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All Journal JURNAL ECONOMIA Jurnal Pendidikan Ekonomi Undiksha Jurnal Pendidikan Indonesia JURNAL IQRA´ Edukasi: Jurnal Pendidikan Al Ishlah Jurnal Pendidikan Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini Phinisi Integration Review Eklektik : Jurnal Pendidikan Ekonomi dan Kewirausahaan Paedagoria : Jurnal Kajian, Penelitian dan Pengembangan Kependidikan Indonesian Journal of Learning Education and Counseling Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Basicedu International Journal of Social Science and Business Neraca: Jurnal Pendidikan Ekonomi Organum: Jurnal Saintifik Manajemen dan Akuntansi Jurnal Eduscience (JES) Ideas: Jurnal Pendidikan, Sosial dan Budaya Journal of Enterprise and Development (JED) Jurnal Riset Entrepreneurship BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Quantitative Economics and Management Studies International Journal of Business, Law, and Education MALLOMO: Journal of Community Service JURNAL PENDIDIKAN IPS Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Basicedu Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Economics Professional in Action (E-Profit) Innovative: Journal Of Social Science Research Journal of Economic Education and Entrepreneurship Studies International Journal of Asian Business and Management (IJABM) Jurnal Pengabdian Masyarakat Bangsa JURNAL PENGABDIAN MASYARAKAT AKADEMISI Seminar Nasional Hasil Penelitian LP2M UNM Jurnal Pengabdian Bersama Masyarakat Indonesia JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Prosiding Seminar Nasional Dies Natalis Universitas Negeri Makassar Intisari: Jurnal Inovasi Pengabdian Masyarakat Jurnal Akademik Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity International Journal of Business and Quality Research International Journal of Technology and Education Research International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Panggung Kebaikan : Jurnal Pengabdian Sosial Jurnal Bisnis dan Pemasaran Digital CITAKARYA Jurnal Pengabdian Masyarakat V-Machine: Vocational and Mechanical Community Service Journal (Jurnal Pengabdian Masyarakat) Indonesian Journal of Business and Entrepreneurship Research
Nur Arisah
Program Studi Pendidikan Ekonomi, Fakultas Ekonomi Dan Bisnis, Universitas Negeri Makassar, Indonesia
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Pendampingan Rebranding dan Digitalisasi Pemasaran Produk Tenun Sutera Sengkang Berbasis Kewirausahaan pada Pelaku UMKM di Kelurahan Pattirosompe, Kabupaten Wajo Sumiati Tahir; Mahmuddin; Nur Arisah; Nurhayani; Agus
CITAKARYA Jurnal Pengabdian Masyarakat Vol. 4 No. 02 (2026): Mei - Juli
Publisher : CITAKARYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/citakarya.v4i02.3997

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan memperkuat kapasitas kewirausahaan pelaku UMKM produk tenun sutera Sengkang di Kelurahan Pattirosompe, Kecamatan Tempe, Kabupaten Wajo melalui pendampingan rebranding, penyusunan model bisnis sederhana, literasi keuangan dasar, dan digitalisasi pemasaran. Program dirancang pada Januari 2026 dengan pendekatan partisipatif berbasis praktik, dimulai dari observasi kebutuhan mitra, koordinasi dengan pemangku kepentingan lokal, pelatihan kewirausahaan, klinik produk, praktik pembuatan konten, hingga evaluasi luaran usaha. Substansi kegiatan difokuskan pada penguatan identitas produk, penyusunan narasi budaya sutera Sengkang, perhitungan harga pokok sederhana, pemanfaatan katalog digital, serta optimalisasi WhatsApp Business dan media sosial sebagai kanal promosi. Hasil kegiatan diarahkan pada luaran konkret berupa rancangan profil usaha, contoh katalog mini, template pencatatan keuangan, kalender konten promosi, dan model pendampingan kewirausahaan yang dapat direplikasi pada pelaku UMKM berbasis kerajinan lokal. Secara konseptual, kegiatan ini menunjukkan bahwa penguatan UMKM kerajinan tidak cukup bertumpu pada kemampuan produksi, tetapi membutuhkan integrasi antara pengetahuan tradisional, inovasi produk, literasi keuangan, kemampuan membaca pasar, dan pemanfaatan teknologi digital. Program ini diharapkan menjadi kontribusi praktis bagi pengembangan ekonomi kreatif berbasis sutera Sengkang yang adaptif, bernilai budaya, dan berorientasi keberlanjutan usaha.
Peran Inovasi Produk dalam Memediasi Pengaruh Transformasi Digital dan Tren Konsumen terhadap Strategi Usaha UMKM Kuliner Afrillah Diah Aulia; Muh. Ihsan Said Ahmad; Nur Arisah; Andi Zulitsnayarti Mardhani Syam; Andi Sawe Riesso
JURNAL PENDIDIKAN IPS Vol. 15 No. 4 (2025): JURNAL PENDIDIKAN IPS
Publisher : STKIP Taman Siswa Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37630/jpi.v15i4.3928

Abstract

Penelitian ini bertujuan untuk menganalisis Peran Inovasi Produk dalam Memediasi Pengaruh Transformasi Digital dan Tren Konsumen terhadap Strategi Usaha UMKM Kuliner di Kecamatan Rappocini, Kota Makassar. Penelitian ini menggunakan pendekatan kuantitatif eksplanatori dengan jumlah responden sebanyak 293 pelaku UMKM kuliner yang ditentukan melalui metode survei. Pengumpulan data dilakukan menggunakan kuesioner tertutup, sedangkan analisis data menggunakan metode Partial Least Squares–Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS 4.0. Hasil penelitian menunjukkan bahwa transformasi digital dan tren konsumen berpengaruh positif dan signifikan terhadap strategi usaha UMKM, baik secara langsung maupun tidak langsung melalui inovasi produk. Transformasi digital terbukti mendorong pelaku UMKM dalam memanfaatkan teknologi untuk meningkatkan pengelolaan usaha dan pengambilan keputusan strategis, sementara tren konsumen memengaruhi penyesuaian strategi usaha sesuai dengan perubahan preferensi pasar. Selain itu, inovasi produk berpengaruh positif dan signifikan terhadap strategi usaha serta berperan sebagai variabel mediasi yang memperkuat pengaruh transformasi digital dan tren konsumen terhadap strategi usaha. Temuan ini menunjukkan bahwa pemanfaatan teknologi digital dan pemahaman terhadap tren pasar akan memberikan dampak yang lebih optimal terhadap strategi usaha apabila diimplementasikan melalui inovasi produk yang berkelanjutan, sehingga mampu meningkatkan daya saing UMKM kuliner.
PKM Pembuatan Mochi Rainbow Fla (MORFLA) Ratnah S; Nur Arisah; Nurjannah Nurjannah; Mustari Mustari; Sitti Hajerah Hasyim
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 2 (2026): Maret
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i3.10167

Abstract

In Indonesia, the use of glutinous rice flour is still limited to foods containing carbohydrates and tends to be used to produce foods that are filling. One of the foods made from glutinous rice flour is mochi. Mochi is one of the foods that is still rarely found in society because mochi is one of the modern foods whose method of making is still unknown to many people. Therefore, innovations to mochi cakes are needed to attract the interest of many people to buy and have an interest in making mochi for consumption or for sale in order to generate economic value that can be marketed both domestically and internationally. The methods used in this activity include lectures, questions and answers or discussions, and training and mentoring carried out in Manggala District, Makassar City for 2 weeks. The results obtained are: (1) Training on making Rainbow Fla Mochi was responded well by participants; (2) High interest and motivation from training participants greatly supports the transfer of knowledge and skills from the servants to the training participants, so that the training material provided can be absorbed by all; and (3) The product of the Rainbow Fla Mochi making training can be consumed daily and can be used as a community entrepreneurial product.
PKM Pembuatan Roti Pisang (Ropis Trinurisa) untuk Meningkatkan Pendapatan Masyarakat Sri Utami; Nurjannah Nurjannah; Nur Arisah; Sitti Hajerah Hasyim; Mustari Mustari
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 3 (2026): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i3.10168

Abstract

One of the Community Service activities that can increase the purchasing value of raw materials is bananas processed into Ropis Trinurisa (Banana Bread). Processing this product can increase community income with a home industry business or commonly called a home business in processing bananas into Ropis Trinurisa (Banana Bread). The methods used in this activity include lectures, questions and answers or discussions, and training and mentoring carried out in Tamalate District, Makassar City for 2 weeks. The results obtained are (1) Training on processing bananas into Ropis Trinurisa (Banana Bread) was responded well by the participants; (2) The high interest and motivation of the training participants greatly supports the transfer of knowledge and skills from the service providers to the training participants, so that the training materials provided can be absorbed by all; and (3) The training products for processing bananas into Ropis Trinurisa (Banana Bread) can be consumed daily and can be used as community entrepreneurial products.
PKM Literasi Pemasaran Digital Berbasis Green Economy Pada Kelompok Wanita Tani Perkotaan di Kota Makassar Sitti Hajerah Hasyim; Muhammad Hasan; Citra Ayni Kamaruddin; Nur Arisah; Hikmayani Subur
MALLOMO: Journal of Community Service Vol 5 No 1 (2024): Desember-Mei
Publisher : Universitas Muhammadiyah Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55678/mallomo.v5i1.1641

Abstract

Marketing of the agricultural products of the Lorong Anggrek Farming Women's Group, Bara-baraya Village is still limited to word of mouth, from house to house, especially within the Bara-baraya Subdistrict, even though these agricultural products have the potential to be marketed online, especially since the Lorong Anggrek Women's Farming Group is in the city center. Makassar. Therefore, the aim of this service is that digital marketing assistance for Green Economy-based products is carried out by creating special accounts for product promotions and orders, namely WhatsApp, Instagram, Facebook, TikTok accounts and Shopee accounts. Next, creative content is created in the form of flyers and videos which are posted on YouTube and social media as well as through the TikTok application. The method applied is providing assistance and training to members of the Lorong Anggrek Women's Farming Group regarding packaging, labeling and marketing through online media to increase sales of agricultural products to increase the added value of production in the Lorong Anggrek Women's Farming Group, Bara-baraya Village.
Service Quality, Promotions, and Product Prices on Consumer Purchasing Decisions in the Marketplace: The Mediating Role of Brand Image Nur Hikmah; Mustari Mustari; Muh Ihsan Said Ahmad; Nur Arisah; Wulan Purnamasari
Indonesian Journal of Business and Entrepreneurship Research Vol. 3 No. 1 (2025): Vol. 3, No. 1, January 2025: Indonesian Journal of Business and Entrepreneurshi
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In today's digital era, almost all activities can be carried out using the internet, making information access easier. This study aims to review and analyze existing problems to determine the extent of the influence of service quality, promotions, and product prices in the marketplace on consumers' purchasing decisions, with brand image acting as a mediating variable. The research subjects are students from eight study programs at the Faculty of Economics and Business, Makassar State University, from the 2021 and 2022 intakes, with a sample size of 348 respondents. Data analysis was conducted using the Partial Least Squares Structural Equation Model (PLS-SEM). Based on the problem formulation, the study results show that service quality, promotions, product prices, and brand image have a positive and significant influence on consumers' purchasing decisions. Additionally, brand image effectively mediates the relationship between these three variables and consumers' purchasing decisions.
Pemberdayaan Pemuda Tani Asseddingeng melalui Literasi Digital Marketing Berbasis Green Economy untuk Meningkatkan Daya Saing Usaha Cabai Merah Nur Arisah; Muhammad Ahmad; Nurjannah Nurjannah; Fatmawati; Hikmayani Subur
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol. 8 No. 3 (2026)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v8i3.1921

Abstract

Limited digital marketing literacy, dependence on local middlemen, and the absence of product identity and packaging have constrained the marketing of red chili produced by the Asseddingeng Young Farmers Group in Tinco, Soppeng Regency. This program aimed to strengthen digital marketing capacity and product added value through a green economy approach. The activity involved 11 group members and employed a participatory approach through education, demonstrations, hands-on practice (learning by doing), and mentoring. The training covered digital marketing literacy, social media utilization, product photography and content creation, branding, packaging, and green marketing. Evaluation was conducted through observation, questionnaires, interviews, discussions, and assessment of the resulting products and digital media. The results showed the development of the “Tani Muda Asseddingeng – Cabai Merah” brand identity, product labels and alternative packaging, as well as promotional channels through social media. Participants also demonstrated the ability to practice product photography, caption writing, catalog development, and basic promotional content creation. The program established an initial foundation for more differentiated, value-added, and sustainable red chili marketing. However, its impact on economic performance cannot yet be determined because turnover, sales volume, profit margins, and customer numbers were not measured.
Co-Authors Adelia Marham Adiningsih S, Sri Hutami Afrillah Diah Aulia Agus Akhtem A. Dzhelilov Amalia Amalia Amri, A. Dhiya Iradah Andi Izatul Fiddah Andi izatul Fiddah Andi Izatul Fiddah Andi Izzatul Fiddah Andi Michlis Sirajuddin Andi Muchlis Sirajuddin Andi Naila Quin Azisah Alisyahbana Andi Pallawagau Andi Sawe Riesso Andi Tenri Ampa Andi Zulitsnayarti Mardhani Syam Armi Permana Putri Azis, Fajriani Baharuddin*, Riski Aprilianti Baharuddin, Riski Aprilianti Burhan, Rizka Rayhana Citra Ayni Kamaruddin Dewi Sakinah Rahmadani Dillah Faradilla Hasanah Dillah Faradilla Hasanah* Dinar, Muhammad Dwi Aini Azzarah Ericha Tiara Hutamy Fajriani Azis Fatmawati Fatmawati Fiddah, Andi Izatul Fifit Nabhan Nurfitriani Fira Ayu Sasmita Hadi Nasbey Hajar Dewantara Halim, Nur Halim Handayani, Andi Asti Hasanah*, Dillah Faradilla Hasanah, Dillah Faradilla Hasyim, Sitti Hajerah Hikmah Maulidyanti Hikmayani Subur Ihsan Said Ahmad, Muhammad Ika Wisudawaty Ika Wisudawaty Inanna Inanna, Inanna Iskandar Iskandar Kemalasari, Andi Anggi Lestari Wulandari Mahmuddin Mahmuddin Mahmuddin Mahmuddin Mallajareng, Muhlis Marhawati Miranda Miranda, Miranda Muh Ihsan Said Ahmad Muh. Rizah Putrawan Muhammad Ahmad Muhammad Azis Muhammad Azis Muhammad Dinar Muhammad Dinar Muhammad Hasan Muhammad Hasan Muhammad Ihsan Said Ahmad Muhammad Ilyas Thamrin Tahir Muhammad Ilyas Thamrin Tahir Muhammad Syahrul Mukhammad Idrus Mustari MUSTARI Mustari Mustari Mustari Mustari Mustari Mustari Mustari Mustari Mustari Mutmainna, A. Indah Nahriana Nahriana Nahriana Nahriana Nahriana Nahriana Nining Nurtrida Nirwana Nur Afiah Nur Hikmah Nuraisyiah Nuraisyiah Nurdiana Nurdiana Nurdiana Nurdiana Nurdiana Nurhayani Nurjannah Nurjannah Nurjannah Nurjannah Nurjannah Nurjannah Nurjannah Nurjannah Nurjannah NURUL AZIZAH Nurul Azizah Pahrul, Pahrul Pattisina, Chatrien Dione Pratiwi, Rani Tania Putrawan, Muh. Rizah Putri Hajrah Putri, Aisyah Amaliyah Rachmawaty Rachmawaty Rachmawaty Rachmawaty, Rachmawaty Raden Mohamad Herdian Bhakti Rahmatullah Rahmatullah Rahmatullah Rahmawati Rahmawati Rahmawati, Rahmawati Ratnah Ratnah Ratnah S Ratnah S Ratnah S Ratnah S. Riesso, Andi Sawe Riski Aprilianti Baharuddin Riski Aprilianti Baharuddin* Rizka Rayhana Burhan Rizka Rayhana Burhan S, Ratnah S., Ratnah Sasmita, Fira Ayu Sirajjuddin, Andi Muchlis Sirajuddin, Andi Muhlis Siswahyudianto Sitti Hajerah Hasyim Sitti Hajerah Hasyim Sri Indah Nikensari SRI UTAMI Sri Utami sriwahyuni Sriwahyuni Subur, Hikmayani Suharyadi Rahmat Sukran, Putri Anggelia Sulolipu, Andi Annisa Sumiati Tahir Syamsiar, Syamsiar Syamsu Rijal Syamsu Rijal Syamsul Rijal Tadampali, Andi Caezar To Thamrin Tahir Tuti Supatminingsih Wahyuni, Andi Sri Astika Wisudawaty, Ika Wulan Purnamasari WULAN PURNAMASARI, WULAN Yeyen Suryani