Garuda - Garba Rujukan Digital

p-Index From 2021 - 2026

8.72

P-Index

This Author published in this journals

Nandan Limakrisna

Universitas Persada Indonesia Y.A.I Jakarta, Indonesia

Author-ID : 307356

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Social Sciences Transportation Other

Published : 75 Documents Claim Missing Document

Claim Missing Document

Articles

1 2 3 4 5

INFLUENCE OF RATE POLICY, ADVERTISING, AND SERVICE PROCESS TOWARD THE LOYALTY POSTPAID CUSTOMER TELKOM FLEXI (A Study In Plasa Telkom Regional Office Bandung Telecommunications) Waseso Segoro; Nandan Limakrisna
Jurnal Ilmiah Ekonomi Bisnis Vol 12, No 3 (2007): English
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (12.329 KB)

Until 2006 Telkom customer growth has steadily increased. However, customer of Flexi Classy—a post-pay Telkom product, has decreased as to compare with other product of the firm such as XL, Satelindo, and Telkomsel. The objective of the study is to analyze the effect of tariff policy, advertisement, and service process on Flexi Classy customer loyalty. Data were gathered from 80 respondents, who were randomly selected, using a tested questionnaire (i.e., validity and reliability). Multiple linear regression analysis was performed to analyze the data. It was found that tariff policy, advertisement, and service process were well appreciated by respondents. In addition, it was also found that these variables significantly affect customer loyalty.Key words: tariff policy; advertisement; service process; customer loyalty.

PENGARUH KUALITAS PELAYANAN DAN KERELASIAN NASABAH TERHADAP CITRA PT.BANK NEGARA INDONESIA KOTA BANDUNG Nandan Limakrisna
Jurnal Ilmiah Ekonomi Bisnis Vol 13, No 3 (2008)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (122.895 KB)

Persaingan antar bank semakin ketat, dimana semakin banyak bank yang terlibatdalam pemenuhan kebutuhan dan keinginan nasabah, menyebabkan setiap bank harusmenempatkan orientasi pada kepuasan nasabah sebagai tujuan utama. Demikian yangdihadapi oleh PT. BNI 46 Kota Bandung. Menurunnya pangsa pasar produk tabunganPT.BNI 46 kota Bandung cenderung merupakan suatu indikasi bahwa citra PT. BNI46 relatif masih belum baik. Citra BNI 46 yang masih relatif kurang baik didugadisebabkan oleh kualitas pelayanan yang diberikan cenderung belum baik, sehinggamasyarakat Bandung yang telah menjadi nasabah tabungan kurang memberikanrekomendasi pada teman atau keluarganya untuk menjadi nasabah tabungan. CitraPT. BNI 46 yang relatif belum baik juga disinyalir disebabkan oleh kurangnyamanajemen melakukan kerelasian dengan nasabah. Tujuan dari penelitian ini adalahmengevaluasi pengaruh kualitas pelayanan jasa bank dan kerelasian nasabahterhadap citra BNI 46 Kota Bandung. Penelitian ini dilakukan dengan menggunakanmetode survey, dimana informasi nasabah menjadi responden penelitian. Temuanpada penelitian ini adalah kualitas pelayanan dan kerelasian nasabah berpengaruhsecara bersama-sama terhadap citra bank BNI Kota Bandung, namun apabila dilihatsecara parsial, ternyata Kerelasian nasabah dominan mempengaruhi citra bank BNI,sedangkan kualitas pelayanan tidak mempengaruhi citra bank BNI.

Implementation of Digital Marketing to Increase Satisfaction and Impact on the Image of Banking PT. Bank Central Asia Tbk Mohamad Arfiman yosep; Yoyo Sudaryo; Astrin Kusumawardan; Nandan Limakrisna
Journal of Accounting and Finance Management Vol. 1 No. 1 (2020): Journal of Accounting and Finance Management (March-April 2020)
Publisher : DINASTI RESEARCH

The banking industry currently wants to provide the best service to the public because of the many bank expansion that has just sprung up but already offers a lot of banking convenience services. This begins with the application of digital marketing that makes it easy for customers to make transactions. Digital marketing is very easy because transactions can be done only through smartphones or other devices. Some banks have services such as internet banking, mobile banking, SMS banking, and customers can now create new accounts using only their smartphones. This makes digital marketing a new service prima donna in providing services to the public in the banking world in Indonesia. The research method used in this research is descriptive and verification research. A descriptive method is a method in examining the status of a group of people, the status of an object, a set of conditions, a system of thought, or a class of events in the present

Measuring Stock Prices Through Earning per Share, Profitability, Solvability and Corporate Governance as Moderation Variables (Case Study on Manufacturing Companies Listed on the Indonesia Stock Exchange (IDX) 2015-2019) Mondra Neldi; Nandan Limakrisna
Journal of Accounting and Finance Management Vol. 1 No. 4 (2020): Journal of Accounting and Finance Management (September-October 2020)
Publisher : DINASTI RESEARCH

This study aims to examine how much influence Earning Per Share, Profitability, and Solvability with Corporate Governance as a moderating variable. The population of this study was 71 companies listed on the Indonesia Stock Exchange (IDX) with a sample of 30 companies during 2013-2017. This study uses purposive sampling. The data analysis technique used in this study is multiple linear regression analysis.From this study the conclusions are as follows: Earning Per Share variable shows the results that have a positive and significant effect on stock prices, Profitability and Solvability shows no effect on Stock Prices, Earning Per Share which is moderated by Corporate Governance, Profitability moderated by Corporate Governance and Solvability moderated by Corporate Governance shows results that have no significant effect on stock prices. In further research, it is expected to be able to add independent variables to be able to explain what is the influence of the dependent variable, namely stock prices, and add all public companies to become research and replace the proxy of each variable to get better research results.

ANALISIS PENGARUH PERSEPSI RESIKO DAN HAMBATAN PERJALANAN TERHADAP CITRA DESTINASI DAN IMPLIKASINYA TERHADAP KEINGINAN UNTUK BERKUNJNG WISATAWAN PADA ERA NEW NORMAL Lucky Radi Rinandiyana; Eddy Jusuf; Nandan Limakrisna
Journal of Management Review Vol 6, No 1 (2022)
Publisher : Magister Manajement Studies Program

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/mr.v6i1.7434

Perubahan gaya hidup ditandai oleh pergeseran konsumsi berbasis barang (good based consumption) menjadi konsumsi berbasis pengalaman (experience based consumption). Pariwisata termasuk dalam leisure economy. Sektor ini menjadi salah satu sektor paling terimbas dari pertumbuhan kelas menengah di Indonesia yang memunculkan shifting dalam perilaku. Pariwisata menjadi sektor unggulan, sehingga pemerintah memutuskan pariwisata dijadikan sebagai leading sector. Akan tetapi pada akhir 2019 muncul peristiwa yang membawa dampak besar terhadap pariwisata. Virus baru yang diberi nama Covid-19, membuat dunia memasuki masa pandemi. Pariwisata termasuk yang paling terkena dampaknya. Berbagai hal sudah dilakukan untuk membuat pandemi ini cepat berakhir. Program pengembangan vaksin dan sosialisasi pola hidup baru telah dijalankan. Perubahan akibat pandemi ini tentunya akan memiliki dampak terhadap minat untuk berkunjung ke tempat wisata (intention to visit). Salah satu faktor utama dalam memilih tempat wisata adalah citra dari tempat wisata tersebut (destination image). Image menjadi penting karena ketika seseorang memilih tempat wisata, tempat tersebut harus dapat merepresentasikan dirinya. Pada prosesnya, image akan terbentuk dari beberapa faktor baik yang diinisiasi oleh stakeholder di bidang pariwisata atau pun dari faktor individual orang yang akan melakukan kunjungan wisata. Faktor individual yang diidentifikasi dapat mempengaruhi destination image adalah travel motivation, perceived of enjoyment, perceived risk dan travel constraints.

Effect of Brand Image, Promotion and Physical Distribution on Brand Loyalty with Customer Satisfaction as the Intervening Variable Muhamad Apep Mustofa; Nandan Limakrisna; Hari Muharam
Journal Research of Social Science, Economics, and Management Vol. 1 No. 11 (2022): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

This research is motivated by changes in the cement market in Indonesia along with the addition of several new cement brands that are competitors for the incumbent cement brands that have existed for a long time. Per capita cement consumption in Indonesia is still low compared to three ASEAN countries such as Malaysia, Vietnam and Thailand. Besides, there is a decrease in Top Brand Image between 2018-2019 for the Semen Tiga Roda brand. In the arena of increasingly fierce competition between brands, it is necessary to increase brand loyalty, where brand loyalty is influenced by the level of customer satisfaction. This customer satisfaction is an intervening variable to further increase brand loyalty. When customers are satisfied, they will be more loyal to the brand so that customers do not easily move to other brands. Many factors affect the increase in brand loyalty, including promotion, brand image and physical distribution. So the purpose of this study was to determine the effect of brand image, promotion and physical distribution on brand loyalty with satisfaction as an intervening variable. The location of the study was carried out in Greater Jakarta with the unit of analysis was members of the Greater Jakarta REI as many as 250 respondents. This research uses path analysis method with structural equation modeling (SEM) technique. These results find empirical facts that brand image, promotion and physical distribution together have a significant effect on customer satisfaction, and customer satisfaction has a significant effect on brand loyalty. Thus, the higher the customer satisfaction, the higher the brand loyalty will be.

Effect of Logistic Support on Marketing Performance for Competitive Advantage Muhamad Apep Mustofa; Nandan Limakrisna; Hari Muharam
Journal Research of Social Science, Economics, and Management Vol. 1 No. 11 (2022): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

An increasingly competitive business environment encourages high levels of competition and has a strong impact on marketing performance. Marketing performance plays an important role in business growth. Studies on marketing performance have been carried out by a number of researchers involving various variables including logistical support and the competitive advantage of a company. The logistical support and competitive advantage can identify marketing performance as a benchmark to remain competitive. The purpose of this study is to examine and analyze the effect of logistics support on competitive advantage, test and analyze the effect of logistics support on marketing performance, test and analyze the effect of competitive advantage on marketing performance, and test and analyze the effect of logistics support through competitive advantage on a company's marketing performance. The research method used is a quantitative approach using 25 samples consisting of staff, supervisors, and company managers under study. The results of the study indicate that there is a positive and significant direct effect of logistics support on marketing performance, and a positive and significant indirect effect of logistics support on marketing performance through competitive advantage.

Purchasing Decisions Based on Consumer Trust in Halal Topical Cosmetic Products Yulianingsih; Nandan Limakrisna; Hari Muharam
International Journal of Business and Applied Economics Vol. 2 No. 5 (2023): September 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v2i5.6043

The research aims to analyze the influence of religiosity, the role of halal labels, and product quality on purchasing decisions through consumer trust. Types of descriptive and verification research. The population is female students at three Islamic-based universities in the city of Bogor. The research sample consisted of 524 respondents. The analysis technique uses Structural Equation Modeling (SEM) using the Listrel 8.72 software program. The research results show that religiosity, the role of halal labels and product quality influence purchasing decisions through consumer trust. Consumer trust is a full mediating variable, meaning that consumer purchasing decisions on halal topical cosmetics are not directly based on religiosity, the role of the halal label and product quality, but must be based on the level of consumer trust in the halal topical cosmetic product.

DETERMINANTS OF PURCHASE DECISION THROUGH CONSUMER TRUST IN SELECTING TOPICAL HALAL COSMETIC PRODUCTS Yulianingsih Yulianingsih; Nandan Limakrisna; Hari Muharam
International Journal of Economy, Education and Entrepreneurship Vol. 3 No. 2 (2023): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v3i2.187

The study aimed to investigate the factors of religiosity, the function of the halal label, and product quality related to consumer confidence in selecting halal topical cosmetic products. The research subjects were female students at three Islamic-based universities in Bogor: the Tazkia Islamic Institute, Djuanda University, and Ibn Khaldun University. The total sample is 368 female students based on proportionate stratified random sampling. Data collection was carried out through questionnaires. This type of study includes Descriptive and verification research a procedure for analyzing the data using SEM Listrel. The results of this study indicate that 1) religiosity, the role of the halal label, and product quality have a positive and significant effect on consumer confidence; 2) religiosity, the role of the halal label, product quality, and consumer trust have a positive and significant effect on purchasing decisions; and 3) consumer trust is proven to be able to mediate the influence of religiosity, the role of halal labels, and product quality on purchasing decisions on halal topical cosmetics

Faktor-faktor yang mempengaruhi e-loyalty pelanggan pada e-commerce di Kota Padang Sumatera Barat Vicky Brama Kumbara; Nandan Limakrisna; Yulasmi Yulasmi
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 9, No 3 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020232704

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi e-loyalty pelanggan pada e-commerce di Kota Padang dengan menggunakan variable e-service quality, brand image, preferensi konsumen, e-trust konsumen, dan I konsumen. Populasi dalam penelitian ini adalah seluruh pengguna Tokopedia dan sampel yang digunakan adalah pengguna Tokopedia yang sudah berbelanja lebih dari satu kali dengan jumlah 224 responden. Data dikumpulkan melalui penyebaran kuesioner secara online dan pengolahan data dilakukan menggunakan software SmartPLS versi 3.2. Hasil pengujian dalam penelitian ini adalah e-service quality dan brand image berpengaruh signifikan terhadap preferensi konsumen dan e-trust. E-service quality dan preferensi konsumen berpengaruh signifikan terhadap e-loyalty. Sedangkan brand image dan e-trust tidak berpengaruh terhadap e-loyalty. Preferensi konsumen mampu memediasi e-service quality maupun brand image terhadap e-loyalty, sedangkan e-trust tidak mampu memediasi e-service quality dan brand image terhadap e-loyalty. o-hansi-font-family:Calibri; mso-ansi-language:EN-US;}div.WordSection1 {page:WordSection1;}

Co-Authors AGUS AGUS Agus Mulyana Agus Setyo Pranowo Ahidin, Udin Ahmad Nurdin Hasibuan Aldina Shiratina Alfatiyah, Rini Andri Wijaya, Ronni Andriasan Sudarso Anoesyirwan Moeins April Gunawan Malau Apriz Aryo Cokrowitianto Astrin Kusumawardani Azwar Haekal, Azwar Brenhard Mangatur Tampubolon Cahyono, Yoyok Darma Nugraha, Agwi Derma Watty Sihombing Dwi Septi Haryani Eddy Jusuf Elvie Maria Fadlan, Ahmad Fauzan Fitri Angraeni, Annisa Fitri, Hasmaynelis Fitria Fitria Ganda Wijaya, Harry Gunawan M, April Hadion Wijoyo Hamid Halin Hanan, Sufrin Handayani, Estiningsih Tri Hasmaynelis Fitri Herdesviana , Dean Herni Suryani Hilman Abdurrahman Himmatul Miftah Horas V. Purba, Jan Humairoh, Humairoh Hutomo, Arry Ilham Sentosa Inayati Nasrudin Indriyati, Citra Irsyaddin, Muhammad Millah Ismail, Muhammad Iqbal Jan Horas V Purba, Jan Horas V John Lee Kean Yew Junaidi Junaidi Jusdijachlan, Jusdijachlan Khaerul Fahmi Komar Priatna, Deden Kurniawaty, Erlita Lenggogeni, Lenggogeni Lestari, Widianti Lili Suryati Lucky Radi Rinandiyana Lucy Warsindah Lusiana Lusiana Makbul, Yogi Maya Sova Moeins, Anoesyirwan Mohamad Arfiman yosep Mondra Neldi Muhamad Apep Mustofa Muharam, Hari Muharram, Hari Mulyana Mulyana Mulyatini, Nurdiana Nazifah Husainah Nia Kusuma Wardhani Nunung Ayu Sofiati (Efi) Nurbaiti, Dewi Nurmin Arianto, Nurmin Nuryadi, Syafaat Paksi, Faris Eka Peni Cahyati, Peni Pertiwi, R. Dewi Purba, Damoyanto Rachmawati, Mila Rahayu, Suharni Rahmaida, Elga Rakhmat Kabul, Eka Ramadhan, Muhammad Asrul Ramdani Bayu Putra Ridwan, S. Rosna Yuherlina Siahaan Rudi Laksono Sari, Laynita Sarjon Defit Septiano, Renil Setiawan S, Boyke Setiawan Soeratin, Boyke Setiawan, Audita Sibarani, Mauritz Siburian, Saidal Simanjuntak, M. Marihot Siti Herni Rochana Soeratin, Boyke Setiawan Sofiana, Noor Arida Subagiyo Ali Mardo Sudrajati Ratnaningtyas Sudrajati Ratnaningtyas Sukirman Sulaiman, Anwar Sunendar, Ade Suriyana, Nofsri Suryana Sumantri Suryanti Suryanti Syafrudin Yusuf, M. Theresia Marditama Tjahjadi, Dicky Tondo, Anthon Trihandayani, Estiningsih Trisnawati, Nana Undang Juju Usman , Bahtiar Utama, Andyan Pradipta Vicky Brama Kumbara Wahidah, Nur Rachmah Wardana, Wikrama Waseso Segoro Waseso Segoro Widi Winarso, Widi Widya Kusumah, Wida Winna Roswinna Yanto Ramli Yasinda Quaianvira Batangtaris Yogi Makbul Yoyo Sudaryo Yulasmi Yulasmi, Yulasmi Yulianingsih Yulianingsih Yulianingsih Yulius, Yudi Yusuf, M. Syafrudin

Title

Found 75 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 75 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 75 Documents
Search