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All Journal IAES International Journal of Artificial Intelligence (IJ-AI) Natural Science: Journal of Science and Technology Jurnal MEKANIKAL Jurnal INSANIA Rekayasa Mesin Englisia Journal Jurnal Ilmiah Teknik Mesin GARIS Jurnal Mahasiswa Jurusan Arsitektur Jurnal Rekayasa Mesin Jurnal Geocelebes Al-Wijdan : Journal of Islamic Education Studies Unnes Science Education Journal Union: Jurnal Ilmiah Pendidikan Matematika Turbo : Jurnal Program Studi Teknik Mesin AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Jurnal CoreIT INOVTEK Polbeng - Seri Informatika Jurnal Hukum Samudra Keadilan JURNAL PENDIDIKAN TAMBUSAI JOURNAL OF SCIENCE AND SOCIAL RESEARCH EDUKATIF : JURNAL ILMU PENDIDIKAN Journal of Innovative Science Education Building of Informatics, Technology and Science JUTIS : Jurnal Teknik Informatika Infotekmesin INTI Nusa Mandiri Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Zonasi: Jurnal Sistem Informasi Jurnal Informatika Ekonomi Bisnis Proximal: Jurnal Penelitian Matematika dan Pendidikan Matematika JOURNAL OF INFORMATION SYSTEM MANAGEMENT (JOISM) Jurnal Sistem Komputer dan Informatika (JSON) Ihsan: Jurnal Pengabdian Masyarakat Bakti Cendana: Jurnal Pengabdian Masyarakat Jurnal Ilmu Komputer Jurnal Filsafat Indonesia Community Empowerment Jurnal Pengabdian Kepada Masyarakat Ungu ( Abdi Ke Ungu) Yumary: Jurnal Pengabdian kepada Masyarakat Indonesian Journal of Islamic Economics and Business KLIK: Kajian Ilmiah Informatika dan Komputer Instal : Jurnal Komputer Journal Peqguruang: Conference Series JUSTIN (Jurnal Sistem dan Teknologi Informasi) International Journal Of Computer, Network Security and Information System (IJCONSIST) Jurnal Minfo Polgan (JMP) Jurnal Teknologi Lingkungan Lahan Basah Al-Aulia: Jurnal Pendidikan dan Ilmu-Ilmu Keislaman Anoa: Journal of Animal Husbandry Asian Journal of Management Analytics Malcom: Indonesian Journal of Machine Learning and Computer Science Muslim Business and Economic Review Al-Aqwam: Jurnal Studi Al-Qur'an dan Tafsir Prosiding Seminar Nasional Teknologi Informasi dan Bisnis Jurnal Informatika Ekonomi Bisnis Ekasakti Matua Jurnal Manajemen Journal Of Artificial Intelligence And Software Engineering Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Jurnal Magister Ekonomi Syariah Science, Technology, and Communication Journal Jurnal Polimesin Jurnal Rekayasa Proses JURNAL BUANA As-Salam: Journal Islamic Social Sciences And Humanities PESHUM Jurnal Kognisia Journal of Industrial Automation and Electrical Engineering Nemui Nyimah
Muhammad Irsyad
STAIN Purwokerto.
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Journal : JOURNAL OF SCIENCE AND SOCIAL RESEARCH

 1 
EVALUASI TATA KELOLA IT DAN PREDIKSI KINERJA BISNIS BERBASIS DATA SCIENCE UNTUK OPTIMALISASI STRATEGI PADA MANAJEMEN HOTEL DAILY INN Irsyad, Muhammad; Siahaan, Andysah Putera Utama; Marlina, Leni
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.3546

Abstract

Abstract: This study aims to evaluate the maturity level of Information Technology (IT) governance at Hotel Daily Inn using the COBIT 2019 framework and to predict hotel reservation trends through a data science approach using the Bayesian Structural Time Series (BSTS) algorithm. A mixed-method approach is applied, combining qualitative methods for IT governance evaluation and quantitative methods for reservation prediction. Data collection involves literature review, interviews with four main divisions (Front Office, Food & Beverage, Housekeeping, and Security), observations, and documentation of reservation data from 2018 to 2022. The evaluation results indicate that the IT governance maturity level is at the "Managed" stage, with several areas requiring improvement, particularly in process monitoring and control. Meanwhile, the BSTS algorithm effectively models reservation fluctuations by accounting for external factors such as national holidays and the COVID-19 pandemic. The model demonstrates good predictive performance, evaluated through MAPE, MAE, MSE, and RMSE metrics. The study concludes that strengthening IT governance and leveraging data-driven predictions can enhance business strategy effectiveness in the hospitality sector Keywords: COBIT 2019, BSTS, hotel reservation, IT governance, prediction, data science Abstrak: Penelitian ini bertujuan untuk mengevaluasi tingkat kematangan tata kelola teknologi informasi (TI) di Hotel Daily Inn menggunakan kerangka kerja COBIT 2019 serta memprediksi tren reservasi hotel dengan pendekatan data science menggunakan algoritma Bayesian Structural Time Series (BSTS). Metode campuran digunakan dalam penelitian ini, yaitu dengan pendekatan kualitatif untuk analisis tata kelola TI dan pendekatan kuantitatif untuk analisis prediktif reservasi hotel. Pengumpulan data dilakukan melalui studi literatur, wawancara dengan empat divisi utama (Front Office, Food & Beverage, Housekeeping, dan Security), observasi, serta dokumentasi data reservasi dari tahun 2018 hingga 2022. Hasil evaluasi menunjukkan bahwa tingkat kematangan tata kelola IT masih berada pada level "Managed" dengan beberapa area yang perlu diperkuat, khususnya dalam pemantauan dan pengendalian proses. Sementara itu, algoritma BSTS berhasil memodelkan fluktuasi reservasi dengan memperhitungkan faktor eksternal seperti hari libur nasional dan pandemi COVID-19. Model ini menunjukkan performa yang baik dengan nilai akurasi prediktif yang dievaluasi menggunakan metrik MAPE, MAE, MSE, dan RMSE. Penelitian ini menyimpulkan bahwa penguatan tata kelola IT dan pemanfaatan prediksi berbasis data dapat meningkatkan efektivitas strategi bisnis di sektor perhotelan.  Kata kunci: COBIT 2019, BSTS, reservasi hotel, tata kelola IT, prediksi, data science
Co-Authors A.Yudi Eka Risano Adawiyah, Robi'Atul Aditya Gunawan, Aditya Admiral, Randa Afriyanti, Liza Agus Saputro, Mohammad Alif Agus Solikhin, Agus Agus Sugiri, Agus Agus Sutarjo Ahmad Farhan, Ahmad Ahmad Yonanda Ahmad Yonanda Ahyuni Ahyuni Akbar, Amin Kurniawan Akhmad Qashlim, Akhmad Alifa, Alifia Zuhriatul Alviona Marsya Alwis Alwis Amrizal Amrizal Amrul Amrul Amrul Ananda, Sherly Andysah Putera Utama Siahaan Angga Darma Prabowo Aniswita Anshari, Muhammad Isa Anwar, Hasrul Ardelia, Adinda Abidah Asbanu, Govira Christiadora Aulia, Weko Indira Romanti Aziz, Qithfirul Azmi, Khairil Baehaqi Broer, Rizal Bukhori, Bukhori Chairiyati, Fauziah Chandra, Reski Mai Dafid Slamet Setiana Delifah, Nur Denik Agustito Desmaiani, Herda Dhany, Hanna Willa Dian Fadli, Dian Dwi, Nurdin Elin Haerani Elliyana, Dessy Eriyadi, Riko erman Balo, Asri Andrias H Fachry Abda El Rahman Fadhilah Syafria Fajri, Zidan Fakhira, Adzra Fauziyyah, Laila Nurul Febi Yanto Febriansyah, Wahyu Fitri Insani Fitri Wulandari Fitria Sulistyowati Fitriaty, Fitriaty Gusti, Siska Kurnia Hadi Prayitno Hadi Prayitno, Hadi Haida Fitri Hakim, Naufal Harmen, Harmen Haryanto Haryanto Hasan Basri Helmy Fitriawan Helviansyah, Try Hendrawan, Rezki Naufan HERU WAHYUDI Hery Dian Septama Iffa, Marwika Rifattul Iis Afrianty Irsyada, Amelia Irza Sukmana, Irza istiqomah istiqomah Jaelani, Alan Jasril Jasril Jasril Jasril Jayadi, Yusma Indah Jayawarsa, A.A. Ketut Jumriah Syam, Jumriah Syam Junaidi Junaidi Junidy, Muhammad Raihan Khairudin, Rizal Khairul Khirfatul Jannah Krismadinata Krismadinata, Krismadinata kurnia, fitra Kurniawan, Dondi Leni Marlina Lubis, Anggun Tri Utami BR. M, Musnaini M. Dyan Susila M. Haviz M. Ridho Ulya Martinus, Martinus Michel, Michel Misfa Susanto Muhamad Komarudin Muhammad Affandes Muhammad Arsan Jamili Muhammad Fikry Muliani, Sarifah Musafira Musafira Muthmainnah, Ami Chandra Nafrizal Najmi, Risna Lailatun Najmuddin Abd Shafa Nalis, Amrizal Nashrul Hakiem Nasution, Rodiah Nazir, Alwis Nazruddin Safaat Nazruddin Safaat H Negara, Benny Sukma Niky Fetra, Niky Nugraha, M. Zein Farhan Nugraha, Yulian Nurlaila, Endang Pizaini Pizaini Pratama, Daffa Akbar Pratiwi, Trya Ayu Putri Ayuni, Desy R.S, Salsa Faradilla Rachmadi, Erfan Rafaelandri, Billy Rahmad Kurniawan Rahmad Kurniawan Raka Indra Lukmana Ramadhan, Muhammad Ilham Ramadhan, Syabani Ratna Sulistiyanti, Sri Retno Putri Lestari Reza Ramadhan, Reza Ridha, Afif Nabil Rijal Febriyantono, Muhammad Riszal, Akhmad Riszal, Akmad Rizal Adi Saputra Rudi Susanto Safitri, Jehan Salsabillah, Angelia E. Sardi, Hajra Sari, Tyasha Ayu Melynda Setiawan, Ahmad Adi Sibawaihi Sibawaihi Silfia Hanani Silvy Amelia Sinaga, Jorfri Boike Sinaga, Jorfri Boyke Siti Nurul Rofiqo Irwan Sofiyah, Wan Sophian, Ali Sri Rahayu Budiani Sri Sukaesih Sry Rosita Subhi, Yazid Abdullah Subuh Tugiono, Subuh Sugiman Sugiman Suharso Suharso Suharto Linuwih Sujadi, A.A. Sukma Noor Akbar Sumarni Sumarni Supono Surya Agustian Suwanto Sanjaya Syarli, Syarli Tambunan, Toman Sony Tasnim Rahmat, Tasnim Titin Yulianti Triyadi, M Dico Uma, Yuli Choirul Vitriani, Yelfi Wahid Munawar Widiatama, Angga Jati Wiyanto - Yahya Mara Ardi Yani, Susmi Syahfrida Yogi, Muallim Supra Yosefa, Yessa Okta Yudianto Yudianto Yulian, Aji Muhammad Yuliani, Rika Yusra, Yusra Zainuddin, Ahmad Dennil Zakir, Supratman Zuhriyah, Indah Aminatus