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Sarwanto Sarwanto
Pendidikan Fisika - FKIP Universitas Sebelas Maret Surakarta
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Journal : Mavis : Jurnal Desain Komunikasi Visual

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Analisis Identitas Visual Kupat Tahu Magelang: Komunikasi, Estetika, dan Muatan Informasi dalam Membangun Citra Kuliner Daerah Ramadhan, Ahmad Zakiy; Sunarmi, Sunarmi; Sarwanto, Sarwanto
MAVIS : Jurnal Desain Komunikasi Visual Vol 7 No 01 (2025): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v7i01.1764

Abstract

Visual identity plays a crucial role in shaping the image of a product, including in the local culinary industry. However, studies on how visual elements reinforce cultural identity in culinary branding remain limited. This study aims to analyze the visual identity of Kupat Tahu Magelang from the perspectives of communication, aesthetics, and information content in establishing a distinctive regional culinary identity. A descriptive qualitative approach was employed, utilizing data collection techniques such as direct observation, semi-structured interviews with business owners, and a literature review on branding and visual aesthetics. The findings indicate that the visual identity of Kupat Tahu Magelang, dominated by bold typography and striking colors, effectively captures audience attention. However, the design lacks representation of Magelang’s local cultural elements. Therefore, integrating culturally inspired visual elements, such as traditional batik motifs or culinary icons, is necessary to enhance emotional appeal and product uniqueness. This study recommends a more culture-based design strategy to strengthen the competitive advantage of Kupat Tahu Magelang in both local and national markets.
Co-Authors A Rusli A. Ilalqisny Insan Abdul Jamil Achmad Hinduan Aditia, Kevin Afifuddin Afifuddin Agustin, Yesi Ahmad Harjono Ahmad Zakiy Ramadhan Ajat Sudrajat Alif Alfian, Alif ALIYAH, HIMATUL Aminuyati Andi Ete Andrian, Galih Rizka Anggit Grahito Wicaksono Anggraeni Mashinta S, Anggraeni Aprilliana Widyasari, Aprilliana Ardian Asyhari ashadi - - Ashadi Tri Ashadi Bakti Mulyani Bashir, Faqih Abdul Baskoro Adi Prayitno Baskoro Adi Prayitno Bayu Antrakusuma, Bayu Bimo Kuncoro Bowo Sugiharto Bramastia, Bramastia Budi Setiyono Budiarti, Indah Slamet budiyono saputro, budiyono Cari, Cari Chumdari Chumdari, Chumdari Cohen, James Darmojo, Kuntadi Wasi Daru Wahyuningsih Devi*, Erycha Arsita Dewanto Harjunowibowo Dewi, Anggita Tiara Dhimas Nur Setyawan Dina Mariana Dita Nugraeni Dwi Fista Setyo Putri DWI OETOMO Dwi Sari Ida Aflaha, Dwi Sari Dwi Sunu Widyartini Dwi Teguh Rahardjo Dyah Fitriana Dyah Fitriana Masithoh Dyah Puspitasari Ekawati, E Y Endah Purwaningsih Eti Sukadi, Eti Fatma Sukmawati, Fatma Febri, Ade Febrianti, Valinda Putri Firmanto, Tofan P. Gaguk Resbiantoro, Gaguk Gestiardi, Rivan Harjana Harjana Hasanah, Izzatul Hendrik Pratama Herliyana Rosalinda Herni Budiati Heru Edi Kurniawan Holyness Nurdin Singadimedja I Gusti Bagus Wiksuana I Nyoman Murtana Ichlas Wahid, Ichlas Ika Maryani Ike - Festiana Indrayana, Bagus Indriayu, Mintasihu Ismail Ismail Jamzuri Jamzuri Kurniadin, Muh. Zikron Latifah N. Qomariyatuzzamzami Lia Angraeni Lina Agustina Lina Artuty Widyasari Lita Rahmasari Mathofani, Ana Mohammad Masykuri Mohtar, Siti Hasmah Muh. Makhrus Muhammad Masykuri Mukhayyarotin Niswati Rodliyatul Jauhari Mukti Amini Muntari Muntari Narmoatmojo, Winarno Neratania, Alvina Nina Fati’ah Rahmawati Nonoh Siti Aminah Nonoh Siti Aminah Nonoh Siti Aminah Novitasari, Rahmawati Nuning Tri Rahayuningsih Nur Endah Nugraheni, Nur Endah Nur Yusron, Farid Nurmalita Sari, Nurmalita Panca Umar Saputra Peduk Rintayati Permatasari, Amalia Arum Poenamo, Gapu Desima Prabowo, Doni Wahyu Prameswari, Salvina Wahyu Pratama, Ikhsan Fahri Puguh - Karyanto PUGUH KARYANTO PUJI ASTUTIK Purwo Suyono, Purwo Putro, Robert Setiawan Rachma Indah Kurnia, Rachma Indah Rahayu, Windarti Ratna - Widyaningrum Ratna Widyaningrum Rina Restanti Rini Budiharti Riska Amelia Rismawati Rismawati Roemintoyo Roemintoyo S.Pd. M Kes I Ketut Sudiana . Sajidan Sajidan Sakka Samudin Sastika, Lia Ayu Satutik Rahayu Shalilhah, Miftahush Sidik, Muhammad Alfan Siska Desy Fatmaryanti Slamet Subiyantoro Soeparmi - - Soni Nugroho Yuliono Sri - Pusporini Sri Budiawanti Sri Jumarni Sri Widoretno Sri Yamtinah Suciati Sudarisman Suciati, Rahayu Sudarno Sudarno Sugihartono, Ranang Agung Sugiyarto Sugiyarto Sukarmin Sukarmin - - Sulistio Putri, Yulianto Sulistyo Saputro Sunardi Sunardi Sunarmi Sunarmi Suparmi - - Suparmi Suparmi Suparmi, Suparmi Suparni, Sri Supriehhatin, Maya Yulita Supriyatni, Supriyatni Supurwoko Suranto Suranto Susetyo, Gayuh Susilo*, Hintang Sutaryat Trisnamansyah Suyamto, Joko Syah Putri, Fauzia Syamsul Arifin Tri Wahyuni Maduretno, Tri Wahyuni Tri Wiyoko Wahyuni Purnami Widha Sunarno Widyawulandari, Rizki Wijayanti, Frita Dwi Winarni - - Winarno Winarno Wiwik Marsutji Agustinaningsih Yatin Mulyono Yayah Rukiah Yety Purnawirawanti Yulianto, Adam Eko Yuliawati Susana, Yuliawati Yuliono, Tri Zahroh, Shofi Hikmatuz Zainun, Zainun