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All Journal Jurnal Pendidikan Vokasi Sosiohumaniora JKMS : Jurnal Ilmu Komunikasi Jurnal Pariwisata Pesona JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Ekuitas: Jurnal Pendidikan Ekonomi Journal of Economics, Business, & Accountancy Ventura At-Taradhi: Jurnal Studi Ekonomi Edulib AKSES: Jurnal Ekonomi dan Bisnis Jurnal Kajian Komunikasi Business UHO: Jurnal Administrasi Bisnis Ilmu Dakwah: Academic Journal for Homiletic Studies JRK (Jurnal Riset Komunikasi) KOLEGIAL : Jurnal Manajemen, Bisnis, dan Akuntansi ARISTO PRofesi Humas JURNAL MANAJEMEN MOTIVASI Chimica et Natura Acta SOSIOHUMANIKA MetaCommunication; Journal Of Communication Studies Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Pendas : Jurnah Ilmiah Pendidikan Dasar Prosiding Magister Ilmu Komunikasi Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Islamic Management: Jurnal Manajemen Pendidikan Islam Martabe : Jurnal Pengabdian Kepada Masyarakat Semiotika: Jurnal Komunikasi JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Koneksi GERAM (GERAKAN AKTIF MENULIS) Procuratio : Jurnal Ilmiah Manajemen AL MUNIR : Jurnal Komunikasi dan Penyiaran Islam Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Jurnal Ilmu Manajemen JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Stilistika: Jurnal Pendidikan Bahasa dan Sastra JURNAL PUSTAKA KOMUNIKASI Avant Garde Kumawula: Jurnal Pengabdian Kepada Masyarakat JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Syntax Idea Performance : Jurnal Bisnis dan Akuntansi Al-Kharaj: Journal of Islamic Economic and Business Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan JURMA : Jurnal Program Mahasiswa Kreatif Letters in Information Technology Education (LITE) Jurnal Pengabdian kepada Masyarakat Nusantara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Kajian Ilmiah Dinamika Kerajinan dan Batik : MAJALAH ILMIAH Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Wahana Pendidikan Journal of Community Development Jurnal Ilmiah Multimedia & Komunikasi Acitya Bhakti Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS) Journal of Research in Instructional Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan PARAHITA : Jurnal Pengabdian kepada Masyarakat Caraka : Indonesia Journal of Communication Indonesian Journal of Innovation Studies Jurnal Visi Komunikasi AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Journal Of Human And Education (JAHE) Jurnal Keuangan dan Perbankan(KEBAN) Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) Annals of Human Resource Management Research Fikruna : Jurnal Ilmiah Kependidikan dan Kemasyarakatan Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat el-Buhuth: Borneo Journal of Islamic Studies Jurnal Signal NUSANTARA: Jurnal Pengabdian Kepada Masyarakat ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat International Journal Administration, Business & Organization Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Manajemen dan Teknologi Rekayasa Innovative: Journal Of Social Science Research Amkop Management Accounting Review (AMAR) Harmoni: Jurnal Ilmu Komunikasi Dan Sosial INASJIF IIJSE VISA: Journal of Vision and Ideas Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal CONVERSE Journal Communication Science Garina Realisasi: Ilmu Pendidikan, Seni Rupa dan Desain Ekspresi: Publikasi Kegiatan Pengabdian Indonesia Jurnal Kawistara Journal of Ekonomics, Finance, and Management Studies Dinamika Kerajinan dan Batik: Majalah Ilmiah Jurnal Pengabdian Kepada Masyarakat Indonesia
Kokom Komariah
Program Studi Hubungan Masyarakat, Fakultas Ilmu Komunikasi, Universitas Padjadjaran
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Neuroscience Nursing Physics Public Health Social Sciences Other

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The Influence of Job Placement and Career Development on Employee Retention at PT Darussyifa Hikmah Tirta Fadillah, Siti Aulia; Komariah, Kokom; Nurmala, Resa
JURNAL MANAJEMEN MOTIVASI Vol 21 No 1 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i1.7844

Abstract

This study aims to analyze the effect of job placement and career development on employee retention at PT Darussyifa Hikmah Tirta. Using a quantitative method with a descriptive and associative approach, data were collected from 63 respondents through questionnaires. Regression analysis results show that job placement and career development significantly influence employee retention. The implication is that companies should align HR management strategies by emphasizing proper placement and career support to enhance retention.
The Influence of Product Quality and Price on Purchase Decisions with Brand Image as a Mediating Variable (A Survey on Local Patrobas Shoe Users Among Gen-Z in Sukabumi City) Danendra, Rafi; Jhoansyah, Dicky; Komariah, Kokom
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.7908

Abstract

This study aims to analyze the influence of product quality and price on purchase decisions with brand image as a mediating variable among Patrobas shoe users in the Gen-Z demographic in Sukabumi. A quantitative approach was used with SEM-PLS analysis involving 200 respondents. The results indicate that product quality and brand image significantly affect purchase decisions, while price does not have a direct effect. However, brand image mediates the influence of product quality and price on purchase decisions. The findings provide strategic recommendations for companies to enhance brand image and product quality perception
ANALYSIS OF MEMORABLE EXPERIENTIAL MARKETING ON REPURCHASE INTENTION WITH BRAND AWARENESS AS A MEDIATING VARIABLE IN CAFÉS AND RESTAURANTS Wahyudi, Falsa Shakira; Muhammad Danial, R. Deni; Komariah, Kokom
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.7916

Abstract

This study analyzes the effect of memorable experiential marketing on repurchase intention with brand awareness as a mediating variable among Butler Bar & Bistro consumers in Sukabumi. It uses a quantitative method with a causal associative approach and PLS-SEM analysis of 200 respondents. The results show that experiential marketing significantly influences both brand awareness and repurchase intention. Brand awareness also significantly affects repurchase intention and mediates the relationship. This study contributes theoretically and practically to marketing strategies in the café and restaurant sector.
Analisis Live Streaming Dan Advertisement Terhadap Minat Beli Konsumen Produk SkincareThe Originote Pada Aplikasi Tiktok (Survei Pada Gen Z Kota Sukabumi) Revinaldi, Revinaldi; Komariah, Kokom; Saori, Sopyan
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.7929

Abstract

The growth of digital technology has led to the emergence of platforms such as TikTok Shop. Consumer purchase intention is a key factor in business sustainability, making it important for companies to understand the market, promote their products, and predict consumer behavior. The purpose of this study is to determine the effect of live streaming on purchase intention and to examine the effect of advertisement on purchase intention. This research uses a descriptive quantitative approach with a multiple linear regression model, and sampling was conducted using purposive sampling among the Gen Z population in Sukabumi City. The results of this study show that live streaming has a positive and significant effect on purchase intention. Likewise, advertisement also has a positive and significant effect on purchase intention.
Integrasi Estetika dan Etika dalam Profesionalisme Guru Tata Kecantikan Norma Yunita; Kokom Komariah
Garina Vol. 18 No. 1 (2026): Garina : Jurnal Pengembangan IPTeks Seni Kuliner, Tata Rias, dan Desain Mode
Publisher : Akademi Kesejahteraan Sosial Ibu Kartini Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69697/garina.v18i1.388

Abstract

This study analyzes the integration of aesthetics and ethics in cosmetology education and its implications for strengthening the professionalism of cosmetology teachers. Cosmetology is often viewed as an applied field that primarily produces visual beauty through make-up, skin care, hair care, and cosmetic services. However, professional cosmetology practice also involves moral responsibility because it deals directly with the human body, personal identity, safety, comfort, and client trust. This article uses a normative qualitative method with conceptual and philosophical approaches through library research. The analysis is organized through three dimensions of philosophy of science: ontology, epistemology, and axiology. The findings show that, ontologically, cosmetology studies beauty and the human body not merely as physical objects, but as subjects with value, dignity, and diverse meanings. Epistemologically, cosmetology knowledge is constructed through the integration of scientific theory, practical skills, professional experience, sanitation principles, occupational safety, and service standards. Axiologically, cosmetology contains ethical values that guide beauty practices so that they remain honest, safe, responsible, and respectful of human dignity. The integration of aesthetics and ethics strengthens the role of cosmetology teachers as educators, professional models, and character builders in vocational education. Therefore, cosmetology learning should not only emphasize technical competence and visual results, but also internalize ethical awareness, reflective judgment, and responsibility in every stage of professional practice.
Penerapan Metode Struktur Tiga Babak dalam Penulisan Naskah pada Video Feature “Porter: Ketidakpastian yang Dikerjakan” Tanti Nur Apriani; Kokom Komariah; Efi Fadillah
Realisasi : Ilmu Pendidikan, Seni Rupa dan Desain Vol. 3 No. 2 (2026): April: Realisasi : Ilmu Pendidikan, Seni Rupa dan Desain
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/realisasi.v3i2.1090

Abstract

This final project was an audiovisual feature video that explored the issue of uncertainty among informal sector workers, particularly porters at train stations. The work was motivated by the limited representation of porters, despite their important role in supporting transportation services. This report aimed to explain the application of the three-act structure in scriptwriting, consisting of Act I (Set Up), Act II (Confrontation), and Act III (Resolution). The production process included pre-production, production, and post-production stages, with scriptwriting as the main focus in constructing a structured narrative. In Act I, the work introduced the station environment and the porter profession to build audience understanding. Act II developed the conflict through the portrayal of job uncertainty, income instability, and the daily life of the main subject. Act III presented a reflective conclusion through multiple perspectives and symbolic visuals. The result showed that the three-act structure effectively created a systematic narrative flow and strengthened message delivery. In conclusion, the human-interest approach combined with observational visuals effectively conveyed social realities and fostered audience empathy toward informal workers.
Implementasi Teknik Pengambilan Gambar oleh Director of Photography pada Produksi Video Feature Human Interest "Porter: Ketidakpastian yang Dikerjakan" Evelyne Alifia Sekarputri; Kokom Komariah; Efi Fadillah
Realisasi : Ilmu Pendidikan, Seni Rupa dan Desain Vol. 3 No. 2 (2026): April: Realisasi : Ilmu Pendidikan, Seni Rupa dan Desain
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/realisasi.v3i2.1091

Abstract

The role of the Director of Photography (DoP) is fundamental in translating narrative concepts into visual language within audio-visual productions. This study examines the implementation of cinematographic techniques applied by the DoP in producing the human interest video feature "Porter: Ketidakpastian yang Dikerjakan" (Porter: Uncertainty at Work). The feature documents the daily lives of porters at Bandung Station, shedding light on the occupational uncertainty they face as informal sector workers. The research employs a qualitative descriptive method with a production-based approach, analyzing four key cinematographic elements: type of shot (long shot, medium shot, close up), camera angle (eye level, high angle, low angle), camera movement (panning, tilting, tracking shot, static shot), and framing (rule of thirds, balanced composition). Findings indicate that each technique was applied with deliberate intention to reinforce the narrative, emotional depth, and thematic meaning of the work. Long shots established the station environment as a dynamic, unpredictable workspace; medium shots captured the psychological nuance of waiting and uncertainty; close ups revealed intimate emotional detail; and varied camera angles constructed the power dynamics between porters and their environment. Camera movements supported visual continuity and audience engagement, while framing principles ensured compositional coherence throughout. The study contributes practical insights into the role of cinematography in non-fiction storytelling, particularly in conveying the lived realities of marginalized workers.
Co-Authors Aat Ruchiat Nugraha Aat Ruchiyat Nugraha Abdullah Zaky Acep Samsudin Ade Kadarisman Afifah, Fitriani Afriani, Nevi Afriani Agung Vitara Darma Agus Rahmat Agus Rahmat Agustiani, Marshantia Agustiani, Rayhani Ahmad Suryadi, Ahmad Ahmad Syarif Akbar Al Masjid Alamsyah, Sustari Alfian Romadhoni Alghiffari, Mohammad Fikri Amelia, Reski Amelinda Vindrayani Fuad Andira, Firani Dias Andri Yanto Andri Yanto Andriyani Angga Maulana Anggi Talisa Permatasari Siahaan Annisa Wulandari Anugrah, Rafa Anwar Sani Aprilia Rachma Aprilianty, Anisa Arrazi, M Adam Asep Muhamad Ramdan Asriyanik . Asrori Muhtarom Aufa Salwa Hidayat Awaliyah, Nanda Putri Aziza, Sintia Fitra Azzahra Adela, Suci Azzahra, Meisyah Badraningsih Lastariwati Brilianti, Grahita Prisca Centurion Chandratama Priyatna Centurion Chandratama Priyatna Citradewi, Any Damayanti, Marla Danendra, Rafi Dede Rosyada Dede Sri Kartini Desi, Desi Fitriah Diah Fatma Sjoraida Diah Sri Rejeki Dian Fitriani Dian Wardiana Sjuchro Dicky Jhoansyah Didi Didi, Didi Dini Kartika dini kartika Dwi Gusti Ayu Efa Aufa Azqia Efi Fadillah El hanifa, Zia Farhana Elsa Nurlatifa Elvinaro Ardianto Encang Saepudin Ermawan, Muhammad Rifa Erry Sunarya Evelyne Alifia Sekarputri Evi Novianti Evi Novianti Exacta, Egivzi Arya Fadillah, Siti Aulia Faizal Mulia Z Fajar Syuderajat Fajar Syuderajat Fazrin, Fauzi Ikhsan Filda Fatimah Tuzzahrah Firani Dias Andira Firdiena, R. Viera Raina Fujiyanti, Syalma FX. Ari Agung Prastowo Ghea Gizha Giffani Gumgum Gumilar Gumilang, Cahaya Gunawan, Meilani Hafizhah Zuhri Hamzah Ali Yumar Hanny Hafiar Heny Kusuma Widyaningrum Hermawati, Irma Heru Ryanto Budiana Hestiana, Sisika Hidayat, Wahyu Nur Nur Ibnu Hamad Ibrahim, Muhammad Taufik Ike Rachmawati Indra Cahya Kusuma Iriana Bakti Irvan, Moh. Farizqo Iswan iwan koswara, iwan Jalaludin Jalaludin Jimi Narotama Mahameruaji Juliansyah, Aris Kapti Riyani Khaerunnisa, Salma Khalida Yusria KIMSEN, KIMSEN Kinanti Sasi Kirana Kristianto, Rio Kurnia Lucky Fadillah Leonita Siwiyanti Lilis Puspitasari Listiawati, Hana Putri Listiawati, Pika Lukiati Komala Erdinaya Lukiati Komalasari Lusi Susilawati M. Arief Ramdhany Marshantia Agustiani Mashudi Mashudi Masyitoh Maudi, Putri Rahma Meilianti Rona Asmara Melati, Putri Muhamad Arfi Annafidin Muhammad Hidayat Nur Wahid Muhammad Iksan Sopian Muhammad, Mukhlis Muharrom, Ibnu Muhbib Abdul Wahab Muhtarom, Asrori Mukhlis, Muhammad Munandar, Wita Aulia Mutoharoh muty, yusran Nanda Putri Awaliyah Nasution, Novrida Elfiani Neneng Yani Yuningsih Nor Norisanti Norma Yunita Nur Fitri Indriani Nurani, Inten Nuranisa, Dita Rizki Nurcahya Kamila, Adinda Sofie Nurmala, Resa Nurmalia Lusida Nurmaya Prahatmaja Nurmillah, Risma Nurul Fitriani Nurul Hermawan Alamsyah Nuryadin, M Birusman Pambudi, Januar Eky Parno Parno Pasha, Nazhira Nur Patricia, Yolanda Perdana Suteja Putra Pitriani, Elsa Priyo Subekti Priyo Subekti Priyo Subekti Purnama, Elita Candra Putri, Amelia R Deni Muhammad Danial Raffi, Muhammad Rahmadina, Alifia Rahmat, Khansa Thifal Raihan Naufal Rusmanan, Muhammad Ranissa Azahra Reina Riswanti Pertiwi Renaldy Sulaeman Resa Nurmala Resti Yunisa Retasari Dewi, Retasari Revinaldi, Revinaldi Riana Aulia R Rifansah, Muhammad Ridho Riska Riska Riska Riska Rismawati, Rika Rizky, Nu Putri Novia Rositawati, Neng Rosmalianda Aprilia Rosyadi, Ayatullah Rosyadi, Puji Atesya Saeful Bahri Sahira, Winda Syifa Salsabila, Syahla Nazmi Santi Susanti Santi Susanti, Santi Saputri, Wawa Nazwa Shafira Yasmin Nandini Shelvy Delia Sari Simanjuntak, Cathrin Pebruanty Siska Hestiana Siti Aisyah Siti Khoeriyah Sopyan Saori Subarkah, Abdul Ilham Sukesna, Rifa Amalia Sumarlam Sumarlam, Sumarlam Sumarwati Sunarya, Erry Susanne Dida Susie Perbawasari Syamaila, Dreisagara Alna Syauqy Lukman Syifa Sharifa Rahmadani Tanti Nur Apriani Teddy Kurnia Wirakusumah Tetty Sufianty Zafar Tien Setyaningtyas Tikawati Tikawati, Tikawati Toto Sugito Trie Damayanti Utang Suwaryo Wahyudi, Falsa Shakira Wawan Setiawan Wildan Maulana Firdaus Willy Andro Denelsen Tamba Yanti Setianti Yuliani, Irma Yunita Sari Zhahirin, Muhamad Nujjiya