Garuda - Garba Rujukan Digital

p-Index From 2021 - 2026

6.343

P-Index

This Author published in this journals

Nandan Limakrisna

Fakultas Ekonomi, Universitas Persada Indonesia Y.A.I, Jakarta

Author-ID : 307356

Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Transportation Other

Published : 51 Documents Claim Missing Document

Claim Missing Document

Articles

2 3 4 5 6

Product Knowledge and Product Quality on Purchase Decisions with Brand Trust as Intervening Variables in the Natural Silk & Lurik Tugu Mas Typical Weaving Business in Yogyakarta Paksi, Faris Eka; Pranowo, Agus Setyo; Limakrisna, Nandan
Journal of Social Studies Arts and Humanities (JSSAH) Vol 3, No 1 (2023): Vol 3, No 1 (2023) Journal of Social Studies, Arts and Humanities
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jssah.v3i1.7416

Research related to purchasing decisions shows that product knowledge, product quality and brand trust greatly influence purchasing decisions both directly and indirectly. The purpose of this research is to test and reveal empirically the factors that influence purchasing decisions, both direct factors, namely product knowledge and product quality, and indirect factors, namely brand trust. This research was conducted at Tenun Sutera Alam & Lurik Tugu Mas, Yogyakarta City and used quantitative data (from a questionnaire). The research sample consisted of 150 visitors who had purchased Tenun Sutera Alam & Lurik Tugu Mas products. SEM analysis is used to determine the effect between research variables. The results showed, 1) There is a positive and significant influence of product knowledge on purchasing decisions, 2) There is a positive and significant influence of product quality on purchasing decisions, 3) There is a positive and significant influence of brand trust on purchasing decisions, 4) There is a positive and significant influence product knowledge on brand trust, 5) There is a positive and significant influence of product quality on brand trust, 6) There is a positive and insignificant effect of product knowledge on purchasing decisions through brand trust and 7) There is a positive and insignificant influence of product quality on purchasing decisions through brand trust. This study proposes several strong indicator recommendations that have a high contribution to product knowledge, product quality and brand trust in order to improve purchasing decisions.

The Effect of Promotion Servicescape, Destination Image Visiting The Thousand Island of DKI Jakarta Trihandayani, Estiningsih; Limakrisna, Nandan; Muharram, Hari
Journal of World Science Vol. 1 No. 10 (2022): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v1i10.107

Introduction: Tourism is one of the government's priority efforts to improve the Indonesian economy. that tourism or what is often referred to as a tourist place is a geographical area that is in one or more administrative areas where the tourist place is located. Public space, tourism services, accessibility and a sense of togetherness are interconnected and complement the realization of tourism. If the offer of the destination is attractive, it will definitely encourage visitors to visit the tourist attraction. Because tourism potential is a factor that causes visitors to visit a tourist spot. If the visitors feel satisfaction (satisfaction) with the tourist attractions, they will definitely return to the tourist attractions (revisit intention) and will then provide recommendations (intention to recommend) to others. Method: This study uses SEM (Structural Equation Modeling) using SPSS software version 22 and LISREL SEM software. The research was conducted in the Thousand Islands , DKI Jakarta. From the research conducted, the independent variable has a significant effect on the dependent variable. Result: Based on the results of the study, the Destination Image variable has a significant influence to Revisit Intention through Perceived Value. This shows that, the more the image produced, the better the satisfaction and stimulation obtained visitor's intention to return. Conclusion: all hypotheses in the study can be accepted.

Improving Marketing Performance Through Customer Engagement Building Syafrudin Yusuf, M.; Limakrisna, Nandan; Muharam, Hari
Journal of World Science Vol. 1 No. 12 (2022): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v1i12.152

Introduction: This study aims to examine the effect of the Customer Engagement dimension on Marketing Performance using the SEM model, as well as provide information in the form of analysis results that can be used by private banking companies to improve marketing team performance through customer engagement. Method: This research is quantitative research with the help of Lisrel software. The data collection technique was carried out by survey method. The data collection instrument was a questionnaire which was distributed online to 400 customers of private banks in the Greater Jakarta area. Result: The results show that all hypotheses are acceptable, the four dimensions of customer engagement namely Absorption, Dedication, Vigor, and Interaction have a significant effect on customer engagement. Customer engagement has a significant effect on marketing performance. Marketing performance has a significant effect on the company's financial and non-financial profits. Conclusion: This research has the meaning of being able to provide information in the form of analysis results that can be used by private banking companies to improve the performance of the marketing team through customer engagement.

Internal Factors Determining MSME Business Performance: A Literature Study Agus, Agus; Limakrisna, Nandan; Muharram, Hari
Journal of World Science Vol. 2 No. 11 (2023): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v2i11.493

This research aims to examine the internal factors that determine MSME business performance. This research uses a literature review approach. The data collection technique in this research uses the literature study method. The data that has been collected is then analyzed using three stages, namely data reduction, data presentation, and conclusion. The research results show that the internal factor determining MSME business performance is that MSMEs are essential in developing the national economy. Hence, MSMEs require more attention regarding their business performance. Performance is a result of efforts made both in quality and quantity. The measurement of MSME business performance can be seen from the increase in sales, which is the increase in the number of purchases made by customers for the goods sold. In a business, performance always rises and falls, as does MSME business performance because several internal factors determine it: finance, customers, internal business processes, learning, and growth.

Factors Influencing Customer Satisfaction and Their Impact on Customer Loyalty Septiano, Renil; Defit, Sarjon; Yulasmi, Yulasmi; Limakrisna, Nandan; Lusiana, Lusiana
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1351

Workshop customers, known as unit entry by the automotive world, are one of the sources of revenue for automotive companies. Workshop unit entry is related to customer loyalty. The study aims to determine the relationship between perceived price on customer loyalty through customer satisfaction in auto repair shops customers. A quantitative approach is used as a research approach. Data were collected by questionnaire. The collected data were analyzed to determine the effect between variables, and the analysis technique was Partial Least Square (PLS). The research was conducted at Auto2000 West Sumatra. The research subjects are Auto2000 consumers who use workshop services. The object of research is a review of the influence of perceived price on customer loyalty with customer satisfaction as mediation. The sampling technique is purposive sampling. The results showed that Customer satisfaction can mediate the effect of perceived price on customer loyalty of consumers who use Auto2000 workshop services.

Understanding Workplace Spirituality Through a Bibliometric Analysis Setiawan, Audita; Limakrisna, Nandan; Warsindah, lucy; Indriyati, Citra
Asean International Journal of Business Vol. 3 No. 2 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v3i2.937

Purpose – The goal of the current study is to investigate the bibliometric analysis of research articles on workplace spirituality that have been included in the Web of Science index. Methodology/approach – The VOS viewer software tool and Biblioshiny, which is used to produce maps, were used in conjunction with Excel sheets to analyze the data in terms of frequency and percentage. A total of 367 research papers that were published between 2020 and 2022 were chosen for this study. Findings – The analysis of the findings revealed instrumental knowledge, including top contributing countries in publication, affiliation, top contributing authors, also author keyword co-occurrence and authors keyword overlay. It is observed from the analysis that a high volume of the research was initiated from India followed by China and Indonesia. The trend show growth in year 2021. Novelty/value – These results hope will provide future researchers more options to take into account as a starting point before beginning a study on workplace spirituality. Keywords Workplace Spirituality, Bibliometric,Web of Science

Analysis of Customer Engagement towards Customer Loyalty through Customer Trust in Traditional Life Insurance Products in South Tangerang City Kurniawaty, Erlita; Limakrisna, Nandan; Purba, Jan Horas V
Formosa Journal of Multidisciplinary Research Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i10.11760

The insurance services industry as a business of trust is still considered to have not fully gained the trust of its customers and the minimal involvement of its customers means that the reality is that customer loyalty is decreasing in terms of purchasing insurance products, especially traditional life insurance. Especially in the private sector as a guarantor institution that can provide protection for life. This study aims to test the effect of customer involvement on customer loyalty through customer trust. The approach used in this study is a quantitative approach. The population and sample used in this study were all customers who have traditional life insurance products in South Tangerang City, totaling 120 respondents with a sampling technique using the saturated sample method. The research data were obtained from the results of filling out the questionnaire and analyzed using the SEM analysis method technique with the help of the Lisrel program. The results of the study indicate that (1) Customer involvement has no effect on Customer Trust (2) Customer involvement has an effect on customer loyalty (3) Customer involvement has an effect on customer loyalty through customer trust.

The Influence of Market Orientation with Product Innovation of Hydroponic Vegetables in Bogor City, West Java Miftah, Himmatul; Limakrisna, Nandan; Hanan, Sufrin
Formosa Journal of Applied Sciences Vol. 3 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i5.9159

Vegetables are one of the leading agribusiness commodities because, in addition to having a relatively high economic value, the trend of demand is increasing. This study aims to identify the market orientation of hydroponic vegetable producers, determine the effect of market orientation on the marketing innovation of hydroponic vegetable companies, and determine the impact of market orientation on vegetable marketing performance mediated by innovation. Respondents in this study totaled 60 people. The results concluded that market orientation has a significant effect on innovation. This research concludes that market orientation is critical to pay attention to because it will influence the company to innovate.

ANALYSIS OF SERVICE USER SATISFACTION LEVEL OF SERVICE EFFECTIVENESS AND EFFICIENCY LEGAL STATUS AND CERTIFICATION OF SAMARINDA CLASS II KSOP SHIP Fitria, Fitria; Purba, Damoyanto; Limakrisna, Nandan
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 1, No 1 (2023): First International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to analyze the legal status of the Samarinda Port Authority (KSOP) Class II Samarinda Office and service users' satisfaction with the effectiveness and efficiency of the Vessel Certification Department's services. In this study, data were collected through questionnaires distributed to service users who used the KSOP Samarinda Legal Status and Vessel Certification Division services. Respondents were asked to rate each variable using a Likert scale. Collected data were analyzed using descriptive statistical techniques and factor analysis. The survey results indicate that service users are generally delighted with the effectiveness and efficiency of the KSOP Class II vessel Samarinda's legal status and certification services. Based on the survey results, service users are generally satisfied with the legal status of KSOP Class II Samarinda and the effectiveness and efficiency of the Vessel Certification Department's services. However, efforts should be made to continuously improve service quality, especially regarding system reliability. The results of this study will help KSOP Samarinda identify areas for improvement to meet the needs and expectations of service users, thereby improving the satisfaction of future service users

Intelligent Banking Chatbot: Intention to Continue Through Millennial Customer Satisfaction in Indonesia Using the TAM Method Humairoh, Humairoh; Limakrisna, Nandan; Moeins, Anoesyirwan
Dinasti International Journal of Economics, Finance & Accounting Vol. 4 No. 6 (2024): Dinasti International Journal of Economics, Finance & Accounting (January-Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v4i6.2277

This study examines the impact of perceived usefulness and ease of use on the intention to continue utilizing banking chatbots in Indonesia. The sample comprises Generation Millennials enrolled in Master's degree programs in Tangerang Raya, Banten Province. These individuals have utilized the banking chatbots MITA, VIRA, AISYAH, CINTA, and SABRINA. The sample comprised 230 individuals, and the sampling method employed was simple random sampling. Data collection employs a survey methodology with a questionnaire instrument. The data underwent processing utilizing path analysis techniques facilitated by SPSS Version 26 software. The study yielded findings indicating that both partial and simultaneous judgment of usefulness and ease of use had a favorable and substantial impact on customer satisfaction and intention to continue. Customer satisfaction was discovered to impact the level of ongoing interest. Similarly, the ongoing attraction of millennials towards utilizing banking chatbots in Indonesia is driven by their perception of the chatbots' usefulness and ease of use, with customer satisfaction as a mediating factor. The coefficient of determination for customer satisfaction is 74.4%, while the coefficient of determination for intention to continue using chatbots is 83.2%.

Co-Authors AGUS AGUS Agus Mulyana Agus Setyo Pranowo Ahidin, Udin Ahmad Nurdin Hasibuan Alfatiyah, Rini Andriasan Sudarso April Gunawan Malau Apriz Atsiriani, Santi Azwar Haekal, Azwar Brenhard Mangatur Tampubolon Cahyono, Yoyok Darma Nugraha, Agwi Derma Watty Sihombing Dwi Septi Haryani Elvie Maria Fadlan, Ahmad Fauzan Fitri Angraeni, Annisa Fitri, Hasmaynelis Fitria Fitria Ganda Wijaya, Harry Gunawan M, April Hanan, Sufrin Handayani, Estiningsih Tri Herni Suryani Himmatul Miftah Humairoh, Humairoh Inayati Nasrudin Indriyati, Citra Irsyaddin, Muhammad Millah Ismail, Muhammad Iqbal Jan Horas V Purba, Jan Horas V Junaidi Junaidi Jusdijachlan, Jusdijachlan Khaerul Fahmi Komar Priatna, Deden Kurniawaty, Erlita Lenggogeni, Lenggogeni Lestari, Widianti Lili Suryati Lucy Warsindah Lusiana Lusiana Makbul, Yogi Maya Sova Moeins, Anoesyirwan Muharam, Hari Muharram, Hari Mulyana Mulyana Mulyatini, Nurdiana Nazifah Husainah Nunung Ayu Sofiati (Efi) Nurbaiti, Dewi Nuryadi, Syafaat Paksi, Faris Eka Peni Cahyati, Peni Pertiwi, R. Dewi Purba, Damoyanto Rachmawati, Mila Rahmaida, Elga Rakhmat Kabul, Eka Ramadhan, Muhammad Asrul Ramdani Bayu Putra Ridwan, S. Rosna Yuherlina Siahaan Sarjon Defit Septiano, Renil Setiawan S, Boyke Setiawan Soeratin, Boyke Setiawan, Audita Sibarani, Mauritz Siburian, Saidal Simanjuntak, M. Marihot Siti Herni Rochana Soeratin, Boyke Setiawan Sudrajati Ratnaningtyas Sukirman Sulaiman, Anwar Sunendar, Ade Suryana Sumantri Syafrudin Yusuf, M. Tondo, Anthon Trihandayani, Estiningsih Trisnawati, Nana Undang Juju Usman , Bahtiar Utama, Andyan Pradipta Wardana, Wikrama Widi Winarso, Widi Widya Kusumah, Wida Winna Roswinna Yoyo Sudaryo Yulasmi, Yulasmi Yulius, Yudi Yusuf, M. Syafrudin

Title

Found 51 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 51 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 51 Documents
Search