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Nandan Limakrisna

Universitas Persada Indonesia Y.A.I Jakarta, Indonesia

Author-ID : 307356

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Social Sciences Transportation Other

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The Effect of of e-Marketing Design and Customer Involvement Capability on Business Performance and Competitive Advantage of MSMEs Fahmi, Khaerul; Limakrisna, Nandan; Muharam, Hari
Journal of Industrial Engineering & Management Research Vol. 5 No. 3 (2024): June 2024
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/jiemar.v5i3.534

The aim of this research is to determine and analyze the influence of e-marketing design and customer involvement capability partially or jointly on competitive advantage. To determine and analyze the influence of e-marketing design, customer involvement capability and competitive advantage both partially and jointly on business performance. The method used was a quantitative method and the analysis used was confirmatory factor analysis (CFA) with a total of 200 respondents. Data analysis using Lisrel 8.70 Based on the research results, the following research findings showed that e-marketing design and customer involvement capability have a positive and significant effect on competitive advantage. E-marketing design, customer involvement capability and competitive advantage have a positive and significant effect on business performance

Leadership Model to Increase Employee Motivation and Discipline Komar Priatna, Deden; Mulyana, Agus; Jusdijachlan, Jusdijachlan; Roswinna, Winna; Ridwan, S.; Suryani, Herni; Limakrisna, Nandan
International Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2023): International Journal of Advanced Multidisciplinary (April-June 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i1.180

The goal of this research is to analyze how Leadership and Work Motivation impact Work Discipline. Conducted through explanatory quantitative research in thirty manufacturing companies based in DKI Jakarta with a sample size of eighty respondents, the study employed the SEM-PLS approach. The findings indicate that Leadership has a direct effect on Work Discipline in manufacturing companies located in DKI Jakarta, while Work Motivation also directly influences Work Discipline in the same companies.

The Image Models of PT East Jakarta Industrial Park (EJIP) Suryati, Lili; Cahyono, Yoyok; Sudarso, Andriasan; Sudaryo, Yoyo; Wardana, Wikrama; Ayu Sofiati (Efi), Nunung; Pertiwi, R. Dewi; Limakrisna, Nandan
International Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2023): International Journal of Advanced Multidisciplinary (April-June 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

In an increasingly competitive market, companies are vying to meet customer needs and desires. Consequently, customer satisfaction has become the primary goal of every company. However, PT. EAST JAKARTA INDUSTRIAL PARK is facing a decline in investor shares, indicating that the company's image may need improvement. To this end, this study aims to explore the combined impact of service quality and customer relations on the image of PT. EAST JAKARTA INDUSTRIAL PARK. This implies that these elements of service quality require sustained attention. On the other hand, the tangibles dimension falls under quadrant 2 (focus here), indicating that significant efforts need to be directed towards improving this area as a top priority. PT. EJIP's commitment to fostering strong relationships with its customers is evident in various aspects. These include frequent communication with customers, ensuring product quality, fulfilling agreements with customers, building trust in the company's integrity, reputation, and reliability. Despite competition from other investment vehicles, PT. EJIP strives to retain its customers' loyalty by consistently providing exceptional service and maintaining a reputation as a trustworthy and reliable company. According to the findings of this study, the image of PT. EJIP is jointly impacted by service quality and customer relations. However, a closer analysis reveals that customer relations play a dominant role in shaping the image of the company, while service quality does not have a significant impact. Please refer to Table 4.21 for more details.

The Model of Decision Making For Shopping At Factory Outlets Ahidin, Udin; Lenggogeni, Lenggogeni; Sulaiman, Anwar; Tondo, Anthon; Wardana, Wikrama; Limakrisna, Nandan
International Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2023): International Journal of Advanced Multidisciplinary (April-June 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i1.188

Initially, Factory Outlet (FO) referred to stores selling high-quality export ready-to-wear at affordable prices. However, the concept has grown to include a variety of household needs. To excel in this service-oriented industry, emphasis on customer satisfaction is paramount. The surge in world oil prices has had a ripple effect on the cost of essential commodities, resulting in a drain on the purchasing power of many people. However, a gradual shift occurred as Factory Outlets regained popularity due to their reputation for selling quality export goods at lower prices. Indonesia's consumerist tendencies are further fueling demand for these outlets, fueled by attractive discounts and tempting offers. The authors' curiosity was piqued by the lack of similar research on the subject. This research, in particular, explores the influence of individual external and internal factors on the shopping choices of Factory Outlet consumers. In the assessment of Simple Linear Regression 1 X1 to Y, the coefficient of determination is calculated as 0.188 or 18.8%. These results indicate that external factors hold an influence of 18.8% on decision making, while 81.2% (100% - 18.8%) can be attributed to other factors. The results of Simple Linear Regression 2, especially X2 to Y, obtained a coefficient of determination of 0.079 or equivalent to 7.9%. This shows that decision making is strongly influenced by internal factors, while other factors provide an explanation of 92.1% (100% - 7.9%). Multiple Linear Regression Analysis reveals that when X1 and X2 are calculated with Y, the influence of external variables on the decision making variable is determined to be 48.7%. The influence of internal variables on decision-making variables was found to be 7.3%. The combined influence of external and internal variables on decision-making variables is measured at 19.1%. Other variables outside the path analysis model have an effect of 80.9%.

The Influence of Viral Marketing and Celebrity Endorser On The Purchase Intention of Skintific Products In Tanjungpinang Septi Haryani, Dwi; Yulius, Yudi; Limakrisna, Nandan
International Journal of Advanced Multidisciplinary Vol. 2 No. 2 (2023): International Journal of Advanced Multidisciplinary (July-September 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i2.334

In the cosmetics industry, the use of viral marketing strategies and celebrity endorsers has been widely used to increase buying interest. Many studies have proven that buying interest is influenced by viral marketing strategies and celebrity endorsers. For this reason, this study aims to determine the influence of viral marketing and celebrity endorsers on the interest in buying Skintific products in Tanjungpinang. The sample in this study was 384 respondents taken from the people of Tanjungpinang city who had an interest in cosmetics. The research method used in this study is quantitative research with questionnaire distribution and using multiple linear regression analysis. The results showed that viral marketing and celebrity endorsers had a positive and significant effect on the purchase intention of Skintific products in Tanjungpinang. Several recommendations and managerial implications have been proposed at the end of this study.

Building Operating and Delivery Service Apriz; Limakrisna, Nandan
International Journal of Advanced Multidisciplinary Vol. 2 No. 4 (2024): International Journal of Advanced Multidisciplinary (January-March 2024)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i4.460

To obtain high debtor loyalty, companies must create a product that can provide more value for consumers. Therefore, the study of consumer value is important. Loyal or not loyal customers depend on the company's ability to provide value services (service value) by the perceived value of their customers, because now customers are confronted with a wide choice of bank services, and customers will choose the product and services that provide more value. The object of research into a variable in this research is the performance of service operations strategy that includes physical facilities, equipment, information and technology, human resources, the research method used is the method descriptive survey and explanatory survey method.

Model of Decision to Choose a Private Higher Education on Accreditation, Brand Image and Integrated Marketing Communication with Trust as a mediating variable Laksono, Rudi; Nandan Limakrisna; Anoesyirwan Moeins
International Journal of Advanced Multidisciplinary Vol. 2 No. 4 (2024): International Journal of Advanced Multidisciplinary (January-March 2024)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i4.471

Private Higher Education is an alternative choice for students in continuing their education to the next level. Various variables such as university accreditation, brand image and integrated marketing communications are considered by students in making their choices. The purpose of this study was to identify and analyze the effect of accreditation on trust, the effect of brand image on trust, the effect of integrated marketing communications on trust, and the effect of accreditation, brand image and integrated marketing communications on trust, the effect of accreditation on the decision to choose a private university, the effect of brand image on the decision to choose a private university, the effect of integrated marketing communications on the decision to choose a private university, the effect of trust on the decision to choose a private university and the effect of accreditation, brand image, integrated marketing communications and mutual trust on the decision to choose a private university . The theory used in this review paper is Service Dominant Logic (SDL) is a marketing concept formulated by Stephen L. Vargo and Robert F. Lusch in 2004. According to Vargo and Lusch, SDL replaces the goods-dominant logic) centered on the exchange of physical goods with a service-dominant logic focused on value exchange and value creation through customer engagement. In SDL, marketing is defined as a social and economic process in which value is created through interaction between service providers and customers. The dimensions of the student's decision to choose are explained by Hadiyati (2016) Consists of Attention, Interest, Desire and Action (AIDA). Modern marketing theory can be shown in the AIDA Model is the basis of marketing, movement, organizing advertisements resulting from customer perceptions. AIDA explains that in building an effective communication program, the most important aspect is understanding the process by which consumers respond, for example when consumers make purchases at a certain products and services, it is necessary to understand the promotional efforts that can influence the consumer's response.

Organizational culture and motivation as factors affecting lecturers' performance Setiawan S, Boyke; Limakrisna, Nandan
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 4 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v4iSpesial Issue 4.2936

The purpose of this research is to know and analyze: (1) Organizational Culture; (2) Work Motivation; (3) Lecturer Performance; and (4) The Influence of Organizational Culture and Work Motivation on the Performance of Management Study Program Lecturers at the University of Persada Indonesia, YAI, both simultaneously and partially. The research method used in this study was a descriptive survey and an explanatory survey. The unit of analysis in this study was a lecturer at the University of Persada Indonesia YAI's Management Study Program with a sample of 41 people. This type of research is causality, and the time span in this study is cross-sectional.Based on the results of the study it was found that the Organizational Culture at the University of Persada Indonesia, YAI, in fact, some lecturers gave quite good responses; Persada Indonesia University Lecturer Work Motivation YES in general it can be said that it is not good; The performance of lecturers at Persada Indonesia University, YES, is currently not good. Organizational Culture and Work Motivation simultaneously affect Lecturer Performance.Because Organizational Culture is more dominant in influencing Lecturer Performance, being the first priority in improving Lecturer Performance, Universitas Persada Indonesia YA is expected to be able to improve Organizational Culture, so that they are able to work more professionally

Influence of Subjective Norms and Risk Perceptions Toward Online Purchase Intentions on E-Commerce Nasrudin, Inayati; Limakrisna, Nandan; Usman , Bahtiar
International Journal of Management and Business Applied Vol. 3 No. 2 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijmba.v3i2.881

Abstract This research aims to analyze online consumer behavior based on subjective norms and risk perceptions regarding online purchases which are mediated by attitude as an intervening variable in e-commerce applications for the Millennial generation. This research was conducted on the Millennial generation born between the years1981 – 1995 in the Jakarta, Bogor, Bekasi and Tangerang Indonesia. This research design is oriented toward a logic approach that explains a causal relationship and a category of concepts because in this research hypothesis testing of the causal relationship of independent variables and dependent variables is used. This research is a quantitative research by analyzing data based on samples from the population carried out randomly with a chance of error (significance level) 0f 5% and a confidence level of 95%.The forms of research are descriptive survey with a decuctive and quantitave approach. Hypoteses are tested by Structural Equation Modelling (SEM) method. Data analysis uses Structural Equation Modelling(SEM) with a sample consisting of 397. The research results show that Subjective Norms does not directly have a positive effect to Online Purchase Intention nor to Attitude for Using E-Commerce Applications. Subjective Norms indirectly does not have a positive effect on Online Purchase Intention through Attitude in Using E-Commerce Applications. Perceived Risk directly has a negative effect on Online Purchase Intention. Perceived Risk does not directly have a negative effect on the Attitude of Using E-Commerce Applications. Perceived Risk Indirectly does not have a negative effect on Online Purchase Intention through Attitude in Using E-Commerce Applications. Attitude The use of E-Commerce Applications directly has a positive effect on Online Purchase Intention. This research showed that millennials belief that online purchasing intention is not influenced by friends, relatives or colleagues. They tend to shop online because they enjoy as long as the application is easy to use. They also realize that online shopping has some risks but they still shop online as long as the application is safe and has a good reputation.

Determinants Revisit Intention Through Perceived Value for Tourist Visits to Tourism Destinations at Kepulauan Seribu of DKI Jakarta Handayani, Estiningsih Tri; Limakrisna, Nandan; Muharam, Hari
UTSAHA: Journal of Entrepreneurship Vol. 1 Issue 4 (2022)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/joe.v1i4.174

The tourism industry is important and strategic in the implementation of development in Indonesia because it is able to bring in large amounts of foreign exchange for the country. Tourist satisfaction is met will have an impact on the emergence of revisit interest (Revisit Intention), as a spontaneous response to the object of visitors because the expression of satisfaction felt during the initial visit is appropriate and even exceeds expectations. This research aims to be able to find ways and strategies to increase Revisit Intention for tourists, so that methods are found that can be recommended to interested parties through research on the variables that affect Revisit Intention, such as Promotion, Servicescape, Destination Image and Perceived Values. This research was conducted in the Kepulauan Seribu tourism destination in DKI-Jakarta with a total of 400 samples, using the Random Sampling. The research method used SEM with the LISREL program. The results of the research obtained the following data, such as (1) There is an effect Promotion on Revisit Intention (β = 0.62); (2) There is an effect Servicescape on Revisit Intention; (3) There is no effect of Destination Image on Revisit Intention (β = 0.21 ); (4) There is an effect Promotion on Perceived Value (β =- 0.21); (5) There is an influence Servicescape on Perceived Value ( ); (6) There is no influence of Destination Image on Perceived Value (β =-0.14); and (7) There is an effect of Perceived Value on Revisit Intention (β = 0.0552).

Co-Authors AGUS AGUS Agus Mulyana Agus Setyo Pranowo Ahidin, Udin Ahmad Nurdin Hasibuan Aldina Shiratina Alfatiyah, Rini Andri Wijaya, Ronni Andriasan Sudarso Anoesyirwan Moeins April Gunawan Malau Apriz Aryo Cokrowitianto Astrin Kusumawardani Azwar Haekal, Azwar Brenhard Mangatur Tampubolon Cahyono, Yoyok Darma Nugraha, Agwi Derma Watty Sihombing Dwi Septi Haryani Eddy Jusuf Elvie Maria Fadlan, Ahmad Fauzan Fitri Angraeni, Annisa Fitri, Hasmaynelis Fitria Fitria Ganda Wijaya, Harry Gunawan M, April Hadion Wijoyo Hamid Halin Hanan, Sufrin Handayani, Estiningsih Tri Hasmaynelis Fitri Herdesviana , Dean Herni Suryani Hilman Abdurrahman Himmatul Miftah Horas V. Purba, Jan Humairoh, Humairoh Hutomo, Arry Ilham Sentosa Inayati Nasrudin Indriyati, Citra Irsyaddin, Muhammad Millah Ismail, Muhammad Iqbal Jan Horas V Purba, Jan Horas V John Lee Kean Yew Junaidi Junaidi Jusdijachlan, Jusdijachlan Khaerul Fahmi Komar Priatna, Deden Kurniawaty, Erlita Lenggogeni, Lenggogeni Lestari, Widianti Lili Suryati Lucky Radi Rinandiyana Lucy Warsindah Lusiana Lusiana Makbul, Yogi Maya Sova Moeins, Anoesyirwan Mohamad Arfiman yosep Mondra Neldi Muhamad Apep Mustofa Muharam, Hari Muharram, Hari Mulyana Mulyana Mulyatini, Nurdiana Nazifah Husainah Nia Kusuma Wardhani Nunung Ayu Sofiati (Efi) Nurbaiti, Dewi Nurmin Arianto, Nurmin Nuryadi, Syafaat Paksi, Faris Eka Peni Cahyati, Peni Pertiwi, R. Dewi Purba, Damoyanto Rachmawati, Mila Rahayu, Suharni Rahmaida, Elga Rakhmat Kabul, Eka Ramadhan, Muhammad Asrul Ramdani Bayu Putra Ridwan, S. Rosna Yuherlina Siahaan Rudi Laksono Sari, Laynita Sarjon Defit Septiano, Renil Setiawan S, Boyke Setiawan Soeratin, Boyke Setiawan, Audita Sibarani, Mauritz Siburian, Saidal Simanjuntak, M. Marihot Siti Herni Rochana Soeratin, Boyke Setiawan Sofiana, Noor Arida Subagiyo Ali Mardo Sudrajati Ratnaningtyas Sudrajati Ratnaningtyas Sukirman Sulaiman, Anwar Sunendar, Ade Suriyana, Nofsri Suryana Sumantri Suryanti Suryanti Syafrudin Yusuf, M. Theresia Marditama Tjahjadi, Dicky Tondo, Anthon Trihandayani, Estiningsih Trisnawati, Nana Undang Juju Usman , Bahtiar Utama, Andyan Pradipta Vicky Brama Kumbara Wahidah, Nur Rachmah Wardana, Wikrama Waseso Segoro Waseso Segoro Widi Winarso, Widi Widya Kusumah, Wida Winna Roswinna Yanto Ramli Yasinda Quaianvira Batangtaris Yogi Makbul Yoyo Sudaryo Yulasmi Yulasmi, Yulasmi Yulianingsih Yulianingsih Yulianingsih Yulius, Yudi Yusuf, M. Syafrudin

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