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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal PENA : Penelitian dan Penalaran JURNAL MANAJEMEN Journal of Economic, Bussines and Accounting (COSTING) BAREKENG: Jurnal Ilmu Matematika dan Terapan Jurnal Ilmu Administrasi Negara (JUAN) Journal of Economic, Management, Accounting and Technology (JEMATech) Jurnal Samudra Ekonomi dan Bisnis Jambura Nursing Journal Jurnal Onoma: Pendidikan, Bahasa, dan Sastra Variance : Journal of Statistics and Its Applications JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN InPrime: Indonesian Journal Of Pure And Applied Mathematics Jurnal Inovasi Pendidikan dan Sains Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Jurnal Ilmiah ASET Amsir Law Jurnal (ALJ) Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Abdimas Langkanae Absorbent Mind Wiga : Jurnal Penelitian Ilmu Ekonomi MATHunesa: Jurnal Ilmiah Matematika Healthy Tadulako Journal (Jurnal Kesehatan Tadulako) Jurnal Cakrawala Ilmiah Jurnal Ilmiah Pendidikan Dasar (JIPDAS) Pattimura International Journal of Mathematics (PIJMath) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Riset Mahasiswa Matematika AACENDIKIA: Journal of Nursing Innovative: Journal Of Social Science Research Seminar Nasional Hasil Penelitian LP2M UNM Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Inovasi Bisnis Indonesia (JIBI) GEMBIRA (Pengabdian Kepada Masyarakat) Indonesian Journal of Community Empowerment Indonesian Journal of Mathematics and Applications RETORIKA : Jurnal Kajian Komunikasi dan Penyiaran Islam Journal of Mathematics, Computation and Statistics (JMATHCOS) Mammiri: Jurnal Pengabdian Masyarakat Journal of Community Service Journal of Muhammadiyah’s Application Technology Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Indonesian Journal of Computational and Applied Mathematics Jurnal Sipakatau
Asriadi Asriadi
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The Effect of Green Marketing on Repurchase Intention of Le Minerale Products in Palu City Through Brand Image as an Intervening Variable Wahyunga, Wahyunga; Parani, Syamsul Bachri Dg; Santi, Ira Nuriya; Asriadi, Asriadi
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 16 No. 1 (2026): March 2026
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v16i1.1522

Abstract

This study aims to analyze the extent to which green marketing implemented by Le Minerale can influence consumer repurchase intention in Palu, and how brand image can strengthen or mediate the relationship. The method used in this study is quantitative with a descriptive causality research type and SEM-PLS version 4.0 analysis technique. The sampling technique used is a non-probability sampling technique through purposive sampling, with a sample size of 120 consumers who purchased Le Minerale water products in Palu and were willing to be respondents to fill out the questionnaire that had been submitted, by determining certain characteristics that were in accordance with the objectives of the study. The results showed that green marketing had a positive and significant effect on repurchase intention of Le Minerale products in Palu, green marketing had a positive and significant effect on brand image of Le Minerale products in Palu, and brand image had a positive and significant effect on repurchase intention of Le Minerale products in Palu. Green marketing had a positive and significant effect on repurchase intention through the brand image of Le Minerale products in Palu.
Impulse Buying MR. DIY Palu: Price Discount, Product Variety, dan Interior Display Naim, Siti Nur Asiyah; Sutomo, Makuri; Mubaraq, Rahmat; Asriadi, Asriadi
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 7 No 2 (2026): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i2.5287

Abstract

Purpose: This study aims to explore the factors that drive impulse-buying behavior among customers at MR. DIY Palu by examining the influence of price discounts, product variety, and interior displays. Methodology/approach: The research was conducted at MR. DIY Palu using a quantitative approach and survey method. Data were collected through questionnaires distributed to 100 respondents using accidental sampling method. The analysis was carried out using multiple linear regression with SPSS software to determine the effect of price discount, product variety, and interior display on impulse buying. Results/findings: The results show that price discounts and product variety have a significant positive effect on impulse buying, while interior display does not significantly affect impulse buying behavior. Simultaneously, all three variables jointly influence consumer impulse buying at MR. DIY Palu. Limitations: This study focused only on MR. DIY Palu with a limited number of respondents and did not include other potential influencing factors such as psychological, situational, or demographic variables. Therefore, the findings may not be generalizable to all retail contexts or to other countries. Contributions: This study contributes to the fields of consumer behavior and retail marketing by providing empirical insights into the in-store factors that trigger impulse buying. These findings can assist retail managers in formulating effective strategies to increase spontaneous purchases and improve store performance. Conclusions: Overall, price discounts and product variety remain dominant drivers of impulse buying, emphasizing the importance of strategic pricing and diverse product offerings in retail environments.
Peningkatan Literasi Digital dan Menulis Artikel Ilmiah Guru dengan Memanfaatkan Artificial Intelligence Fakhri, M. Miftach; Rifqie, Dary Mochamad; Asriadi, Asriadi; Ismail, Asri; Isma, Andika; Fadhilatunisa, Della
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 1 No. 2 (2024): Jurnal Sipakatau
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v1i2.245

Abstract

The purpose of this service discusses efforts to increase the capacity of teachers in writing scientific articles by utilising Artificial Intelligence (AI). Through an Action Research approach, teachers are directly involved in the process of improving and developing their abilities in digital literacy and scientific article writing techniques. The community service stage involves systematic steps to achieve the goal of improving teachers' ability to utilise AI. The results of the community service show an increase in teachers' ability to write scientific articles, which is expected to improve the quality of their scientific publications. With a better understanding of AI, teachers are expected to integrate this technology effectively in learning, creating a more innovative and adaptive learning environment. In conclusion, this service makes a real contribution in improving teachers' digital literacy and scientific article writing skills, and provides a foundation for the development of future service activities.
Co-Authors A. Amin, Siti Fuadillah Abdul Hafid Abdul Haliq Abdul Rahman Abdul Rahman Djamaluddin Abdullah, Ashari Abubakar, Agung Sucipto Agusyarif Rezka Nuha Al Idrus, Ainun Sukmawati Amanah AN, Indra Amir, Rahma Melati Andika Isma Andrianys, Irma Anisah Armayani Arsal Asis Nojeng Askar Askar, Askar Aslan Abidin, Aslan Asri Ismail Aswandi, Syawal Brahim, Annisa Maharani Cendana, Amanda Puspa Damayanti, Elok Daniel Happy Putra Darman Darman Dary Mochamad Rifqie Della Fadhilatunisa Dewi Rahmawaty Isa Djihad Wungguli Dwiyanti, Andi Amytia Resty Elimawaty Rombe Faridah Faridah Fera Fera Firdaus Firdaus Gina Andyka Hutasoit Habibah, Ummu - Hamid, Abd. Haris Handar Subhandi Bakhtiar Hasan S. Panigoro Hawirah Hesti Evrianti Ikhsan Sukaria, Muhammad Imran, Nurain Indah Puspasari Kiay Demak Indryani, Rahmah IRA NURIYA SANTI Irma Satriani, Irma Irmawati Irmawati Irsan, Mohammad Irsan, Mohammad Irwan Ridwan Rahim Ismail Djakaria Isran K Hasan Jamaluddin Jamaluddin Jannah, nurjannah Kaharuddin, Nur Wildah Kai, Ferawati Khasanah, Uswatul La Ode Nashar Ladong, Fadhilah S. Laiya, Gusti Hari Fajar Lamuda, Zulfatra M. Miftach Fakhri Mahyudin Mahyudin Mardi Mardi Mardi Mardi Marsuki, Andika Marukai, Nur Amalia Maskuri Sutomo Masse, Syukri Meggi Indrianinangsih Muallim Muallim MUH. YUNUS KASIM, MUH. YUNUS KASIM Muhammad Arham Muhammad Rifai Katili Muhammad Syarif, Muhammad Muis, Yuyun Ramadhani Munasia , Hamisah Muslimin Muslimin Muslimin Muslimin Musran, Andi Mustawa, Mustawa Mutmainna, Mutmainna Muzakir Naim, Siti Nur Asiyah Nirma Nirma NISKY IMANSYAH YAHYA Ni’amah, Miftaku Normalia, Normalia Nur, Muhammad Awal NURDIN, DJAYANI Nurfadila Nurfadila, Nurfadila Nurfadilla, Nurfadilla Nurrahmah Nurrahmah, Nurrahmah Nursalim Nursalim Nurwan, Nurwan Paramita Sundari Parani, Syamsul Bachri Dg Pomahiya, Saiful Ponirin Ponirin, Ponirin Prabawanti, Kd. Jessika Pricylia Chintya Dewi Buntuang Rahma Rahma Rahmat Mubaraq Rauf, Dewi Nur Angriani Resmawan Resmawan Rifni, Andi Risnawati Risnawati Risnawati Risnawati Rizkiani Iskandar Sahabuddin Latif Saharuddin Salmun K. Nasib Santi, Ira Nurya Sarnia, Wawaa Sastria, Andi Shabir, Achmad Siar Nimah Sigit Mulyono Sinta Pusvita Sari Siti Nurmardia Abdussamad Siyono, Siyono Sriwanti Sriwanti Sudarto , Sudarto Sudarto Sudarto Sudirman Sudirman Sukaria, Muhammad Ikhsan Sumarno Ismail Surayya Surayya Surayya, Surayya Suriati, Suriati Suryadi Hadi Sutomo, Makuri Suwandi N Syam, Anita Syamsiar, Syamsiar Syamsul Bachri Syamsul Bahri Dg. Parani Tambaru, Rachman Tediy Adrian Hermansyah Tri Ramadhani Ulopo, Asrul S Vitayanti Fattah Wahyudi, R.Firdaus Wahyunga, Wahyunga Wahyuningsih Wahyuningsih Wanti, Sri Wiri Wirastuti Yuliana Yuliana Yumi, Sri Yunus, Andi Muhammad Yusri, Andi Zakiyah Zahara