Claim Missing Document
Check
Articles

PENGARUH LOKASI, HARGA DAN KERGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI MALL DINOYO CITY (Studi Kasus Pada Konsumen Mall Dinoyo City) Rahmat Nur Riandika; Rois Arifin
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 06 No. 08 Agustus 2017
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (549.317 KB)

Abstract

ABSTRACTThis research was aimed to investigate the influence of location, price andproduct diversity to the decision of the purchase of Mall Dinoyo City MalangConsumers The population in this research is Consumers of Mall Dinoyo CityMalang in the last month Mei-July 2017. Sample taken by using the methodaccidental sampling in order to obtain 97 of respondents who qualified in thesample .This research using the primary data and multiple regression analysismethod.The result of this research shows that the variable of location has positiveand significant effect to the decision of the purchase , the variable price haspositive and significant effect to the decision of the purchase, and variable ofproduct diversity has positive and insignificant effect to the decision of thepurchase .Simultaneously variable location, price , and product diversity havesignificant influence to the decision of the purchase .Keywords:Location, Price, Product Diversity, Decision Of The Purchase.
PENGARUH BAURAN PEMASARAN JASA (Product, Price, Place, Promotion, Process, people, and Physical Evidence ) TERHADAP KEPUTUSAN PEMBELIAN (Study Kasus Pada Jasa Transportasi CV King Tour And Travel) Syamsul Ibad; Rois Arifin; Achmad Agus Priyono
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 07 No. 02 Februari 2018
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (752.221 KB)

Abstract

AbstractThe research intends to show the effect of service marketing mix conducted by CVKing Tour and Travel simultaneously and partially to the purchasing decision oftransportation services. This research was conducted at CV King Tour and Travelcompany. This research uses descriptive quantitative with sampling technique withnon probabilty sampling technique. The type of data used in the study is the timeseries with data collection procedures through the delivery of questionnaires toselected consumers as a sample. The result of data analysis and hypothesis shows thatmarketing service mix consisting of (Product, Price, Place, Promotion, Process,People, and Physical Evidence) have a positive effect on purchasing decision. Andthat shows the significant result of each marketing mix variable that is Promotion andPhysical Evidence).Keywords: Service Marketing Mix, Purchase Decision.
Pengaruh Tingkat Pendidikan, Masa Kerja Dan Komitmen Terhadap Kinerja Karyawan Di Radio Republik Indonesia Kota Malang Rachmaudinah Hilda Safitri; Rois Arifin; M. Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 06 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (351.678 KB)

Abstract

Abstract This study aims to determine the effect of education level, tenure and commitment to employee performance at Radio Republik Indonesia Malang City. The sample in this study amounted to 75 respondents who are employees of Radio Republik Indonesia Malang City. The sampling technique used was saturated sampling or census. The data used in this study used primary data and secondary data obtained from the distribution of questionnaires to employees of Radio Republik Indonesia Malang City. The method used is data analysis with validity, reliability, normality, multicollinearity test, heteroscedasticity test, multiple regression analysis test, f test, t test and coefficient of determination. With the results of the study showed that simultaneously the level of education, tenure, commitment affect employee performance, while partially education level, tenure, commitment affect employee performance at Radio Republik Indonesia Malang City. Kata kunci : Tingkat Pendidikan, Masa Kerja, Komitmen, Kinerja Karyawan
PENGARUH BRAND IMAGE, BRAND TRUST DAN PRODUCT QUALITY TERHADAP BRAND LOYALTY (Pada Pengguna Smartphone Samsung di FEB Universitas Islam Malang) Mochamad Rosul; Rois Arifin; Muhammad Hufron
E-JRM : Elektronik Jurnal Riset Manajemen Vol. 7 No. 1 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (606.544 KB)

Abstract

ABSTRACTThe purpose of this study is to determine the effect of brand image, brand trust and product quality variables on brand loyalty on Samsung smartphone users. The research method used is quantitative. The population and samples used in this research are students Faculty Economics and Business of Islamic University of Malang. The sample in this research using purposive sampling technique, while the data analysis method used in this research is multiple linear regression analysis.The results of this study provide empirical evidence that the variable brand image, brand trust and product quality both simultaneously and partially have a positive and significant impact on brand loyalty.
Pengaruh Lingkungan Kerja, Pelatihan, Motivasi Dan Komitmen Organisasi Terhadap Kinerja Pegawai Tata Usaha Sekretariat Daerah Kabupaten Malang Yuli Khoiriyah; Rois Arifin; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 03 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1094.455 KB)

Abstract

Abstract This study aims to determine and analyze the influence of the Work Environment, Training, Motivation, and Organizational Commitment to the Performance of the Secretariat Administrative Staff of Kabupaten Malang.The population used in this study were 46 employees of the Secretariat Administrative Staff of Kabupaten Malang by utilizing the saturated sample method (census sample). The method used in this study was quantitative research method in which the data analysis technique used is multiple linear regression by using SPSS ver.16.This study proves that the variables of Work Environment, Training, Work Motivation, and Organizational Commitment simultaneously and partially have a significant effect on employee performance in the Secretariat Administrative Staff of Kabupaten. Adjusted R2 of 0.598 explains that 59.8% of employee performance in Secretariat Administrative Staff of Kabupaten Malang can be explained by the variables of Work Environment, Training, Work Motivation, and Organizational Commitment and 40.2% is caused by other variables which are not observed. Keywords: Work Environment, Training, Motivation, Organizational Commitment, Employee Performance.
PENGARUH KUALITAS SISTEM INFORMASI, HARGA, PROMOSI, DAN PELAYANAN TERHADAP KEPUASAN PELANGGAN (Studi Kasus Pengguna Jasa Grab Pada Mahasiswa FEB Universitas Islam Malang) Arif Luqman Hakim; Rois Arifin; M Hufron
E-JRM : Elektronik Jurnal Riset Manajemen Vol. 7 No. 5 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (543.941 KB)

Abstract

AbstractThis study aims to explain the influence of the quality of information systems, prices, promotions, and services to customer satisfaction of Grab services to students of the Faculty of Economics and Business, Malang Islamic University. The population of this study were all students of the Faculty of Economics and Business in 2015-2017 Malang Islamic University. The sample was taken using purposive sampling method so that 93 respondents were met who met the requirements as samples. This study uses primary data and multiple linear regression analysis methods.The results showed that the variable quality of information, price, promotion, and service systems partially or simultaneously had a positive and significant effect on customer satisfaction of Grab services to FEB students of Malang Islamic University.  Keywords: information system quality, price, promotion, service, customer satisfaction.
Pengaruh Keragaman Produk, Harga, Promosi, Lokasi, Dan Pelayanan Terhadap Keputusan Pembelian (Studi Kasus Konsumen Minimarket Swalayan 89 Kota Probolinggo) Nida Aulia Amatullah; Rois Arifin; Rahmawati Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 04 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (288.367 KB)

Abstract

Abstract This study aims to determine the effect of product diversity, price, promotion, location and service on purchasing decisions for consumers of Supermarket Minimarket 89 Probolinggo City. The sample in this study amounted to 120 respondents who were consumers of 89 supermarkets in Probolinggo City. The sampling technique used is purposive sampling. The data used in the study used primary and secondary data. The method used is data analysis by using validity, reliability, normality, multicollinearity test, heteroscedasticity test, multiple linear regression analysis test, f test, t test and coefficient of determination with the IBM statistical SPSS version 25 program. With research results showing that simultaneously each product diversity, price, location promotion, and service equally affect purchasing decisions, while partially variable product diversity, price, promotion, and location have a significant effect on purchasing decisions at Supermarket Minimarket 89 Probolinggo City Keywords: Product Diversity, Price, Promotion, Location, Location, Purchase Decision Keywords : Purchase Decision, Product Diversity, Price, Promotion, Location and Service
Pengaruh Social Media Marketing, Brand Awareness, Brand Image Dan Brand Trust Terhadap Loyalitas Pelanggan Ultras Malang Ahmad Hikam; Rois Arifin; M. Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 22 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (333.035 KB)

Abstract

Abstractrelationship between on customer loyalty Ultras Malang. This research uses a study method on Ultras Malang customers where data is obtained by distributing questionnaires to Ultras Malang customers in Malang city which are selected by purposive sampling. Determination of the number of samples using the Maholtra formula and the results obtained were 105 respondents. The analytical method used in this research is instrument test (validity test, reliability), normality test, classical assumption test (multicollinearity test, heteroscedasticity test), multiple linear regression analysis, hypothesis testing (F test and t test), processing the coefficient of determination test. data using SPSS 23. The results of this study indicate that Social Media Marketing, brand awareness, brand image and brand trust simultaneously affect customer loyalty partially Social Media Marketing affects customer loyalty, brand awareness partially affects customer loyalty, brand image partially partial effect on customer loyalty customer loyalty, brand trust partially does not affect customer loyalty.Keywords : social media marketing, brand awareness, brand image, brand trust
PENGARUH KEMUDAHAN PENGGUNAAN, KUALITAS PELAYANAN,HARGA DAN PROMOSI TEHADAP KEPUASAAN PELANGGAN GRABFOOD Satria Abdi Pratama Yudha; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 8 No. 09 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (373.572 KB)

Abstract

ABSTRACTThis study aims to discuss the effect of ease of use, service quality, price and promotion of grabfood customer satisfaction in communities in the lowokwaru sub-district of Malang. using non-probability techniques with purposive sampling sampling techniques with special criteria. of the total population of 194,521 inhabitants of the lowokwaru sub-district of Malang city, 100 respondents were eligible. Data analysis in this study using SPSS 17. Application data used in this study include multiple linear regression analysis, validity test, reliability test, normality test, classic assumption test and hypothesis test. From the results of multiple linear regression analysis, it is known that simultaneous ease of use, service quality, price and promotion variables influence customer satisfaction. While the results of the t-test analysis revealed that the ease of use, servant quality, price and promotion variables had a significant influence on customer satisfaction.Keywords: Ease of Use; Service Quality; Price; Promotion; Customer Satisfaction
Pengaruh Kepercayaan, Promosi Gratis Ongkir, Online Customer Review Dan Cash On Delivery Terhadap Keputusan Pembelian Pada Marketplace Tiktok Shop (Studi Kasus Pada Mahasiswa di Kota Malang) Putri Wulan Sari; Rois Arifin; Muhamad Tody Arsyianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (730.749 KB)

Abstract

Abstract This study aims to test and explain the influence of trust, free shipping promotions, online customer reviews and cash on delivery on purchasing decisions on the TikTok Shop Marketplace case study on students in Malang City. This study uses a quantitative approach which uses the Malhotra formula in order to determine the sample because the population is still not known for sure, seeing from the calculation results of the Malhotra formula to get the result of the number of samples as many as 90. To solve the problems in this study using the help of SPSS version 25 in analyzing validity tests, reliability tests, normality tests, classical assumption tests, hypothesis tests, multiple linear regression tests and adjusted determination coefficient tests R2. The results of this study, namely trust, free shipping promotions, online customer reviews and cash on delivery simultaneously have a positive and significant effect on purchasing decisions and trust has a positive insignificant effect on purchasing decisions and free shipping promotions, online customer reviews and cash on delivery have a significant positive effect on purchasing decisions. Keywords: Trust, Free Shipping Promotion, Online Customer Reviews, Cash On Delivery, Purchasing Decision
Co-Authors A. Rizky Akbar Maulana Zain AA Sudharmawan, AA Aan Arief Trenggono Abdul Haris Abdullah Syakur Novianto ABS, M Khoirul Ach. Noval Annas Achmad Agus Priyono Adela, Diva Adelia Putri Pangestuti Adi Pamungkas Adia Reyhan Putra Pratama Aditya Wahyudin Harun Afi Rachmat Slamet Afi Rahmat Slamet Afida Nur Uzma Agung Jiwandono AGUS SETIAWAN Ahmad Fadeli Ahmad Farid Wahyudi Ahmad Fiantoni Fazri Ahmad Hikam Ahmad Rifa’i Maksum Ahmad, Ryan Fazrin Ahsani Taqwiem Ahsani Taqwiem Ainul Yaqin Aisyah Ainun Unsiyah Akhmad Fadhili Akhmad Faisol Efendi Akmal Rizky Pratama Aleria Irma Hatneny Alfian Budi Primanto Alfian Budi Primanto Alika, Lingling Ayu Alun Dwi Septiando Amin, Muh Sirojuddin Amin, Muhammad Rohil Aminuyati Amiruddin . Amiruddin Amiruddin ANANG FUAD Syafrudin Andi Normala Andi Normala Dewi Andi Normaladewi Angga Riduansyah Adi Pranata Anindita Salasa Ahmada Anisia Damayanti Anissa Firda Nur Rohma Arif Kurniawan Santoso Arif Luqman Hakim Arini Fitria Mustapita Arsyianto, Muhammad Tody Ashifa Maharani Asmina Rahmawati Aulia Aufa Diana Ayax Berrem Bernadi Ayu Novita Permatasari Azizy, Ailsa Rania Bagas Primadi Bagus Tuhu Hidayat Bahari, Romi Chandra Baha’ul Mu’in Bahrul Bainarqi Baihaqi, Moh Kholis Bambang Heri Susanto Basalamah, Muhammad Ridwan Bastomi, Mohamad Bilqis, Nurul Budi Wahono Callista, Arwa Diba Ratu Cholilah Cholilah David David Erdiansyah Desi Ristanti Devin Koko Febiriliansyah Devyasari Octavia Irawan DEWI FITRIANI Dewi Puspitasari Dita Octavia Dita Roosemella Paramadina Donny Pangestu Dwi Indah Kinanti Dwi Mayangsari Dwi Murniyati Dwimas Arie Supangkat Edi Cahyono Edi Saputra Efendi Yusuf Ego Andromega Eka Farida Eka Febri Wijanarko Eli Umitasari Erdiana, Alifiah Nur Etty Saraswati Eva Ruswinda Fadhilah, Rio Fadlilatul Khairiyah Fahinda Rio Dinata Fahrurrozi Rahman Fajar Setia Farida Karimatun Nisa’ Faruq Wahyudi Fatkhul Akmal Maulana Fatur Rochman Fauziyah, Yenny Zanubah Febriansyah, Aldhi Fifit Nurta Syaifudin Firmansyah, Oktova Rian Fitri Wahyuni Fitriyah, Hanis Fuji Santoso Gusti Suta Pahlopi Guterres, Novicasari Nur Pratiwi Hainun Mansyur Hamim Farizy Zarkazy Hanis Putri Kurnia Wati Hawin Anam Fadhlullah Helmiyatun Naimah Heni Lutfia Sari Hikmatun Nafiah Ali Holyness Nurdin Singadimedja Idatul Faizati Iga Ade Mirela Ighfirlana Ighfirlana Illiatus Soleha Ilmi, Lilik Qaffidhotul Indah Fatmawati indah nuril laili Irawan Dwiyanto Ismail Hidayat Ismawati Fauziah Ita Athia Jangky Dausat Januarika Zakinah Larasati Jeka Sri Vita Sari Juniarti Juniarti Karima, Isnaini Kartika Rose Rachmadi Kartika Rose Rachmadi Khairul Imamul Khalikussabir, Khalikussabir Kholidah, Amalya Nur Maya Khusnul Khotimah Kofifah Indria Novitasari Kristina Firdha Kyswantoro Laila, Fati Khalif Lailatuz Zuhriyah Lalu Wahyu Azazi Ledy Diana Lukyani, Defita Luluk Fitria Lusi Agustina Luthfi Humam M Hufron M. Aliyuddin M. Hufron M. Khoirul Anwarodin Broto Suharto M. Khoirul Anwarudin Broto Suharto M. Rizki Azhari M. Sulaiman M. Tody Arsyianto M.Hufron M.Hufron Maaniya Tamama Maera Yulia Magdalena Dwi Anggraini Mahadyka Agung Prasetyo Mahardani, Ahmad Subhan Malinda, Elsa Mandasari, Adinda Putri Marca Intan Youlanda Maskurin Nur Azizah Mas’udah, Nia Arifiana Maulida Elvara Mega Putri Elissa Melinda Handayani Millaningtyas, Restu Mirzatul Ummah Miswanto Miswanto Mochamad Arif Rizky Mochamad Rosul Moh Hafiz Hismuddin Moh. Hufron Moh. Nur Dafa Sidqi Mohammad Fandi Mohammad Lutfi Mohammad Rasuli Mohammad Rizal Mohammad Tody Arsyianto Mohammad Wildan Mohd Salleh, Muhammad Zulfaris Mudasir Mudasir Muhamad Tody Arsyianto Muhammad Abu Tholib Muhammad Alamsyah Rahmatulloh Muhammad Anshor Syafi’i Muhammad Fadil Muhammad Hufron Muhammad Khoirul Anwarodin Brotosuharto Muhammad Misnarum Muhammad Muhammad Muhammad Naghieb Muhammad Nur Alfandi Muhammad Rizalul Mukhlis Muhammad Rukmana Muhammad Tody Arsyianto Muhammad Waliyul Ilmi Mukhamad Amin Suryanulloh Murniyati, Dwi Nabilah Qotrunada Nadifah, Siti Rogibatun Nagari, Bregas Istha Sasangka Aji Nanda Kumala Ningsih Nanik Wahyuningtyas Nicholas Galang Widjanarko Nida Aulia Amatullah Nisa', Khoirotun Novita Dewi Rahmawati Nur Kholis Nurhasan Aripin Nurhayati, Susi Alistina Nurlaili Nurlaili Nurmalita Sari Nursani Nursani nurul latifah Nurus Sofi Nuryati Nuryati Oktaviani Laili Rakhmawati Ony Dzaky Abdillah Padli, Feri Pandora, Calista Mina Prayoga, Lintang Prihartini, Wahyu Purwanti, Henny Putri Indah Lestari Putri Wulan Sari Putri, Alkansha Berlina Eka Putri, Intan Sabrina Aziza Putri, Vina Afrilianda Qamar, Sariful Qurrotu A'yun Rachmaudinah Hilda Safitri Raden Mohamad Herdian Bhakti Rafsanjani, Rafli Rahman, Muhammad Fahrozi Rahmat Nur Riandika Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati, Rahmawati Ramadhan, Tri Sugiarti Rano Yudho Prawiro Ratna Dewi Kartika Sari Ratna Tri Hardaningtyas, Ratna Tri Rendyana Putra Resa Juniari Restu Millaningtyas Restu Millaningtyas reza rezita oktaviana Ridho Hananta Ramadhan Rifa Azkiyah Rifma Azizatun Novianti Rif’a Maulana Rika Indriyati Risalahtul Chamiati Misbah Riski Bagus Satria Rismatul Karomah Rivaldi C Lengam Rizal, Syarif Ali Rosa Intan Delavia Rosyidah, Ainul Fitrotur Rudi Hartono Rully Sabrina Safrillia, Dea Salman, Ach. Rois Salsabila, Oktaviana Salwa Samsul Haji Sandra Oktaviasari Saputri, Vicky Yuli Saraswati, Ety Sari Oktavia Satria Abdi Pratama Yudha Satria Putra Utama Sevty Maya Dewi Fatikhah Sindi Puji Lestari Siti Asiyah Siti Hulud Sodikin Sodikin Suharto, M. Khoirul Anwarudin Broto Suhriyanto Suhriyanto Sulton Sholehuddin Sunaryo, Hadi suparman suparman Sya'bana, Laillia Nisfi Syafaat Syafaat Syamsul Ibad Tamaulina Br Sembiring Tri Sugiarti Ramadhan Tristanti, Febiana Destin Trya May Indriani Ubadillah Mohsyin Ulayya, Afifah Azizah Umrotus Febriansari Usman Ali Vicky Dwi Anggraeni Vita Nur Jannah Wahyu Anggar Saputra Wahyuningtyas, Nanik Wahyuningtyas, Novianur Wardhana, Nurani Lembut Putri Widarko, Agus Widya Rizqi Kusuma Wardhani Widyan Violita Winardianto Hadi Susilah Winda Jaya Wiwid Prihartono Yuli Khoiriyah Yusuf Andriansyah Zahro, Saniaty Zahrok’u Syarofah Zairozie Tamim ‘ Aini, Nur