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ANALYSIS OF BUSINESS FAILURE OF NNS BATAM EDUTAINMENT PARK FROM AN EDUPRENEURSHIP PERSPECTIVE Lubis, Arina Luthfini; Supardi, Supardi; Wibowo, Andri; Fatimah, Zahara
FORUM PAEDAGOGIK Vol 16, No 2 (2025)
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/paedagogik.v16i2.18104

Abstract

The failure of edutainment ventures has become an important issue in the field of educational entrepreneurship (edupreneurship), particularly in Indonesia where empirical studies on local edutainment practices remain limited. This study aims to analyze the factors contributing to the failure of NNS Batam, a role-play-based edutainment park for children that operated from 2019 to 2024, using a qualitative case study approach. Data were collected from four categories of informants—former managers, former employees, visitors, and edupreneurship scholars—through semi-structured interviews, location observation, and digital documentation. Thematic analysis revealed that the failure was not solely caused by external disruptions such as the COVID-19 pandemic but also by internal weaknesses including poor business strategy, lack of meaningful integration of educational values, absence of continuous innovation, and inadequate evaluation mechanisms. A notable gap was found between the company’s educational vision and its operational practices. Expert informants emphasized that sustainable edupreneurship requires synergy between pedagogical value and financial strategy. This study contributes to a deeper understanding of edutainment business failures in emerging urban contexts and offers practical insights for edupreneurs seeking to design adaptive, value-driven, and resilient education-based ventures.
Analisis Informasi, Referensi, Persepsi Dan Respons Kaum Muda Terhadap Manfaat Diet Keto Di Kota Batam Mishaly Humayrah; Eva Amalia; Miratia Afriani; Arina Luthfini Lubis
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.6570

Abstract

Diet keto diartikan sebagai pola makan asupan rendah karbohidrat tinggi dan rendah karbohidrat, serta protein dalam jumlah seimbang untuk mencapai ketosis. Pada awalnya diet ini diterapkan untuk menagani pasien epilepsi pada anak-anak dan dewasa, kemudian mulai diterapkan untuk penderita kardiovaskular, diabetes, obesitas, serta dikenal efektif dalam menurunkan berat badan. Penelitian ini bertujuan untuk menganalisis informasi, referensi, persepsi, dan respons kaum muda terhadap manfaat diet keto di Kota Batam. Metode yang digunakan adalah pendekatan kualitatif dengan sumber data yang diperoleh melalui observasi dan kuesioner. Hasil penelitian menujukan sebagian besar respons kaum muda memilik pandangan positif terhadap diet keto dan menyatakan setuju dengan indikator yang telah diberikan. Dari segi informasi dan referensi mengenai diet keto, kaum muda mudah mengakses dan memverifikasi kebenaran informasi mengenai diet keto melalui berbagai media, terutama media sosial. Dari segi persepsi dan respons sebagian besar responden memiliki ketertarikan yang tinggi untuk mengenai terhadap manfaat diet keto sebagian besar kaum muda memiliki pandangan yang positif dan memiliki ketertarikan yang tinggi untuk lebih mengenal dan mencoba menerapkan diet keto sebagai bagian dari gaya hidup sehat modern. Meskipun demikian, penerapan pola makan diet keto di kota Batam perlu disesuaikan dengan kebiasaan dan gaya kaum muda setempat, agar manfaatnya dapat dirasakan secara optimal tanpa menimbulkan risiko bagi kesehatan.
E-Learning Evaluation Based on Context, Input, Process, and Product (CIPP) John Friadi; Asro; Arina Luthfini Lubis; Dodi P. Yani; Suroto; Ansyar Bora; Alfiyandri
Jurnal Penelitian Pendidikan IPA Vol 10 No SpecialIssue (2024): Science Education, Ecotourism, Health Science
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10iSpecialIssue.7383

Abstract

The development of internet-based information technology has had an impact on many aspects of human life, including education. Online learning is made possible by the learning paradigm in the industrial era 4.0. During the COVID-19 pandemic, many universities implemented online learning methods using E-Learning, in line with government recommendations to implement health protocols to break the chain of the COVID-19 virus, such as wearing masks, washing hands and maintaining distance. The Faculty of Engineering, Batam University has used e-learning for learning during the pandemic and continues after the pandemic, but its implementation has never been evaluated. The aim of this research is to assess the context, input, process and product (CIPP) of e-learning at the Faculty of Engineering, Batam University. This research uses a quantitative and qualitative approach (mixed research) by distributing questionnaires to lecturers and students of study programs within the Faculty of Engineering, Batam University. Based on research conducted by evaluating E-Learning from the context aspect, both lecturers and students gave very good responses so it needs to be maintained. Furthermore, from the input aspect it provides a very good response, therefore it needs to be maintained and improved. The response from lecturers for the process aspect is in the very good category, while the response from students is in the good category, so the process element needs to be improved. Assessment of the product aspect shows that E-Learning at the Faculty of Engineering, Batam University must be improved.
Penguatan Kompetensi Kewirausahaan Mahasiswa Melalui Pembelajaran Lapangan Pada Bisnis Akomodasi Danka Vacation Home Lubis, Arina Luthfini; Wardani, Yudha; Wibowo, Andri; Santika, Kamelia
Jurnal Pengabdian Masyarakat Aufa (JPMA) Vol. 8 No. 1 (2026): Vol 8 No. 1 April 2026
Publisher : Universitas Aufa Royhan Di Kota Padangsidipuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51933/jpma.v8i1.2648

Abstract

Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan pemahaman dan kompetensi kewirausahaan mahasiswa melalui pendekatan pembelajaran berbasis pengalaman (experiential learning) yang dilaksanakan di Danka Vacation Home. Kegiatan melibatkan mahasiswa Program Studi Manajemen Divisi Kamar (Room Division Management) melalui rangkaian aktivitas yang terstruktur, meliputi touring fasilitas, sharing session bersama mitra, observasi lapangan, diskusi interaktif, serta penugasan pembuatan mini vlog sebagai bentuk refleksi dan luaran pembelajaran. Metode pelaksanaan dilakukan melalui tahapan koordinasi, perencanaan, pelaksanaan, hingga evaluasi untuk memastikan kegiatan berjalan efektif dan terarah. Hasil kegiatan menunjukkan adanya peningkatan pemahaman mahasiswa yang ditunjukkan melalui perbandingan hasil pre-test dan post-test, serta meningkatnya kemampuan mahasiswa dalam mengaitkan konsep teoritis dengan praktik nyata di lapangan. Selain itu, kegiatan ini juga memberikan manfaat bagi mitra dalam bentuk pertukaran pengetahuan, peningkatan eksposur usaha, serta umpan balik konstruktif yang dapat digunakan sebagai bahan evaluasi dan pengembangan layanan. Secara keseluruhan, pendekatan experiential learning terbukti efektif dalam menciptakan pembelajaran yang lebih kontekstual dan aplikatif, sekaligus memperkuat sinergi antara dunia akademik dan industri. Kegiatan ini memiliki potensi untuk dikembangkan dan direplikasi pada berbagai jenis usaha dan lokasi yang berbeda guna memberikan dampak yang lebih luas dalam pengembangan kompetensi kewirausahaan mahasiswa.
Self-Transformation of Students in The Six Plus Six Multi Talenta Program through Learning Experiences in the Tourism and Hospitality Industry Andri Wibowo; Arina Luthfini Lubis; Zahara Fatimah; Naya Sabrina
Media Wisata Vol. 24 No. 1 (2026): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v24i1.1062

Abstract

This study aims to explore students’ self-transformation through learning experiences in the Six Plus Six Multi Talenta Program within the tourism and hospitality industry. A qualitative approach using Narrative Inquiry was employed to understand how students interpret their learning experiences during six months of academic study at Batam Tourism Polytechnic and six months of On-the-Job Training (OJT) in the hospitality industry. Data were collected through in-depth interviews, observations, and documentation involving students from the Room Division Management program. The findings reveal that learning experiences gained through the integration of campus-based education and industry-based training contribute not only to the development of technical and soft skills but also to significant changes in students’ mindsets, work attitudes, and professional identity. Students perceived the program as an opportunity to understand the realities of the workplace, develop adaptability, strengthen discipline and responsibility, and prepare for future careers in the tourism and hospitality sector. The study further demonstrates that self-transformation occurs through a continuous process of learning, reflection, adaptation, and professional identity formation. These findings highlight the importance of experiential and work-based learning in fostering competent, adaptable, and industry-ready human resources for the tourism and hospitality sector.
Examining the Impact of Artificial Intelligence Integration in ESP Tourism and Hospitality Education on Students’ Critical Thinking Skills Siska Amelia Maldin; Dailami Dailami; Tito Pratama; Yudha Wardani; Arina Luthfini Lubis; Yoffie Kharisma Dewi
Journal of English Language and Education Vol 11, No 4 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v11i4.2581

Abstract

Artificial Intelligence (AI) integration such as ChatGPT, Grammarly, QuillBot, AI-based language learning platforms, and automated feedback applications has become increasingly important in higher education, particularly in English for Specific Purposes (ESP) tourism and hospitality learning. However, limited studies have specifically examined the influence of AI integration on students’ critical thinking skills in ESP tourism contexts. This study aimed to investigate AI integration influences students’ critical thinking skills in ESP tourism and hospitality education. The study employed a quantitative descriptive design involving 113 students of tourism study program selected through purposive sampling. Data were collected using questionnaires and analyzed through validity, reliability, and simple linear regression analyses using SPSS 25. The findings revealed that AI integration significantly influenced students’ critical thinking skills with an R Square value of 0.360 and significance level of 0.000. The study concludes that AI integration positively contributes to students’ critical thinking development in ESP tourism.
MARITIME EVENT RISK MANAGEMENT AND LOCAL ENTREPRENEURIAL RESILIENCE: EVIDENCE FROM THE SEA EAGLE BOAT RACE Arina Luthfini Lubis; Andri Wibowo; Yudha Wardani; Ziqra Putra Ilham
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 7 (2026): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the implementation of risk management in the Batam International Sea Eagle Boat Race 2025 and its impact on local entrepreneurial resilience in Belakang padang, Batam. As a maritime sport tourism event involving international participants and large numbers of visitors, effective risk management is essential to ensure event safety, operational continuity, and economic benefits for local communities. This research employed a qualitative case study approach using interviews, observations, documentation, and literature review. Data were analyzed based on the ISO 31000:2018 framework, covering communication and consultation, risk identification, risk analysis, risk treatment, and monitoring and review processes. The findings indicate that risk management implementation was generally effective, particularly in stakeholder coordination, risk identification, and mitigation measures. Major risks identified included participant safety, visitor congestion, and limited SME bazaar space; however, these risks were successfully managed, allowing the event to proceed safely and without significant incidents. The study further reveals that effective risk management contributed to creating a secure business environment, which enhanced SME preparedness, adaptive capacity, and entrepreneurial resilience. These findings suggest that risk management plays a strategic role in ensuring successful maritime event operations, also in supporting sustainable tourism development and strengthening local economic resilience through community-based entrepreneurship.
Strategi Kewirausahaan dalam Pembentukan Persepsi Nilai Layanan Sarapan Hotel Resort NWN Berbasis Ulasan Tamu Arina Luthfini Lubis; Rahmadi
JURNAL MEKAR Vol. 5 No. 1 (2026): APRIL 2026
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v5i1.507

Abstract

Penelitian ini bertujuan untuk menganalisis persepsi nilai pelanggan terhadap layanan sarapan di hotel resort NWN berdasarkan ulasan tamu serta mengidentifikasi implikasi strategi kewirausahaan dalam meningkatkan kualitas layanan. Permasalahan utama yang diangkat adalah ketidaksesuaian antara harga yang relatif tinggi dengan kualitas makanan, variasi menu, dan pengalaman pelanggan yang dirasakan, yang diperparah oleh kondisi captive market akibat keterbatasan alternatif di sekitar lokasi hotel. Dalam konteks persaingan industri hospitality yang semakin ketat, kemampuan pelaku usaha dalam menciptakan nilai pelanggan menjadi faktor kunci dalam mempertahankan daya saing dan keberlanjutan bisnis. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan memanfaatkan data sekunder berupa ulasan tamu yang dianalisis menggunakan teknik thematic analysis untuk mengidentifikasi pola dan tema utama. Hasil penelitian menunjukkan bahwa persepsi nilai pelanggan cenderung negatif, yang dipengaruhi oleh faktor harga yang tidak transparan, kualitas makanan yang kurang memuaskan, serta keterbatasan variasi menu dan kurangnya perhatian terhadap kebutuhan khusus pelanggan, sementara kondisi captive market meningkatkan sensitivitas pelanggan terhadap ketidakseimbangan tersebut. Analisis berdasarkan kerangka SERVQUAL mengungkap bahwa dimensi tangibles, reliability, assurance, dan empathy menjadi titik lemah utama dalam layanan sarapan, sedangkan dimensi responsiveness tidak menjadi isu dominan dalam ulasan tamu. Kesimpulan penelitian menegaskan bahwa strategi kewirausahaan yang berorientasi pada inovasi layanan, transparansi harga, dan peningkatan pengalaman pelanggan sangat diperlukan untuk menciptakan keseimbangan antara harga dan nilai yang dirasakan, sehingga dapat meningkatkan kepuasan pelanggan serta memperkuat keberlanjutan bisnis hotel resort NWN dalam jangka panjang.
CULINARY SIMPLICITY & VISITOR LOYALTY AT WARUNG MAK YAH IN COASTAL AREA BATAM Arina Luthfini Lubis; Kartika Cahayani; Kamelia Santika
JURNAL MANAJEMEN KULINER Vol. 5 No. 1 (2026): FEBRUARI 2026
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmn.v5i1.482

Abstract

This study aims to analyze how culinary simplicity contributes to the formation of customer loyalty at Warung Mak Yah, located in the coastal area of Nongsa, Batam. The phenomenon of high visitation frequency at a modest breakfast stall with limited facilities and minimal menu variations serves as the primary background of this research. The study employs a qualitative approach using an exploratory case study method. Data were collected through direct observation, in-depth interviews with the owner and customers, and documentation, and were analyzed using thematic analysis to identify patterns and meanings emerging from customer experiences. The findings indicate that customer loyalty is formed through a combination of taste consistency, the emotional experience created by the coastal atmosphere, close social interaction, and perceived affordability. Taste consistency (28%) and coastal ambiance (27%) emerged as the dominant factors influencing repeat visits, while social interaction (18%) and affordable pricing (18%) functioned as supporting factors, and menu simplicity (9%) was perceived as an acceptable characteristic within the context of a simple breakfast stall. This study concludes that in small-scale local culinary businesses, customer loyalty is shaped more by authentic experiences and consistent quality than by product complexity or modern facilities. The findings contribute to the literature on consumer loyalty within local culinary contexts based on experiential and relational dimensions.
ANALISIS DAMPAK HARGA DAN FASILITAS PADA KEPUASAN WISATAWAN OCARINA BATAM Benget Rosalina; Arina Luthfini Lubis
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 8 No. 3 (2025): Jurnal Manajemen Perhotelan dan Pariwisata
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v8i3.104317

Abstract

This study aims to analyze the influence of price and facilities on visitor satisfaction at Ocarina Batam Tourism. The research background was based on tourists’ complaints regarding the imbalance between ticket prices and the quality of facilities. A quantitative approach with a survey method was conducted on 60 purposively selected respondents. The research instrument was a Likert-scale questionnaire, and the data were analyzed using multiple linear regression. The findings reveal that both price and facilities significantly and positively affect visitor satisfaction, either partially or simultaneously. Facilities were identified as the dominant factor, having a higher regression coefficient compared to price. Together, the two variables explained 81.8% of the variation in visitor satisfaction. These results highlight the importance of aligning pricing strategies with facility improvements in order to enhance visitor satisfaction and loyalty.
Co-Authors ., Winny Adi Kurniawan Afriani, Miratia Agung Arif Gunawan Ahsan, Ahmad Nur Akbar, Zulkifli Ali Alamsyah, Nanang Alfiyandri Ambiyar, Ambiyar Aminuddin, Fattachul Huda Andri Wibowo Andri Wibowo Andri Wibowo Andri Wibowo Andriyatno, Valensia Devinsa As Shiddiqi, Ridho Asman Abnur, Asman Asro Atmaja, Hari Sandi Basriadi , Ali Benget Rosalina Bintang Cendekia Cahayani, Kartika Dailami Dailami Devega, Army Trilidia Dochi Ramadhani Dodi P. Yani Dwi Joko Siswanto Eryd Saputra Eva Amalia Eva Amalia Fahmi Rizal Fakhri, Nurul Falky, M. Faredz Fatimah, Zahara Febri Ana Parhusip Felinda, Viona Fidya Farasalsabila Fierman Sjafirial Agustus Frangky Silitonga Frangky Silitonga Friadi, John Gunawan, Agung Arif Hifni, Muchammad Ika Parma Dewi Indah Kusuma Dewi, Indah Kusuma Jefri Jefri Jeniffer , Jeniffer Jlinus, Nizwardi John Friadi Joko Prasetyo Joshua Cesario Matulessy Junita Junita Kamelia Santika Kamelia Santika Kartika Cahayani Koh, Christina Krismadinata Krismadinata Krismadinata Krismadinata, Krismadinata Kristin, Lia Larisang Lise Asnur Louis, Tiffany Evelyn M. Ansyar Bora M. Gemi Rabil Mabruroh, Siti Khoriatul Miratia Afriani Miratia Afriani Mishaly Humayrah Mohammad Nur Afriliandi Nasution Morysa, Jessyka Muhammad Haikal, Cahyo Nabila Syaharani Nana Putri Amelita Nasution, M Nur Naya Sabrina Nizwardi Jlinus Novi Hendri Adi Novianti, Jenni Nur Asikin Nurliza Nurtjahyono Nurtjahyono Nurtjahyono, Nurtjahyono Oktora Aji Pratama Parhusip, Febri Ana Pratama, Oktora Aji Pristiwasa, I Wayan Thariqy Kawakibi Purify, Aura Putri Sima Siallagan Putri, Silvia Pratama Aneke Rahmadi Rahmadi Rahmadi Refdilzon Yasra, Refdilzon Ridho As Shiddiqi Rini, Rosie Oktavia Puspita Rita Rita Ritchie Etenia Lucianto Rosie Oktavia Puspita Rini Sagala, Rahel Natasya Sahril, Muhammad Salsabila Ghaisani Sanusi Sarah Octavianna Simbolon Sari Epami Sipahutar Seffany, Diana Silvia Pratama Aneke Putri Simeru, Arden Siti Meisyaroh Sitorus, Sri Wahyuningsih Suci Kintani Izzumi Setiawan Sukmamedian, Haufi Supardi Supardi Supardi . Supardi Supardi Suroto Syafruddin Rais, Syafruddin Thania Nadhirah Amalina Tito Pratama Unung Verawardina Unung Verawardina Unung Verawardina, Unung Veronika Wahdi, Yera Wahda Wahyudi Ilham Wakhinuddin Wakhinuddin Wakhinuddin Wakhinuddin, Wakhinuddin Wardhani, Galih Setya Wibowo, Agung Edy Wijaya, Hana Wulanda, Olivia Diva Yera Wahda Wahdi YOFFIE KHARISMA DEWI Yudha Wardani Yudha Wardhani Yunesman, Yunesman Zahara Fatimah Zahara Fatimah Zahara Fatimah Zaharafatimah Ziqra Putra Ilham