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Nandan Limakrisna

Fakultas Ekonomi, Universitas Persada Indonesia Y.A.I, Jakarta

Author-ID : 307356

Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Transportation Other

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Influence of Subjective Norms and Risk Perceptions Toward Online Purchase Intentions on E-Commerce Nasrudin, Inayati; Limakrisna, Nandan; Usman , Bahtiar
International Journal of Management and Business Applied Vol. 3 No. 2 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijmba.v3i2.881

Abstract This research aims to analyze online consumer behavior based on subjective norms and risk perceptions regarding online purchases which are mediated by attitude as an intervening variable in e-commerce applications for the Millennial generation. This research was conducted on the Millennial generation born between the years1981 – 1995 in the Jakarta, Bogor, Bekasi and Tangerang Indonesia. This research design is oriented toward a logic approach that explains a causal relationship and a category of concepts because in this research hypothesis testing of the causal relationship of independent variables and dependent variables is used. This research is a quantitative research by analyzing data based on samples from the population carried out randomly with a chance of error (significance level) 0f 5% and a confidence level of 95%.The forms of research are descriptive survey with a decuctive and quantitave approach. Hypoteses are tested by Structural Equation Modelling (SEM) method. Data analysis uses Structural Equation Modelling(SEM) with a sample consisting of 397. The research results show that Subjective Norms does not directly have a positive effect to Online Purchase Intention nor to Attitude for Using E-Commerce Applications. Subjective Norms indirectly does not have a positive effect on Online Purchase Intention through Attitude in Using E-Commerce Applications. Perceived Risk directly has a negative effect on Online Purchase Intention. Perceived Risk does not directly have a negative effect on the Attitude of Using E-Commerce Applications. Perceived Risk Indirectly does not have a negative effect on Online Purchase Intention through Attitude in Using E-Commerce Applications. Attitude The use of E-Commerce Applications directly has a positive effect on Online Purchase Intention. This research showed that millennials belief that online purchasing intention is not influenced by friends, relatives or colleagues. They tend to shop online because they enjoy as long as the application is easy to use. They also realize that online shopping has some risks but they still shop online as long as the application is safe and has a good reputation.

Determinants Revisit Intention Through Perceived Value for Tourist Visits to Tourism Destinations at Kepulauan Seribu of DKI Jakarta Handayani, Estiningsih Tri; Limakrisna, Nandan; Muharam, Hari
UTSAHA: Journal of Entrepreneurship Vol. 1 Issue 4 (2022)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v1i4.174

The tourism industry is important and strategic in the implementation of development in Indonesia because it is able to bring in large amounts of foreign exchange for the country. Tourist satisfaction is met will have an impact on the emergence of revisit interest (Revisit Intention), as a spontaneous response to the object of visitors because the expression of satisfaction felt during the initial visit is appropriate and even exceeds expectations. This research aims to be able to find ways and strategies to increase Revisit Intention for tourists, so that methods are found that can be recommended to interested parties through research on the variables that affect Revisit Intention, such as Promotion, Servicescape, Destination Image and Perceived Values. This research was conducted in the Kepulauan Seribu tourism destination in DKI-Jakarta with a total of 400 samples, using the Random Sampling. The research method used SEM with the LISREL program. The results of the research obtained the following data, such as (1) There is an effect Promotion on Revisit Intention (β = 0.62); (2) There is an effect Servicescape on Revisit Intention; (3) There is no effect of Destination Image on Revisit Intention (β = 0.21 ); (4) There is an effect Promotion on Perceived Value (β =- 0.21); (5) There is an influence Servicescape on Perceived Value ( ); (6) There is no influence of Destination Image on Perceived Value (β =-0.14); and (7) There is an effect of Perceived Value on Revisit Intention (β = 0.0552).

Determinants of Customer Engagement and Its Implications on Marketing Performance at National Private Commercial Banks in Jabodetabek Yusuf, M. Syafrudin; Limakrisna, Nandan; Muharam, Hari
UTSAHA: Journal of Entrepreneurship Vol. 1 Issue 4 (2022)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v1i4.190

This research was conducted to determine the effect of CRM capabilities, corporate image and pricing strategy on customer engagement and their impact on the marketing performance of national private commercial banks in DKI Jakarta simultaneously. This study aims to analyse the factors that influence the marketing performance of national private commercial banks in Jabodetabek. The type of research used in this research is causality research that wants to explain cause and effect relationships between research variables. The method used in this research is descriptive and verification. The unit of analysis in this research is the organization, called national private commercial bank in Jabodetabek, and the unit of observation is the Branch Manager or Relationship Manager who is involved in marketing activities for bank products and services, and is responsible for bank's marketing performance. The result of this research found that CRM capabilities, corporate image, pricing strategies and customer engagement is proven to have a positive and significant influence on marketing performance and customer engagement at National Private Commercial Bank in Jakarta and Jabodetabek.

INCREASING THE BUSINESS PERFORMANCE OF FOOD PROCESSING MSMES IN CIREBON BY CREATING COMPETITIVE ADVANTAGES THROUGH ENTREPRENEURSHIP ORIENTATION, DYNAMIC CAPABILITIES, AND MARKET ORIENTATION Agus, Agus; Limakrisna, Nandan; Muharram, Hari
UTSAHA: Journal of Entrepreneurship Vol. 2 Issue 4 (2023)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v2i4.437

MSMEs have contributed to accelerating economic growth and creating jobs. However, a number of problems still hinder the growth of their business performance. The improvement of business performance requires a competitive advantage that stems from a strong entrepreneurial and market orientation as well as the high dynamic capabilities of the actors in MSMEs. Therefore, this research aims to analyze the influence of these factors on competitive advantage and their impact on improving MSME business performance. A survey of 336 samples and a quantitative approach were conducted to prove the research hypothesis through structural equation modeling. The novelty of this research is the analysis of the determinants of competitive advantage, especially entrepreneurial orientation, dynamic capabilities, and market orientation, and their impact on business performance, as well as the mediating role of competitive advantage on the influences of entrepreneurial orientation, dynamic capabilities, and market orientation, respectively, on business performance. The study concluded that improving MSME business performance can be done by creating competitive advantage and dynamic capabilities in MSME actors. The creation of competitive advantage requires a strong entrepreneurial orientation and market orientation, as well as high dynamic capabilities by MSME actors. This study presents both theoretical and practical implications and research limitations.

THE MODEL OF INTELLECTUAL CAPITAL AND EMPLOYEES PERFORMANCE Rakhmat Kabul, Eka; Ganda Wijaya, Harry; Limakrisna, Nandan
Dinasti International Journal of Management Science Vol. 3 No. 2 (2021): Dinasti International Journal of Management Science (November - December 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v3i2.1022

This research focused on higher of job rejection result and low of coordination among unit in problem solving of all the projects which is tend to decline of employees performance. The main issues discussed in this reseach is factors influence it, namely human procurement ,development and intellectual capital.The research aims to analyze, describe and test the impact of human procurement, development on intellectual capital and its implication on employees performance at PT. Dirgantara Indonesia. The research used was descriptive and explanatory survey method, so the research attempts to collect, present, analyze, and test hypotheses, to make a consclusions were used Structural Equation Model (SEM) approach. The design of study is a survey reseach, the unit analysis selected were core knowledge worker with a sample size of 303 from 1245 employees, based on Slovin’s formula. The results indicated that human procurement, development have a simultaneously positive and significant effect on intellectual capital, and human procurement, development are either partialy or simultaneously have a positive and significant effect on employees performance level throught intellectual capital. The findings are:(1) human procurement indicates low contribution on either intellectual capital or employees performance, the highest score of human procurement dimension is selection and the lowest is recruitment dimension. 2) human development indicates low contribution on either intellectual capital or employees performance, the highest score of human development dimension is education and the lowest is training dimension (3) intellectual capital indicates moderate scores on employees performance level, the highest score of intellectual capital dimension is social capital and the lowest is structure capital dimension. (4) the highest score size of employees performance dimension based on employees perception is goal and the lowest is motive dimension.

EFFECT OF HALAL LABELS, BRANDS, AND PRICES ON OVER THE COUNTER DRUGS PURCHASE DECISION IN WEST JAVA PROVINCE DURING COVID-19 Ismail, Muhammad Iqbal; Sova, Maya; Limakrisna, Nandan
Dinasti International Journal of Management Science Vol. 3 No. 3 (2022): Dinasti International Journal of Management Science (January - February 2022)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v3i3.1038

This study aims to determine whether the halal label, brand, and price variables affect consumers' decision to purchase over-the-counter drugs in the province of West Java during the covid-19 pandemic. The research sample amounted to 200 people. Sampling used a survey method with a data collection tool in the form of a questionnaire through a google form, measured using a Likert scale. The questionnaire was tested using validity and reliability tests. From the results of research with descriptive analysis, regression analysis prerequisite test, multiple linear regression test, and hypothesis testing using the SPSS version 25 program, it is known that there is a significant influence of independent variables halal label, brand, and price on the dependent variable purchasing decisions of over-the-counter drugs in West Java province during the covid-19 pandemic.

THE STUDY OF ORGANIZATION CULTURE AND LEADERSHIP: IMPROVING PERFORMANCE Rakhmat Kabul, Eka; Mulyana, Mulyana; Limakrisna, Nandan
Dinasti International Journal of Digital Business Management Vol. 2 No. 6 (2021): Dinasti International Journal of Digital Business Management (October - Novembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v2i6.1003

This researches aims to analyze and prove the influence of of leadership, organizational culture, competence and teacher work motivation on teacher performance. The research method used in this research is descriptive survey method and explanatory survey with sample size of 225 respondents, and data analysis method used is SEM (Structural Equation Modeling). Based on the results of the research, then obtained the findings as follows Leadership, organizational culture, teacher competence, and work motivation simultanously have a positive and significant effect on teacher performance. Work motivation have dominant affects on teacher performance.

Pengaruh Disiplin dan Budaya Organisasi Terhadap Kinerja Karyawan PT. HASAKONA BINACIPTA Darma Nugraha, Agwi; Sumantri, Suryana; Limakrisna, Nandan
Jurnal Pendidikan dan Kebudayaan Nusantara Vol. 2 No. 2 (2024): Jurnal Pendidikan dan Kebudayaan Nusantara (April-juni 2024)
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpkn.v2i2.1035

PT. Hasakona Binacipta Merupakan Perusahaan Swasta Yang Mendedikasikan Sebagai Pembangun Sumber Daya Manusia Yang Mutakhir Disamping Dalam Mencari Keuntungan. Banyak Produk-Produk PT. Hasakona Binacipta Yang Digunakan oleh Beberapa Perusahaan Ternama Dan Dunia Membuat Sumber Daya Manusia Didalam Harus Mampu Bersain Secara Global Dan Memenang Pertarungan. Namun Pada Sisi Lai PT. Hasakona Binacipta Juga Dihadapkan Oleh Beberapa Kendala, Seperti Target-Target Dalam Perusahaan Belum Tercapai Dan Angka Keterlambatan Yang Besar. Tujuan Penelitian Ini Adalah Untuk Mengetahu Dan Menganalisis: (1) Disiplin (2) Budaya Organisasi (3) Kinerja Karyawan (4) Pengaruh Disiplin Dan Budaya Organisasi Terhadap Kinerja Karyawan. Metode Penelitian Yang Dilakukan Menggunakan Analisis Jalur (Path Analysis), Uji Validitas Dan Uji Reliabilitas. Berdasarkan Hasil Penelitian Didapat Bahwa Ada Factor Lain Yang Membuat Target-Target Dalam Perusahaan Belum Tercapai Dan Angka Keterlambatan Yang Besar, Yaitu Ada Diluar Variabel Yang Diteliti. Maka PT. Hasakona Binacipta Harus mencari variabel lain dan meningkatkan agar Kinerja Karyawan meningkat.

Pengaruh Disiplin dan Budaya Organisasi Terhadap Kinerja Karyawan di PT. XYZ Darma Nugraha, Agwi; Sumantri, Suryana; Limakrisna, Nandan
Jurnal Komunikasi dan Ilmu Sosial Vol. 2 No. 1 (2024): Jurnal Komunikasi dan Ilmu Sosial (Januari-Maret 2024)
Publisher : Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jkis.v2i1.991

Agwidarma Nugraha, 2019. Pengaruh Disiplin dan budaya Organisasi Terhadap Kinerja Karyawan Di PT. XYZ, Magister Manajemen Sumber Daya Manusia Pada Program Pascasarjana Universitas Winaya Mukti, Dibawah Bimbingan Prof (Em). Dr. H. Suryana Sumantri, Msie. Selaku Pembimbing 1 Dan Prof. Dr. H. Nandan Limakrisna, Ir., Mm. Selaku Pembimbing 2. PT. XYZ Merupakan Perusahaan Swasta Yang Mendedikasikan Sebagai Pembangun Sumber Daya Manusia Yang Mutakhir Disamping Dalam Mencari Keuntungan. Banyak Produk-Produk PT. XYZ Yang Digunakan Oleh Beberapa Perusahaan Ternama Dan Dunia Membuat Sumber Daya Manusia Didalam Harus Mampu Bersain Secara Global Dan Memenang Pertarungan. Namun Pada Sisi Lai PT. Hasakona Juga Dihadapkan Oleh Beberapa Kendala, Seperti Target-Target Dalam Perusahaan Belum Tercapai Dan Angka Keterlambatan Yang Besar. Tujuan Penelitian Ini Adalah Untuk Mengetahu Dan Menganalisis: (1) Disiplin (2) Budaya Oraganisasi (3) Kinerja Karyawan (4) Pengaruh Disiplin Dan Budaya Organisasi Terhadap Kinerja Karyawan. Metode Penelitian Yang Dilakukan Menggunakan Analisis Jalur (Path Analysis), Uji Validitas Dan Uji Reliabilitas. Berdasarkan Hasil Penelitian Didapat Bahwa Ada Factor Lain Yang Membuat Target-Target Dalam Perusahaan Belum Tercapai Dan Angka Keterlambatan Yang Besar, Yaitu Ada Diluar Variabel Yang Diteliti. Maka PT. XYZ Harus Mencari Variabel Lain Dan Meningkatkan Agar Kinerja Karyawan Meningkat.

Model of Customer Loyalty in the Electric Word of Mouth, Celebrity Endorser and Payment System with Trust as Mediation Variable Hasibuan, Ahmad Nurdin; Limakrisna, Nandan; Moeins, Anoesyirwan
Siber International Journal of Digital Business (SIJDB) Vol. 1 No. 2 (2023): (SIJDB) Siber International Journal of Digital Business (October - December 202
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v1i2.28

Technological advances have significantly changed the way consumers interact with digital. Electronic word of mouth communication, facilitated through social media platforms and online review sites, has become a powerful tool for consumers to share their opinions and experiences. This digital era is also in business making the most of electronic communication, namely word of mouth (eWOM) and celebrity endorsers to attract and retain customers. Also, with the growing popularity of various payment systems, understanding their impact on customer loyalty is critical. This study aims to investigate the relationship between eWOM, celebrity endorsers, payment systems, trust, and customer loyalty. Trust will be examined as a mediating variable that can help explain the process by which eWOM, celebrity endorsements and payment systems influence customer loyalty. This study aims to investigate the relationship between eWOM, celebrity endorsements, payment systems, trust, and customer loyalty. Specifically, this study will explore whether trust mediates the effects of eWOM, celebrity endorsements, and payment systems on customer loyalty in the context of digital markets. The literature review will investigate existing research on customer loyalty, eWOM, celebrity endorsements, payment systems, and trust. It will highlight relevant theory and empirical findings related to these variables and identify potential gaps that this study seeks to address. The theory used in this study is the Technology Acceptance Model (TAM) theory which was developed by Fred Davis in 1986 to explain the acceptance and adoption of information technology by individuals. This model focuses on user behavior in accepting or rejecting new technology, especially in the context of information systems and computer technology. Theory of Planned Behavior (Theory of Planned Behavior/TPB) is a social psychological theory used to explain and predict human behavior. This theory was developed by Martin Fishbein and Icek Ajzen in 1980 as an extension of the Theory of Reasoned Action (TRA). Intention-Based Behavior Theory (Theory of Reasoned Action/TRA) is a social psychological theory developed by Martin Fishbein and Icek Ajzen in 1967. TRA aims to explain and predict human behavior based on consumer behavioral intentions.

Co-Authors AGUS AGUS Agus Mulyana Agus Setyo Pranowo Ahidin, Udin Ahmad Nurdin Hasibuan Alfatiyah, Rini Andriasan Sudarso April Gunawan Malau Apriz Atsiriani, Santi Azwar Haekal, Azwar Brenhard Mangatur Tampubolon Cahyono, Yoyok Darma Nugraha, Agwi Derma Watty Sihombing Dwi Septi Haryani Elvie Maria Fadlan, Ahmad Fauzan Fitri Angraeni, Annisa Fitri, Hasmaynelis Fitria Fitria Ganda Wijaya, Harry Gunawan M, April Hanan, Sufrin Handayani, Estiningsih Tri Herni Suryani Himmatul Miftah Humairoh, Humairoh Inayati Nasrudin Indriyati, Citra Irsyaddin, Muhammad Millah Ismail, Muhammad Iqbal Jan Horas V Purba, Jan Horas V Junaidi Junaidi Jusdijachlan, Jusdijachlan Khaerul Fahmi Komar Priatna, Deden Kurniawaty, Erlita Lenggogeni, Lenggogeni Lestari, Widianti Lili Suryati Lucy Warsindah Lusiana Lusiana Makbul, Yogi Maya Sova Moeins, Anoesyirwan Muharam, Hari Muharram, Hari Mulyana Mulyana Mulyatini, Nurdiana Nazifah Husainah Nunung Ayu Sofiati (Efi) Nurbaiti, Dewi Nuryadi, Syafaat Paksi, Faris Eka Peni Cahyati, Peni Pertiwi, R. Dewi Purba, Damoyanto Rachmawati, Mila Rahmaida, Elga Rakhmat Kabul, Eka Ramadhan, Muhammad Asrul Ramdani Bayu Putra Ridwan, S. Rosna Yuherlina Siahaan Sarjon Defit Septiano, Renil Setiawan S, Boyke Setiawan Soeratin, Boyke Setiawan, Audita Sibarani, Mauritz Siburian, Saidal Simanjuntak, M. Marihot Siti Herni Rochana Soeratin, Boyke Setiawan Sudrajati Ratnaningtyas Sukirman Sulaiman, Anwar Sunendar, Ade Suryana Sumantri Syafrudin Yusuf, M. Tondo, Anthon Trihandayani, Estiningsih Trisnawati, Nana Undang Juju Usman , Bahtiar Utama, Andyan Pradipta Wardana, Wikrama Widi Winarso, Widi Widya Kusumah, Wida Winna Roswinna Yoyo Sudaryo Yulasmi, Yulasmi Yulius, Yudi Yusuf, M. Syafrudin

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