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Ute Lies Siti Khadijah
Universitas Padjadjaran
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Journal : ANDHARUPA

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Konstruksi Sketsa Wisata Heritage dalam Menarik Minat Berkunjung Wisatawan (Studi Kasus di Bandung Sketchwalk) Kurniawan, Kunkun; Suganda, Dadang; Khadijah, Ute Lies Siti
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 9 No. 02 (2023): June 2023
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v9i02.7270

Abstract

AbstrakWisata heritage merupakan salah satu jenis wisata yang mengalami pertumbuhan di beberapa negara yang memiliki keragaman dan keunikan warisan budaya. Popularitas wisata heritage memberikan kontribusi kepada peningkatan citra kota. Pengembangan wisata heritage memerlukan pola dan media promosi yang menarik dari berbagai perspektif. Sketsa menjadi salah satu media kesadaran wisata komunitas yang menarik untuk mempromosikan wisata heritage. Tujuan penelitian ini adalah untuk memahami kondisi dan makna bangunan heritage dari perspektif pelaku sketsa, proses penciptaan sketsa objek heritage, dan konstruksi sketsa objek heritage sebagai media kesadaran wisata komunitas dalam mempromosikan wisata heritage di Kota Bandung. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Data penelitian diperoleh melalui observasi, wawancara mendalam, dan studi dokumentasi. Informan yang dilibatkan dalam penelitian ini berjumlah sepuluh orang dari komunitas Bandung Sketchwalk. Data dalam bentuk karya sketsa dianalisis melalui analisis empat situs Rose dan analisis semantik Charles Sanders Peirce. Hasil penelitian menunjukkan bahwa objek bangunan heritage relatif masih terawat baik berdasarkan perspektif pelaku sketsa. Bangunan heritage ini menjadi sumber informasi, pengetahuan sejarah, dan penanda kota meskipun sifatnya masih berbentuk benda diam yang belum terintegrasi menjadi sistem pengembangan wisata heritage. Konstruksi sketsa wisata heritage dalam menarik minat berkunjung wisatawan memiliki karakteristik elemen visual hipoikon dengan indeksikalitas tanda figuratif dan tanda abstrak yang representatif untuk menginformasikan situs wisata sejarah, arsitektural, industri, museum, dan konser/teater melalui bangunan heritage di Kota Bandung. Beberapa pengembangan yang dapat ditindaklanjuti dari hasil penelitian ini adalah perencanaan rute tematik wisata minat khusus berbasis heritage, perancangan konten pemasaran wisata heritage dengan menggunakan media sketsa, karakteristik wisatawan serta pengelolaan kawasan heritage sebagai kawasan wisata yang terpadu dan berkelanjutan. Kata Kunci:  Bandung Sketchwalk, Konstruksi Sketsa, Urban Sketch, Wisata Heritage AbstractHeritage tourism is a type of tourism that is experiencing growth in several countries that have a diversity and uniqueness of cultural heritage. The popularity of heritage tourism contributes to the improvement of the city's image. The development of heritage tourism requires attractive promotional patterns and media from various perspectives. Sketches are one of the interesting media for community tourism awareness to promote heritage tourism. The purpose of this study was to understand the condition and meaning of heritage buildings from the perspective of the sketch artist, the process of creating heritage object sketches, and the construction of heritage object sketches as a medium for community tourism awareness in promoting heritage tourism in the city of Bandung. This study uses a qualitative method with a case study approach. Research data were obtained through observation, in-depth interviews, and documentation studies. There were ten informants involved in this study from the Bandung Sketchwalk community. Data in the form of sketches were analyzed through Rose's four-site analysis and Charles Sanders Peirce's semantic analysis. The results showed that heritage building objects were relatively well preserved from the perspective of the sketch artist. These heritage buildings are a source of information, historical knowledge, and city landmarks, although they are still in the form of stationary objects that have not been integrated into a heritage tourism development system. The construction of heritage tourism sketches in attracting visiting tourists has the characteristics of visual elements hypo icons with indexicality of figurative signs and representative abstract signs to inform historical, architectural, industrial, museum, and concert/theater tourism sites through heritage buildings in the city of Bandung. Several developments that can be followed up from the results of this research are heritage-based special interest tourism thematic route planning, designing heritage tourism marketing content using sketch media, tourist characteristics and managing heritage areas as integrated and sustainable tourism areas. Keywords: Bandung Sketchwalk, Heritage Tourism, Sketch Construction, Urban Sketch
Co-Authors Abdillah, Zilki Tsani Acep Rahmat Acep Rahmat Acep Rahmat Adinda Paramita Agung Budiono Agus Rusmana Agus Rusmana Agus Rusmana Agustina Eka Putri Ahmad Nurfatah Ajeng Wulandari Ajeng Wulandari Alexander M. A. Khan Alexander M. A. Khan Alexander Muhammad Akbar Alfaris, Siti Alifia Alfianita, Dita Ayu Alya Zahra Tiaranisa Andi Kamila Ariani Andita, Shafa Shafina Putri Andri Yanto Anggun Rismawanti Angie Poetri Febrina Azzahra Annisa Ainul Umami Apriliani Rahma Agam Apriyana, Fina Aqila Ramadhiani Arief Wicaksono, Arief Asep Zainal Abidin Astrina, Annisya Disa Atty Sofiyanty Atwar Bajari Aulia Iskandarsyah Awaliyah, Shelpi Nur Awaludin Nugraha Awaludin Nugraha Awaludin Nugraha Awaludin Nugraha Ayu Apriliani Azizi Maulana Azzahra, Azizah Azzahra, Tsabitah Siti Berliana, Naresh Aurelia Besthari, Bian Cecep Ucu Rakhman Chandra, Devita chotibul umam umam Cipta Endyana D, Ninis Agustini Dadang Suganda Dadang Suganda Dadang Suganda Dadang Suganda Dadang Suganda Damaris, Betarum Deddy Mulyana Desiana, Rahmatika Desmala Sari Desyandri Desyandri Dewi, Susianty Natalia Dhini Ardianti Diah Fatma Sjoraida Diah Sri Rejeki Dian Wardiana Sjuchro Dian Wardiana Wardiana Edwin Rizal Eka Susanto Eka Susanto Eliana Johana Rebecca Elnovani Lusiana Encang Saepudin Encang Saepudin Engkus Kuswarno Eni Maryani Enjat Munajat Eva Mardiyana Evi Novianti Evi Novianti Evi Novianti Evi Novianti Evi Novianti Evi Novianti Evi Novianti Evi Novianti Evi Novianti Evi Novianti Evi Noviyanti Evi Noviyanti Evi Nursanti R Evi Nursanti Rukmana Evi Nursanti Rukmana Evi Nursanti Rukmana Evi Nursanti Rukmana, Evi Nursanti Evi Rosfiantika Evie Novianti Fakhri Zakaria Falih Ijlal Septian Fani, Zulfati Amelia Farida, Ismi Anjar Fiddien, Himma Aliyah Fikri Dwi Oktaviani Fina Nurul Zakiyyah Fisalsabila, Meskia Tania Fitri Handayani Fitri Handayani Fitri Perdana, Fitri Franck Lavigne Franck Lavigne, Franck Fransisca Widya Pinarashayani Gheya Madinatu Sjaida Grace, Yohana Gunadi, Zarra Zakiyyah Izzaturrahmah Hadian, M. Sapari Dwi Hafsah Nugraha Hafsah Nugraha Hanifatunnisa, Najwa Auliana Hanny Hafiar Hartifiany Praisra Helen Nur Fauziyah Hendry Ferdiansyah Heriyadi Rachmat Herlina Agustin Heryadi Rachmat I Nyoman Sedana I Nyoman Sedana, I Nyoman Ika Merdekawati Kusmayadi Ilham Gemiharto Imam Musthofa Imam Musthofa Indah Nurulliza Indarwati Aminuddin Indarwati Aminuddin Intan Ayuni Irwan Irwan Irwan Jenny Ratna Suminar Julystia Cantika Isardini Junizar, Fahriza Katherine Rahelina Khairul Anwar, Rully Kharimah Pamella Khatimah, Khusnul Khoerunnisa, Lutfi Komara, Diemas Arya Krishna Yuliawati, Ayu Kunkun Kurniawan Kurniawan, Kunkun Kusnandar kusnandar kusnandar Lubis Lubis, Lubis Lusi Romaddyniah Sujana Lusi Romaddyniah Sujana, Lusi Romaddyniah Lutfi Khaerunnisa Lutfi Khoerunnisa Lutfi Khoerunnisa Lutfi Khoerunnisa Lutfi Khoerunnisa Lutfi Khoerunnisa Lutfi Khoerunnisa M Liga Suryadana M. Sapari Dwi Hadian M. Sapari Dwi Hadian M. Sapari Hadian M. Taufiq Rahman, M. Taufiq Maharani Arlla Yesifa Maharani Citra Praphesti Maharani, Alfina Maharani, Defitria Mohamad Sapari Dwi Hardian Mukti Utama Mulyana, Graceline Esterini Munajat, Enjat Nani Adeliny Nani Adeliny, Nani Natasya Cathelea Millenitri Januatisa Ninis Agustini d Ninis Agustini Damayani Ninis Agustini Damayanti Novera Sumaryati Noviyanti, Evi Nuning Kurniasih Nur Indah Srirezeki Nur Luthfyah, Elya Nur'afifah, Annisa Azzahra Nurcahyani, Hestianna Nurfatah, Ahmad Nurhidayah, Arina Nurlatifah, Putri Nurmustafha, Nida Nursari, Tita Nurul Aldha Mauliddina Siregar Nurul Aldha Mauliddina Siregar Nurul Aldha Mauliddinna Siregar Nurul Rochmah Pramadika Oktaviani, Fikri Dwi Pamella, Kharimah Pawit M Yusup Pinarashayani, Fransisca Widya Prastiyo, Tongat Eko Pratama, Anandita Fitriani Purwadi, Yohana Kristi Putri Abduh, Yunnisa Nabila Putri Nurlatifah Putri, Anneke Putri, Salsa Amalia Rahma, Silkvi Kheir Rahmat Alifin Valentino Rahmatika Desiana Rahmatika Desiana Raisya Gita Cahyani Ramadhanty, Ghina Ratna N Kuswara Ratna Ningsih Kuswara Ratu Nadia Ratu Syifa Alrissa Reiza D Deinaputra Reiza D. Dienaputra Reza Permadi Reza Permadi Reza Permadi Rifki Rahmanda Putra Rizkaf Zulfikar Kasim Rosita, Yuliana Rully Anwar Rully Khairul Anwar Rusdin Tahir Rusdin Tahir Rusdin Tahir Rusdin Tahir Rusmana Agus Saleha Rodiah Salsa Amalia Putri Samson CMS Sapari Dwi Hadian Sapari Dwi Hadian Sapari Dwi Hadian, Sapari Dwi Sardi, Auliya Noviyani Saskia Dwi Indriani Sekardini, Anindya Shahnaz Az Zahra Shuhidan, Shamila Muhammad Siregar, Nurul Aldha Mauliddinna Siswanti, Hanifa Paramitha Sukaesih - Sukaesih Sukaesih Sukaesih Sukaesih, Sukaesih Sukaesih, - Susanto, Eka Suwarni Suwarni Suwarni Suwarni Syahrul Akbar Syahrul Akbar Syahrul Syahrul Syifa Naufal Qisty Teguh Husodo TEGUH HUSODO Tine Silvana Rachmawati Tine Silvana, Tine Tisha Maudia Rahma Umy Fatkhah Uud Wahyudin Vanamamalai, Ratnamala Viannisa, Nadhifa Wabang, Imanuel Lamma Wahyuni Pratiwi Ningsih Wahyuningtyas, Marissa Ianova Wawan Setiawan Widianti Fatimah Windyani Aprilia Wiwit Widyawati Wiwit Widyawati Wiwit Widyawati Yesifa, Maharani Arlla Yohana Grace Yohana Kristi Purwadi Yuliani Yuliani Yunita, Hasna Yunus Winoto Yunus Winoto Yunus Winoto Zahra Fahira Iskandar Zarra Zakiyyah Izzaturrahmah Gunadi