Articles
<![CDATA[The Influence of Customer Relationship Strategy, Innovation Strategy and Capability Strategy on Competitive Advantage and Its Implications on Marketing Performance in Small and Medium Enterprises in the City of Bekasi ]]>
<![CDATA[Winarso, Widi]]>;
<![CDATA[Limakrisna, Nandan]]>;
<![CDATA[Muharam, Hari]]>
<![CDATA[ Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 2 (2025): Dinasti International Journal of Economics, Finance & Accounting (May-June 2025 ]]>
Publisher : <![CDATA[Dinasti Publisher ]]>
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DOI: 10.38035/dijefa.v6i2.4561
<![CDATA[Indonesia's position in global competitiveness is considered low compared to other ASEAN countries. This indicates that the competitive advantage of the industry and other SME sectors is considered not optimal. The competition for SMEs in the fashion sector to compete for the market and the increasing number of SMEs has caused the SMEs in the fashion sector to determine the right strategy in marketing their business products. The purpose of this study was to analyze the effect of Customer Relationship Strategy, business innovation strategy and capability strategy on competitive advantage and the performance of SMEs in Bekasi City. This research approach is a quantitative approach. Exogenous variables include Customer Relationship Strategy, innovation and capability strategy. Endogenous variables are competitive advantage and competitive advantage. The endogenous variable in this study is marketing performance. The population of this research is the owners and employees of SMEs in Bekasi City, totaling 561 SMEs. Based on calculations with the Slovin formula, the total sample is 235 SMEs. The analytical method used is the Structural Equation Model (SEM). SEM assumption test consists of outliers, multicollinearity, minimum number of samples. Hypothesis testing using CR and t test.]]>
<![CDATA[THE ROLE OF CUSTOMER SERVICE IN ENHANCING CUSTOMER VALUE AND FOSTERING CUSTOMER TRUST IN THE MODERN MARKET ENVIRONMENT IN BOGOR CITY ]]>
<![CDATA[Ramadhan, Muhammad Asrul]]>;
<![CDATA[Limakrisna, Nandan]]>;
<![CDATA[Muharam, Hari]]>
<![CDATA[ International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 5 No. 1 (2025): International Journal of Economy, Education and Entrepreneurship ]]>
Publisher : <![CDATA[Yayasan Education and Social Center ]]>
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DOI: 10.53067/ije3.v5i1.369
<![CDATA[This study aims to investigate the role of customer service in enhancing customer value and fostering customer trust in the modern market environment of Bogor City. In an era of increasingly intense retail competition, customer service is a crucial factor in creating added value for customers and fostering sustainable trust. This study employs a qualitative approach, incorporating in-depth interviews and observations of consumers and modern market managers in Bogor City from October to December 2024. The study's findings indicate that the perception of customer value is significantly influenced by the quality of services, which is characterised as friendly, responsive, and instructive. High customer value then becomes a crucial foundation for growing customer trust, which in turn fosters customer loyalty and the sustainability of modern markets. However, there are challenges in the form of inconsistencies in service and limited human resources and market facilities that still require improvement. These findings emphasise the importance of standardised service management and staff training as primary strategies for enhancing service quality. The practical implications of this study are the need for continuous investment in training and facility development to strengthen the position of modern markets in Bogor City amidst retail market competition. This research is a significant contribution to the field of contemporary market management, as it aids in the development of effective service strategies that enhance customer value and establish long-term trust.]]>
<![CDATA[THE ROLE OF WORKPLACE SPIRITUALITY ON EMPLOYEE PERFORMANCE THROUGH ORGANIZATIONAL COMMITMENT ]]>
<![CDATA[Setiawan, Audita]]>;
<![CDATA[Limakrisna, Nandan]]>;
<![CDATA[Warsindah, Lucy]]>
<![CDATA[ Multifinance Vol. 2 No. 3 (2025): Multifinance ]]>
Publisher : <![CDATA[PT. Altin Riset Publishing ]]>
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DOI: 10.61397/mfc.v2i3.347
<![CDATA[This study aims to explore the influence of workplace spirituality on employee performance, considering the mediating role of organizational commitment. A quantitative approach was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze data collected from questionnaires distributed to auditors in public accounting firms in the West Java region. The findings indicate that workplace spirituality has a significant positive impact on employee performance, with organizational commitment serving as an effective mediator. The high t-statistic value suggests that employee who experience meaning and connection in their work demonstrate higher levels of commitment, ultimately leading to improved performance. These findings align with previous literature stating that workplace spirituality can enhance commitment and performance through increased intrinsic motivation. The practical implications of this study highlight the importance of organizations fostering a work environment that supports employees’ spiritual values to enhance commitment and performance.]]>
<![CDATA[THE INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE AND INTEGRATED MARKETING COMMUNICATION ON CUSTOMER VALUE AND ITS IMPLICATIONS ON CUSTOMER TRUST IN THE MODERN ORGANIC MARKET IN BOGOR CITY ]]>
<![CDATA[Ramadhan, Muhammad Asrul]]>;
<![CDATA[Limakrisna, Nandan]]>;
<![CDATA[Muharam, Hari]]>
<![CDATA[ International Journal of Multidisciplinary Research and Literature Vol. 4 No. 4 (2025): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE ]]>
Publisher : <![CDATA[Yayasan Education and Social Center ]]>
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DOI: 10.53067/ijomral.v4i4.359
<![CDATA[Customer trust is a key factor in building long-term relationships between consumers and brands. This trust is developed through repeated positive experiences, consistent product quality, transparent communication, and a strong brand image. When customers feel confident that a brand or company can fulfill its promises and meet their expectations, they are more likely to remain loyal and recommend the product or service to others. This study aims to analyze the influence of product quality, brand image, and integrated marketing communication on customer value and its implications for customer trust in the modern organic market in Bogor City. The research method used is quantitative with a causality research approach. Data was collected through a survey using a questionnaire from 230 respondents, who are consumers aged over 17 years who shop at modern organic markets in Bogor City. Data analysis was conducted using structural equation modeling (SEM). The findings are expected to provide insights into effective marketing strategies for enhancing customer value and trust in organic products.]]>
<![CDATA[Determinants of Customer Trust in Universities: A Study of Private Universities in Banten, Indonesia ]]>
<![CDATA[Alfatiyah, Rini]]>;
<![CDATA[Limakrisna, Nandan]]>;
<![CDATA[Muharam, Hari]]>
<![CDATA[ International Journal of Management and Digital Business Vol. 2 No. 2 (2023) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia ]]>
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DOI: 10.54099/ijmdb.v2i2.753
<![CDATA[This study aims to determine and analyze the impact of Brand Image, service quality, and Customer Relationship Management on customer trust in private universities in Banten. The type of research used is descriptive survey research and explanatory research with verification methods. The study population was students from five universities in Banten, with the most significant number of students in South Tangerang; in this study, the sample size is determined in the form of statistical tests that will be used as a model of structural Equation Modeling (SEM), while the determination of the minimum number of samples in this study is to use the Slovin formula according to Sevilla, 1998—a selection of 354 respondents. Questionnaires collected data. The Data were analyzed by structural equation modeling (SEM) and its tools using Lisrel 8.80. The results revealed that brand image has a positive and significant effect on customer trust, Service Quality has a positive and significant impact on customer trust, and Customer Relationship Management has a positive and significant effect on customer trust.]]>
<![CDATA[Determinants of Word of Mouth in Universities: A Study of Private Universities in Banten, Indonesia ]]>
<![CDATA[Alfatiyah, Rini]]>;
<![CDATA[Limakrisna, Nandan]]>;
<![CDATA[Muharam, Hari]]>
<![CDATA[ International Journal of Management and Digital Business Vol. 2 No. 2 (2023) ]]>
Publisher : <![CDATA[Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia ]]>
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DOI: 10.54099/ijmdb.v2i2.764
<![CDATA[In facing this globalization Era, the wheel of educational competition must be designed in such a way that the educational process can go hand in hand with the development of advanced technology. many potential residents of Banten who will continue their education to college. This study aims to determine and analyze the impact of Brand Image, service quality, and Customer Relationship Management on word of mouth in private universities in Banten. In this study the sample size is determined in the form of statistical tests that will be used is a model of structural Equation Modeling (SEM). the sample in this study was as many as 354 student respondents from 5 private universities in Banten province, while the population in this study was 32,637 students. The sampling method used in this study is to use probability sampling. Questionnaires collected data. The Data were analyzed by structural equation modeling (SEM) and its tools using Lisrel 8.80. The results revealed that brand image has a positive and significant effect on word of mouth, Service Quality has a positive and significant impact on word of mouth, and Customer Relationship Management has a positive and significant effect on word of mouth.]]>
<![CDATA[How Work-Life Balance Factors and Employee Performance are Systematically Reviewed Based on Moderation and Mediation Factors in the Digital and Hybrid Work Era? Bagaimana Faktor Keseimbangan Kerja-Kehidupan dan Kinerja Karyawan Dievaluasi Secara Sistematis Berdasarkan Faktor Moderasi dan Mediasi dalam Era Kerja Digital dan Hybrid? ]]>
<![CDATA[Fadlan, Ahmad Fauzan]]>;
<![CDATA[Sukirman]]>;
<![CDATA[Nuryadi, Syafaat]]>;
<![CDATA[Limakrisna, Nandan]]>
<![CDATA[ JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 11 No. 2 (2025): September: JBMP Vol.11 No. 2 2025 ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Sidoarjo ]]>
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DOI: 10.21070/jbmp.v11i2.2163
<![CDATA[This study aims to conduct a systematic review of the relationship between Work-Life Balance (WLB) and employee performance (EP), and to identify factors that moderate and mediate the relationship in the context of the digital and hybrid work era. The review was conducted by analyzing research literature from 2018-2024 published in the Scopus scientific journal. Inclusion criteria include studies that examine the relationship between WLB and EP, as well as the factors that influence the relationship. Exclusion criteria include studies that are not relevant to the digital and hybrid work context. Furthermore, article selection was carried out using the PRISMA approach and content analysis to extract key findings. The results of the review indicate that WLB has a positive relationship with EP, with several factors that moderate and mediate the relationship. Psychological well-being mediates the relationship between WLB and EP, while factors such as organizational support, workload, work flexibility, and technostress moderate this relationship. The theoretical implications of these findings are that they can broaden the understanding of the mechanisms that link WLB and EP in the digital and hybrid work era. Meanwhile, the practical implications of these findings can provide guidance for organizations in determining policies both in practice in human resource management (HRM) in an organization that supports employee WLB, so as to improve EP and achieve organization goals.]]>
<![CDATA[The Influence of Product Innovation and Social Media Marketing on Mochi Cake Purchasing Decisions in Sukabumi City by Mediation of Brand Perception Studies on Brand Mochi XYZ ]]>
<![CDATA[Rahmaida, Elga]]>;
<![CDATA[Pranowo, Agus Setyo]]>;
<![CDATA[Limakrisna, Nandan]]>
<![CDATA[ Journal of Social Studies Arts and Humanities (JSSAH) Vol 3, No 1 (2023): Vol 3, No 1 (2023) Journal of Social Studies, Arts and Humanities ]]>
Publisher : <![CDATA[Universitas Pakuan ]]>
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DOI: 10.33751/jssah.v3i1.7415
<![CDATA[The level of competition in the business world, especially in the culinary field in Indonesia, is very tight. Currently, market conditions are increasingly dynamic, requiring business people to continuously improvise and innovate in order to retain their customers. Because, every company is always trying to increase market share and reach new customers. This study consisted of 100 respondents who had bought mochi brand XYZ cakes more than twice, and this research used quantitative data sources from questionnaires. The sampling method uses probability sampling with convenience sampling techniques. The research results show 1) Product innovation has a positive and significant impact on brand perception. 2) Social Media Marketing Has a Positive and Significant Influence on Brand Perception 3) Product Innovation has no significant effect on Purchasing Decisions 4) Social Media Marketing Has a Positive Influence on Purchasing Decisions 5) Brand Perception Has a Positive and Significant Influence on Purchasing Decisions 6) Brand Perception Mediates Influence Between Product Innovation With Purchasing Decisions 7) Brand Perception Mediates Influence Between Product Innovation With Purchasing Decisions.]]>
<![CDATA[Product Quality and Service Quality on Purchase Decisions for Fashion Products Online Through Perceived Risk in Social Commerce ]]>
<![CDATA[Haekal, Azwar]]>;
<![CDATA[Pranowo, Agus Setyo]]>;
<![CDATA[Limakrisna, Nandan]]>
<![CDATA[ Journal of Social Studies Arts and Humanities (JSSAH) Vol 3, No 3 (2023): Vol 3, No 3 (2023): Journal of Social Studies, Arts and Humanities ]]>
Publisher : <![CDATA[Universitas Pakuan ]]>
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DOI: 10.33751/jssah.v3i3.9947
<![CDATA[This study aims to examine the influence of product quality and service quality on online fashion purchase decisions, with perceived risk serving as a mediating variable in the context of social commerce. The rapid growth of online shopping through social media platforms, particularly Facebook and Instagram, has transformed consumer behavior and introduced new dimensions of trust, risk perception, and purchase decision-making. This research investigates how consumers evaluate the reliability of products and services when making purchase decisions in digital environments where physical interactions are absent. Using a quantitative explanatory method, data were collected through questionnaires distributed to students of the Master of Management Program at Pakuan University who actively use Facebook and Instagram for online fashion transactions. A total of 120 valid responses were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to test both direct and indirect effects among variables. The findings indicate that both product quality and service quality have significant positive effects on consumers’ purchase decisions. Moreover, perceived risk partially mediates the relationship between these variables, suggesting that higher product and service quality can reduce consumer uncertainty and enhance confidence in online purchasing. This implies that building perceived reliability and minimizing transaction risk are critical strategies for increasing customer engagement and satisfaction in social commerce. The study contributes to the growing literature on digital consumer behavior by integrating quality dimensions and risk perception into a unified model of online purchase decision-making. Practically, it provides managerial insights for social media entrepreneurs and e-commerce marketers to strengthen consumer trust through superior product offerings and responsive online services.]]>
<![CDATA[Influence of Digital Marketing and Product Variations With Brand Image as Moderating Variables On Purchase Decisions ]]>
<![CDATA[Sunendar, Ade]]>;
<![CDATA[Limakrisna, Nandan]]>;
<![CDATA[Pranowo, Agus Setyo]]>
<![CDATA[ Journal of Social Studies Arts and Humanities (JSSAH) Vol 3, No 1 (2023): Vol 3, No 1 (2023) Journal of Social Studies, Arts and Humanities ]]>
Publisher : <![CDATA[Universitas Pakuan ]]>
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DOI: 10.33751/jssah.v3i1.7406
<![CDATA[This study aims to find out (1) the effect of digital marketing on purchasing decisions, (2) the effect of product variations on purchasing decisions, (3) whether brand image can moderate the relationship between digital marketing and purchasing decisions, and (4) whether brand image can moderate the relationship between product variations and Purchase Decisions. This research uses descriptive associative quantitative approach. The population in this study are consumers who make purchases of motorbikes at the Deta Yamaha Sukabumi Dealer, the number of samples taken is 122 respondents. The sampling technique in this research is random sampling. The method of collecting data using a questionnaire method which is measured using a Likert scale. The analytical technique used in this research is path analysis and MRA which is processed using SPSS 25. The results show that there is a positive and significant influence between digital marketing on purchasing decisions with a path coefficient value of b = 0.724. There is a positive and significant effect between product variations on purchasing decisions with a path coefficient value of b = 0.642. Brand image is able to moderate and strengthen the influence of digital marketing on purchasing decisions with a Moderated Regression Analysis (MRA) value of 0.355. Brand image is able to moderate and strengthen the influence of product variations on purchasing decisions with a Moderated Regression Analysis (MRA) value of 0.532.]]>
