PENGARUH HARGA, CITRA PERUSAHAAN, KUALITAS PELAYANAN, KEPUASAN, DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN JASA PENGIRIMAN TIKI DINOYO David David Erdiansyah; Rois Arifin; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol 09 No 13 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to determine the effect of the company's image price, service quality, satisfaction and trust in customer loyalty in Dinoyo TIKI delivery services, this type of research uses explanatory research with its quantitative approach, the population in this study amounted to 293 sampling techniques using slovin formula with taking techniques The sample in this study was purposive sampling, this technique was taken to obtain samples that fit the criteria.The sample in this study was 75 respondents of Dinoyo TIKI customers, using the instrument test that is the validity and reliability test, the classic assumption test is the normality test, multicollinearity test, heterokedasticity test, and the hypothesis test that is the simultaneous F test and t test, the results of this study are partially there is a positive influence of the company's image variable, service quality, satisfaction and trust towards customer loyalty, but there is a negative influence of the price variable on customer loyalty, simultaneously the price variables, company image, service quality, satisfaction and trust simultaneously influence customer loyalty.Keywords: price, image, service quality, satisfaction, trust, customer loyalty 
Pengaruh Kualitas Produk Dan Harga Terhadap Kepuasan Konsumen (Studi Kasus Pada Jemblung Coffee Ii Malang) Mohammad Lutfi; Rois Arifin; Siti Asiyah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 12 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis research seeks the influence of product quality and price on customer satisfaction in Jemblung II Malang coffee. This type of research uses quantitative methods that aim to find significant influences partially and simultaneously. The number of respondents used was 60 respondents, with the criteria of consumers aged 17 years and above and consumers who made coffee purchases. This research method is tested by validity and reliability tests. The classic assumption tests used are the normality assumption test, the multicolonierity assumption test, and the heterokedastisity assumption test. In addition, several linear regression tests are also used, and hypothesis testing, namely F test, T test, and determination test (R2). The results of this study show that there is a significant influence simultaneously between product quality variables and prices on consumer satisfaction. In part, there is an influence on product quality affecting consumer satisfaction, and price has a significant effect on consumer satisfaction. Price is the most dominant variable in consumer satisfaction for coffee jemblung II Malang. Keywords: Product Quality, Price, Customer Satisfaction
PENGARUH CITRA MEREK, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN MEMBELI PRODUK SEPEDA MOTOR HONDA. Studi kasus pada pemilik speda motor Honda di desa Arjasa Kecamatan Arjasa Fajar Setia; Rois Arifin
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 06 No. 08 Agustus 2017
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThe purpose of this study is to know and analyze the effect of BrandImage, Price and product quality simultaneously and partially to the decision tobuy Honda motor case study on the owner of Honda motorcycle in Arjasa Village,Arjasa District. The sampling technique using purposive sampling is theconsideration of certain criteria. Data analysis tool used in this research isMultiple Linear Regression Analysis.Based on the results of this study note that the value of Fcount41.653>Ftable 3.11 so it can be concluded that Brand Image, Price and Productquality simultaneously influence the decision to buy a Honda motorcycle. As wellas variable Brand Image, Price and Product Quality partially influence toDecision buy Honda brand motorcycle product Case study on the owner of Hondamotorcycles in Arjasa Village District ArjasaKeywords: Brand Image, Price, Product Quality and Purchase Decision
Pengaruh Customer Experience, Ease Of Use, Dan Customer Trust Terhadap Repurcase Intention Konsumen Pada Online Shop Shopee (Studi Kasus Pada Santri Pesantren Kampus Ainul Yaqin Unisma) Luluk Fitria; Rois Arifin; Aleria Irma Hatneny
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 03 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRAKThis research was conducted with the aim of analyzing the variables of Customer Experience, Ease of Use and Customer Trust towards Repurcase Intention at the Shopee online shop at the Santri Pesantren Campus Ainul Yaqin Unisma. This research uses explanatory research with descriptive and quantitative approaches. The population in this study were students of Ainul Yaqin Unisma Jln. Tata Surya, Lowokwaru sub-district, Dinoyo, Malang online shop user Shopee.co.id. The sampling technique used was purposive sampling assisted by the Slovin formula, so the research sample was obtained as many as 67 respondents. Data were analyzed using multiple linear regression analysis processed with SPSS 25.0 software. The data collection method used was a questionnaire. The results showed that the variables of Customer Experience, Ease of Use and Customer Trust had a significant effect simultaneously on Repurcase Intention. Customer Experience and Customer Trust variables have a partially significant effect on Repurcase Intention, while the Ease of Use variable does not have a partial significant effect on Repurcase Intention.Keywords: Customer Experience, Ease Of Use, Customer Trust, Repurcase Intention
Pengaruh Motivasi, Kemampuan, Komitmen, Lingkungan Terhadap Kinerja Pegawai (Studi Kasus pada Pegawai PT. PLN Unit Layanan Transmisi Gardu Induk (ULTG) Malang) Angga Riduansyah Adi Pranata; Rois Arifin; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10. No. 04 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThe existence of human resources is an important aspect in the organization, because it will determine the effectiveness of the organization. Increasing an individual's ability has the potential to improve group performance and improving the performance of all employees will improve organizational performance which will contribute to accelerating achievements and goals set by the organization. This research is an analytical survey research that aims to test and analyze the influence of motivation, ability, commitment, environment simultaneously or partially on employee performance (Case Study on Employees of PT. PLN Transmission Service Unit Substation (ULTG) Malang). The population in the study were employees of PT PLN Malang Substation Transmission Service Unit (ULTG) amounted to 37 people with saturated sampling technique or total sampling The data analysis method used in this study is multiple linear regression, F test and T test. The results of this study prove statistically that motivation, ability, commitment, environment simultaneously or partially affect employe performance (Case Study on Employees of PT PLN Transmission Service Unit Substation (ULTG) Malang). So that the proposed hypothesis is proven and accepted. Keywords: Motivation, Ability, Comment, Environment, Performance
Pengaruh Islamic Leadership Dan Budaya Religiusitas Terhadap Kinerja Karyawan Melalui Kepuasan Kerja Karyawan Sebagai Variabel Intervening Pada PT. Bank Syariah Indonesia Kantor Area Malang Iga Ade Mirela; Rois Arifin; Mohammad Rizal
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This examine goals to decide and examine the impact of Islamic management and religious subculture on employee performance thru task pleasure as an intervening at PT. bank Syariah Indonesia Malang vicinity workplace. This studies is informal associative research the usage of a quantitative approach. The pattern of this observe used a saturated pattern, particularly eployees of PT. bank Syariah Indonesia location workplace as many as 80 personnel. gathering facts using a valid and dependable questionnaire. statistics analysis became accomplished the usage of more than one regression linier analysis. The end result of the take a look at found that : 1) Islamic leadership has enormous poor effect on employee overall performance. 2) lifestyle religiosity has a sizeable negative on worker overall performance. three) Islamic leadership has a great bad impact on process pride. 4) Cultural religiosity has no considerable positive effect on job satisfaction. 6) Islamic management has a significant negative impact on worker performace via task pleasure as an intervening variable. 7) religious culture has a significant poor impact on worker overall performance thru activity satisfactionas an intervening variable. Keywords: Islamic Leadership, Religious Subculture, Worker Performance, And Job Delight.
PENGARUH HARGA, KUALITAS PRODUK, SALURAN DISTRIBUSI, BRAND IMAGE, BRAND TRUST, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KERUPUK RAMBAK LESTARI ECO DESA SEMBUNG TULUNGAGUNG Agus Setiawan; Rois Arifin; Siti Asiyah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 16 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT   This research was conducted at UD. Lestari Eco the village of Sembung Tulungagung. The purpose of this study was to knowing and analyze the effect of Price, Product Quality, Distribution Channels, Brand Image, Brand Trust and Promotion on Purchasing Decisions Rambak Lestari Eco Crackers the village of Sembung Tulungagung.The variables used are Price, Product Quality, Distribution Channels, Brand Image, Brand Trust and Promotion as independent variables, while the Purchasing Decisions variable is the dependent variable. The sample used in this study was 100 cunsumers at Lestari Eco Tulungagung uses the purposive sampling method. Data collection methods by collecting primary data. The analysis used includes instrument testing, classic assumption tests, normality tests, multiple linear regression, hypothesis testing and coefficient of determination tests using multiple regression analysis using SPSS 17.0 for Windows software.The results showed that the variable Price, Product Quality, Distribution Channels, Brand Image, Brand Trust and Promotion had a simultaneous significant effect on the Purchasing Decision. While partially only Brand Trust and Promotion variables did not have a significant effect. Keywords : Price, Product Quality, Distribution Channels, Brand Image, Brand      Trust, Promotion and Purchasing Decision.
Co-Authors A. Rizky Akbar Maulana Zain AA Sudharmawan, AA Aan Arief Trenggono Abdul Haris Abdullah Syakur Novianto ABS, M Khoirul Ach. Noval Annas Achmad Agus Priyono Adela, Diva Adelia Putri Pangestuti Adi Pamungkas Adia Reyhan Putra Pratama Aditya Wahyudin Harun Afi Rachmat Slamet Afi Rahmat Slamet Afida Nur Uzma Agung Jiwandono AGUS SETIAWAN Ahmad Fadeli Ahmad Farid Wahyudi Ahmad Fiantoni Fazri Ahmad Hikam Ahmad Rifa’i Maksum Ahmad, Ryan Fazrin Ahsani Taqwiem Ahsani Taqwiem Ainul Yaqin Aisyah Ainun Unsiyah Akhmad Fadhili Akhmad Faisol Efendi Akmal Rizky Pratama Aleria Irma Hatneny Alfian Budi Primanto Alfian Budi Primanto Alika, Lingling Ayu Alun Dwi Septiando Amin, Muh Sirojuddin Amin, Muhammad Rohil Aminuyati Amiruddin . Amiruddin Amiruddin ANANG FUAD Syafrudin Andi Normala Andi Normala Dewi Andi Normaladewi Angga Riduansyah Adi Pranata Anindita Salasa Ahmada Anisia Damayanti Anissa Firda Nur Rohma Arif Kurniawan Santoso Arif Luqman Hakim Arini Fitria Mustapita Arsyianto, Muhammad Tody Ashifa Maharani Asmina Rahmawati Aulia Aufa Diana Ayax Berrem Bernadi Ayu Novita Permatasari Azizy, Ailsa Rania Bagas Primadi Bagus Tuhu Hidayat Bahari, Romi Chandra Baha’ul Mu’in Bahrul Bainarqi Baihaqi, Moh Kholis Bambang Heri Susanto Basalamah, Muhammad Ridwan Bastomi, Mohamad Bilqis, Nurul Budi Wahono Callista, Arwa Diba Ratu Cholilah Cholilah David David Erdiansyah Desi Ristanti Devin Koko Febiriliansyah Devyasari Octavia Irawan DEWI FITRIANI Dewi Puspitasari Dita Octavia Dita Roosemella Paramadina Donny Pangestu Dwi Indah Kinanti Dwi Mayangsari Dwi Murniyati Dwimas Arie Supangkat Edi Cahyono Edi Saputra Efendi Yusuf Ego Andromega Eka Farida Eka Febri Wijanarko Eli Umitasari Erdiana, Alifiah Nur Etty Saraswati Eva Ruswinda Fadhilah, Rio Fadlilatul Khairiyah Fahinda Rio Dinata Fahrurrozi Rahman Fajar Setia Farida Karimatun Nisa’ Faruq Wahyudi Fatkhul Akmal Maulana Fatur Rochman Fauziyah, Yenny Zanubah Febriansyah, Aldhi Fifit Nurta Syaifudin Firmansyah, Oktova Rian Fitri Wahyuni Fitriyah, Hanis Fuji Santoso Gusti Suta Pahlopi Guterres, Novicasari Nur Pratiwi Hainun Mansyur Hamim Farizy Zarkazy Hanis Putri Kurnia Wati Hawin Anam Fadhlullah Helmiyatun Naimah Heni Lutfia Sari Hikmatun Nafiah Ali Holyness Nurdin Singadimedja Idatul Faizati Iga Ade Mirela Ighfirlana Ighfirlana Illiatus Soleha Ilmi, Lilik Qaffidhotul Indah Fatmawati indah nuril laili Irawan Dwiyanto Ismail Hidayat Ismawati Fauziah Ita Athia Jangky Dausat Januarika Zakinah Larasati Jeka Sri Vita Sari Juniarti Juniarti Karima, Isnaini Kartika Rose Rachmadi Kartika Rose Rachmadi Khairul Imamul Khalikussabir, Khalikussabir Kholidah, Amalya Nur Maya Khusnul Khotimah Kofifah Indria Novitasari Kristina Firdha Kyswantoro Laila, Fati Khalif Lailatuz Zuhriyah Lalu Wahyu Azazi Ledy Diana Lukyani, Defita Luluk Fitria Lusi Agustina Luthfi Humam M Hufron M. Aliyuddin M. Hufron M. Khoirul Anwarodin Broto Suharto M. Khoirul Anwarudin Broto Suharto M. Rizki Azhari M. Sulaiman M. Tody Arsyianto M.Hufron M.Hufron Maaniya Tamama Maera Yulia Magdalena Dwi Anggraini Mahadyka Agung Prasetyo Mahardani, Ahmad Subhan Malinda, Elsa Mandasari, Adinda Putri Marca Intan Youlanda Maskurin Nur Azizah Mas’udah, Nia Arifiana Maulida Elvara Mega Putri Elissa Melinda Handayani Millaningtyas, Restu Mirzatul Ummah Miswanto Miswanto Mochamad Arif Rizky Mochamad Rosul Moh Hafiz Hismuddin Moh. Hufron Moh. Nur Dafa Sidqi Mohammad Fandi Mohammad Lutfi Mohammad Rasuli Mohammad Rizal Mohammad Tody Arsyianto Mohammad Wildan Mohd Salleh, Muhammad Zulfaris Mudasir Mudasir Muhamad Tody Arsyianto Muhammad Abu Tholib Muhammad Alamsyah Rahmatulloh Muhammad Anshor Syafi’i Muhammad Fadil Muhammad Hufron Muhammad Khoirul Anwarodin Brotosuharto Muhammad Misnarum Muhammad Muhammad Muhammad Naghieb Muhammad Nur Alfandi Muhammad Rizalul Mukhlis Muhammad Rukmana Muhammad Tody Arsyianto Muhammad Waliyul Ilmi Mukhamad Amin Suryanulloh Murniyati, Dwi Nabilah Qotrunada Nadifah, Siti Rogibatun Nagari, Bregas Istha Sasangka Aji Nanda Kumala Ningsih Nanik Wahyuningtyas Nicholas Galang Widjanarko Nida Aulia Amatullah Nisa', Khoirotun Novita Dewi Rahmawati Nur Kholis Nurhasan Aripin Nurhayati, Susi Alistina Nurlaili Nurlaili Nurmalita Sari Nursani Nursani nurul latifah Nurus Sofi Nuryati Nuryati Oktaviani Laili Rakhmawati Ony Dzaky Abdillah Padli, Feri Pandora, Calista Mina Prayoga, Lintang Prihartini, Wahyu Purwanti, Henny Putri Indah Lestari Putri Wulan Sari Putri, Alkansha Berlina Eka Putri, Intan Sabrina Aziza Putri, Vina Afrilianda Qamar, Sariful Qurrotu A'yun Rachmaudinah Hilda Safitri Raden Mohamad Herdian Bhakti Rafsanjani, Rafli Rahman, Muhammad Fahrozi Rahmat Nur Riandika Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati, Rahmawati Ramadhan, Tri Sugiarti Rano Yudho Prawiro Ratna Dewi Kartika Sari Ratna Tri Hardaningtyas, Ratna Tri Rendyana Putra Resa Juniari Restu Millaningtyas Restu Millaningtyas reza rezita oktaviana Ridho Hananta Ramadhan Rifa Azkiyah Rifma Azizatun Novianti Rif’a Maulana Rika Indriyati Risalahtul Chamiati Misbah Riski Bagus Satria Rismatul Karomah Rivaldi C Lengam Rizal, Syarif Ali Rosa Intan Delavia Rosyidah, Ainul Fitrotur Rudi Hartono Rully Sabrina Safrillia, Dea Salman, Ach. Rois Salsabila, Oktaviana Salwa Samsul Haji Sandra Oktaviasari Saputri, Vicky Yuli Saraswati, Ety Sari Oktavia Satria Abdi Pratama Yudha Satria Putra Utama Sevty Maya Dewi Fatikhah Sindi Puji Lestari Siti Asiyah Siti Hulud Sodikin Sodikin Suharto, M. Khoirul Anwarudin Broto Suhriyanto Suhriyanto Sulton Sholehuddin Sunaryo, Hadi suparman suparman Sya'bana, Laillia Nisfi Syafaat Syafaat Syamsul Ibad Tamaulina Br Sembiring Tri Sugiarti Ramadhan Tristanti, Febiana Destin Trya May Indriani Ubadillah Mohsyin Ulayya, Afifah Azizah Umrotus Febriansari Usman Ali Vicky Dwi Anggraeni Vita Nur Jannah Wahyu Anggar Saputra Wahyuningtyas, Nanik Wahyuningtyas, Novianur Wardhana, Nurani Lembut Putri Widarko, Agus Widya Rizqi Kusuma Wardhani Widyan Violita Winardianto Hadi Susilah Winda Jaya Wiwid Prihartono Yuli Khoiriyah Yusuf Andriansyah Zahro, Saniaty Zahrok’u Syarofah Zairozie Tamim ‘ Aini, Nur