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Siregar, Onan Marakali
Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Sumatera Utara
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Pengaruh Electronic Word Of Mouth, Brand Image, dan Perceived Price Terhadap Buying Decision (Studi Pada Pengguna Sepatu Compass di Kota Medan) Rivaldo Sinaga, Eko Samuel; Harahap, Kartini; Siregar, Onan Marakali
Jurnal Serambi Ekonomi dan Bisnis Vol 8, No 1 (2024): September 2024 -Februari 2025
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jseb.v8i1.8673

Abstract

Consumer buying decisions for shoe products are supported by high electronic word of mouth on social media. The more popular a shoe brand is, the better the brand image of the shoe will be for consumers. Perceived price or perception of price that matches quality will also be a consumer consideration. This study aims to analyze how electronic word of mouth, brand image, and perceived price influence buying decisions of Compass shoe users in Medan City. The influence of electronic word of mouth, brand image, and perceived price will be analyzed partially and simultaneously on buying decisions. The form of research used is quantitative with an associative approach. The population in this study is Compass shoe users in Medan City. Sampling was carried out through purposive sampling technique and used 100 respondents as samples. Primary data used in this study were obtained by distributing questionnaires directly and secondary data were obtained through literature studies. The analysis methods used are validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing. The results of this study indicate that electronic word of mouth (X1), brand image (X2), and perceived price (X3) have a significant effect both partially and simultaneously on the buying decision of Compass shoes in Medan City (Y). The coefficient of determination test shows that there is a very close relationship between electronic word of mouth, brand image, perceived price on buying decisions with an R value of 0.897. Through the adjusted R square value, it is also known that the electronic word of mouth, brand image, and perceived price variables contribute 79.8% to the buying decision variable while the remaining 20.2% is influenced by variables outside this study.
Sustainable Green Business Models in Rural Tourism for Economic Development: A Literature Review Siregar, Onan Marakali; Maulidina, Maulidina; Andriansyah, Andriansyah
Justek : Jurnal Sains dan Teknologi Vol 7, No 4 (2024): Desember
Publisher : Unversitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/justek.v7i4.29453

Abstract

Abstract:  Abstract: This literature review aimed to explore how sustainable green business models influence rural tourism and its contribution to economic development, emphasizing the importance of this topic in promoting long-term viability and resilience in rural communities. It focused on the critical elements of sustainable rural tourism, including infrastructure, community engagement, resource management, and economic collaboration. Utilizing a systematic review methodology grounded in the PRISMA framework, the study analyzes peer-reviewed literature from developing countries sourced from ScienceDirect, Emerald Insight, Taylor and Francis, and ProQuest. From an initial dataset of 20,433 records, 21 high-quality studies were selected based on their relevance to the review objectives. The analysis revealed challenges, such as balancing economic growth with environmental conservation and maintaining rural authenticity while identifying opportunities for economic diversification and support for small businesses. This review advocated a holistic approach integrating eco-friendly practices, community involvement, and technological advancement to achieve sustainable economic growth, environmental preservation, and cultural integrity in rural tourism.
Pengaruh Kepemimpinan Situasional, Motivasi Kerja, dan Kepuasan Kerja Terhadap Kinerja Karyawan(Studi Pada Kantor Sentral PT Perkebunan Nusantara IV Regional II Unit Kebun Marihat) Gideon Maruli Simamora, Naek; Sihombing , Marlon; Mardhiyah, Ainun; Marakali Siregar, Onan
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): September: Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/dwkkg061

Abstract

The development of a company is highly dependent on the performance of the human resources in the company. Situational leadership possessed by the company's leaders and the motivation and job satisfaction possessed by employees are important factors that can improve the company's overall performance. However, there has been a decline in employee performance at PTPN IV Regional II Marihat Unit in recent times. This is due to the lack of attention and appreciation given by the leadership and the lack of motivation and job satisfaction from employees. The form of this research is quantitative with a sample size of 40 respondents who are also the population in this study. Primary data in this study were obtained by distributing questionnaires directly and secondary data were obtained through literature studies. The results of this study indicate that situational leadership (X1), work motivation (X2), job satisfaction (X3) have a significant effect both partially and simultaneously on employee performance at the Central Office of PT Perkebunan Nusantara IV Regional II Kebun Marihat Unit. The determination coefficient test shows that there is a close relationship between situational leadership (X1), work motivation (X2), job satisfaction (X3) and employee performance with an R value of 0.971. Through the adjusted R square value, it is also known that the variables of situational leadership (X1), work motivation (X2), job satisfaction (X3) contribute 93,7% to the employee performance variable, while the remaining 6,3% is influenced by other variables outside this research model.
Pengaruh Human Capital dan Talent Management Terhadap Peningkatan Kinerja Karyawan Pada PT. Telkom Witel Medan Sianturi, Elhot Nicolas Roganda; Ridho, Hatta; Siregar, Onan Marakali
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 24.2 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Human resources in the organization have an important role, in that all the potential that exists in human resources can be utilized as an effort to be able to achieve success in achieving goals both individually and in the organization. This success can be seen in the level of employee performance in the organization which is influenced by human capital and talent management. This study aims to analyze how the influence of human capital and talent management on improving employee performance at PT Telkom Witel Medan. This form of research is quantitative research with an associative approach. The population in this study were all employees of PT Telkom Witel Medan data management division totaling 34 people with sampling techniques using saturated sampling. The analysis techniques used are instrument tests, classical assumption tests, multiple linear regression analysis, partial tests, simultaneous tests, and coefficient of determination tests. The results of this study indicate that human capital and talent management variables have a positive and significant effect both partially and simultaneously on employee performance at PT Telkom Witel Medan, and have an effect of 74%, while the remaining 26% is influenced by other factors outside this research model.
The Influence of Neuromarketing And User Interface on Consumer Satisfaction In E-Commerce Transactions (Study of USU Students Using the Shopee Platform in Medan) Lie, Jeslyn; Simanjorang, Feronica; Siregar, Onan Marakali
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 1.A (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

E-commerce is a buying and selling activity via the internet network where buyers and sellers do not meet directly, but communicate via the internet. This form of research uses quantitative research with an associative approach. The results in this study show that testing the first hypothesis obtained a significance value for the influence of neuromarketing (X1) on consumer satisfaction (Y) which was 0.000 < 0.05 and the tcount value was 4.344 > ttable 1.985. Testing the second hypothesis shows that the significance value of the influence of the user interface (X2) on consumer satisfaction (Y) is 0.000 < 0.05 and the t value is 10.325 > t table 1.985. The f test shows that the influence value of neuromarketing (X1) and user interface (X2) together or simultaneously on the consumer satisfaction variable is 0.000 < 0.05 and the calculated f value obtained is 172,403 > 3.090. The conclusion of this research is that neuromarketing (X1) and user interface (X2) partially have a positive and significant effect on consumer stasfaction (Y), and the variables neuromarketing (X1) and user interface (X2) simultaneously have a positive and significant effect on consumer satisfaction ( Y).
PENGARUH NOSTALGIA MARKETING DAN BRAND IMAGE TERHADAP WILLINGNESS TO PAY (STUDI PADA PENGGUNA LAYANAN NETFLIX DI KOTA MEDAN) Vincentia Avetriwianda Sinabutar; Feronica Simanjorang; Onan Marakali Siregar
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 15 No. 4 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v15i4.11289

Abstract

Nostalgia marketing refers to a marketing technique that leverages elements of the past. This strategy aims to evoke memories, triggering emotional responses that influence consumers' willingness to pay for a product. Netflix, as one of the major companies with a strong brand image, also employs nostalgia marketing strategies. Brand image represents the perception formed in consumers' minds regarding a particular brand. This study aims to examine the influence of nostalgia marketing and brand image on willingness to pay. The influence of nostalgia marketing and brand image will be analyzed both partially and simultaneously in relation to the willingness to pay of Netflix users in Medan. This research used a quantitative approach with an associative design. The population of this study consists of Netflix users in Medan, with a sample size of 96 respondents, determined through purposive sampling. Data collection techniques include primary data, obtained through direct distribution of questionnaires, and secondary data, gathered from literature studies. The analysis methods applied are validity tests, reliability tests, classical assumption tests, multiple linear regression, partial tests, simultaneous tests, and determination tests, all processed using SPSS software. The results of this study indicate that Nostalgia Marketing (X1) and Brand Image (X2) have a significant partial and simultaneous effect on Willingness to Pay (Y). The determination coefficient test results show a strong relationship between nostalgia marketing and brand image, with an R-value of 0.762. Based on the Adjusted R Square value, it is shown that the variables nostalgia marketing and brand image contribute 57.2%, while the remaining 42.8% is influenced by factors outside of this research model. Nostalgia marketing merupakan sebuah teknik pemasaran memanfaatkan elemen-elemen masa lalu. Strategi marketing bertujuan membangkitkan kenangan masa lalu sehingga menimbulkan sisi emosional yang akan memengaruhi tingkat kesediaan membayar sebuah produk. Netflix merupakan salah satu perusahaan besar yang sudah memiliki brand image yang kuat dan juga melakukan strategi nostalgia marketing. Brand image merupakan citra yang tercipta di benak konsumen mengenai suatu merek. Penelitian ini bertujuan untuk mengetahui pengaruh nostalgia marketing dan brand image terhadap willingness to pay. Pengaruh nostalgia marketing dan brand image dianalisis secara parsial dan simultan terhadap willingness to pay pada pengguna layanan Netflix di Kota Medan. Penelitian ini menggunakan jenis penelitian kuantitaif dengan pendekatan asosiatif. Populasi penelitian ini merupakan pengguna layanan Netflix di kota Medan dan sampel ditetapkan berjumlah 96 responden dengan teknik purposive sampling. Teknik pengumpulan data menggunakan data primer yang diperoleh melalui penyebaran kuesioner secara langsung dan data skunder diperoleh melalui studi kepustakaan. Metode analisis yang digunakan adalah uji validitas, reliabilitas, asumsi klasik, regresi linear berganda, uji parsial, uji simultan dan uji determinasi yang diolah melalui Software SPSS. Hasil penelitian ini menunjukkan bahwa Nostalgia Marketing (X1) dan Brand Image (X2) berpengaruh signifikan secara parsial dan simultan terhadap Willingness To Pay (Y). Hasil uji koefisien determinasi menunjukkan terdapat hubungan yang erat antara nostalgia marketing dan brand image dengan nilai R sebesar 0,762. Berdasarkan nilai Adjusted R Square menunjukkan bahwa variabel nostalgia marketing dan brand image berkontribusi sebesar 57,2%, sedangkan 42,8% sisanya dipengaruhi oleh faktor-faktor diluar model penelitian ini.
PENGARUH KESEIMBANGAN KEHIDUPAN KERJA DAN EMPLOYEE BREAK ROOM TERHADAP KUALITAS KERJA KARYAWAN PADA PT TORGANDA KANDIR MEDAN Anastasya Cristabella; Feronica Simanjorang; Onan Marakali Siregar
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 15 No. 4 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v15i4.11295

Abstract

A well-managed company is one that strives to enhance human resource potential, as this is a key factor in improving employee work quality. This study analyzes the impact of work-life balance and employee break rooms on employee work quality at PT Torganda Kandir Medan, both partially and simultaneously. Using a quantitative approach with an associative method, the study involved 71 respondents selected through simple random sampling. Data were collected through questionnaires and literature reviews. Data analysis included validity and reliability tests, classical assumption tests, multiple linear regression, and hypothesis testing. The results indicate that work-life balance and employee break rooms have a significant impact on employee work quality, both partially and simultaneously. The coefficient of determination test shows a strong relationship, with an R value of 91.6%, while the adjusted R square is 83.4%, with the remaining 16.6% influenced by other factors outside the research model. Perusahaan yang baik adalah perusahaan yang berupaya untuk meningkatkan potensi sumber daya manusia, karena hal tersebut merupakan faktor utama dalam meningkatkan kualitas kerja karyawan. Penelitian ini menganalisis pengaruh keseimbangan kehidupan kerja dan employee break room terhadap kualitas kerja karyawan di PT Torganda Kandir Medan, baik secara parsial maupun simultan. Menggunakan metode kuantitatif dengan pendekatan asosiatif, penelitian ini melibatkan 71 responden yang dipilih melalui simple random sampling. Data diperoleh melalui kuesioner dan studi kepustakaan. Analisis data menggunakan uji validitas, reliabilitas, asumsi klasik, regresi linear berganda, dan uji hipotesis. Hasil penelitian menunjukkan bahwa keseimbangan kehidupan kerja dan employee break room berpengaruh signifikan terhadap kualitas kerja karyawan, baik secara parsial maupun simultan. Uji koefisien determinasi menunjukkan hubungan kuat dengan nilai R sebesar 91,6%, sementara adjusted R square sebesar 83,4%, dengan 16,6% dipengaruhi faktor lain di luar model penelitian.
PENGARUH KEPUASAN KERJA DAN ORGANIZATIONAL JUSTICE TERHADAP ORGANIZATIONAL SITIZENSHIP BEHAVIOR (OCB) : (Studi Pada PT. Quantum Nusatama Medan) Alwi Amanda Br Sembiring; Feby Aulia Safrin; Onan Marakali Siregar
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 15 No. 5 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v15i5.11300

Abstract

Organizational Citizenship Behavior (OCB) is a voluntary behavior where employees go beyond their assigned responsibilities. OCB is influenced by job satisfaction and organizational justice. Employees who are satisfied with their work and feel they are treated fairly tend to complete their tasks optimally and contribute more, supporting the overall success of the company. This study aims to analyze the influence of job satisfaction and organizational justice on Organizational Citizenship Behavior at PT Quantum Nusatama Medan. The impact of both job satisfaction and organizational justice will be analyzed both partially and simultaneously in relation to OCB. This research employs a quantitative method. The population comprises the employees of PT Quantum Nusatama Medan, and a sample of 71 respondents was selected using probability sampling. Primary data were collected through direct distribution of questionnaires, while secondary data were gathered through literature reviews. The data analysis methods used in this study include Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, and Hypothesis Testing. The results of the study indicate that both job satisfaction and organizational justice have a positive and significant effect on OCB, both partially and simultaneously. The coefficient of determination shows a strong relationship between job satisfaction, organizational justice, and OCB, with an R-value of 0.750. The Adjusted R Square value indicates that job satisfaction (X1) and organizational justice (X2) contribute 58.2% to OCB (Y), while the remaining 41.8% is influenced by other variables not addressed in this study. Organizational Citizenship Behavior (OCB) adalah perilaku sukarela di mana karyawan bekerja melampaui tanggung jawab yang ditentukan. OCB dipengaruhi oleh kepuasan kerja dan keadilan organisasi. Karyawan yang puas dengan pekerjaannya dan merasa diperlakukan adil cenderung menyelesaikan tugas dengan optimal dan memberikan kontribusi lebih, mendukung keberhasilan perusahaan secara keseluruhan. Penelitian ini bertujuan untuk menganalisis bagaimana pengaruh Kepuasan Kerja dan Organizational Justice terhadap Organizational Citizenship Behavior pada PT Quantum Nusatama Medan. Pengaruh antara Kepuasan Kerja dan Organizational Justice tersebut akan dianalisis secara parsial dan simultan Terhadap Organizational Citizensp Behavior. Penelitian ini menggunakan metode Kuantitatif, Populasi pada penellitian yaitu karyawan PT Quantum Nusatama Medan. Sampel yang di ambil pada penelitian ini sebanyak 71 responden dengan teknik pengambilan sampel menggunakan probability sampling, Data primer diperoleh melalui penyebaran kuesioner secara langsung dan data sekunder diperoleh melalui studi kepustakaan. Metode analisis data yang digunakan pada penelitian ini yaitu Uji Validitas, Uji Reliabilitas, Uji Asumsi Klasik, Analisis Linear Berganda, serta Uji Hipotesis. Hasil penelitian yang dilakukan menunjukkan variabel Kepuasan Kerja dan Organizational Justice berengaruh positif dan signifikan, baik secara parsial maupun secara simultan terhadap OCB. Uji koefisien determinasi menunjukkan bahwa terdapat hubungan yang cukup kuat antara Kepuasan Kerja dan Organizational Justice terhadap OCB dengan nilai R sebesar 0,750. Melalui nilai Adjusted R Square diketahui bahwa variabel Kepuasan Kerja (X1) dan Organizational Justice (X2) berkontribusi sebesar sebesar 58,2% terhadap variabel OCB (Y) sedangkan sisanya 41,8% dipengaruhi oleh variabel lain yang tidak dibahas dalam penelitian ini.
PENGARUH STORE ATMOSPHERE, DISPLAY PRODUK DAN KERAGAMAN PRODUK TERHADAP IMPULSE BUYING PADA KKV DELIPARK MALL MEDAN Widya Puspita; Hafiza Adlina; Onan Marakali Siregar
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 15 No. 6 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v15i6.11404

Abstract

Impulse buying occurs when consumers suddenly feel tempted to buy goods without prior planning. This decision is often triggered by a deep attraction to the brand or product on display, as well as stimulus coming from the atmosphere of the shopping place. In an increasingly competitive retail industry, KKV, as a retailer, must be able to compete with existing competitors by utilizing impulse buying strategies. This study aims to determine the effect of store atmosphere, product display, and product diversity on impulse buying. Analysis will be conducted both partially and simultaneously to identify how each of these variables affects impulse buying among consumers of KKV Delipark Mall Medan. This research uses a quantitative approach with an associative method, involving a population of KKV Delipark Mall Medan consumers and a sample of 96 respondents selected through purposive sampling technique. Primary data was collected through direct questionnaires, while secondary data was obtained from literature studies. The analysis method includes validity, reliability, classical assumptions, multiple linear regression, partial test, simultaneous test, and determination test which are processed using SPSS software.The results of this study indicate that the store atmosphere (X1) has a positive and significant effect on impulse buying. Furthermore, the product display (X2) has a positive and significant effect on impulse buying. And the product diversity (X3) has a positive and significant effect on impulse buying. The coefficient of determination test shows that there is a close relationship between store atmosphere, product display and product diversity with an R value of 0.496 Based on the Adjusted R Square value, it is known that the three variables contribute 22.1% to impulse buying, while 77.9% is influenced by other factors not included in this research model. Impulse buying terjadi ketika konsumen merasa ingin membeli barang tanpa perencanaan sebelumnya. Keputusan ini sering dipicu oleh ketertarikan mendalam terhadap merek atau produk yang ditampilkan, serta stimulus yang berasal dari suasana tempat berbelanja. Dalam industri ritel yang semakin kompetitif, KKV sebagai peritel harus mampu bersaing dengan pesaing yang sudah lama ada dengan memanfaatkan strategi impulse buying. Penelitian ini bertujuan untuk mengetahui pengaruh dari store atmosphere, display produk, dan keragaman produk terhadap impulse buying. Analisis akan dilakukan baik secara parsial maupun simultan untuk mengidentifikasi bagaimana masing-masing variabel ini mempengaruhi impulse buying di kalangan konsumen KKV Delipark Mall Medan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode asosiatif, melibatkan populasi konsumen KKV Delipark Mall Medan dan sampel sebanyak 96 responden yang dipilih melalui teknik purposive sampling. Data primer dikumpulkan melalui kuesioner langsung, sementara data sekunder diperoleh dari studi kepustakaan. Metode analisis meliputi uji validitas, reliabilitas, asumsi klasik, regresi linear berganda, uji parsial, uji simultan, dan uji determinasi yang diproses menggunakan Software SPSS. Hasil penelitian ini menunjukkan bahwa variabel store atmosphere (X1) berpengaruh positif dan signifikan terhadap impulse buying. Selanjutnya untuk variabel display produk (X2) berpengaruh positif dan signifikan terhadap impulse buying. Serta variabel keragaman produk (X3) berpengaruh positif dan signifikan terhadap impulse buying. Uji koefisien determinasi menunjukkan bahwa terdapat hubungan yang erat antara store atmosphere, display produk dan keragaman produk dengan nilai R sebesar 0,496 Berdasarkan nilai Adjusted R Square, diketahui bahwa ketiga variabel tersebut berkontribusi sebesar 22,1% terhadap impulse buying, sedangkan 77,9% dipengaruhi oleh faktor-faktor lain yang tidak termasuk dalam model penelitian ini.
PENGARUH PENGEMBANGAN KARIR DAN PELATIHAN KERJA TERHADAP WORK VALUE PADA PT OLAM INDONESIA CABANG MEDAN Mhelinda Utami; Ainun Mardhiyah; Onan Marakali Siregar
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 15 No. 11 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v15i11.11647

Abstract

Human resources (HR) play a crucial role in supporting organizational operations, including through career development and work training. PT Olam Indonesia Medan Branch requires quality human resources; however, career development is still based on tenure without considering educational background, which can affect employee motivation and opportunities. This study aims to examine the influence of career development and work training on work value at PT Olam Indonesia Medan Branch to support better human resource management. The influence of career development and work training is analyzed both partially and simultaneously on work value. This research uses a quantitative approach with an associative method. The sampling technique applied is simple random sampling, with 66 respondents as the sample. Primary data were collected through questionnaires, while secondary data were obtained through literature studies. The data analysis methods used include validity tests, reliability tests, classical assumption tests, multiple linear regression tests, and hypothesis tests. The research results indicate that career development and work training significantly influence work value. All independent variables simultaneously affect work value. The coefficient of determination test shows a strong relationship between career development and work training on work value, with an R value of 0.847. Furthermore, the adjusted R square value reveals that career development and work training variables contribute 70.8% to work value, while the remaining 29.2% is influenced by factors outside the scope of this study. Sumber daya manusia (SDM) berperan penting dalam mendukung operasional organisasi, termasuk melalui pengembangan karir dan pelatihan kerja. PT Olam Indonesia Cabang Medan memerlukan SDM berkualitas, namun pengembangan karir masih berbasis masa kerja tanpa mempertimbangkan latar belakang pendidikan, yang dapat memengaruhi motivasi dan peluang karyawan. Penelitian ini bertujuan mengkaji Pengaruh Pengembangan Karir dan Pelatihan Kerja terhadap Work Value pada PT Olam Indonesia Cabang Medan untuk mendukung pengelolaan SDM yang lebih baik. Pengaruh Pengembangan Karir dan Pelatihan Kerja tersebut akan dianalisis secara parsial dan secara simultan terhadap Work Value. Bentuk Penelitian yang digunakan dalam penelitian ini yaitu penelitian kuantitatif dengan pendekatan asosiatif. Pengambilan sampel dilakukan melalui teknik simple random sampling dengan 66 responden sebagai sampel. Data kuesioner secara langsung, sedangkan data sekunder diperoleh melalui studi kepustakaan. Metode analisis data yang digunakan adalah uji validitas, uji reliabilitas, uji asumsi klasik, uji regresi linear berganda, dan uji hipotesis. Hasil penelitian yang dilakukan menunjukkan bahwa variabel pengembangan karir dan pelatihan kerja berpengaruh secara signifikan terhadap work value dan seluruh variabel bebas secara serentak (simultan) mempengaruhi work value. Uji koefisien determinan menunjukkan bahwa terdapat hubungan yang cukup erat antara pengembangan karir dan pelatihan kerja terhadap work value dengan nilai R sebesar 0,847. Melalui nilai adjusted R square juga diketahui bahwa variabel antara pengembangan karir dan pelatihan kerja berkontribusi sebesar 70,8% terhadap work value, sedangkan sisanya 29,2% sisasnya dipengaruhi oleh faktor-faktor di luar model penelitian ini.
Co-Authors Abdul Aziz Nst Ade Fadillah Harahap Adila, Nahda Adrian Ashari Jafar Lubis Afif, Muhammad Hamdan Afifah Ainurrohmah I.F Afrila Mulyati Siregar Afrila Mulyati Siregar Afrila Mulyati Siregar Agung Harahap, Abiyyu Agung, Handika Permana Ahmad Raffi Ananda Lubis Ainun Mardhiyah, Ainun Akhira Habrina Tarigan Aliturahman, Bagus Altaka Raka Zapata Tito Alvin Pratama Wahyu Alwi Amanda Br Sembiring Amani, Nil Amelya Desvina Aminullah, Eji Anastasya Cristabella Andi Muharamen Andini Septia Ningrum Andini, Raina Andriani Safirah Andriansyah Andriansyah Anggiat Faisal Butar Butar Ariq Wiratama Nasution Aritonang, Robbi Pradita Asra Ike Khoirunnisah Audyta Ramadhani Purba Aulia Saragih, Mazra Aurellia Putri Ayman Ashari, Muhammad Ayu Askha Pratiwy Ayunda, Nabila Barus, Devina Srininta Barus, Tedy Syahputra Beatrice Hasian Pakpahan Boni Akbar Alfath Pohan Br Bangun, Virgin Threisia Br S. Meliala, Diva Regita Br Sitepu, Clarine Oktaryani Br Sitepu, Windari Khairina Butar-Butar, Josua Chairul azmi puteh Chika Naibaho Cindy Megasari Manik Clearinkris, Junesia Damanik, Salsabila Azzura Dara Aisyah Daulay, Nabila Addiva Anggia Putri Dear Selvanathan Sinaga Delvina Siregar, Viona Deo Fanni Nababan Dewi Anggraini Dewi, Leoni Avista Dio Rabintar Cupema Hasibuan Diva Nedya Putri Eriza, Faisal Fahira, Tengku Nazwa Fannysia Theresa Juliarta Sijabat Fathur Ramadhan Siagian Felix Jemisa Surbakti Feronica Simanjorang Firjatullah, Gantari Furqan, Said Gea, Shella Angelika Gideon Maruli Simamora, Naek Ginting, Wiro Oktavius Greasia Oriza Sitio Gultom, Monica Desyderya Gurning, Gratia Nanggar Yati Habibah, Annisa Haenilah, Tasya Hafiza Adlina Hafiza, Hafiza Hanifah, Nayla Hanna Banjarnahor Har Reza Asanah Harahap, Musthafa Baga Harefa, Rut Madia Harita, Helmin Tety Saputri Harry Chrystian Purba Hasibuan , Febri Sanrina Hasibuan, Deby Pratiwi Hasibuan, Muhammad Rizky Haykal, Muhammad Musthafa Hutama, Elbert Ina Mery Anggitha Sinaga Indah Siburian, Sarah Vera Indira G Hutapea Indri Prasetia Ningsih Iqbal, Khairul Jelita, Fairuz Jennifer Tio Josua Butar-Butar Joyce Alicia Joyce Alicia Agatha Munthe Kaban, Jop Kristian Kacaribu, Farah Amelia Kartini Harahap Kartini harahap Katarina Sitanggang, Lidia Kenas, Ryan Kevin Samuel Benammi Brahmana Kevin Samuel Benammi Sembiring Khairani, Anisya Khairunnisa Nasri Khoirunnisa Naibaho Khoirunnisah, Asra Ike Kirana, Tegar Larose Nikita Zienri Larose Nikita Zienri Laya Azani Lubis Lie, Jeslyn Lubis, Joshua Alexander Lubis, Laya Azani Lubis, Luthfy Aulia Luthfy Aulia Lubis Lydia Natalia Samosir M B Abdillah Maharani Aruan Malikasnah Lubis, Siti Manullang, Afriani Mara, Putri Cut Marbun, Yuana Widya Angeline Mardhiyah , Ainun Mardhiyah, Ainun Margaretta Batubara, Desy Maria Meilani Simangunsong Maria Theresa, Maria Marlon Sihombing Marnita Silaban, Agnes Marpaung , Nicholas Marpaung, Nicholas Marpaung, Silviana Marwah Matakena, Selli Maulidina Meichell Topan Panjaitan Melati, Sintia Mhelinda Utami Mina Indryani Nainggolan Mita Fasya Monik Muhammad Aulia Rifki Nst Muhammad Balkis Venserjude Muhammad Daffa Aqila Muhammad Daffa Aqila Muhammad Dwinov Fadhlulla Muhammad Ihsan muhammad rasyid Mulya, Fandika Wira Mulyati Siregar, Afrila Munthe, Joyce Alicia Nabila Fahriani Pane Nabila, Yasmin Ayu Nainggolan, Fatresia H.F Br. 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