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Nandan Limakrisna

Universitas Persada Indonesia Y.A.I Jakarta, Indonesia

Author-ID : 307356

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Social Sciences Transportation Other

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Pengaruh Gaya Kepemimpinan dan Supervisi terhadap Kinerja Guru (Studi Kasus Guru SMPN 18 Kota Bandung) Widya Kusumah, Wida; Limakrisna, Nandan; Fitri Angraeni, Annisa
Jurnal Greenation Ilmu Akuntansi Vol. 1 No. 4 (2023): (JGIA) Jurnal Greenation Ilmu Akuntansi (November 2023 - Januari 2024)
Publisher : Greenation Publisher & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jgia.v1i4.109

Tujuan penelitian ini adalah untuk mendeskripsikan gaya kepemimpinan, supervisi dan kinerja guru serta menguji besarnya pengaruh gaya kepemimpinan dan supervisi terhadap kinerja guru, baik secara simultan maupun terpisah. Metode yang digunakan adalah metode survei deskriptif dan survei eksplanatif. Jenis investigasi dalam penelitian ini adalah kausalitas. Unit analisis adalah guru di SMPN 18 Kota Bandung dengan sampel sebanyak 44 orang. Horizon waktu dalam penelitian ini adalah cross sectional dan metode analisis yang digunakan adalah distribusi frekuensi dan analisis jalur. Berdasarkan hasil penelitian dan pembahasan, dapat diketahui bahwa Gaya Kepemimpinan di lingkungan SMPN 18 Kota Bandung baik, supervisi guru di lingkungan SMPN 18 Kota Bandung baik, guru di SMPN 18 Kota Bandung memiliki kinerja tinggi. Gaya kepemimpinan dan supervisi secara simultan memengaruhi kinerja guru di lingkungan SMPN 18 Kota Bandung. Namun, secara parsial, Gaya Kepemimpinan lebih dominan memengaruhi kinerja guru daripada supervisi.

The Influence of Job Stress and Work Culture on the Perfomance of Employees at Company, Bandung City Cahyati, Peni; Maria, Elvie; Limakrisna, Nandan; Mulyatini, Nurdiana; Gunawan M, April
Greenation International Journal of Economics and Accounting Vol. 2 No. 2 (2024): (GIJEA) Greenation International Journal of Economics and Accounting (June - Au
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v2i2.186

The objective of this research is to determine the impact of work-related stress on the performance of employees at The X Company firm. (2) This study examines the impact of work culture on employee performance at The X Company company. (3) Additionally, it investigates the role of job stress on work culture at The X Company company. (4) This study examines the impact of job stress and work culture on employee performance at The X Company enterprise. The research was conducted at the companyInvestama's facility, X Company. A study was done at Investama's firm, X Company, with a sample size of 30 individuals. The data utilized in this study consist of primary data and secondary data. Data collecting methods include techniques such as document recording, interviews, and surveys. For doing data analysis using route analysis. The findings of this study indicate that job stress and work culture have a favorable impact on employee performance at The X Company organization. (2) Work stress has a beneficial impact on the work culture at The X Company firm. (3) Work stress has a favorable impact on staff performance at The X Company firm. (4) The work culture of The X Company organization has a beneficial impact on staff performance.

Influence of Customer Relationship Strategy and Product Innovation on Marketing Performance of Small and Medium Enterprises (SMEs) in Bekasi City Indonesia Winarso, Widi; Limakrisna, Nandan; Muharam, Hari
Dinasti International Journal of Management Science Vol. 6 No. 4 (2025): Dinasti International Journal of Management Science (March - April 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v6i4.4560

This study is to determine the influence of customer relations and Innovation Product to Performance Marketing Small and medium enterprises UKM in Bekasi City. This research is a quantitative research. The object of this research is UKM actors in field food in Bekasi City. Technique collection data Which used in study This is with use questionnaire. Study This done with technique incidental sampling with amount sample that is 100 respondents. Analysis Which used in study This is analysis descriptive with model regression linear let's go. The results showed that (1) partial use of Customer Relations has a positive and significant effect on the performance business of SMEs, (2) partial innovation has a positive and significant effect on the performance of SMEs, (3) simultaneously the use of Customer Relations and innovation has a positive and significant effect on the marketing performance of SMEs.

The Influence of Customer Relationship Strategy, Innovation Strategy and Capability Strategy on Competitive Advantage and Its Implications on Marketing Performance in Small and Medium Enterprises in the City of Bekasi Winarso, Widi; Limakrisna, Nandan; Muharam, Hari
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 2 (2025): Dinasti International Journal of Economics, Finance & Accounting (May-June 2025
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i2.4561

Indonesia's position in global competitiveness is considered low compared to other ASEAN countries. This indicates that the competitive advantage of the industry and other SME sectors is considered not optimal. The competition for SMEs in the fashion sector to compete for the market and the increasing number of SMEs has caused the SMEs in the fashion sector to determine the right strategy in marketing their business products. The purpose of this study was to analyze the effect of Customer Relationship Strategy, business innovation strategy and capability strategy on competitive advantage and the performance of SMEs in Bekasi City. This research approach is a quantitative approach. Exogenous variables include Customer Relationship Strategy, innovation and capability strategy. Endogenous variables are competitive advantage and competitive advantage. The endogenous variable in this study is marketing performance. The population of this research is the owners and employees of SMEs in Bekasi City, totaling 561 SMEs. Based on calculations with the Slovin formula, the total sample is 235 SMEs. The analytical method used is the Structural Equation Model (SEM). SEM assumption test consists of outliers, multicollinearity, minimum number of samples. Hypothesis testing using CR and t test.

THE ROLE OF CUSTOMER SERVICE IN ENHANCING CUSTOMER VALUE AND FOSTERING CUSTOMER TRUST IN THE MODERN MARKET ENVIRONMENT IN BOGOR CITY Ramadhan, Muhammad Asrul; Limakrisna, Nandan; Muharam, Hari
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 5 No. 1 (2025): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v5i1.369

This study aims to investigate the role of customer service in enhancing customer value and fostering customer trust in the modern market environment of Bogor City. In an era of increasingly intense retail competition, customer service is a crucial factor in creating added value for customers and fostering sustainable trust. This study employs a qualitative approach, incorporating in-depth interviews and observations of consumers and modern market managers in Bogor City from October to December 2024. The study's findings indicate that the perception of customer value is significantly influenced by the quality of services, which is characterised as friendly, responsive, and instructive. High customer value then becomes a crucial foundation for growing customer trust, which in turn fosters customer loyalty and the sustainability of modern markets. However, there are challenges in the form of inconsistencies in service and limited human resources and market facilities that still require improvement. These findings emphasise the importance of standardised service management and staff training as primary strategies for enhancing service quality. The practical implications of this study are the need for continuous investment in training and facility development to strengthen the position of modern markets in Bogor City amidst retail market competition. This research is a significant contribution to the field of contemporary market management, as it aids in the development of effective service strategies that enhance customer value and establish long-term trust.

THE ROLE OF WORKPLACE SPIRITUALITY ON EMPLOYEE PERFORMANCE THROUGH ORGANIZATIONAL COMMITMENT Setiawan, Audita; Limakrisna, Nandan; Warsindah, Lucy
Multifinance Vol. 2 No. 3 (2025): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v2i3.347

This study aims to explore the influence of workplace spirituality on employee performance, considering the mediating role of organizational commitment. A quantitative approach was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze data collected from questionnaires distributed to auditors in public accounting firms in the West Java region. The findings indicate that workplace spirituality has a significant positive impact on employee performance, with organizational commitment serving as an effective mediator. The high t-statistic value suggests that employee who experience meaning and connection in their work demonstrate higher levels of commitment, ultimately leading to improved performance. These findings align with previous literature stating that workplace spirituality can enhance commitment and performance through increased intrinsic motivation. The practical implications of this study highlight the importance of organizations fostering a work environment that supports employees’ spiritual values to enhance commitment and performance.

THE INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE AND INTEGRATED MARKETING COMMUNICATION ON CUSTOMER VALUE AND ITS IMPLICATIONS ON CUSTOMER TRUST IN THE MODERN ORGANIC MARKET IN BOGOR CITY Ramadhan, Muhammad Asrul; Limakrisna, Nandan; Muharam, Hari
International Journal of Multidisciplinary Research and Literature Vol. 4 No. 4 (2025): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v4i4.359

Customer trust is a key factor in building long-term relationships between consumers and brands. This trust is developed through repeated positive experiences, consistent product quality, transparent communication, and a strong brand image. When customers feel confident that a brand or company can fulfill its promises and meet their expectations, they are more likely to remain loyal and recommend the product or service to others. This study aims to analyze the influence of product quality, brand image, and integrated marketing communication on customer value and its implications for customer trust in the modern organic market in Bogor City. The research method used is quantitative with a causality research approach. Data was collected through a survey using a questionnaire from 230 respondents, who are consumers aged over 17 years who shop at modern organic markets in Bogor City. Data analysis was conducted using structural equation modeling (SEM). The findings are expected to provide insights into effective marketing strategies for enhancing customer value and trust in organic products.

Determinants of Customer Trust in Universities: A Study of Private Universities in Banten, Indonesia Alfatiyah, Rini; Limakrisna, Nandan; Muharam, Hari
International Journal of Management and Digital Business Vol. 2 No. 2 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijmdb.v2i2.753

This study aims to determine and analyze the impact of Brand Image, service quality, and Customer Relationship Management on customer trust in private universities in Banten. The type of research used is descriptive survey research and explanatory research with verification methods. The study population was students from five universities in Banten, with the most significant number of students in South Tangerang; in this study, the sample size is determined in the form of statistical tests that will be used as a model of structural Equation Modeling (SEM), while the determination of the minimum number of samples in this study is to use the Slovin formula according to Sevilla, 1998—a selection of 354 respondents. Questionnaires collected data. The Data were analyzed by structural equation modeling (SEM) and its tools using Lisrel 8.80. The results revealed that brand image has a positive and significant effect on customer trust, Service Quality has a positive and significant impact on customer trust, and Customer Relationship Management has a positive and significant effect on customer trust.

Determinants of Word of Mouth in Universities: A Study of Private Universities in Banten, Indonesia Alfatiyah, Rini; Limakrisna, Nandan; Muharam, Hari
International Journal of Management and Digital Business Vol. 2 No. 2 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijmdb.v2i2.764

In facing this globalization Era, the wheel of educational competition must be designed in such a way that the educational process can go hand in hand with the development of advanced technology. many potential residents of Banten who will continue their education to college. This study aims to determine and analyze the impact of Brand Image, service quality, and Customer Relationship Management on word of mouth in private universities in Banten. In this study the sample size is determined in the form of statistical tests that will be used is a model of structural Equation Modeling (SEM). the sample in this study was as many as 354 student respondents from 5 private universities in Banten province, while the population in this study was 32,637 students. The sampling method used in this study is to use probability sampling. Questionnaires collected data. The Data were analyzed by structural equation modeling (SEM) and its tools using Lisrel 8.80. The results revealed that brand image has a positive and significant effect on word of mouth, Service Quality has a positive and significant impact on word of mouth, and Customer Relationship Management has a positive and significant effect on word of mouth.

The Influence of Product Innovation and Social Media Marketing on Mochi Cake Purchasing Decisions in Sukabumi City by Mediation of Brand Perception Studies on Brand Mochi XYZ Rahmaida, Elga; Pranowo, Agus Setyo; Limakrisna, Nandan
Journal of Social Studies Arts and Humanities (JSSAH) Vol 3, No 1 (2023): Vol 3, No 1 (2023) Journal of Social Studies, Arts and Humanities
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jssah.v3i1.7415

The level of competition in the business world, especially in the culinary field in Indonesia, is very tight. Currently, market conditions are increasingly dynamic, requiring business people to continuously improvise and innovate in order to retain their customers. Because, every company is always trying to increase market share and reach new customers. This study consisted of 100 respondents who had bought mochi brand XYZ cakes more than twice, and this research used quantitative data sources from questionnaires. The sampling method uses probability sampling with convenience sampling techniques. The research results show 1) Product innovation has a positive and significant impact on brand perception. 2) Social Media Marketing Has a Positive and Significant Influence on Brand Perception 3) Product Innovation has no significant effect on Purchasing Decisions 4) Social Media Marketing Has a Positive Influence on Purchasing Decisions 5) Brand Perception Has a Positive and Significant Influence on Purchasing Decisions 6) Brand Perception Mediates Influence Between Product Innovation With Purchasing Decisions 7) Brand Perception Mediates Influence Between Product Innovation With Purchasing Decisions.

Co-Authors AGUS AGUS Agus Mulyana Agus Setyo Pranowo Ahidin, Udin Ahmad Nurdin Hasibuan Aldina Shiratina Alfatiyah, Rini Andriasan Sudarso Andyan Pradipta Utama Anoesyirwan Moeins April Gunawan Malau Apriz Aryo Cokrowitianto Astrin Kusumawardani Azwar Haekal, Azwar Brenhard Mangatur Tampubolon Cahyono, Yoyok Darma Nugraha, Agwi Derma Watty Sihombing Dwi Septi Haryani Eddy Jusuf Elvie Maria Erlita Kurniawaty Fitri Angraeni, Annisa Fitria Fitria Ganda Wijaya, Harry Gunawan M, April Hadion Wijoyo Hamid Halin Hanan, Sufrin Handayani, Estiningsih Tri Hari Muharam Hasmaynelis Fitri Herni Suryani Hilman Abdurrahman Himmatul Miftah Horas V. Purba, Jan Humairoh, Humairoh Hutomo, Arry Ilham Sentosa Inayati Nasrudin Indriyati, Citra Irsyaddin, Muhammad Millah Jan Horas V Purba, Jan Horas V John Lee Kean Yew Junaidi Junaidi Jusdijachlan, Jusdijachlan Khaerul Fahmi Komar Priatna, Deden Lenggogeni, Lenggogeni Lestari, Widianti Lili Suryati Lucky Radi Rinandiyana Lucy Warsindah Lusiana Lusiana M. Syafrudin Yusuf Makbul, Yogi Maya Sova Moeins, Anoesyirwan Mohamad Arfiman yosep Muhamad Apep Mustofa Muhammad Iqbal Ismail Muharram, Hari Mulyana Mulyana Mulyatini, Nurdiana Nazifah Husainah Neldi, Mondra Nia Kusuma Wardhani Nunung Ayu Sofiati (Efi) Nurbaiti, Dewi Nurmin Arianto Paksi, Faris Eka Peni Cahyati, Peni Purba, Damoyanto Putra, Ramdani Bayu R. Dewi Pertiwi Rachmawati, Mila Rahayu, Suharni Rahmaida, Elga Rakhmat Kabul, Eka Ramadhan, Muhammad Asrul Ridwan, S. Ronni Andri Wijaya Rosna Yuherlina Siahaan Rudi Laksono Sari, Laynita Sarjon Defit Septiano, Renil Setiawan S, Boyke Setiawan Soeratin, Boyke Setiawan, Audita Sibarani, Mauritz Siburian, Saidal Simanjuntak, M. Marihot Siti Herni Rochana Soeratin, Boyke Setiawan Subagiyo Ali Mardo Sudrajati Ratnaningtyas Sulaiman, Anwar Sunendar, Ade Suriyana, Nofsri Suryana Sumantri Suryanti Suryanti Theresia Marditama Tjahjadi, Dicky Tondo, Anthon Trihandayani, Estiningsih Trisnawati, Nana Undang Juju Usman , Bahtiar Vicky Brama Kumbara Wardana, Wikrama Waseso Segoro Waseso Segoro Widi Winarso, Widi Widya Kusumah, Wida Winna Roswinna Yanto Ramli Yasinda Quaianvira Batangtaris Yoyo Sudaryo Yulasmi Yulianingsih Yulianingsih Yulianingsih Yulius, Yudi

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