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Nandan Limakrisna

Universitas Persada Indonesia Y.A.I Jakarta, Indonesia

Author-ID : 307356

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Social Sciences Transportation Other

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The Influence of Product Innovation and Social Media Marketing on Mochi Cake Purchasing Decisions in Sukabumi City by Mediation of Brand Perception Studies on Brand Mochi XYZ Rahmaida, Elga; Pranowo, Agus Setyo; Limakrisna, Nandan
Journal of Social Studies Arts and Humanities (JSSAH) Vol 3, No 1 (2023): Vol 3, No 1 (2023) Journal of Social Studies, Arts and Humanities
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jssah.v3i1.7415

The level of competition in the business world, especially in the culinary field in Indonesia, is very tight. Currently, market conditions are increasingly dynamic, requiring business people to continuously improvise and innovate in order to retain their customers. Because, every company is always trying to increase market share and reach new customers. This study consisted of 100 respondents who had bought mochi brand XYZ cakes more than twice, and this research used quantitative data sources from questionnaires. The sampling method uses probability sampling with convenience sampling techniques. The research results show 1) Product innovation has a positive and significant impact on brand perception. 2) Social Media Marketing Has a Positive and Significant Influence on Brand Perception 3) Product Innovation has no significant effect on Purchasing Decisions 4) Social Media Marketing Has a Positive Influence on Purchasing Decisions 5) Brand Perception Has a Positive and Significant Influence on Purchasing Decisions 6) Brand Perception Mediates Influence Between Product Innovation With Purchasing Decisions 7) Brand Perception Mediates Influence Between Product Innovation With Purchasing Decisions.

Product Quality and Service Quality on Purchase Decisions for Fashion Products Online Through Perceived Risk in Social Commerce Haekal, Azwar; Pranowo, Agus Setyo; Limakrisna, Nandan
Journal of Social Studies Arts and Humanities (JSSAH) Vol 3, No 3 (2023): Vol 3, No 3 (2023): Journal of Social Studies, Arts and Humanities
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jssah.v3i3.9947

This study aims to examine the influence of product quality and service quality on online fashion purchase decisions, with perceived risk serving as a mediating variable in the context of social commerce. The rapid growth of online shopping through social media platforms, particularly Facebook and Instagram, has transformed consumer behavior and introduced new dimensions of trust, risk perception, and purchase decision-making. This research investigates how consumers evaluate the reliability of products and services when making purchase decisions in digital environments where physical interactions are absent. Using a quantitative explanatory method, data were collected through questionnaires distributed to students of the Master of Management Program at Pakuan University who actively use Facebook and Instagram for online fashion transactions. A total of 120 valid responses were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to test both direct and indirect effects among variables. The findings indicate that both product quality and service quality have significant positive effects on consumers’ purchase decisions. Moreover, perceived risk partially mediates the relationship between these variables, suggesting that higher product and service quality can reduce consumer uncertainty and enhance confidence in online purchasing. This implies that building perceived reliability and minimizing transaction risk are critical strategies for increasing customer engagement and satisfaction in social commerce. The study contributes to the growing literature on digital consumer behavior by integrating quality dimensions and risk perception into a unified model of online purchase decision-making. Practically, it provides managerial insights for social media entrepreneurs and e-commerce marketers to strengthen consumer trust through superior product offerings and responsive online services.

Influence of Digital Marketing and Product Variations With Brand Image as Moderating Variables On Purchase Decisions Sunendar, Ade; Limakrisna, Nandan; Pranowo, Agus Setyo
Journal of Social Studies Arts and Humanities (JSSAH) Vol 3, No 1 (2023): Vol 3, No 1 (2023) Journal of Social Studies, Arts and Humanities
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jssah.v3i1.7406

This study aims to find out (1) the effect of digital marketing on purchasing decisions, (2) the effect of product variations on purchasing decisions, (3) whether brand image can moderate the relationship between digital marketing and purchasing decisions, and (4) whether brand image can moderate the relationship between product variations and Purchase Decisions. This research uses descriptive associative quantitative approach. The population in this study are consumers who make purchases of motorbikes at the Deta Yamaha Sukabumi Dealer, the number of samples taken is 122 respondents. The sampling technique in this research is random sampling. The method of collecting data using a questionnaire method which is measured using a Likert scale. The analytical technique used in this research is path analysis and MRA which is processed using SPSS 25. The results show that there is a positive and significant influence between digital marketing on purchasing decisions with a path coefficient value of b = 0.724. There is a positive and significant effect between product variations on purchasing decisions with a path coefficient value of b = 0.642. Brand image is able to moderate and strengthen the influence of digital marketing on purchasing decisions with a Moderated Regression Analysis (MRA) value of 0.355. Brand image is able to moderate and strengthen the influence of product variations on purchasing decisions with a Moderated Regression Analysis (MRA) value of 0.532.

Product Knowledge and Product Quality on Purchase Decisions with Brand Trust as Intervening Variables in the Natural Silk & Lurik Tugu Mas Typical Weaving Business in Yogyakarta Paksi, Faris Eka; Pranowo, Agus Setyo; Limakrisna, Nandan
Journal of Social Studies Arts and Humanities (JSSAH) Vol 3, No 1 (2023): Vol 3, No 1 (2023) Journal of Social Studies, Arts and Humanities
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jssah.v3i1.7416

Research related to purchasing decisions shows that product knowledge, product quality and brand trust greatly influence purchasing decisions both directly and indirectly. The purpose of this research is to test and reveal empirically the factors that influence purchasing decisions, both direct factors, namely product knowledge and product quality, and indirect factors, namely brand trust. This research was conducted at Tenun Sutera Alam & Lurik Tugu Mas, Yogyakarta City and used quantitative data (from a questionnaire). The research sample consisted of 150 visitors who had purchased Tenun Sutera Alam & Lurik Tugu Mas products. SEM analysis is used to determine the effect between research variables. The results showed, 1) There is a positive and significant influence of product knowledge on purchasing decisions, 2) There is a positive and significant influence of product quality on purchasing decisions, 3) There is a positive and significant influence of brand trust on purchasing decisions, 4) There is a positive and significant influence product knowledge on brand trust, 5) There is a positive and significant influence of product quality on brand trust, 6) There is a positive and insignificant effect of product knowledge on purchasing decisions through brand trust and 7) There is a positive and insignificant influence of product quality on purchasing decisions through brand trust. This study proposes several strong indicator recommendations that have a high contribution to product knowledge, product quality and brand trust in order to improve purchasing decisions.

The Effect of Promotion Servicescape, Destination Image Visiting The Thousand Island of DKI Jakarta Trihandayani, Estiningsih; Limakrisna, Nandan; Muharram, Hari
Journal of World Science Vol. 1 No. 10 (2022): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v1i10.107

Introduction: Tourism is one of the government's priority efforts to improve the Indonesian economy. that tourism or what is often referred to as a tourist place is a geographical area that is in one or more administrative areas where the tourist place is located. Public space, tourism services, accessibility and a sense of togetherness are interconnected and complement the realization of tourism. If the offer of the destination is attractive, it will definitely encourage visitors to visit the tourist attraction. Because tourism potential is a factor that causes visitors to visit a tourist spot. If the visitors feel satisfaction (satisfaction) with the tourist attractions, they will definitely return to the tourist attractions (revisit intention) and will then provide recommendations (intention to recommend) to others. Method: This study uses SEM (Structural Equation Modeling) using SPSS software version 22 and LISREL SEM software. The research was conducted in the Thousand Islands , DKI Jakarta. From the research conducted, the independent variable has a significant effect on the dependent variable. Result: Based on the results of the study, the Destination Image variable has a significant influence to Revisit Intention through Perceived Value. This shows that, the more the image produced, the better the satisfaction and stimulation obtained visitor's intention to return. Conclusion: all hypotheses in the study can be accepted.

Improving Marketing Performance Through Customer Engagement Building Syafrudin Yusuf, M.; Limakrisna, Nandan; Muharam, Hari
Journal of World Science Vol. 1 No. 12 (2022): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v1i12.152

Introduction: This study aims to examine the effect of the Customer Engagement dimension on Marketing Performance using the SEM model, as well as provide information in the form of analysis results that can be used by private banking companies to improve marketing team performance through customer engagement. Method: This research is quantitative research with the help of Lisrel software. The data collection technique was carried out by survey method. The data collection instrument was a questionnaire which was distributed online to 400 customers of private banks in the Greater Jakarta area. Result: The results show that all hypotheses are acceptable, the four dimensions of customer engagement namely Absorption, Dedication, Vigor, and Interaction have a significant effect on customer engagement. Customer engagement has a significant effect on marketing performance. Marketing performance has a significant effect on the company's financial and non-financial profits. Conclusion: This research has the meaning of being able to provide information in the form of analysis results that can be used by private banking companies to improve the performance of the marketing team through customer engagement.

Internal Factors Determining MSME Business Performance: A Literature Study Agus, Agus; Limakrisna, Nandan; Muharram, Hari
Journal of World Science Vol. 2 No. 11 (2023): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v2i11.493

This research aims to examine the internal factors that determine MSME business performance. This research uses a literature review approach. The data collection technique in this research uses the literature study method. The data that has been collected is then analyzed using three stages, namely data reduction, data presentation, and conclusion. The research results show that the internal factor determining MSME business performance is that MSMEs are essential in developing the national economy. Hence, MSMEs require more attention regarding their business performance. Performance is a result of efforts made both in quality and quantity. The measurement of MSME business performance can be seen from the increase in sales, which is the increase in the number of purchases made by customers for the goods sold. In a business, performance always rises and falls, as does MSME business performance because several internal factors determine it: finance, customers, internal business processes, learning, and growth.

Factors Influencing Customer Satisfaction and Their Impact on Customer Loyalty Septiano, Renil; Defit, Sarjon; Yulasmi, Yulasmi; Limakrisna, Nandan; Lusiana, Lusiana
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1351

Workshop customers, known as unit entry by the automotive world, are one of the sources of revenue for automotive companies. Workshop unit entry is related to customer loyalty. The study aims to determine the relationship between perceived price on customer loyalty through customer satisfaction in auto repair shops customers. A quantitative approach is used as a research approach. Data were collected by questionnaire. The collected data were analyzed to determine the effect between variables, and the analysis technique was Partial Least Square (PLS). The research was conducted at Auto2000 West Sumatra. The research subjects are Auto2000 consumers who use workshop services. The object of research is a review of the influence of perceived price on customer loyalty with customer satisfaction as mediation. The sampling technique is purposive sampling. The results showed that Customer satisfaction can mediate the effect of perceived price on customer loyalty of consumers who use Auto2000 workshop services.

Understanding Workplace Spirituality Through a Bibliometric Analysis Setiawan, Audita; Limakrisna, Nandan; Warsindah, lucy; Indriyati, Citra
Asean International Journal of Business Vol. 3 No. 2 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v3i2.937

Purpose – The goal of the current study is to investigate the bibliometric analysis of research articles on workplace spirituality that have been included in the Web of Science index. Methodology/approach – The VOS viewer software tool and Biblioshiny, which is used to produce maps, were used in conjunction with Excel sheets to analyze the data in terms of frequency and percentage. A total of 367 research papers that were published between 2020 and 2022 were chosen for this study. Findings – The analysis of the findings revealed instrumental knowledge, including top contributing countries in publication, affiliation, top contributing authors, also author keyword co-occurrence and authors keyword overlay. It is observed from the analysis that a high volume of the research was initiated from India followed by China and Indonesia. The trend show growth in year 2021. Novelty/value – These results hope will provide future researchers more options to take into account as a starting point before beginning a study on workplace spirituality. Keywords Workplace Spirituality, Bibliometric,Web of Science

Analysis of Customer Engagement towards Customer Loyalty through Customer Trust in Traditional Life Insurance Products in South Tangerang City Kurniawaty, Erlita; Limakrisna, Nandan; Purba, Jan Horas V
Formosa Journal of Multidisciplinary Research Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i10.11760

The insurance services industry as a business of trust is still considered to have not fully gained the trust of its customers and the minimal involvement of its customers means that the reality is that customer loyalty is decreasing in terms of purchasing insurance products, especially traditional life insurance. Especially in the private sector as a guarantor institution that can provide protection for life. This study aims to test the effect of customer involvement on customer loyalty through customer trust. The approach used in this study is a quantitative approach. The population and sample used in this study were all customers who have traditional life insurance products in South Tangerang City, totaling 120 respondents with a sampling technique using the saturated sample method. The research data were obtained from the results of filling out the questionnaire and analyzed using the SEM analysis method technique with the help of the Lisrel program. The results of the study indicate that (1) Customer involvement has no effect on Customer Trust (2) Customer involvement has an effect on customer loyalty (3) Customer involvement has an effect on customer loyalty through customer trust.

Co-Authors AGUS AGUS Agus Mulyana Agus Setyo Pranowo Ahidin, Udin Ahmad Nurdin Hasibuan Aldina Shiratina Alfatiyah, Rini Andri Wijaya, Ronni Andriasan Sudarso Anoesyirwan Moeins April Gunawan Malau Apriz Aryo Cokrowitianto Astrin Kusumawardani Azwar Haekal, Azwar Brenhard Mangatur Tampubolon Cahyono, Yoyok Darma Nugraha, Agwi Derma Watty Sihombing Dwi Septi Haryani Eddy Jusuf Elvie Maria Fadlan, Ahmad Fauzan Fitri Angraeni, Annisa Fitri, Hasmaynelis Fitria Fitria Ganda Wijaya, Harry Gunawan M, April Hadion Wijoyo Hamid Halin Hanan, Sufrin Handayani, Estiningsih Tri Hasmaynelis Fitri Herdesviana , Dean Herni Suryani Hilman Abdurrahman Himmatul Miftah Horas V. Purba, Jan Humairoh, Humairoh Hutomo, Arry Ilham Sentosa Inayati Nasrudin Indriyati, Citra Irsyaddin, Muhammad Millah Ismail, Muhammad Iqbal Jan Horas V Purba, Jan Horas V John Lee Kean Yew Junaidi Junaidi Jusdijachlan, Jusdijachlan Khaerul Fahmi Komar Priatna, Deden Kurniawaty, Erlita Lenggogeni, Lenggogeni Lestari, Widianti Lili Suryati Lucky Radi Rinandiyana Lucy Warsindah Lusiana Lusiana Makbul, Yogi Maya Sova Moeins, Anoesyirwan Mohamad Arfiman yosep Mondra Neldi Muhamad Apep Mustofa Muharam, Hari Muharram, Hari Mulyana Mulyana Mulyatini, Nurdiana Nazifah Husainah Nia Kusuma Wardhani Nunung Ayu Sofiati (Efi) Nurbaiti, Dewi Nurmin Arianto, Nurmin Nuryadi, Syafaat Paksi, Faris Eka Peni Cahyati, Peni Pertiwi, R. Dewi Purba, Damoyanto Rachmawati, Mila Rahayu, Suharni Rahmaida, Elga Rakhmat Kabul, Eka Ramadhan, Muhammad Asrul Ramdani Bayu Putra Ridwan, S. Rosna Yuherlina Siahaan Rudi Laksono Sari, Laynita Sarjon Defit Septiano, Renil Setiawan S, Boyke Setiawan Soeratin, Boyke Setiawan, Audita Sibarani, Mauritz Siburian, Saidal Simanjuntak, M. Marihot Siti Herni Rochana Soeratin, Boyke Setiawan Sofiana, Noor Arida Subagiyo Ali Mardo Sudrajati Ratnaningtyas Sudrajati Ratnaningtyas Sukirman Sulaiman, Anwar Sunendar, Ade Suriyana, Nofsri Suryana Sumantri Suryanti Suryanti Syafrudin Yusuf, M. Theresia Marditama Tjahjadi, Dicky Tondo, Anthon Trihandayani, Estiningsih Trisnawati, Nana Undang Juju Usman , Bahtiar Utama, Andyan Pradipta Vicky Brama Kumbara Wahidah, Nur Rachmah Wardana, Wikrama Waseso Segoro Waseso Segoro Widi Winarso, Widi Widya Kusumah, Wida Winna Roswinna Yanto Ramli Yasinda Quaianvira Batangtaris Yogi Makbul Yoyo Sudaryo Yulasmi Yulasmi, Yulasmi Yulianingsih Yulianingsih Yulianingsih Yulius, Yudi Yusuf, M. Syafrudin

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