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All Journal Jurnal Penelitian dan Pengembangan Pendidikan Jurnal Pendidikan Indonesia IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Sinkron : Jurnal dan Penelitian Teknik Informatika Pendas : Jurnah Ilmiah Pendidikan Dasar Anterior Jurnal JTP - Jurnal Teknologi Pendidikan Majalah Patologi Indonesia Jurnal Hukum Sasana Jurnal Penelitian Manajemen Terapan (Penataran) Siyasatuna Jurnal Ilmiyah Mahasiswa Siyasah Syariyyah Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Kewarganegaraan Window of Public Health Journal Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Mosharafa: Jurnal Pendidikan Matematika Journal for Lesson and Learning Studies Jurnal J-PEMAS Marketing Management Studies Al Intisyar: Jurnal Pendidikan Bahasa Arab Al-Ubudiyah: Jurnal Pendidikan dan Studi Islam Pengabdian Kampus: Jurnal Informasi Kegiatan Pengabdian Pada Masyarakat Jurnal RSMH Palembang Jurnal Al Tasyri'iyyah Tata Kelola Jurnal Literasi Pendidikan Fisika (JLPF) Bakti Budaya: Jurnal Pengabdian kepada Masyarakat Jurnal Tata Rias (JTR) Journal of Community Service Jurnal Kaharati Nukleo Sains: Jurnal Pendidikan IPA SEUNEUBOK LADA: Jurnal ilmu-ilmu Sejarah, Sosial, Budaya dan Kependidikan JIPM: Jurnal Indragiri Penelitian Multidisiplin Paradoks : Jurnal Ilmu Ekonomi HIKMATUNA: Journal for Integrative Islamic Studies TAUJIH: Jurnal Pendidikan Islam Majalah Cendekia Mengabdi Jurnal Ekonomi, Bisnis, dan Humaniora Financial Management Studies Hikmatuna Al-Zayn: Jurnal Ilmu Sosial & Hukum Pengertian: Jurnal Pendidikan Indonesia (PJPI) JLE: Journal of Literate of English Education Study Program Beujroh : Jurnal Pemberdayaan dan Pengabdian pada Masyarakat Journal of Computer Interaction in Education (JCIE) MAXIMAL Edukasi The Indonesian Journal of Computer Science Jurnal Tata Rias (JTR) Jurnal Edukasi Saintifik Journal of Health Literacy and Qualitative Research Magenta Journal De Healthymedi Lex Stricta : Jurnal Ilmu Hukum
Rahmiati
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Journal : marketing management studies

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The Influence of E-service Quality, E-trust and E-satisfaction Toward E-loyalty on Shopee Online Shopping Application Users Dani Octa Melani; Rahmiati
Marketing Management Studies Vol. 1 No. 3 (2021): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (663.728 KB) | DOI: 10.24036/mms.v1i3.57

Abstract

Abstract This study aims to analyze (1) the effect of e-service quality on e-satisfaction on Shopee users. (2) The effect of e-trust on e-satisfaction on Shopee users (3) The effect of e-service quality on e-loyalty on Shopee users in. (4) The effect of e-trust has an effect on e-loyalty of Shopee users. (5) The effect of e-satisfaction on e-loyalty on Shopee users. The population in this study were all Shopee users and the sample in this study were Shopee users who had shopped more than once. The sample size in this study was 217 respondents. Data was collected through the distribution of online questionnaires and data processing was carried out through SmartPLS software. The results of this study indicate that (1) E-service quality has a positive and significant effect on e-satisfaction on Shopee users. (2) E-trust has a positive and significant effect on e-satisfaction on Shopee users. (3) E-service quality has no positive and insignificant effect on e-loyalty of Shopee users. (4) E-loyalty has no negative and insignificant effect on e-loyalty on Shopee users. (5) E-satisfaction has a positive and significant effect on e-loyalty to Shopee users. and e-service quality and e-trust have a positive and significant effect on e-loyalty through e-satisfaction on Shopee users. Abstrak Penelitian ini bertujuan untuk menganalis (1) Pengaruh e-service quality terhadap e-satisfaction pada pengguna Shopee. (2) Pengaruh e-trust terhadap e-satisfaction pada pengguna Shopee (3) Pengaruh e-service quality terhadap e-loyalty pada pengguna Shopee di. (4) Pengaruh e-trust berpengaruh terhadap e-loyalty pada pengguna Shopee. (5) Pengaruh e-satisfaction terhadap e-loyalty pada pengguna Shopee. Populasi dalam penelitian ini adalah seluruh pengguna Shopee dan sampel pada penelitian ini adalah pengguna Shopee yang sudah berbelanja lebih dari satu kali. Jumlah sampel pada penelitian ini sebanyak 217 responden. Data dikumpulkan melalui penyebaran kuesioner secara online dan pengolahan data dilakukan melalui software SmartPLS. Hasil penelitian ini menunjukan bahwa (1) E-service quality berpengaruh secara positif dan signifikan terhadap e-satisfaction pada pengguna Shopee. (2) E-trust berpengaruh secara positif dan signifikan terhadap e-satisfaction pada pengguna Shopee. (3) E-service quality tidak berpengaruh secara positif dan tidak signifikan terhadap e-loyalty pada pengguna Shopee. (4) E-loyalty tidak berpengaruh secara negatif dan tidak signifikan terhadap e-loyalty pada pengguna Shopee. (5) E-satisfaction berpengaruh secara positif dan signifikan terhadap e-loyalty pada pengguna Shopee. serta e-service quality dan e-trust berpengaruh positif dan signifikan terhadap e-loyalty melalui e-satisfaction pada pengguna Shopee.
The effect of electronic word of mouth, brand image, and trust on purchase intention Maulana, Nurul Shalsadila; Rahmiati
Marketing Management Studies Vol. 3 No. 4 (2023): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v3i4.404

Abstract

This study aims to analyze the effect of Electronic Word of Mouth on Purchase Intention with Brand Image and Trust as Mediating Variables on Tiktok Users in Padang City. The population in this study were all people in Padang City who know the TikTok application. This study included 196 respondents as samples. Data was collected by distributing online questionnaires, and data was processed using SmartPLS software. The findings of this study show that (1) electronic word of mouth has a positive and significant effect on purchase intention, (2) electronic word of mouth has a positive and significant effect on brand image, (3) brand image has a positive and significant effect on purchase intention, (4) electronic word of mouth has a positive and significant effect on purchase intention mediating by brand image, (5) electronic word of mouth has a positive and significant effect on trust. (6) trust has a positive and significant effect on purchase intention, and (7) electronic word of mouth has a positive and significant effect on purchase intention mediating by trust.
Co-Authors Abdul Razzaq Abdul Syaban Abdul Walid Abel Tasman Agustin Ainal Mardhiah Ambo Dalle Amelia Safitri, Nova Aminuddin Amisbah Ramly Anam, M Khairul Andi Kamal Ahmad Andi Rezal Juhari Angela, Leliana Maria Ani Purwati Anis Mahatika Anisa Taqwina Annisa Zalsabillah Arif Sanjaya, Muhammad Astutik, Trining Puji Aulia, Aulia Baharuddin Semmaila Chairil Hamdani Chairuddin Chairuddin Chendrasari, Julian Cibro, Sania Cut Nuraini Dani Octa Melani Dasrita, Joni Edwar Diah Ayu Lestari, Diah Ayu Diniyah, Aurorah Edwar Ali Edwin Musdi ENDRI ENDRI Ernawati Eva Iryani, Eva Evhy Sekarwangi Putri Faqih Romadhon , Thorikul Fauzi Ahmad Muda Fitriyah Sulaeman, Nurul Guntur Arie Wibowo, Guntur Arie Hamsa Hasan Maksum Hasanah Herdiansyah Hisbullah Husnani Aliah Idris Mandang, Idris Ika Parma Dewi Indra Saputra Intan Witari Isfanda Jamilus Jasrudin Juari, Iskandar Julian Chendrasari Junadhi Junadhi Khairunnisa Khairunnisa Kumaladewi, Yuliana Kurniati Labbase, Ilham Lala laman, ilham Lambang Subagiyo Lapisa , Remon M. Jamaris Machdalena Makdin, Hoirol Anuar bin Makhroji Maksum , Hasan Manulang, Fatma Riskiya Mardainis Maria Tinambunan, Eva Martinus Tanga Lero Maulana, Nurul Shalsadila Meiriza, Adellia Miswardi Muawan, Muhammad Habib Mubarak, Akhmad Fadilla Muda, Sultan Iskandar Muhammad Amin Muhammad Giatman Muhammad Riza Muhammad Sobih Munawarah, St. Rukmana Ratu Munikah, Hijratul Munirah Murni Astuti Muslim, Abdul Aziz Mustafa, Adriana Muzakkir Nanda Khoirunisa Nasution, Syarif Hidayatullah Nur Annisa Nur Ulmy Mahmud Nurfaidah Nurhafni Nurhikmah Nurmiati Nurul Suci Hudayana Nurwati, Solikah Oktarina, Rahmi Oktaviani, Vera Izzatul Paradila, Dinda Perdana, Gusti Muhammad Raja Putra Puspa Sari Putri, Fitriah Hemalia Qori Fajar Hermawan Rahmad Sujud Hidayat Rahmad Sujud Hidayat3 Rahmat Kurniawan Rahmawati Budi Mulyani Ramadhan, Naufal Ilham Ratna Kartika Irawati Raudatul Patimah, Raudatul Refdinal Remon Lapisa Rezki Farino Zen Rifka Safira Rini Apriyeni Rizki Maulana, Rizki Rizky Aulia, Rizka Amalia Mustapa ROMIATY Rosalina, Linda rsnarzk, Rasnawati Rusman Safira, Rifka Sahil, Ummu Hani Sahiran Saiful Salsabila Rabbani Samiruddin Samsuar Sanjaya, Sendi Saputri, Yesi Kasma Sarie, Fatma Satiadharmanto, Deddi Fasmadhy Setiana, Diana Sinukaban, Veronica Yulisna Sippah Chotban Sisca Arianingtyas Sofyan Sujariati Sulaeman, Maman Suriaman Suriaman Suriyanti Susandri, Susandri SUSANTI Syarifah Farissi Hamama Tendriandi, Rudi Trias Saputra Ulfa Sulaeman Ulfah, Sri Mujiarti Umar Sulaiman Usman Usman Jafar Veronika Yulisna Sinukaban Wadi, Fajrul Widia Novitaningsih Widodo, Yuda Wijaya, Sella Monica Winarty, Asih Wiyani, Riski Indah Yoga, Yoga Saputra Yuliana Yuliana Yusra, Andi Nurfadilah Yusuf, Mustaid Zahra Zegita Zetsaona Sihotang Zulaika, Tatik Zulida, Evi