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Pengaruh Personal Branding, Keragaman Produk, Dan Promosi Terhadap Minat Beli Di Isna Store Kec. Ngoro Kab. Mojokerto Dwi Indah Kinanti; Rois Arifin; M. Tody Arsyianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Isna Store is a relatively new department store located in Dsn. Kecapangan Ds. Ngoro Rt.10 Rw.03 Kec. Ngoro Kab. Mojokerto. Previously, the Isna Store was only a small shop that was not well known and even had a few enthusiasts, but as people's interest in making purchases at Isna Store increased, this business grew and the number of buyers increased. The type of research used is explanatory research. With a quantitative research approach . The population of this research is 400 of the average consumers of Isna Store every month. In determining the sample of this study using the slovin formula, so that as many as 80 respondents were obtained who were targeted for Isna Store consumers who were met by researchers by chance when making purchases. From the results of the F test it was stated that personal branding (X1), product diversity (X2), and promotion (X3) had an effect on buying interest (Y) at Isna Store. Based on the results of the t test, it is known that personal branding (X1) has a partial effect on purchase intention (Y), product diversity (X2) has no partial effect on purchase intention (Y), and promotion (X3) has a partial effect on purchase intention (Y ). Based on the research that has been done, Isna Store must pay attention to the benefits and effects of personal branding, product variety, and promotions in order to increase consumer buying interest more than before. And for further research, it is recommended to add research variables so that it is better known what factors influence consumer interest in shopping at the Isna Store. Keywords: Personal Branding, Product Diversity, and Promotion  
Analisis Pengaruh Customer Service, Online Customer Review, Media Sosial, Dan Brand Image Terhadap Minat Beli Pada Marketplace Shopee (Studi Kasus Mahasiswa Di Kota Malang) Kofifah Indria Novitasari; Rois Arifin; Restu Millaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine customer service, online customer reviews, social media, and brand image on buying interest in the shopee marketplace (a case study of students in the city of Malang). The population in this study are students in the city of Malang who have an interest in buying at the shopee marketplace. The sampling technique used quantitative methods with a sample of 65 respondents. The analytical method used is multiple linear regression analysis with SPSS application tools. This study has met the requirements of the classical assumption test, multiple linear regression, hypothesis testing, and analysis of the coefficient of determination. The variables used in this study are buying interest (the dependent variable), while customer service, online customer reviews, social media and brand image (independent variables). The results of the study show that simultaneously the variables of customer service, online customer reviews, social media, and brand image simultaneously influence purchase intention. Partially, the variables of customer service and social media have an effect on purchase intention as well as online customer review variables, and brand image partially has no effect on purchase intention because the significant value is greater than 0.05 and the t-count <1.402 Keywords: Customer Service, Online Customer Reviews, Social Media, Brand Image 
Analisis Pengaruh Nilai Pelanggan, Kualitas Pelayanan Dan Kedakatan Emosional Terhadap Loyalitas Nasabah ( Studi Kasus Pada Bank Bri Kantor Cabang Unisma ) Nuryati Nuryati; Rois Arifin; Kartika Rose Rachmadi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract  The population in this study is the customers of Bank BRI UNISMA Malang Branch Office savings. The samples taken were 98 respondents using the Non-Probability Sampling technique with the Purposive Sampling approach, namely sampling using the Slovin formula, while the sampling criteria were respondents to BRI bank savings customers, UNISMA Malang Branch Office, domiciled in Malang / Malang resident and 17 years old . Based on the research results, the regression equation is obtained as follows: Y = 5,832 X₁ 0.661 + 0.712 X₂ +0.502 X₃. Based on statistical data analysis, the indicators in this study are valid and the variables are reliable. In testing the classical assumptions, the multicollinearity independent regression model, there is no heteroscedasticity and normal distribution. The individual order of each of the most influential variables is the Service Quality variable with a regression coefficient of 0.712, then the Customer Value variable with a regression coefficient of 0.661, then followed by the Emotional Closeness variable with a regression coefficient of 0.502. BRI Bank UNISMA Malang Branch Office needs to maintain elements that have been considered good by customers and improve things that are still lacking Keywords: Customer Value, Service Quality, Emotional Closeness, Loyalty 
Pengaruh Daya Tarik Iklan, Celebrity Endorser, Brand Image Dan Persepsi Harga Terhadap Keputusan Pembelian Pengguna Shopeefood (Studi Kasus Pada Konsumen Mahasiswa Universitas Islam Malang) Moh. Nur Dafa Sidqi; Rois Arifin; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Based on research conducted with the aim of analyzing the effect of advertising attractiveness, celebrity endorser, brand image and price perception on purchasing decisions on shopee food users. The sample in this study were 92 shopee food users. The sampling technique used is purposive sampling where every customer who has made a repeat purchase has the opportunity to be a sample. The analytical method used in this study is multiple linear regression analysis with hypothesis testing using the F test and t test. From this study it is known that partially and simultaneously the variables of advertising attractiveness, celebrity endorser, brand image and price perception on purchasing decisions Keywords: Advertising Appeal, Celebrity Endorser, Brand Image, Price Perception, Purchase Decision
Pengaruh Ketepatan Waktu, Kualitas Pelayanan, Keamanan Dan Harga Terhadap Kepuasan Pelanggan J&T Express Lowokwaru Kota Malang (Studi Kasus Pada Mahasiswa Universitas Islam Malang) Winardianto Hadi Susilah; Rois Arifin; Kartika Rose Rachmadi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to tetst and explain the effect timelines, service quality, safety and price to satisfaction customers of J&T Express Lowokwaru Malang City case study on students University Of islam. This study uses a quantitative approach which uses the maholtra formula in order to determine the population is still not know with certainy, looking at the results of calculating the formula maholtra get the results of the number of samples of ninety. To complete the problems in this study use SPSS assistance in analyzing various kinds of tests were performed such as validity test, reliability test, test normality, classical assumption test, hypothesis test, multiple liniear regression test and test coefficient of determination adjusted R2 . The results of this study are timeliness, quality of service, security and price affect simultaneously on customer satisfaction and service quality and price are significant for customer satisfaction while timeliness and security are not significant to customer satisfaction. Keywords: Timeliness, Service Quality, Security, Price, Customer Satisfaction
Pengaruh Brand Ambassador, Brand Image, Kualitas Produk Terhadap Minat Beli Arascarf (Studi Kasus Konsumen Arascarf di MOG Malang) Sevty Maya Dewi Fatikhah; Rois Arifin; Satria Putra Utama
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to determine the influence of brand ambassadors, brand image, and product quality on Arascarf buying interest among Arascarf consumers at MOG Malang. The sample in this research is Arascarf consumers at MOG Malang. sampling with a non-probability sampling approach and a purposive sampling strategy, where the sample is chosen after taking into account a number of factors. Seventy respondents made up the study's samples. This study employed quantitative research methods. In this study, SPSS IBM V.28.0 for Windows is used for data analysis. Multiple linear regression analysis is the data testing method that is employed. Validity tests, reliability tests, normality tests, traditional assumption tests, hypothesis tests, and coefficient of determination tests (R2) are all conducted. The factors brand ambassador, brand image, and product quality all had an impact on purchase intention simultaneously or jointly, according to the findings of this study. Purchase intention is partially influenced by brand ambassadors. Purchase intention is partially influenced by brand image. Purchase intention is partially influenced by product quality. Keywords: Brand Ambassador, Brand Image, Product Quality, and Purchase Intention.
Pengaruh Kualitas Produk, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pengunjung Holaa Cafe Di Gresik Aulia Aufa Diana; Rois Arifin; Satria Putra Utama
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine and explain the effect of product quality, price and service quality on the decisions of visitor satisfaction with Holaa Cafe in Gresik. This research is a quantitative type of research. The method used is multiple linear regression. The sampling technique uses the formula from Solvin with the calculation results of 75 samples. To solve the problems in this study using SPSS with the help of validity test, reliability test, normality test, multiple linear regression analysis, multicollinearity test, heteroscedasticity test, F test, and t test. The results showed that simultaneously. Variables of Product Quality, Price and Service Quality have a significant simultaneous effect on the Decisions of Holaa Cafe Visitors in Gresik. And there is a partial influence between product quality, price and service quality on the decisions of visitor satisfaction with Holaa Cafe in Gresik. Keywords: Product Quality, Price and Service Quality on Visitor Decisions
Pengaruh Disiplin Kerja, Kemampuan Kerja, dan Lingkungan Kerja Terhadap Kualitas Pelayanan Karyawan (Studi pada Koperasi Serba Usaha (KSU) Sumber Makmur Kabupaten Trenggalek) Maskurin Nur Azizah; Rois Arifin; Kartika Rose Rachmadi
Innovative: Journal Of Social Science Research Vol. 3 No. 6 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i6.5012

Abstract

Kualitas pelayanan yaitu suatu perlakuan yang diberikan oleh organisasi kepada masyarakat yang membutuhkan guna membantu atau menyelesaikan permasalahan yang terjadi. Baik tidaknya kualitas pelayanan yang diberikan oleh suatu koperasi akan menentukan daya tarik masyarakat terkait produk atau jasa yang ditawarkan. Kualitas pelayanan dapat diukur jika karyawan memenuhi kriteria yang telah ditetapkan oleh koperasi tersebut yang bisa dilihat dari disiplin kerja, kemampuan kerja, dan lingkungan kerjanya. Populasi dalam penelitian ini adalah karyawan Unit Swalayan Koperasi Serba Usaha (KSU) Sumber Makmur Kabupaten Trenggalek. Sampel yang digunakan sebanyak 62 karyawan unit swalayan, dengan metode pendekatan menggunakan teknik non-probability sampling yaitu sampling jenuh yang menggunakan seluruh karyawan sebagai responden penelitian. Dalam penelitian ini menggunakan data primer menggunakan angket (kuesioner) yang disebar secara online melalui google form. Alat analisis data yang digunakan adalah software SPSS 29. Hasil penelitian menunjukkan bahwa secara simultan disiplin kerja, kemampuan kerja, dan lingkungan kerja berpengaruh signifikan terhadap kulitas pelayanan. Secara parsial disiplin kerja, kemampuan kerja, dan lingkungan ketiganya berpengaruh signifikan terhadap kualitas pelayanan karyawan Koperasi Serba Usaha (KSU) Sumber Makmur.
Strengthening The Creative Economy Of The Community Through The Utilization Of Used Cooking Oil Waste Into Aromatherapy Candles Rois Arifin; Agus Widarko; Mohamad Bastomi; Adelia Putri Pangestuti; Dewi Puspitasari; Muhammad Nur Alfandi
AKM Vol 5 No 1 (2024): AKM : Aksi Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat - Juli 2024
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/akm.v5i1.1156

Abstract

Used cooking oil refers to the waste oil generated by households that has not been effectively utilized by the majority of individuals. The objective of this course on candle-making using waste cooking oil is to acquire valuable expertise in repurposing waste cooking oil. The produced candles can be utilized by individuals as a creative entrepreneurial venture or for personal use in their own homes. The method used in this activity is socialization and training by playing a video of the impact of continuous use of used cooking oil, followed by discussion and then practice. The target in the community service activity was the women of Pengajian Ngembul Hamlet. The results of the training and socialization of processing used cooking oil waste into economically valuable items such as aromatherapy candles make the product has its own selling value. The enthusiasm of the participants was very high and satisfied, apart from the fact that they had never thought about the benefits of cooking oil waste. The positive impact of this community service activity is that it can reduce waste cooking oil.
Analisis Pengaruh Pengaruh Gaya Kepemimpinan, Disiplin Kerja Dan Motivasi Kerja Terhadap Kinerja Karyawan PT Permodalan Nasional Madani Persero Unit Lawang (Studi Kasus Pada Kinerja Karyawan PT Permodalan Nasional Madani Persero Unit Lawang ) Fitriyah, Hanis; Arifin, Rois; Rahmawati, Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine the influence of Leadership Style, Work Discipline and Work Motivation on Employee Performance. The object of this research is PT Permodalan Nasional Madani (Persero) with a sample size of 95. The sampling technique uses purposive sampling. Data collection techniques use questionnaires and data analysis tools. Based on the results of partial research analysis, leadership style has a significant effect on employee performance. Meanwhile, partially Work Discipline has a significant effect on employee performance. Meanwhile, partially motivation has a significant effect on employee performance. Keywords: Leadership Style, Work Discipline, Work Motivation and Employee Performance 
Co-Authors A. Rizky Akbar Maulana Zain AA Sudharmawan, AA Aan Arief Trenggono Abdul Haris Abdullah Syakur Novianto ABS, M Khoirul Ach. Noval Annas Achmad Agus Priyono Adela, Diva Adelia Putri Pangestuti Adi Pamungkas Adia Reyhan Putra Pratama Aditya Wahyudin Harun Afi Rachmat Slamet Afi Rahmat Slamet Afida Nur Uzma Agung Jiwandono AGUS SETIAWAN Ahmad Fadeli Ahmad Farid Wahyudi Ahmad Fiantoni Fazri Ahmad Hikam Ahmad Rifa’i Maksum Ahmad, Ryan Fazrin Ahsani Taqwiem Ahsani Taqwiem Ainul Yaqin Aisyah Ainun Unsiyah Akhmad Fadhili Akhmad Faisol Efendi Akmal Rizky Pratama Aleria Irma Hatneny Alfian Budi Primanto Alfian Budi Primanto Alika, Lingling Ayu Alun Dwi Septiando Amin, Muh Sirojuddin Amin, Muhammad Rohil Aminuyati Amiruddin . Amiruddin Amiruddin ANANG FUAD Syafrudin Andi Normala Andi Normala Dewi Andi Normaladewi Angga Riduansyah Adi Pranata Anindita Salasa Ahmada Anisia Damayanti Anissa Firda Nur Rohma Arif Kurniawan Santoso Arif Luqman Hakim Arini Fitria Mustapita Arsyianto, Muhammad Tody Ashifa Maharani Asmina Rahmawati Aulia Aufa Diana Ayax Berrem Bernadi Ayu Novita Permatasari Azizy, Ailsa Rania Bagas Primadi Bagus Tuhu Hidayat Bahari, Romi Chandra Baha’ul Mu’in Bahrul Bainarqi Baihaqi, Moh Kholis Bambang Heri Susanto Basalamah, Muhammad Ridwan Bastomi, Mohamad Bilqis, Nurul Budi Wahono Callista, Arwa Diba Ratu Cholilah Cholilah David David Erdiansyah Desi Ristanti Devin Koko Febiriliansyah Devyasari Octavia Irawan DEWI FITRIANI Dewi Puspitasari Dita Octavia Dita Roosemella Paramadina Donny Pangestu Dwi Indah Kinanti Dwi Mayangsari Dwi Murniyati Dwimas Arie Supangkat Edi Cahyono Edi Saputra Efendi Yusuf Ego Andromega Eka Farida Eka Febri Wijanarko Eli Umitasari Erdiana, Alifiah Nur Etty Saraswati Eva Ruswinda Fadhilah, Rio Fadlilatul Khairiyah Fahinda Rio Dinata Fahrurrozi Rahman Fajar Setia Farida Karimatun Nisa’ Faruq Wahyudi Fatkhul Akmal Maulana Fatur Rochman Fauziyah, Yenny Zanubah Febriansyah, Aldhi Fifit Nurta Syaifudin Firmansyah, Oktova Rian Fitri Wahyuni Fitriyah, Hanis Fuji Santoso Gusti Suta Pahlopi Guterres, Novicasari Nur Pratiwi Hainun Mansyur Hamim Farizy Zarkazy Hanis Putri Kurnia Wati Hawin Anam Fadhlullah Helmiyatun Naimah Heni Lutfia Sari Hikmatun Nafiah Ali Holyness Nurdin Singadimedja Idatul Faizati Iga Ade Mirela Ighfirlana Ighfirlana Illiatus Soleha Ilmi, Lilik Qaffidhotul Indah Fatmawati indah nuril laili Irawan Dwiyanto Ismail Hidayat Ismawati Fauziah Ita Athia Jangky Dausat Januarika Zakinah Larasati Jeka Sri Vita Sari Juniarti Juniarti Karima, Isnaini Kartika Rose Rachmadi Kartika Rose Rachmadi Khairul Imamul Khalikussabir, Khalikussabir Kholidah, Amalya Nur Maya Khusnul Khotimah Kofifah Indria Novitasari Kristina Firdha Kyswantoro Laila, Fati Khalif Lailatuz Zuhriyah Lalu Wahyu Azazi Ledy Diana Lukyani, Defita Luluk Fitria Lusi Agustina Luthfi Humam M Hufron M. Aliyuddin M. Hufron M. Khoirul Anwarodin Broto Suharto M. Khoirul Anwarudin Broto Suharto M. Rizki Azhari M. Sulaiman M. Tody Arsyianto M.Hufron M.Hufron Maaniya Tamama Maera Yulia Magdalena Dwi Anggraini Mahadyka Agung Prasetyo Mahardani, Ahmad Subhan Malinda, Elsa Mandasari, Adinda Putri Marca Intan Youlanda Maskurin Nur Azizah Mas’udah, Nia Arifiana Maulida Elvara Mega Putri Elissa Melinda Handayani Millaningtyas, Restu Mirzatul Ummah Miswanto Miswanto Mochamad Arif Rizky Mochamad Rosul Moh Hafiz Hismuddin Moh. Hufron Moh. Nur Dafa Sidqi Mohammad Fandi Mohammad Lutfi Mohammad Rasuli Mohammad Rizal Mohammad Tody Arsyianto Mohammad Wildan Mohd Salleh, Muhammad Zulfaris Mudasir Mudasir Muhamad Tody Arsyianto Muhammad Abu Tholib Muhammad Alamsyah Rahmatulloh Muhammad Anshor Syafi’i Muhammad Fadil Muhammad Hufron Muhammad Khoirul Anwarodin Brotosuharto Muhammad Misnarum Muhammad Muhammad Muhammad Naghieb Muhammad Nur Alfandi Muhammad Rizalul Mukhlis Muhammad Rukmana Muhammad Tody Arsyianto Muhammad Waliyul Ilmi Mukhamad Amin Suryanulloh Murniyati, Dwi Nabilah Qotrunada Nadifah, Siti Rogibatun Nagari, Bregas Istha Sasangka Aji Nanda Kumala Ningsih Nanik Wahyuningtyas Nicholas Galang Widjanarko Nida Aulia Amatullah Nisa', Khoirotun Novita Dewi Rahmawati Nur Kholis Nurhasan Aripin Nurhayati, Susi Alistina Nurlaili Nurlaili Nurmalita Sari Nursani Nursani nurul latifah Nurus Sofi Nuryati Nuryati Oktaviani Laili Rakhmawati Ony Dzaky Abdillah Padli, Feri Pandora, Calista Mina Prayoga, Lintang Prihartini, Wahyu Purwanti, Henny Putri Indah Lestari Putri Wulan Sari Putri, Alkansha Berlina Eka Putri, Intan Sabrina Aziza Putri, Vina Afrilianda Qamar, Sariful Qurrotu A&#039;yun Rachmaudinah Hilda Safitri Raden Mohamad Herdian Bhakti Rafsanjani, Rafli Rahman, Muhammad Fahrozi Rahmat Nur Riandika Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati, Rahmawati Ramadhan, Tri Sugiarti Rano Yudho Prawiro Ratna Dewi Kartika Sari Ratna Tri Hardaningtyas, Ratna Tri Rendyana Putra Resa Juniari Restu Millaningtyas Restu Millaningtyas reza rezita oktaviana Ridho Hananta Ramadhan Rifa Azkiyah Rifma Azizatun Novianti Rif’a Maulana Rika Indriyati Risalahtul Chamiati Misbah Riski Bagus Satria Rismatul Karomah Rivaldi C Lengam Rizal, Syarif Ali Rosa Intan Delavia Rosyidah, Ainul Fitrotur Rudi Hartono Rully Sabrina Safrillia, Dea Salman, Ach. Rois Salsabila, Oktaviana Salwa Samsul Haji Sandra Oktaviasari Saputri, Vicky Yuli Saraswati, Ety Sari Oktavia Satria Abdi Pratama Yudha Satria Putra Utama Sevty Maya Dewi Fatikhah Sindi Puji Lestari Siti Asiyah Siti Hulud Sodikin Sodikin Suharto, M. Khoirul Anwarudin Broto Suhriyanto Suhriyanto Sulton Sholehuddin Sunaryo, Hadi suparman suparman Sya'bana, Laillia Nisfi Syafaat Syafaat Syamsul Ibad Tamaulina Br Sembiring Tri Sugiarti Ramadhan Tristanti, Febiana Destin Trya May Indriani Ubadillah Mohsyin Ulayya, Afifah Azizah Umrotus Febriansari Usman Ali Vicky Dwi Anggraeni Vita Nur Jannah Wahyu Anggar Saputra Wahyuningtyas, Nanik Wahyuningtyas, Novianur Wardhana, Nurani Lembut Putri Widarko, Agus Widya Rizqi Kusuma Wardhani Widyan Violita Winardianto Hadi Susilah Winda Jaya Wiwid Prihartono Yuli Khoiriyah Yusuf Andriansyah Zahro, Saniaty Zahrok’u Syarofah Zairozie Tamim ‘ Aini, Nur