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All Journal Jurnal Studi Manajemen Organisasi JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial JURNAL ADMINISTRASI BISNIS Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Justek : Jurnal Sains Dan Teknologi Owner : Riset dan Jurnal Akuntansi IKRA-ITH EKONOMIKA Journal on Education Journal of Education, Humaniora and Social Sciences (JEHSS) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Majalah Ilmiah Warta Dharmawangsa Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Disrupsi Bisnis Jurnal Ilmiah Wahana Pendidikan Bima Abdi: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) JEKKP (JURNAL EKONOMI, KEUANGAN DAN KEBIJAKAN PUBLIK) Kajian Branding Indonesia Journal of Social Research Indonesian Journal of Business Analytics (IJBA) Jurnal Bisnis Administrasi (BIS-A) Formosa Journal of Applied Sciences (FJAS) Jurnal Administrasi Bisnis CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Optimal: Jurnal Ekonomi dan Manajemen Regress: Journal of Economics & Management Journal of Economics and Business (JECOMBI) Jurnal bintang manajemen Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Riset Manajemen dan Ekonomi Research Horizon Gudang Jurnal Multidisiplin Ilmu Jurnal Administrasi Bisnis Jurnal Serambi Ekonomi dan Bisnis Simangunsong Journal of Business Administration, Management, Economic and Accounting JEBD Neraca Manajemen, Akuntansi, dan Ekonomi Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal Business Administration (JBA): Entrepreneurship and Creative Indutry Journal of Innovative and Creativity Jurnal Social Society PENG: Jurnal Ekonomi dan Manajemen Jurnal Pemimpin Bisnis Inovatif Journal of Business Economics and Management Journal of International Accounting, Taxation and Information Systems Journal of Creative Power and Ambition (JCPA) Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI) Jurnal Sosial Sains dan Komunikasi (Ju-SoSAK) Journal Arbitrase : Economy, Management and Accounting Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Siregar, Onan Marakali
Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Sumatera Utara
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Pengaruh Human Capital dan Budaya Organisasi terhadap Kinerja Karyawan di PT. Hutahaean Pabrik Tapioka Desa Pintu Bosi Kecamatan Laguboti Sitorus, Widya Elizabeth; Siregar, Onan Marakali
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 9 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11183504

Abstract

This study aims to analyze the influence of human capital and organizational culture on employee performance at PT. Hutahaean Tapioka Factory Pintu Bosi Village, Laguboti District. The research method used in this study is quantitative research with a descriptive approach. The population in this study is employees of PT. Hutahaean Tapioca Factory Pintu Bosi Village, Laguboti District which totaled thirty seven people. The data collection method used in this study is primary data obtained by distributing questionnaires while secondary data is obtained through literature studies. The results of the research conducted show that human capital variables and organizational culture have a partial and significant effect on employee performance. The coefficient value also shows the relationship between human capital and organizational culture to strong employee performance with an R value of 0.589 or 58.9%. The value of Adjusted R Square is also known that human capital and organizational culture on employee performance amounted to 34.7% while the remaining 65.3%, influenced by other variables that was not discussed in this study.
The Influence Of Marketing Public Relations, Brand Image, And After-Sales Service On The Intention To Reuse Indihome Products In Medan City Siregar, Onan Marakali
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the influence of Marketing Public Relations, Brand Image, and After-Sales Service on consumer interest in reusing IndiHome products in Medan City. The study employs a quantitative approach with an associative method and involves 96 respondents selected through purposive sampling technique. Multiple linear regression analysis indicates that the three independent variables significantly influence the interest in product reuse. The research findings show that an increase of one unit in marketing public relations by 0.232, brand image by 0.280, and after-sales service by 0.301 respectively increases the interest in reuse. The Adjusted R Square value of 0.644 indicates that 64.4% of the variation in reuse interest can be explained by these three variables. These findings highlight the importance of effective marketing public relations, a strong brand image, and quality after-sales service in enhancing customer retention for IndiHome products. PT. Telkom Indonesia is advised to continuously improve and integrate these strategies to maintain and increase customer loyalty in a competitive market.
Pengelolaan Limbah Berbasis Masyarakat di Desa Pakam, Kabupaten Batu Bara, Sumatera Utara: Community Based Waste Management in Pakam Village, Batu Bara Regency, North Sumatra Trimurni, Februati; Nasution, Muhammad Arifin; Aisyah, Dara; Sitepu, Yovita Sabarina; Siregar, Onan Marakali; Ginting, Wiro Oktavius; Ritonga, Siti Hazzah Nur
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 10 No. 11 (2025): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v10i11.10623

Abstract

Waste management at the community level is crucial to promoting sustainable development, especially in coastal regions. The problem of household and shellfish waste being carried by ocean currents and accumulating in the environment is a concern in Pakam Village, Batu Bara Regency, North Sumatra. This state detracts from the village's aesthetic attractiveness in addition to polluting the environment. To enhance residents' ability to manage their own waste, community service projects are being implemented through the Universitas Sumatera Utara 2025 Assisted Village initiative. Technical waste processing training, stakeholder Focus Group Discussions (FGDs), the establishment of an Environmental Working Group, and the creation of local regulations in the form of Village Head Regulations (Perkades) were among the implementation strategies. Additionally, a display of processed waste products was implemented. The activities' outcomes demonstrated the development of active local institutions, a greater understanding of household waste sorting, an improvement in the community's ability to process waste into value-added products like handicrafts and calcium powder, and the creation of more practical village regulations than the Perdes. Additionally, Pakam Village was effectively linked to the Batu Bara Regency Waste Bank effort through this scheme. As a result, this service strengthened the village's institutional and regulatory foundations while also helping the community shift its perspective from viewing garbage as a problem to recognizing it as an economic resource.
The Influence of Product Quality and Service Speed on Purchasing Decisions for Coffee Carts on Gen Z in Medan City Siregar, Onan Marakali; Rossanty, Yossie; Yuliani, Dara; Sembiring, Natalin Pepayosa; Nitami, Devi Andri
JURNAL STUDI MANAJEMEN ORGANISASI Vol 22, No 2 (2025): 2025
Publisher : Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jsmo.v22i2.74865

Abstract

Coffee consumption trends among Generation Z have shown a significant increase, along with the proliferation of coffee cart businesses that offer practical products at affordable prices. However, amid increasingly fierce competition, business actors face challenges in maintaining the purchasing decisions of young consumers, especially among Gen Z. This study aims to analyze the effect of product quality and service speed on purchasing decisions for Gen Z consumers in Medan City. The approach used is quantitative with the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method. Data were obtained from 100 respondents, namely Gen Z who live in Medan City, and were collected through questionnaires and analyzed using SmartPLS. The results of the outer model evaluation show that all variable indicators are valid and reliable. The inner model evaluation also shows an R² value of 0.446, which means that product quality and service speed simultaneously explain 44.6% of the variability in purchasing decisions. The relationship between the independent and dependent variables partially and simultaneously both have a significant effect. The Q² value of 0.231 also indicates that the model has sufficient predictive relevance. The findings suggest that coffee cart businesses need to prioritize improving product quality and service speed to drive purchasing decisions among Generation Z Medan City.
Pengaruh Content Marketing dan Electronic Word of Mouth (E-WOM) Terhadap Customer Engagement Smile Chicken Kota Medan Sari, Dwi Vanka Indah; Theresa, Maria; Windi, Anindya; Panjaitan, Ikbar; Aliturahman, Bagus; Siregar, Onan Marakali; Sitorus, Ummi Salamah
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Industri makanan dan minuman (F&B) di Indonesia menghadapi dinamika yangditandai oleh perlambatan pertumbuhan dan perubahan perilaku konsumsi akibatpeningkatan biaya hidup serta berkembangnya ekosistem digital. Dalam kontekstersebut, kemampuan merek untuk membangun Customer Engagement menjadisemakin penting, termasuk bagi Smile Chicken sebagai salah satu brand makanan cepatsaji di Kota Medan. Penelitian ini bertujuan menganalisis pengaruh Content Marketingdan electronic word-of-mouth (E-WOM) terhadap Customer Engagement denganmenggunakan metode kuantitatif dan pendekatan kausalitas asosiatif. Sebanyak 100responden dipilih melalui purposive sampling, dengan kriteria pernah membeli produkSmile Chicken, aktif di media sosial, dan terpapar konten pemasaran serta ulasandaring. Analisis data menggunakan SEM-PLS menunjukkan bahwa Content Marketingberpengaruh positif dan signifikan terhadap Customer Engagement, yang berartikonten yang relevan, menarik, dan konsisten mampu meningkatkan interaksi sertakedekatan konsumen dengan merek. Selain itu, E-WOM juga terbukti berpengaruhpositif dan signifikan, di mana ulasan serta rekomendasi konsumen memperkuatkepercayaan dan mendorong keterlibatan yang lebih tinggi. Secara simultan, keduavariabel tersebut berkontribusi sebesar 66,6% terhadap Customer Engagement.Temuan ini menegaskan bahwa strategi pemasaran digital berbasis konten dankomunikasi antar konsumen memainkan peran penting dalam membangun danmempertahankan engagement pada industri F&B di era digital.
Co-Authors Abdul Aziz Nst Ade Fadillah Harahap Adila, Nahda Adrian Ashari Jafar Lubis Afif, Muhammad Hamdan Afifah Ainurrohmah I.F Afrila Mulyati Siregar Afrila Mulyati Siregar Afrila Mulyati Siregar Agung Harahap, Abiyyu Agung, Handika Permana Ahmad Raffi Ananda Lubis Ainun Mardhiyah, Ainun Akhira Habrina Tarigan Aliturahman, Bagus Altaka Raka Zapata Tito Alvin Pratama Wahyu Alwi Amanda Br Sembiring Amani, Nil Amelya Desvina Aminullah, Eji Anastasya Cristabella Andi Muharamen Andini Septia Ningrum Andini, Raina Andriani Safirah Andriansyah Andriansyah Anggiat Faisal Butar Butar Ariq Wiratama Nasution Aritonang, Robbi Pradita Asra Ike Khoirunnisah Audyta Ramadhani Purba Aulia Saragih, Mazra Aurellia Putri Ayman Ashari, Muhammad Ayu Askha Pratiwy Ayunda, Nabila Barus, Devina Srininta Barus, Tedy Syahputra Beatrice Hasian Pakpahan Boni Akbar Alfath Pohan Br Bangun, Virgin Threisia Br S. Meliala, Diva Regita Br Sitepu, Clarine Oktaryani Br Sitepu, Windari Khairina Butar-Butar, Josua Chairul azmi puteh Chika Naibaho Cindy Megasari Manik Clearinkris, Junesia Damanik, Salsabila Azzura Dara Aisyah Daulay, Nabila Addiva Anggia Putri Dear Selvanathan Sinaga Delvina Siregar, Viona Deo Fanni Nababan Dewi Anggraini Dewi, Leoni Avista Dio Rabintar Cupema Hasibuan Diva Nedya Putri Eriza, Faisal Fahira, Tengku Nazwa Fannysia Theresa Juliarta Sijabat Fathur Ramadhan Siagian Felix Jemisa Surbakti Feronica Simanjorang Firjatullah, Gantari Furqan, Said Gea, Shella Angelika Gideon Maruli Simamora, Naek Ginting, Wiro Oktavius Greasia Oriza Sitio Gultom, Monica Desyderya Gurning, Gratia Nanggar Yati Habibah, Annisa Haenilah, Tasya Hafiza Adlina Hafiza, Hafiza Hanifah, Nayla Hanna Banjarnahor Har Reza Asanah Harahap, Musthafa Baga Harefa, Rut Madia Harita, Helmin Tety Saputri Harry Chrystian Purba Hasibuan , Febri Sanrina Hasibuan, Deby Pratiwi Hasibuan, Muhammad Rizky Haykal, Muhammad Musthafa Hutama, Elbert Ina Mery Anggitha Sinaga Indah Siburian, Sarah Vera Indira G Hutapea Indri Prasetia Ningsih Iqbal, Khairul Jelita, Fairuz Jennifer Tio Josua Butar-Butar Joyce Alicia Joyce Alicia Agatha Munthe Kaban, Jop Kristian Kacaribu, Farah Amelia Kartini Harahap Kartini harahap Katarina Sitanggang, Lidia Kenas, Ryan Kevin Samuel Benammi Brahmana Kevin Samuel Benammi Sembiring Khairani, Anisya Khairunnisa Nasri Khoirunnisa Naibaho Khoirunnisah, Asra Ike Kirana, Tegar Larose Nikita Zienri Larose Nikita Zienri Laya Azani Lubis Lie, Jeslyn Lubis, Joshua Alexander Lubis, Laya Azani Lubis, Luthfy Aulia Luthfy Aulia Lubis Lydia Natalia Samosir M B Abdillah Maharani Aruan Malikasnah Lubis, Siti Manullang, Afriani Mara, Putri Cut Marbun, Yuana Widya Angeline Mardhiyah , Ainun Mardhiyah, Ainun Margaretta Batubara, Desy Maria Meilani Simangunsong Maria Theresa, Maria Marlon Sihombing Marnita Silaban, Agnes Marpaung , Nicholas Marpaung, Nicholas Marpaung, Silviana Marwah Matakena, Selli Maulidina Meichell Topan Panjaitan Melati, Sintia Mhelinda Utami Mina Indryani Nainggolan Mita Fasya Monik Muhammad Aulia Rifki Nst Muhammad Balkis Venserjude Muhammad Daffa Aqila Muhammad Daffa Aqila Muhammad Dwinov Fadhlulla Muhammad Ihsan muhammad rasyid Mulya, Fandika Wira Mulyati Siregar, Afrila Munthe, Joyce Alicia Nabila Fahriani Pane Nabila, Yasmin Ayu Nainggolan, Fatresia H.F Br. Nainggolan, Mina Indryani Nana Dyki Dirbawanto, Nana Dyki Narwastu Sianturi, Isabel Nasution, Abdul Aziz Nasution, Meirizka Miranda NASUTION, MUHAMMAD ARIFIN Nayla Hanifah Nazwa Fahira, Tengku Newel’d N Pardosi Nibra, Bagas Elwi Nisa, Mytha Khoirun Nisa, T. Chairatul Nitami, Devi Andri Nova Sinambela Novianta, Novianta Nur Asia Aji Siambaton Nur Eliza, Sophia Okiansyah, Feri Pane, Nabila Fahriani Pangabean, Sesylia Natali Br Pangaribuan, Ida Maria Panjaitan, Ikbar Pardede, Franz Hariyanto Pardede, Rachel Natasia Pasaribu, Yolani Octavia Patarida Sibuea, Grace Renita Perangin-angin, Azel Almando Pertiwi Matondang, Rahmatika Prasesa, Tasya Nadya Pratiwy, Ayu Askha Prengki Jans Nababan Priasti, Fat'ya Ayu Pricila Natalia Sembiring Purba, Audyta Ramadhani Purba, Rindiany Purba, Septi Paulina Putri Balqis Putri Balqis, Putri Putri Nur Syafitri Lubis Putri Patricia Sitinjak Putri, Nazlina Dwi Putri, Nisa Dafiana Rahmatika Pertiwi Matondang Raissa Aurellia Ramanda, Bima Ramayani, Evi Rangkuti, Rizqa Nabilah Rani, Ade Ray, Laila Afrina Rebekka Margarettha Sitorus Rendy Gultom Ridho, Hatta Ririn Pradilla Surbakti Risky M Soleh Ritonga, Siti Hazzah Nur Rivaldo Sinaga, Eko Samuel Rizka Malisa Malisa Rizqa Nabilah Rangkuti Robert Vincentius Naibaho Safitri, Firli Sahdina, Tiara Vany Sakinah Khoiriah Lubis Santo Maulana Putra Sinaga Saragih , Dearna Jefani Br Saragih, Mernita Sari Sari Siregar, Salwa Nurmala Sari, Dwi Vanka Indah Sartika Dewi Selvi Anita Selwendri Sembiring, Kristianti Adilla Putri Br Sembiring, Natalin Pepayosa Septi Paulina Purba Setia, Nadia Shella Angelika Gea Siahaan, Glenesia Angelica Sabina Siahaan, Josepin Siahaan, Peron Lumumba Sianturi, Elhot Nicolas Roganda Sianturi, Ester Cahyani Sianturi, Hanatul Fitri Sibarani, Yunanda Sihombing , Marlon Sihombing, Nisya Margaretha Sihotang, Anindya Windy Simanjorang, Feronica Sinaga, Diana Asri Fitri Sinaga, Yosafhat Glenniel Clinton Sinambela, Nova Sinar, T. Bahtazar Muhammad Sirait, Elsya Vidara Siregar, Afrila Mulyati Sitanggang, Lidia Katarina Sitepu, Renatha Renchiski Br Siti Mawaddah Siti Mawaddah, Siti Sitorus, Rahmiati Sitorus, Ummi Salamah Sitorus, Widya Elizabeth Situmorang, Putri Abigel Sondang A. Y. Nadeak Sriyanto, Dharmawan Suci Ramadhani, Suci Suprayetno Suprayetno Syakira, Hania Syauqia, Rafiqah Tamba, Fajar Petronius Tambunan, Maudy Istiningdiah Tampubolon, Claudia Yonica Br Tampubolon, Kevin Ariel Tandean , Handoko Tasya Shafira Siregar Teuku Muhammad Raihan Fahlevi Tio, Jennifer Tito, Suardi Altaka Raka Zapata Trimurni, Februati Tsania Salsabilla Turnip, Doni Armando Ummaina Rahma Utama Rambe, Suma Budi Viktor Manurung Vincentia Avetriwianda Sinabutar Virgin Threisia Br Bangun Widya Puspita Wijaya, Angieta Ahsana Wildan Wafi Nasution William Dika Manihuruk Windi, Anindya Yabes Abi, Wilmer Nicholas Yasser Muda Panjaitan Yohannes Manao Yohannes Sinaga Yosefira Aurel Putri Yosefira Aurel Putri Yossie Rossanty Yuda Prayoga Surbakti Yuliani, Dara Yuliani, Nur Irma Zahra, Dhea Zain, Muhammad Riwanda Firdaus Zapata Tito, Altaka Raka Zulfi Amandar Pasaribu Zulfikriyan Akbar